March 31, 2025 • 30 mins
Welcome back to the Leap to Success podcast, where host Mary Gaul brings you inspiring stories of women entrepreneurs taking bold leaps in business and life.
In this episode, Mary interviews Kelly Henriksen, a seasoned headshot photographer and the founder of Blog Solutions Now. Kelly shares her unique entrepreneurial journey of building a successful photography business over the past 20 years and how she transitioned to launch a blogging and SEO solutions business. From harnessing AI tools to finding innovative ways to generate organic traffic, Kelly offers actionable insights on how consistent blogging can transform small businesses. You'll hear how she overcame the perfectionist mindset, identified the power of answering FAQs for clients, and made blogging a powerful part of her business toolkit. Whether you're juggling multiple ventures or looking for effective ways to amplify your online presence, this conversation is packed with golden nuggets just for you!
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Episode Transcript
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(00:00):
Hello hello and welcome to the Leap to Successpodcast where we highlight incredible women
entrepreneurs who are taking bold leaps inbusiness and life.
I'm your host Mary Gahl and I believe thatsuccess is built through connection,
contribution, celebration.
Each episode we bring you inspiring stories,expert insights, and actionable strategies to
(00:23):
help you grow and thrive as a solopreneur.
Let's dive into today's conversation.
I am so excited to introduce our global podcastlisteners to the Leap community member Kelly
Henriksen.
She is the owner of Blog Solutions Now, whichshe's going to talk about with us today, but
also Denver Headshots.
So she just did headshots for me and familyphotos for my family.
(00:48):
Love working with Kelly.
So Kelly, welcome to the show.
Thank you.
I'm very excited to be here.
Thank you for having me.
You're so welcome.
You're so welcome.
So tell our listeners your story and what makesyou so incredible.
Sure.
Yes.
So I have a company called Blog Solutions now,actually turns one year old in just a couple
(01:10):
days.
It's been a wonderful year prior to that andstill now, I am a headshot photographer.
Like you mentioned, I have a studio in Denverand I've been doing this for over twenty years.
So, I built blog solutions now after figuringout for my photography business how to optimize
my website so that search engines can find meeasily and send that organic traffic to my
(01:37):
website so I can convert them to clients.
Okay, so about five years ago, right after thepandemic, I realized that my formal ways of
marketing for my business weren't cutting it.
I was depending on word-of-mouth.
So previous clients talking about me andsending people my way, which was great.
I did in person networking and then during thepandemic that didn't happen.
(02:00):
We moved over to Zoom.
And then I was kind of here and there doing thesocial media thing.
I knew that that was a great way.
But I was just kind of like, Hey, I'm aphotographer.
People will know about me.
They should come find me.
I wasn't getting the new clients that I needed.
We are in a much more digital age.
Think about prior to 2020 how we used ourphones, but we didn't sit on Zoom like we do So
(02:25):
that's when I realized I need to get in on thatdigital part.
So I figured out how to create and implement adigital marketing strategy for my headshot
photography business.
And what I learned was that digital marketingstrategy can start with a blog base.
So I write these blogs and that supports therest of my digital marketing strategy.
(02:47):
That lets me send a newsletter out easilybecause I talk about the content that I've
written on that blog.
I use that blog post that I just wrote and Icreate social media posts.
And then I have that blog post and all thoseblog posts on my website as an FAQ library for
my clients.
And Google sees that I am actively using mywebsite.
I'm updating it.
I'm putting fresh, relevant content on there.
(03:08):
And it sees that people are coming to mywebsite and reading it, so it sends out organic
traffic to me.
And when I realized that I had that buttondown, that strategy for my business, and I
could collaborate with AI to create thiscontent for other businesses.
So that's when a year ago, I put into actionBlog Solutions Now and I've been able to help
over this past year.
I've helped so many small business ownerscreate consistent, high quality blog content
(03:32):
and post to their site for them.
Love it.
Yay.
Congratulations.
And I've been a part of this business since itstarted, right?
So full transparency, Kelly is a coachingclient of mine.
And so helping her take this idea out of herhead and then seeing it celebrate its first
year in business is so cool.
(03:53):
I just love love love that that you've takenthat leap and said, Hey, I learned this skill.
It works for me in my business, and I want toshare that with somebody else.
Right?
So that's again, when it's something completelyout of your industry, that's taking a big leap.
Tell our listeners about taking kind of thatleap from, okay, I've been a headshot
(04:16):
photographer.
I've done different kinds of photography, butnow I'm going to use these tools and skills
I've learned to do something completelydifferent.
Tell us about just how the idea came about.
I mean, kind of mentioned that, but really, canmake a business out of this.
Tell us about that leap.
Yeah.
So I was looking for some way to do somethingelse besides just the photography, mostly
(04:40):
because I wanted to have some kind of businesswhere I didn't have to show up physically to
find, like when I have to go to a photo shoot,just in case, you know?
I just wanted to figure that out in case downthe road, something would hinder me.
I'm also a busy mom.
So to not have to be physically present at somefor to make money is really important to me.
So I was kind of thinking around with ideas inmy head, and I was really just very excited
(05:04):
about AI and ChatGPT specifically about a yearago.
Was really excited about talking with everyoneabout it.
I took that leap because I knew how much, howvaluable my time and my energy that I spent in
my business was and that hurdle that reallyheld me back from going as far as I wanted to
(05:24):
in my business with the digital marketing, Iwas able to overcome that.
And so if I can give that feeling to otherwomen, I'm ready to take that leap to help them
because it's easy for me.
It was easy, easier for me.
But yeah, about a year ago I did that.
I love it.
I love it.
It's so good and entrepreneurship is a wildride every day as anyone who owns their own
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business knows we have our ups and downs.
What kind of daily habits or practices helpkeep you grounded and help keep you moving
forward when you're juggling two businessesreally?
Right, it's a great question.
The first thing that comes to mind is timeblocking, which I actually Yay!
(06:08):
I didn't pay her to say that, right?
No, no, no.
Because when you taught me or when I saw somepresentation that you did on it, said, Oh, I
kind of already do that.
I've used Google Calendar for many times andthe default is that one hour block.
And I also have a limited amount of time thatis just mine during the day when my kids aren't
(06:29):
here.
So that became so important to block out thattime.
