Leap into Livestream for Small Business
Leap into Livestream for Small Business is the premier podcast for independent retail businesses, ecommerce entrepreneurs (D2C) and digital marketers interested in exploring the dynamic world of live and social commerce (Livestream Shopping). Hosted by Dawn Chubai, an award-winning broadcaster and expert in selling LIVE on camera with over $30 Million in product sales, this podcast is your ultimate guide to bringing products to life across platforms like Facebook Live, TikTok Shop, and YouTube Shopping. Each episode, Dawn brings you market analysis, trending topics, and invaluable tips and strategies to demystify this space. Whether you're leveraging free tools or investing in paid strategies, 'Leap into Livestream' provides insightful, actionable content designed to help you succeed in the bustling realm of online sales. Join us to transform your approach to digital commerce and create engaging, successful shopping experiences that captivate (and convert!) your audience. Please Subscribe. Additional Resources: FREE: Small Business Guide to Livestream Shopping: https://livesellingschool.mykajabi.com/SmallBusinessGuide Live Selling School: https://livesellingschool.com/ Leap into Livestream Website: https://leapintolivestream.com/
Episodes
In this episode, I join the Sprii Digest Podcast to uncover what’s driving real results in the world of Live Shopping. We explore the latest livestream shopping trends, dive into the data shaping the market, and share actionable tips for brands, marketers, and creators looking to increase sales and engagement through livestream video. Whether you're exploring livestream shopping for the first time or refining your strategy...
The closure of Hudson’s Bay is a wake-up call for retailers everywhere. Legacy brands can no longer rely on past consumer loyalty—they need to innovate or risk becoming obsolete. In this episode of Leap Into Livestream, I break down what went wrong with HBC and outline five key strategies they could have used to stay relevant, including Live Shopping, Social Commerce, AI-driven personalization, and monetizing digital space...
Attention U.S. Shopify Brands: You’re Leaving Money on the Table!
This is the focus of this episode of the Leap into Livestream Podcast with Host Dawn Chubai Shopify powers over 1.5 million stores in the U.S., yet most brands still aren’t using Live Shopping—one of the biggest revenue drivers in e-commerce today.
💡 Did you know?
✅ Live Shopping boosts conversion rates by up to 10X compared to static product pages.
✅ It in...
HSN is closing its headquarters, signaling a massive shift in live shopping and e-commerce. But what does this mean for the future of retail, small businesses, and live shopping as we know it? In this episode of Leap into Livestream, host Dawn Chubai breaks down: ✅ Why traditional home shopping TV is declining 📉 ✅ The rise of social commerce and livestream shopping 📲 ✅ What this means for brands, retailers, and influence...
TikTok Ban? No Problem: Unlocking Livestream Shopping Success
What happens if TikTok Shop is no longer an option? In this episode, we dive into the potential impact of a TikTok ban on brands and creators, explore alternative platforms and reveal why livestream shopping is a booming strategy you can’t afford to ignore.
Whether you're new to live selling or looking to pivot, we’ll show you how to stay ahead, tell your ...
My Origin Story REVEALED. This time I was threatened by my supervisor not to teach what I know. And how THAT moment led me to not only leave my media career, but also became my origin story for Live Selling School.
Whether virtual or in-person, one thing sets the top salespeople apart: the ability to connect a product to an audience in a personal and meaningful way. The stronger that connection, the more successful you’ll be in the fast-growing world of Creator Commerce.
In this episode, Dawn Chubai breaks down three powerful types of stories you can integrate into your content to drive sales like never before. Learn how Story Sellin...
On Today's Episode, I'm going to explore the incredible potential livestream shopping holds for small businesses. Whether you’re a brick-and-mortar retailer, a direct-to-consumer brand, or you’re simply trying to increase your online presence—this episode is for you.I'll dial it back and talk about about what livestream shopping is, why it’s gaining so much traction, and most importantly, how you can harness its powe...
On- Air Expert and Personality Shari Koffman Joins Dawn Chubai in this episode of Leap into Livestream for Small Business. Dawn and Shari talk about Menopause, the opportunities for Brands and Influencers in this space to thrive, the most challenging aspects about Live Selling and How to choose the "important bits" for your pitch!
RESOURCES:
FREE Small Business Guide to Livestream Shopping: Small Business Guide ...
In this episode of Leap into Livestream, Dawn Chubai speaks with former Head of Content at The Shopping Channel in Canada and now Founder of Clikit Media. Topics include Host a Successful Livestream Shopping Event though Story SELLING, Why an Influencer isn't always your best choice for a host and the key to successfully marketing your Livestream. Contact Carolyn by checking out clikitmedia.ca
How can Beauty Brands sell more by going LIVE? We chat about this in this episode of Leap into Livestream hosted by Dawn Chubai from Live Selling School.
Today's guest is Janet Entwistle, National Artist and Educator for Watier and Groupe Marcelle.
In this episode:
Why Beauty Brands LOVE electronic retailing (Livestream Shopping)
How to get comfortable presenting on Camera (TV and Video)
Janet dives into her tips and...
Emer Gillen shares her strategy for Elemis Skincare Livestream Shopping events AND her secret to describing products using sensory language.
This episode of Leap into Livestream is all about Marketing and how Live, Video and Social Marketing fits into that strategy...Corey Morris, Chief Marketing Officer of SPRII shares WHY META adores Live Commerce and more.
Dawn Chubai takes Leap into Livestream across the pond where Marketing and E-Commerce expert Chloe Thomas (Top Linkedin Retail Voice, Top 30 Influencial Marketer in the UK, Bestselling Author and Podcaster) shares her insight on Live, Social and Video Commerce.
In this episode, we chat about:
Sustainability aspect of Livestreaming (and how to keep it that way)
The Key Performance Indicators every business and markete...
Angie Lee Saffold has been selling beauty products on TV Home Shopping Networks around the world. She shares how she chooses the products that make it to air and her sales strategy for converting customers through the screen
In this episode of Leap into Livestream, Dawn Chubai chats with Christian Vester, Co-Founder and CEO of SPRII and Corey Morris, CMO of SPRII.
In addition to discussing the best product categories for Livestream Shopping, they share 3 other categories that do really well on their platform.
We also discuss:
What companies benefit from Livesteam Shopping
The origin story of their company
What makes SPRII different than other ...
Liss Kisber is known for her CAFA Red Carpet Interviews, Fashion expertise on Global TV's Your Morning, AND she also happens to be an on-air representative on The Shopping Channel for Beauty Bio. Listen as she shares her tips and tricks for preparing for the big show!
Gregory Patterson is a FORCE on camera...in this episode, he shares how one client changed his life forever, his top 3 strategies for selling hair tools on TV, his #1 for connecting to his audience, and his sales strategies as an Affiliate Live Seller.
Elizabeth Grant International is an award winning iconic Canadian skincare brand who, with all it's success in TV Home Shopping around the World, could just call it a day. VP Margot Grant Witz shares why they are innovators and disruptors in the Ecommerce Space as well as the beauty industry.
In this episode, Full-Time Salaried TikTok Shopping Host Julian Erbil shares is secret to success as a Live Seller PLUS details on the opportunities available (and the PAY) for those wanting to work in this space.
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