Leap to Scale
Leap to Scale is for technology curious leaders of service firms who want higher margins without adding headcount. Each week, Justin Davis and Greg Ross-Munro show how to turn firm expertise into repeatable, sellable technology products: SaaS, packaged workflows, and AI-powered tools clients can buy again and again. With AI, more of your know-how can be captured, standardized, and protected as IP instead of being rebuilt in every engagement. We focus on practical decisions: what to productize, how to price it, when to build vs. buy, and how to use AI responsibly without risking delivery quality or margin. Clear steps, real tradeoffs, usable examples.
Episodes
Professional services firms are trapped in the hours-for-dollars model, but they do not have to be. In this episode, Greg and Justin break down how to increase margins by productizing the work you already do, using process, automation, and AI. They explain why service businesses struggle to scale, how to identify bottlenecks, and where technology can unlock recurring revenue without replacing your team. If you want higher margins w...
In this episode of Leap to Scale, Justin Davis and Greg Ross-Munro tackle one of the biggest blockers to AI adoption: fear around safety and data security. They break down what’s actually risky, what’s mostly overblown, and how paid AI tools differ from free tiers when it comes to privacy and legal protection. The conversation covers real-world trade-offs, from anonymizing sensitive data to running models on your own infrastructure...
Greg and Justin break down the handful of metrics that really move a service business: proposal-to-close time, win rate, conversion from site visit to “get a quote,” jobs-per-day, and collections cycle. They show how software (not spreadsheets) unlocks extras like proposal views and automated nudges—and why tracking over time reveals where to push next.
Greg and Justin cut through the buzz around AI to talk about what it really means for service-based companies. They explore why adoption has been slow, where businesses can find low-risk, high-value applications, and how to start experimenting safely. The conversation is packed with real examples, from automating invoices to improving meeting notes, and ends with a call to action: start small, start now.
In this episode of Leap to Scale, Justin Davis and Greg Ross-Munro break down Model Context Protocol (MCP) and explain why it is such a powerful shift in how AI interacts with real business systems. Starting with a simple explanation of APIs, they explore how MCP allows AI to securely connect to tools like CRMs, time tracking, and project management software so teams can ask questions, automate workflows, and take action using natu...
Big news! Decoder is becoming Leap to Scale. In this brief announcement, we talk about why the shift matters, what prompted the name change, and how our content is getting even more focused on helping service-firm operators grow sustainably. No fluff, just actionable steps to scale smarter.
Service companies are facing their biggest transformation since the internet boom. Greg and Justin talk about the cultural and technological shifts driving it, from AI tools and automation to changing customer comfort with digital experiences. The takeaway: every business leader should be exploring how to use technology to boost margins, delight customers, and stay ahead of disruption.
How do you critique product design when you’re not a designer? In this episode of Decoder, we’re breaking down the art of design communication to help non-designers collaborate effectively with design teams. Sara Altenhoff sits down with Sourcetoad’s CEO Greg Ross-Munro and VP of UX Justin Davis to explore how to navigate design conversations and avoid the dreaded “it just doesn’t feel right” feedback trap.
Here’s what you’ll learn:
...In this episode, Sara Altenhoff is joined by Greg Ross-Munro and Nick DeMelas. The three discuss the most important things to consider when building software for education.
Key Points Discussed:
- Interface Design: What special considerations should you make when designing software for learners of all ages?
- Integrations in Educational Software: From LMS to rostering tools, integrations are a must for efficiency, scalability, and e...
In this episode, Sara Altenhoff is joined by Justin Davis and Greg Ross-Munro. The three discuss the various approaches to building software, and the important considerations in choosing the right foundation for your application.
Key Points Discussed:
- Frameworks: Exploring the flexibility and control offered by frameworks, along with their customization and performance benefits.
- Content Management Systems (CMS): Understanding the ...
In this episode, Sara Altenhoff is joined by Gregg Hilferding and Justin Davis. The three dive into how AI and human-centered design are transforming the financial services industry.
Key Points Discussed:
- Understanding Terms: Defining AI and human-centered design.
- AI in Financial Services: Advances in AI for personalized services, fraud detection, and user needs prediction.
- Human-Centered Design: Principles and processes tailored f...
In this episode, Sara Altenhoff is joined by Justin Davis, VP of UX at Sourcetoad, and Greg Ross-Munro, CEO of Sourcetoad. The three discuss the huge potential for technology to shape and transform the strategies of PE firms.
Key Takeaways:
- Understanding PE Firms: Explanation of the goals of PE firms and the complexities of managing holding companies.
- Value Growth through Operational Improvements: Learn how PE Firms can increas...
In this episode, host Sara Altenhoff is joined by Greg Ross-Munro, CEO of Sourcetoad, and Gregg "3G" Hilferding, VP of Delivery at Sourcetoad. They unpack how technology not only solves traditional challenges in franchising, but also sets the stage for unprecedented growth and consistency across various industries.
Key Takeaways:
- Understanding Franchises: Exploring the "hub and spoke" model across sectors, inc...
Click here to watch the video version of this episode on YouTube!
In this episode, host Sara Altenhoff is joined by Greg Ross-Munro, CEO of Sourcetoad, and Justin Davis, VP of UX at Sourcetoad.
They discuss a very important role in the world of digital product development: Product Management!
Tune in to learn all about the basics of Product Management, including:
- How Product Management differs fr...
Thinking about building an internal software development team for your software or app idea? There is so much to consider!
In this episode, Sara Altenhoff is joined by Greg Ross-Munro and Gregg "3G" Hilferding to discuss the process of building an internal development team from scratch. Tune in to hear some real-world insight on who you should hire first, how to sustainably grow your team, and how to structure y...
The search for the right software development agency for your project can be daunting, especially if this is your first time having custom software built!
In this episode, Sara Altenhoff is joined by Greg Ross-Munro and Gregg "3G" Hilferding to discuss some important things to consider as you vet development agencies. Tune in to learn which questions you should ask about the agency's team, liability, complia...
Welcome to Decoder podcast, where we step inside the world of a software development agency and learn how bits and bytes become useful technology. Each episode features conversations with software creators and users about the process, challenges, and fun of building software.
Intended for a non-technical audience, this podcast will help you understand how software is built so you can more effectively engage with software d...
Welcome to Decoder podcast, where we step inside the world of a software development agency and learn how bits and bytes become useful technology. Each episode features conversations with software creators and users about the process, challenges, and fun of building software.
Intended for a non-technical audience, this podcast will help you understand how software is built so you can more effectively engage with software d...
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