It also, when I see it on my calendar and I'vebeen like, okay, I already put that on my list.
I can take it out of my head and there it isand I have the time to work on it.
Yes.
And I like to give myself, you know, reasonableamount of buffer time because sometimes a task
(06:49):
will take a little bit longer than I expectedbut sometimes it'll take less.
If I finish early, it's like a littlecelebration, right?
So that's just a positive thing throughout myday.
So time blocking is how I keep myself grounded,I would say.
Nice, nice.
So what kind of time blocks do you have on yourcalendar?
Is it just like more here's a marketing timeblock, here's a operations time block?
(07:11):
How do you block out your time?
Yes, so a lot of times I'll come up with ideasin my head as I'm going and I'll put those on
there.
So I have to make sure I keep a balance of thetasks that I need to do to keep my business
operating on a regular basis.
But then I also want to make time for the funstuff like that, like those ideas or those
things that I really want to do in my business.
(07:32):
So finding a balance between that.
I always take a lunch too if sometimes half anhour and try and take it away from my desk
because I don't want to get burnt out.
And yeah, so just keeping a balance between thestuff that I want to do and the stuff that I
need to do, I think is really important.
Yeah, nice.
Very good.
(07:52):
Very good.
So you mentioned taking a lunch and taking alittle break during your day and then having
these little celebration moments when you getsomething done faster.
So success, at least to me, is not all aboutjust the dollars in your bank account.
It's not just about us building a business, butit's about joy and fulfillment too.
(08:14):
So what's something that truly lights you upabout this work that you get to do with Blog
Solutions now?
I think it is sensing the relief that myclients feel when the task is done and and that
I did for them.
Like, I put myself back in their shoes where Iwas a few years ago when, you know, it was hard
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work to write those blogs and to to do put adigital marketing strategy into place.
But then it felt really gratifying after I didit, and then it felt even better when I saw
results from it.
So I get really excited to share theiranalytics with them each week at the beginning
of each month.
The first week of each month, I go in and Ilook at my client's analytics for them and I
tell them these little pieces that are thevaluable data that we want to use that measures
(09:03):
how the blogs are doing and to just hear theirreaction or to feel and see their reaction to
that little piece of data is super rewardingfor me.
And when I when I can see that my clients get alittle bit more maybe more confidence in
themselves and in their business from havingthe rewards of blogging on a regular basis.
(09:25):
Like you said, it's not just about the moneybut really about the connection that they get
to make with those new clients and see that thework that they're doing is paying off.
Yes, I love it.
I love it.
Kelly, I love that you bring in the analyticpiece because as we mentioned, Kelly just did a
Thrive Thursday Masterclass for our LEAPcommunity as well, so you can find that on our
(09:46):
YouTube channel if you want to go back andlearn more from Kelly.
In that master class, you were talking about wetalked about the the analytics, and that as
small business owners, there's so much datathat comes at us, we don't even know how to
analyze some of the data.
We just can be looking at numbers all the timeand not understanding what those numbers mean
(10:08):
as far as either getting numbers in the door,getting new clients in the door, or how our
efforts are working.
So I love that you help us to understand thosenumbers as part of the service that you
provide.
And that does provide so much relief to busybusiness owners.
Yeah, we look at the direct traffic from searchengines to the website, and then the organic
(10:35):
traffic to the website.
And so the hardest thing to get is that organictraffic.
Right?
Because you wanna have a good relationship withthe search engines.
Google.
We're just gonna say Google.
You wanna have a good relationship with Googleso that they send you those people who are
typing into their bar.
Where with restaurants near me or photographersnear me, head shop photographer near me, right?
You want to have a good relationship with themand so, looking at the analytics, we can use
(10:59):
that data to just continue to refine thatrelationship and see what has been working.
Maybe we see what doesn't work, and then we wecan we adjust our strategy as we're going along
using the blogs.
But really just the consistent high qualitycontent is is the action plan to reach that
goal of increasing organic traffic.
(11:19):
Yeah, and one reason outsourcing to somebodylike you with Blog Solutions Now is if we are
in our business and we feel like, well, I'm theonly one that can write about my industry.
Right?
I'm the only one that can know how to writeabout this.
Right?
Because it's so technical or I have this manyyears of expertise or whatever.
Nobody could write for me.
(11:41):
But now with AI tools, that is really possiblefor you to know a lot a bunch of different
industries and sound knowledgeable.
How do you help clients overcome that hurdlelike, You could never write as good as me,
right?
Yeah, I mean that is actually a true statement.
(12:03):
I would never be able to write as good as themif they know what's going on in the industry.
That's why the process is pretty hands on.
It's a high touch in the sense that it takesthe stuff off your plate, but you still get to
be a part of it.
So it's a lot of me figuring out who the idealclient is and really answering those frequently
(12:25):
asked questions that those clients are going tobe asking so that I can connect those questions
with my clients can have those answersavailable to answer those questions.
And then we collaborate with AI, and AI knowsabout all the industries, right?
But there's a special tone that a client willwant.
There are certain if you're talking to acertain demographic, say a mom or even like a
(12:51):
corporate lawyer, someone who I might talk towith Denver headshots, there's a way that
you're going to format that article and you'regoing to use different wording to talk to each
of those people.
So that's where my skills as the certified SEOspecialist come into play.
And then I send the draft of that article to myclient who is the expert.
(13:12):
And then they look it over.
More often than not, they're like, this looksamazing.
We're good to go.
Because there's a lot of upfront research and alot of studying and then that AI as the tool
where it doesn't have to rack my brain or oreven my client's brain to get the right
information out there.
Yeah.
Wonderful, wonderful.
And again, if your industry is highly technicaland you need to write technical stuff, AI can
(13:35):
be a good starter, but then you always want toedit and that kind of stuff.
So how do you work with your clients to makesure that they feel like they get a chance to
edit their blog posts and that kind of thingbefore they get posted?
Yeah, so it's a six month package that we worktogether and we pick out the blog post titles
for the full six month in advance.
(13:57):
But then each month we write the articles amonth in advance.
So there's a thirty day time period where weare writing back and forth through emails and
I'm sending drafts and then I'm updating thedrafts and then we're approving it for final
posting.
To speak on the part about the technicalaspects of each industry, that's absolutely
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important to have but that's almost somethingthat's going to talk to someone at the bottom
of the funnel, right?
Whereas your blog is going to be a little bitmore geared towards the top of the funnel.
Want to be answering and having content that'sgoing to speak to more people to bring them in.
And then once they get in, hopefully they'llget to your website and then there will be some
links either within the blog or there will beappropriate buttons.
(14:40):
Your website will be ready to convert thoseclients.
So that's going to lead them to the informationthat's going to be more technical that the
business owner is really going to be spendingthe most time on.
That's a prime example of how we take care, youcan delegate the tasks that don't necessarily
have to have that fine tuned expertise.
(15:01):
So answering those general questions thatpeople are going to put Google is really what's
important for the blogs.
Is to get those people to there and then yourwebsite is going to have all of that
information that they can click around andfind.
Nice.
That's a great explanation of it because I doknow a lot of people, and I think that's part
(15:21):
of the perfectionist gene, right?
Oh, I have to write it myself and it has to beall this technical stuff.
And the brilliance of having somebody elsewrite it based on questions that people are
asking is that we don't get stuck in thatprofessional or the procrastinate
perfectionism.
That's the word I
was saying.
It starts with a V perfectionism, right?
(15:43):
And so a lot of people write blogs, but theynever post them or they never send the
newsletter out because they're worried like, Iconstantly have to be tweaking it or I didn't
address this, right?
I have to give all the information that I knowin everything in this 600 word article, right?
So that's another reason why outsourcing thatcan help, and then you reminding them this is
(16:06):
for the top of your funnel.
This is for the get to know you people.
It's not for the technical of how you mightwork with somebody.
There might be some of those blogs in there,but the real detailed information is going to
be found on your website or in a one on onecall with you.
But it's to get more people to see yourinformation in the first place.
I love that clarification.
(16:29):
Helping people get over that perfectionism toget that consistent message out there, right?
Because that's the key piece is, yes, it needsto be relevant to what your website is and what
your audience needs to hear, but it also has tobe consistent.
You can't just do it once every six weeks andput a blog up there and expect to get people to
find it.
(16:49):
That's a big piece of the SEO that Google likesto see that you are alive and well and you're
interested in sharing your wealth of knowledge,like not being greedy with it and that you are
active in your business.
Posting regular blogs is a great way to dothat.
And it also is a great way to organize it,right?
Because your blog isn't on you don't have to goand mess with the beautiful content that the
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design of your website already by postingstuff.
You have a blog that is clickable, that it'soff the main page of your website, and it is
set up to look pretty and nice and hold lots ofinformation.
So it's a great way to refresh your website ona regular basis.
Yes, yes.
And so that way if you've got a website that'sgot 15 pages but the only page that's getting
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new content is your blog page, that stillcounts, right?
You don't have to update all 15 pages of yourwebsite.
As long as something on your website isupdated, the algorithms will find it and make
sure that it's okay.
This is still a legitimate website.
People are looking for this information.
They're clicking here, so let's keep servingthat up to people who are searching for that
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which is awesome.
And most likely when people are going to yourblog, if we're getting them to your website,
they're going to see some stuff they're goingto be curious about the rest of your website so
they're going to click through to the otherpages on your website and Google notices that.
They see how many visits, where it goes fromhere to here to here to here to And so yeah
it's really the trick of getting them to yourwebsite that's what we can help you with.
(18:18):
Love it, love it.
So in your Thrive Thursday Masterclass, youtalked about some myths about blogs that people
are hearing out there.
Every way to get out in front of clients isdead, of course.
Social media is dead.
Blogging's dead.
Now email newsletters are dead.
(18:39):
So everything's dead at once, but they allstill keep working depending on what your
business is.
Again, think that key is the consistency andthe relevant messages.
So as long as you've got that whatever platformyou're using to get in front of your clients
consistent and what it's information they wantto hear, I think you're going to be better off
than if you just sporadically did a few thingshere or there and didn't have a plan.
(19:01):
Right?
Walk us through some of the myths aboutblogging right now.
Yes so they talk about how blogging doesn'tactually I'm going to pull that up because
there's some key points on there that I want totalk about.
And you're welcome to share your screen forthose people this will be recorded video but
some people will be listening on audio But ifyou're watching this on YouTube or any of the
(19:26):
other ways you might be listening to thepodcast, can watch the video.
And we'll put all of Kelly's contactinformation.
Again, if you're just listening on any of thepodcast streaming platforms, we'll have Kelly's
information in the show notes so that you canmake sure you can connect with Kelly and have a
(19:47):
conversation with her.
Yay, that's great.
So nobody reads blogs anymore and let's debunkit because HubSpot says that 77% of internet
users still read blogs regularly.
Be it a blog that you subscribe to.
It might not be labeled blog like like on myphotography websites, I have a button that says
(20:08):
blog but it's it that's where a lot of peopleare like, oh, I don't read a blog and you're
like, oh, but you really are and you don't evenknow it.
Like, it's an article that's published on aregular basis and it's written for the
intention of bringing of sharing informationand bringing you to the website.
So, if you think about how people type intoGoogle different questions every day and then,
that Google sends them to a blog because theblog answers that question.
(20:30):
So, for example, best running shoes forbeginners, There is a shoe manufacturing
company or a local shoe shop that is working sohard to be the first one that can answer that
question on Google by posting regular contentand putting their blog out there so that Google
finds it to answer that question.
(20:50):
Because they want those people who are lookingfor running shoes to come into their store and
buy their running shoes.
Another example would be how to write an emailpitch.
I think a sales coach is going to be posting isgoing to be answering that question in their
blogs like crazy.
They should be.
That's a skill that they can help someone withif they hire them.
So that's how blogs are being read.
(21:12):
And then even short form content, social media,TikTok, and Instagram, the videos and the
photos that people are sharing on there aremost likely hoping to attract people that are
going to come and buy something from them,either a service or a product that leads to
sharing even more information.
They're going to put a link to their websitethat shares more information related to the
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video or the picture that they shared and thenis going to help close them in as a client.
So, you know, if you ever search for bestrestaurants near me, you're going to most
likely be linked to a blog that Yelp wrote or alocal company the city wrote, just because
blogging is really easy to share thatinformation and then convert people to clients.
(21:57):
Here's the second myth.
Blogging doesn't work for lead generation.
Again, 61% of U.
S.
Consumers have made a purchase because of ablog post.
There are blogs out there that are specificallymonetized just to advertise products and people
write blogs because they have their SEO soprimed in.
And then business to businesses marketers whoblog, they generate 67% more leads than those
(22:19):
who don't.
That only makes sense to me.
If you're just sitting on your bum doingnothing, then at least be blogging and sharing
your information so that you get out there infront of people and then you're going be
getting those leads coming to you.
And I love this last point that blogs warm upyour potential client by building trust and
answering the questions before they evencontact you.
I don't know about you Mary, but sometimes whenI want to hire someone or do something with
(22:43):
someone or buy a product, I want to learn aboutit on my own first so I don't feel bombarded
with the sales pressure.
So if I can go somewhere and do a little bit ofresearch on my own or even talk, you know, if
it's not even a blog, it's like talk to someonewho's done it.
I want to do that on my own before I actuallytalk to the salesperson so that I don't feel
uncomfortable or like I'm being sold to.
(23:05):
So that's what blogs can do.
They can help make people feel better andbecome a lead.
And I talk about how on my Denver headshots, myphotography business, my clients find me
through my blog posts and my FAQs and socialmedia too.
So that by the time they reach out to me,they're already sold on it or they've already
booked their session.
(23:25):
Yeah, it's great.
I love that.
I love that.
Thank you for addressing those.
So something that popped up because I knowyou're a big fan of AI and you use AI in
helping to create your blogs for your clients.
So how is the search through AI helping orhindering getting people to look at your blog?
(23:48):
Very interesting.
Yeah because I don't personally I use ChatGPTfor searching for my stuff 99 of the time now
where I used to use Google.
I saw that their the Google platform, a yearago was 93% of all search happened on Google
and now this last year or two years ago it was93% now it's 86 So it's dropped already
(24:14):
dramatically just because people are using AItools to be able to search for things.
If we're trying to get Google to send us to ourblogs, to our website, is AI going to change
that in the background?
Do
you
think or do you know?
I think AI, yeah, this is a really cool, that'sa cool thing to think about.
(24:36):
And I haven't really, I haven't thought aboutit in-depth before, but I think AI is going to
save time and energy in the sense that peopleare going be able to educate themselves on the
topic a lot more before having to go for theactual searching part.
Because AI, ChatGPT is not going to directlylink us to a business.
We have to take that extra step.
(24:57):
There is though potential for ChatGPT when itscans the internet to find the information
about the stuff that you're asking for, that itmay reference your blog because you are an
expert in your field.
But that's not its main objective, right?
Whereas that's what Google's main objective is,is to scan the internet, find the services, and
connect the people.
Right.
But what I think would happen, like in apersonal inquiry, I would use ChatGPT to
(25:22):
educate me because it's quicker than having togo and read all these people's blogs but then,
once I have that education, this is wherekeywords really come into play and are very
important in your blogs and on your website.
You're going go into Google search and you'regoing to use this.
You're going to have a much more refined andspecific search that's going to direct you to
the the expert and you gotta so it's almostlike competition of having exactly the right
(25:47):
keywords and having a good relationship withGoogle comes into play even more because the
searches aren't going to be as general anymore.
You're not going to just search restaurantsnear me.
You're going to say, I want this dish that Iheard about.
I researched on Chatchi BT and I want it soldin an authentic Indian restaurant.
Where's the closest one to me?
Or where's the best one?
And I don't care how far I have to drive.
(26:08):
It's going be that research piece is going tobe taken care of by ChatGPT ahead of time.
You have to make even higher quality blogposts.
Yeah that'll be interesting to see how that allplays out because now you can hit that little
internet button in chat and you know it willsearch the internet for you.
And even in Google right now they've got theirAI synopsis whenever you do a search.
(26:31):
Here's the AI synopsis and then below that areall the links to the places you can go and find
more information.
That'll be interesting to see how that playsout with.
But if Google knows that you have relevantcontent and you're the expert because you're
consistently posting that content, I can't helpbut think that that's going to help you.
Matter how AI plays into the search part of it.
(26:54):
Isn't it a crazy changing world we're in?
Just to think about a year ago thisconversation wouldn't have even existed.
I
know, I know.
Love that, Kelly.
So thank you again for taking the leap andbeing able to help entrepreneurs.
Really, again, it's so powerful when we have abusiness that we've grown over.
(27:17):
You've had your head job business for how long?
More than twenty years.
More than twenty years.
So we've learned so much in running thatbusiness and then being able to say, hey, this
gave me such peace of mind and it made adifference and impact in my business.
I'm going to take the leap and make a businessout of this and be able to help other business
people with that same solution.
(27:39):
It's just I love seeing that iteration inbusiness.
It's just why we're entrepreneurs.
Right?
We can take an idea and create something brandnew out of it and provide a great service to
people.
So let's see if our listeners are on the edgeof taking a leap, like maybe they have an idea
(28:00):
that there's something that they've learned intheir business and they want to share that with
somebody.
So if they are on the edge of taking a bigleap, what's your best piece of advice for
taking some bold action with confidence?
I mean I'm a real go getter and I probably takeweeks more than than the average person might
(28:21):
but I think I've just had just search for thepositives in it.
Like, if you're playing out the how thesituation, if you're putting the situation,
playing it out in your head, and you'rethinking of all the possibilities, make sure
you really focus on the positive parts becauseit's true.
I agree with being realistic and that somethingmight not happen but really, something good
(28:42):
could happen.
Keep that in mind.
Take the leap and just stick positive with it.
Yeah, expect good things to happen.
That's what one of my clients says all thetime.
All right, well that is a wrap on today'sepisode of the Leap to Success podcast.
Thank you again so much, Kelly, for joining usand sharing your knowledge.
It was a fun conversation today.
(29:03):
Listeners, we hope you found inspiration,motivation, and a few golden nuggets to take
with you on your journey.
If you love this conversation, be sure tosubscribe wherever you're listening so that you
can never miss an episode.
And if Kelly's message today or her passion,enthusiasm resonated with you, please give her
(29:23):
some love by sharing this episode with yourcommunity and share this information with other
people.
And remember, you can find all of Kelly'scontact information in the show notes wherever
you're listening to this podcast or watching onYouTube, so make sure and connect with her.
And if you want to go deeper in the LEAPcommunity and you want to be a member on this
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(29:46):
resources, connections, and opportunities toshow up and grow.
You can visit us atsuccessmagnified.com/leap4ladies to learn more.
Until next time, keep taking bold leaps,contributing your gifts, and celebrating your
successes.
Yay!
Thank you, Mary!
Thank you!
Hello hello and welcome to the Leap to Successpodcast where we highlight incredible women
entrepreneurs who are taking bold leaps inbusiness and life.
I'm your host Mary Gahl and I believe thatsuccess is built through connection,
contribution, celebration.
Each episode we bring you inspiring stories,expert insights, and actionable strategies to
(00:23):
help you grow and thrive as a solopreneur.
Let's dive into today's conversation.
I am so excited to introduce our global podcastlisteners to the Leap community member Kelly
Henriksen.
She is the owner of Blog Solutions Now, whichshe's going to talk about with us today, but
also Denver Headshots.
So she just did headshots for me and familyphotos for my family.
(00:48):
Love working with Kelly.
So Kelly, welcome to the show.
Thank you.
I'm very excited to be here.
Thank you for having me.
You're so welcome.
You're so welcome.
So tell our listeners your story and what makesyou so incredible.
Sure.
Yes.
So I have a company called Blog Solutions now,actually turns one year old in just a couple
(01:10):
days.
It's been a wonderful year prior to that andstill now, I am a headshot photographer.
Like you mentioned, I have a studio in Denverand I've been doing this for over twenty years.
So, I built blog solutions now after figuringout for my photography business how to optimize
my website so that search engines can find meeasily and send that organic traffic to my
(01:37):
website so I can convert them to clients.
Okay, so about five years ago, right after thepandemic, I realized that my formal ways of
marketing for my business weren't cutting it.
I was depending on word-of-mouth.
So previous clients talking about me andsending people my way, which was great.
I did in person networking and then during thepandemic that didn't happen.
(02:00):
We moved over to Zoom.
And then I was kind of here and there doing thesocial media thing.
I knew that that was a great way.
But I was just kind of like, Hey, I'm aphotographer.
People will know about me.
They should come find me.
I wasn't getting the new clients that I needed.
We are in a much more digital age.
Think about prior to 2020 how we used ourphones, but we didn't sit on Zoom like we do So
(02:25):
that's when I realized I need to get in on thatdigital part.
So I figured out how to create and implement adigital marketing strategy for my headshot
photography business.
And what I learned was that digital marketingstrategy can start with a blog base.
So I write these blogs and that supports therest of my digital marketing strategy.
(02:47):
That lets me send a newsletter out easilybecause I talk about the content that I've
written on that blog.
I use that blog post that I just wrote and Icreate social media posts.
And then I have that blog post and all thoseblog posts on my website as an FAQ library for
my clients.
And Google sees that I am actively using mywebsite.
I'm updating it.
I'm putting fresh, relevant content on there.
(03:08):
And it sees that people are coming to mywebsite and reading it, so it sends out organic
traffic to me.
And when I realized that I had that buttondown, that strategy for my business, and I
could collaborate with AI to create thiscontent for other businesses.
So that's when a year ago, I put into actionBlog Solutions Now and I've been able to help
over this past year.
I've helped so many small business ownerscreate consistent, high quality blog content
(03:32):
and post to their site for them.
Love it.
Yay.
Congratulations.
And I've been a part of this business since itstarted, right?
So full transparency, Kelly is a coachingclient of mine.
And so helping her take this idea out of herhead and then seeing it celebrate its first
year in business is so cool.
(03:53):
I just love love love that that you've takenthat leap and said, Hey, I learned this skill.
It works for me in my business, and I want toshare that with somebody else.
Right?
So that's again, when it's something completelyout of your industry, that's taking a big leap.
Tell our listeners about taking kind of thatleap from, okay, I've been a headshot
(04:16):
photographer.
I've done different kinds of photography, butnow I'm going to use these tools and skills
I've learned to do something completelydifferent.
Tell us about just how the idea came about.
I mean, kind of mentioned that, but really, canmake a business out of this.
Tell us about that leap.
Yeah.
So I was looking for some way to do somethingelse besides just the photography, mostly
(04:40):
because I wanted to have some kind of businesswhere I didn't have to show up physically to
find, like when I have to go to a photo shoot,just in case, you know?
I just wanted to figure that out in case downthe road, something would hinder me.
I'm also a busy mom.
So to not have to be physically present at somefor to make money is really important to me.
So I was kind of thinking around with ideas inmy head, and I was really just very excited
(05:04):
about AI and ChatGPT specifically about a yearago.
Was really excited about talking with everyoneabout it.
I took that leap because I knew how much, howvaluable my time and my energy that I spent in
my business was and that hurdle that reallyheld me back from going as far as I wanted to
(05:24):
in my business with the digital marketing, Iwas able to overcome that.
And so if I can give that feeling to otherwomen, I'm ready to take that leap to help them
because it's easy for me.
It was easy, easier for me.
But yeah, about a year ago I did that.
I love it.
I love it.
It's so good and entrepreneurship is a wildride every day as anyone who owns their own
(05:48):
business knows we have our ups and downs.
What kind of daily habits or practices helpkeep you grounded and help keep you moving
forward when you're juggling two businessesreally?
Right, it's a great question.
The first thing that comes to mind is timeblocking, which I actually Yay!
(06:08):
I didn't pay her to say that, right?
No, no, no.
Because when you taught me or when I saw somepresentation that you did on it, said, Oh, I
kind of already do that.
I've used Google Calendar for many times andthe default is that one hour block.
And I also have a limited amount of time thatis just mine during the day when my kids aren't
(06:29):
here.
So that became so important to block out thattime.
It also, when I see it on my calendar and I'vebeen like, okay, I already put that on my list.
I can take it out of my head and there it isand I have the time to work on it.
Yes.
And I like to give myself, you know, reasonableamount of buffer time because sometimes a task
(06:49):
will take a little bit longer than I expectedbut sometimes it'll take less.
If I finish early, it's like a littlecelebration, right?
So that's just a positive thing throughout myday.
So time blocking is how I keep myself grounded,I would say.
Nice, nice.
So what kind of time blocks do you have on yourcalendar?
Is it just like more here's a marketing timeblock, here's a operations time block?
(07:11):
How do you block out your time?
Yes, so a lot of times I'll come up with ideasin my head as I'm going and I'll put those on
there.
So I have to make sure I keep a balance of thetasks that I need to do to keep my business
operating on a regular basis.
But then I also want to make time for the funstuff like that, like those ideas or those
things that I really want to do in my business.
(07:32):
So finding a balance between that.
I always take a lunch too if sometimes half anhour and try and take it away from my desk
because I don't want to get burnt out.
And yeah, so just keeping a balance between thestuff that I want to do and the stuff that I
need to do, I think is really important.
Yeah, nice.
Very good.
(07:52):
Very good.
So you mentioned taking a lunch and taking alittle break during your day and then having
these little celebration moments when you getsomething done faster.
So success, at least to me, is not all aboutjust the dollars in your bank account.
It's not just about us building a business, butit's about joy and fulfillment too.
(08:14):
So what's something that truly lights you upabout this work that you get to do with Blog
Solutions now?
I think it is sensing the relief that myclients feel when the task is done and and that
I did for them.
Like, I put myself back in their shoes where Iwas a few years ago when, you know, it was hard
(08:40):
work to write those blogs and to to do put adigital marketing strategy into place.
But then it felt really gratifying after I didit, and then it felt even better when I saw
results from it.
So I get really excited to share theiranalytics with them each week at the beginning
of each month.
The first week of each month, I go in and Ilook at my client's analytics for them and I
tell them these little pieces that are thevaluable data that we want to use that measures
(09:03):
how the blogs are doing and to just hear theirreaction or to feel and see their reaction to
that little piece of data is super rewardingfor me.
And when I when I can see that my clients get alittle bit more maybe more confidence in
themselves and in their business from havingthe rewards of blogging on a regular basis.
(09:25):
Like you said, it's not just about the moneybut really about the connection that they get
to make with those new clients and see that thework that they're doing is paying off.
Yes, I love it.
I love it.
Kelly, I love that you bring in the analyticpiece because as we mentioned, Kelly just did a
Thrive Thursday Masterclass for our LEAPcommunity as well, so you can find that on our
(09:46):
YouTube channel if you want to go back andlearn more from Kelly.
In that master class, you were talking about wetalked about the the analytics, and that as
small business owners, there's so much datathat comes at us, we don't even know how to
analyze some of the data.
We just can be looking at numbers all the timeand not understanding what those numbers mean
(10:08):
as far as either getting numbers in the door,getting new clients in the door, or how our
efforts are working.
So I love that you help us to understand thosenumbers as part of the service that you
provide.
And that does provide so much relief to busybusiness owners.
Yeah, we look at the direct traffic from searchengines to the website, and then the organic
(10:35):
traffic to the website.
And so the hardest thing to get is that organictraffic.
Right?
Because you wanna have a good relationship withthe search engines.
Google.
We're just gonna say Google.
You wanna have a good relationship with Googleso that they send you those people who are
typing into their bar.
Where with restaurants near me or photographersnear me, head shop photographer near me, right?
You want to have a good relationship with themand so, looking at the analytics, we can use
(10:59):
that data to just continue to refine thatrelationship and see what has been working.
Maybe we see what doesn't work, and then we wecan we adjust our strategy as we're going along
using the blogs.
But really just the consistent high qualitycontent is is the action plan to reach that
goal of increasing organic traffic.
(11:19):
Yeah, and one reason outsourcing to somebodylike you with Blog Solutions Now is if we are
in our business and we feel like, well, I'm theonly one that can write about my industry.
Right?
I'm the only one that can know how to writeabout this.
Right?
Because it's so technical or I have this manyyears of expertise or whatever.
Nobody could write for me.
(11:41):
But now with AI tools, that is really possiblefor you to know a lot a bunch of different
industries and sound knowledgeable.
How do you help clients overcome that hurdlelike, You could never write as good as me,
right?
Yeah, I mean that is actually a true statement.
(12:03):
I would never be able to write as good as themif they know what's going on in the industry.
That's why the process is pretty hands on.
It's a high touch in the sense that it takesthe stuff off your plate, but you still get to
be a part of it.
So it's a lot of me figuring out who the idealclient is and really answering those frequently
(12:25):
asked questions that those clients are going tobe asking so that I can connect those questions
with my clients can have those answersavailable to answer those questions.
And then we collaborate with AI, and AI knowsabout all the industries, right?
But there's a special tone that a client willwant.
There are certain if you're talking to acertain demographic, say a mom or even like a
(12:51):
corporate lawyer, someone who I might talk towith Denver headshots, there's a way that
you're going to format that article and you'regoing to use different wording to talk to each
of those people.
So that's where my skills as the certified SEOspecialist come into play.
And then I send the draft of that article to myclient who is the expert.
(13:12):
And then they look it over.
More often than not, they're like, this looksamazing.
We're good to go.
Because there's a lot of upfront research and alot of studying and then that AI as the tool
where it doesn't have to rack my brain or oreven my client's brain to get the right
information out there.
Yeah.
Wonderful, wonderful.
And again, if your industry is highly technicaland you need to write technical stuff, AI can
(13:35):
be a good starter, but then you always want toedit and that kind of stuff.
So how do you work with your clients to makesure that they feel like they get a chance to
edit their blog posts and that kind of thingbefore they get posted?
Yeah, so it's a six month package that we worktogether and we pick out the blog post titles
for the full six month in advance.
(13:57):
But then each month we write the articles amonth in advance.
So there's a thirty day time period where weare writing back and forth through emails and
I'm sending drafts and then I'm updating thedrafts and then we're approving it for final
posting.
To speak on the part about the technicalaspects of each industry, that's absolutely
(14:18):
important to have but that's almost somethingthat's going to talk to someone at the bottom
of the funnel, right?
Whereas your blog is going to be a little bitmore geared towards the top of the funnel.
Want to be answering and having content that'sgoing to speak to more people to bring them in.
And then once they get in, hopefully they'llget to your website and then there will be some
links either within the blog or there will beappropriate buttons.
(14:40):
Your website will be ready to convert thoseclients.
So that's going to lead them to the informationthat's going to be more technical that the
business owner is really going to be spendingthe most time on.
That's a prime example of how we take care, youcan delegate the tasks that don't necessarily
have to have that fine tuned expertise.
(15:01):
So answering those general questions thatpeople are going to put Google is really what's
important for the blogs.
Is to get those people to there and then yourwebsite is going to have all of that
information that they can click around andfind.
Nice.
That's a great explanation of it because I doknow a lot of people, and I think that's part
(15:21):
of the perfectionist gene, right?
Oh, I have to write it myself and it has to beall this technical stuff.
And the brilliance of having somebody elsewrite it based on questions that people are
asking is that we don't get stuck in thatprofessional or the procrastinate
perfectionism.
That's the word I
was saying.
It starts with a V perfectionism, right?
(15:43):
And so a lot of people write blogs, but theynever post them or they never send the
newsletter out because they're worried like, Iconstantly have to be tweaking it or I didn't
address this, right?
I have to give all the information that I knowin everything in this 600 word article, right?
So that's another reason why outsourcing thatcan help, and then you reminding them this is
(16:06):
for the top of your funnel.
This is for the get to know you people.
It's not for the technical of how you mightwork with somebody.
There might be some of those blogs in there,but the real detailed information is going to
be found on your website or in a one on onecall with you.
But it's to get more people to see yourinformation in the first place.
I love that clarification.
(16:29):
Helping people get over that perfectionism toget that consistent message out there, right?
Because that's the key piece is, yes, it needsto be relevant to what your website is and what
your audience needs to hear, but it also has tobe consistent.
You can't just do it once every six weeks andput a blog up there and expect to get people to
find it.
(16:49):
That's a big piece of the SEO that Google likesto see that you are alive and well and you're
interested in sharing your wealth of knowledge,like not being greedy with it and that you are
active in your business.
Posting regular blogs is a great way to dothat.
And it also is a great way to organize it,right?
Because your blog isn't on you don't have to goand mess with the beautiful content that the
(17:12):
design of your website already by postingstuff.
You have a blog that is clickable, that it'soff the main page of your website, and it is
set up to look pretty and nice and hold lots ofinformation.
So it's a great way to refresh your website ona regular basis.
Yes, yes.
And so that way if you've got a website that'sgot 15 pages but the only page that's getting
(17:34):
new content is your blog page, that stillcounts, right?
You don't have to update all 15 pages of yourwebsite.
As long as something on your website isupdated, the algorithms will find it and make
sure that it's okay.
This is still a legitimate website.
People are looking for this information.
They're clicking here, so let's keep servingthat up to people who are searching for that
(17:56):
which is awesome.
And most likely when people are going to yourblog, if we're getting them to your website,
they're going to see some stuff they're goingto be curious about the rest of your website so
they're going to click through to the otherpages on your website and Google notices that.
They see how many visits, where it goes fromhere to here to here to here to And so yeah
it's really the trick of getting them to yourwebsite that's what we can help you with.
(18:18):
Love it, love it.
So in your Thrive Thursday Masterclass, youtalked about some myths about blogs that people
are hearing out there.
Every way to get out in front of clients isdead, of course.
Social media is dead.
Blogging's dead.
Now email newsletters are dead.
(18:39):
So everything's dead at once, but they allstill keep working depending on what your
business is.
Again, think that key is the consistency andthe relevant messages.
So as long as you've got that whatever platformyou're using to get in front of your clients
consistent and what it's information they wantto hear, I think you're going to be better off
than if you just sporadically did a few thingshere or there and didn't have a plan.
(19:01):
Right?
Walk us through some of the myths aboutblogging right now.
Yes so they talk about how blogging doesn'tactually I'm going to pull that up because
there's some key points on there that I want totalk about.
And you're welcome to share your screen forthose people this will be recorded video but
some people will be listening on audio But ifyou're watching this on YouTube or any of the
(19:26):
other ways you might be listening to thepodcast, can watch the video.
And we'll put all of Kelly's contactinformation.
Again, if you're just listening on any of thepodcast streaming platforms, we'll have Kelly's
information in the show notes so that you canmake sure you can connect with Kelly and have a
(19:47):
conversation with her.
Yay, that's great.
So nobody reads blogs anymore and let's debunkit because HubSpot says that 77% of internet
users still read blogs regularly.
Be it a blog that you subscribe to.
It might not be labeled blog like like on myphotography websites, I have a button that says
(20:08):
blog but it's it that's where a lot of peopleare like, oh, I don't read a blog and you're
like, oh, but you really are and you don't evenknow it.
Like, it's an article that's published on aregular basis and it's written for the
intention of bringing of sharing informationand bringing you to the website.
So, if you think about how people type intoGoogle different questions every day and then,
that Google sends them to a blog because theblog answers that question.
(20:30):
So, for example, best running shoes forbeginners, There is a shoe manufacturing
company or a local shoe shop that is working sohard to be the first one that can answer that
question on Google by posting regular contentand putting their blog out there so that Google
finds it to answer that question.
(20:50):
Because they want those people who are lookingfor running shoes to come into their store and
buy their running shoes.
Another example would be how to write an emailpitch.
I think a sales coach is going to be posting isgoing to be answering that question in their
blogs like crazy.
They should be.
That's a skill that they can help someone withif they hire them.
So that's how blogs are being read.
(21:12):
And then even short form content, social media,TikTok, and Instagram, the videos and the
photos that people are sharing on there aremost likely hoping to attract people that are
going to come and buy something from them,either a service or a product that leads to
sharing even more information.
They're going to put a link to their websitethat shares more information related to the
(21:35):
video or the picture that they shared and thenis going to help close them in as a client.
So, you know, if you ever search for bestrestaurants near me, you're going to most
likely be linked to a blog that Yelp wrote or alocal company the city wrote, just because
blogging is really easy to share thatinformation and then convert people to clients.
(21:57):
Here's the second myth.
Blogging doesn't work for lead generation.
Again, 61% of U.
S.
Consumers have made a purchase because of ablog post.
There are blogs out there that are specificallymonetized just to advertise products and people
write blogs because they have their SEO soprimed in.
And then business to businesses marketers whoblog, they generate 67% more leads than those
(22:19):
who don't.
That only makes sense to me.
If you're just sitting on your bum doingnothing, then at least be blogging and sharing
your information so that you get out there infront of people and then you're going be
getting those leads coming to you.
And I love this last point that blogs warm upyour potential client by building trust and
answering the questions before they evencontact you.
I don't know about you Mary, but sometimes whenI want to hire someone or do something with
(22:43):
someone or buy a product, I want to learn aboutit on my own first so I don't feel bombarded
with the sales pressure.
So if I can go somewhere and do a little bit ofresearch on my own or even talk, you know, if
it's not even a blog, it's like talk to someonewho's done it.
I want to do that on my own before I actuallytalk to the salesperson so that I don't feel
uncomfortable or like I'm being sold to.
(23:05):
So that's what blogs can do.
They can help make people feel better andbecome a lead.
And I talk about how on my Denver headshots, myphotography business, my clients find me
through my blog posts and my FAQs and socialmedia too.
So that by the time they reach out to me,they're already sold on it or they've already
booked their session.
(23:25):
Yeah, it's great.
I love that.
I love that.
Thank you for addressing those.
So something that popped up because I knowyou're a big fan of AI and you use AI in
helping to create your blogs for your clients.
So how is the search through AI helping orhindering getting people to look at your blog?
(23:48):
Very interesting.
Yeah because I don't personally I use ChatGPTfor searching for my stuff 99 of the time now
where I used to use Google.
I saw that their the Google platform, a yearago was 93% of all search happened on Google
and now this last year or two years ago it was93% now it's 86 So it's dropped already
(24:14):
dramatically just because people are using AItools to be able to search for things.
If we're trying to get Google to send us to ourblogs, to our website, is AI going to change
that in the background?
Do
you
think or do you know?
I think AI, yeah, this is a really cool, that'sa cool thing to think about.
(24:36):
And I haven't really, I haven't thought aboutit in-depth before, but I think AI is going to
save time and energy in the sense that peopleare going be able to educate themselves on the
topic a lot more before having to go for theactual searching part.
Because AI, ChatGPT is not going to directlylink us to a business.
We have to take that extra step.
(24:57):
There is though potential for ChatGPT when itscans the internet to find the information
about the stuff that you're asking for, that itmay reference your blog because you are an
expert in your field.
But that's not its main objective, right?
Whereas that's what Google's main objective is,is to scan the internet, find the services, and
connect the people.
Right.
But what I think would happen, like in apersonal inquiry, I would use ChatGPT to
(25:22):
educate me because it's quicker than having togo and read all these people's blogs but then,
once I have that education, this is wherekeywords really come into play and are very
important in your blogs and on your website.
You're going go into Google search and you'regoing to use this.
You're going to have a much more refined andspecific search that's going to direct you to
the the expert and you gotta so it's almostlike competition of having exactly the right
(25:47):
keywords and having a good relationship withGoogle comes into play even more because the
searches aren't going to be as general anymore.
You're not going to just search restaurantsnear me.
You're going to say, I want this dish that Iheard about.
I researched on Chatchi BT and I want it soldin an authentic Indian restaurant.
Where's the closest one to me?
Or where's the best one?
And I don't care how far I have to drive.
(26:08):
It's going be that research piece is going tobe taken care of by ChatGPT ahead of time.
You have to make even higher quality blogposts.
Yeah that'll be interesting to see how that allplays out because now you can hit that little
internet button in chat and you know it willsearch the internet for you.
And even in Google right now they've got theirAI synopsis whenever you do a search.
(26:31):
Here's the AI synopsis and then below that areall the links to the places you can go and find
more information.
That'll be interesting to see how that playsout with.
But if Google knows that you have relevantcontent and you're the expert because you're
consistently posting that content, I can't helpbut think that that's going to help you.
Matter how AI plays into the search part of it.
(26:54):
Isn't it a crazy changing world we're in?
Just to think about a year ago thisconversation wouldn't have even existed.
I
know, I know.
Love that, Kelly.
So thank you again for taking the leap andbeing able to help entrepreneurs.
Really, again, it's so powerful when we have abusiness that we've grown over.
(27:17):
You've had your head job business for how long?
More than twenty years.
More than twenty years.
So we've learned so much in running thatbusiness and then being able to say, hey, this
gave me such peace of mind and it made adifference and impact in my business.
I'm going to take the leap and make a businessout of this and be able to help other business
people with that same solution.
(27:39):
It's just I love seeing that iteration inbusiness.
It's just why we're entrepreneurs.
Right?
We can take an idea and create something brandnew out of it and provide a great service to
people.
So let's see if our listeners are on the edgeof taking a leap, like maybe they have an idea
(28:00):
that there's something that they've learned intheir business and they want to share that with
somebody.
So if they are on the edge of taking a bigleap, what's your best piece of advice for
taking some bold action with confidence?
I mean I'm a real go getter and I probably takeweeks more than than the average person might
(28:21):
but I think I've just had just search for thepositives in it.
Like, if you're playing out the how thesituation, if you're putting the situation,
playing it out in your head, and you'rethinking of all the possibilities, make sure
you really focus on the positive parts becauseit's true.
I agree with being realistic and that somethingmight not happen but really, something good
(28:42):
could happen.
Keep that in mind.
Take the leap and just stick positive with it.
Yeah, expect good things to happen.
That's what one of my clients says all thetime.
All right, well that is a wrap on today'sepisode of the Leap to Success podcast.
Thank you again so much, Kelly, for joining usand sharing your knowledge.
It was a fun conversation today.
(29:03):
Listeners, we hope you found inspiration,motivation, and a few golden nuggets to take
with you on your journey.
If you love this conversation, be sure tosubscribe wherever you're listening so that you
can never miss an episode.
And if Kelly's message today or her passion,enthusiasm resonated with you, please give her
(29:23):
some love by sharing this episode with yourcommunity and share this information with other
people.
And remember, you can find all of Kelly'scontact information in the show notes wherever
you're listening to this podcast or watching onYouTube, so make sure and connect with her.
And if you want to go deeper in the LEAPcommunity and you want to be a member on this
podcast, then please join us in the LEAPcommunity where you'll find even more
(29:46):
resources, connections, and opportunities toshow up and grow.
You can visit us atsuccessmagnified.com/leap4ladies to learn more.
Until next time, keep taking bold leaps,contributing your gifts, and celebrating your
successes.
Yay!
Thank you, Mary!
Thank you!
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