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May 23, 2022 10 min

Learn More Earn More Business Growth Podcast

Host: Brian Webb

Episode 58: 3-Part LinkedIn Master Class - Part 1 - Creator Mode: 7 Reasons Every B2B Business Leader Should Add This To Their Profile



Are you sick and tired of being on LinkedIn, but you don't feel like you're getting out of it what you should be? Well today, I'm going to take you through part one of three of my LinkedIn masterclass that's guaranteed to help you generate leads month after month and grow your business smarter and faster. Let's jump into the show.



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The Ultimate 97 Point Marketing Audit Checklist



Brian Webb:

Are you sick and tired of being on LinkedIn, but you don't feel like you're getting out of it what you should be? Well today, I'm going to take you through part one of three of my LinkedIn masterclass that's guaranteed to help you generate leads month after month and grow your business smarter and faster. Let's jump into the show.

This is the Learn More Earn More Business Growth Podcast.

Brian Webb:

Hey, everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks, to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So let's go ahead and jump into today's episode.

            Well, you heard me say it in the introduction, today is part one of three of my LinkedIn masterclass. Today, we're going to talk about creator mode, and seven reasons you and every other B2B business leader should add this to your profile. Next week, we'll go into part two; prospecting. I will literally give you my behind-the-scene step-by-step process for how I prospect on LinkedIn and generate 10 to 20 leads a month every single month. Then the following week we'll go to part three where I'll teach you how to create an automated sales funnel on LinkedIn. But today let's just talk about creator mode. I'm going to give you the seven reasons you need to add this to your profile. But first, let's talk about what creator mode is.

            Basically, creator mode is a profile setting on your dashboard that can help you grow your reach and influence on LinkedIn. You can turn on creator mode to get access to new tools, additional tools, and features that will help you create content and grow your audience based on LinkedIn. And to learn how to do that by the way, if you just perform a Google search on how to turn on creator mode on LinkedIn, it'll bring you right to the link. They walk you through it step-by-step. While I'm not going to go deep on this today, I will give you the first few steps here, just so that you know how to do it.

            Go to your LinkedIn profile. You're going to click on the icon up at the top of your LinkedIn homepage. Click view profile, scroll down to the resources, and click on creator mode, which is currently set to off. What you're going to do is click next on the creator mode preview popup window. And then this is where you can go through the process. So that's the quick and dirty way of how to actually turn it on, but let's talk about the reasons you want to.

            Reason number one, the connect button on your profile will change to follow. Once you've done this, LinkedIn will now display the number of followers you have there on your profile. When someone sends you a connection request, after you turn on creator mode, they will also follow you while they await your response. So if you don't have this turned on, someone sends you a connection request. You don't accept it. Nothing happens. Once you move over to creative mode and they click that connect request, you basically now have a new follower, whether or not you ever accept their connection request. And even if you decline their invitation, they will still be following your posts until they manually unfollow you.

            Reason number two, you can display the topics you post about in your profile introduction as hashtags. This will make it easier for other LinkedIn members to discover your content and follow you. And they literally appear right up there by your name.

            Let's move on to reason number three. When you move to creator mode, when you turn that on, LinkedIn will highlight your original content on your profile by moving your featured and activity sections to be first on your profile. And even furthermore, the activity section on your profile will no longer include your likes, comments, and other activities. They'll still be available when you click on the see all activity link up.

            Okay, I'll get back to the podcast in just a minute, but let's face it. Most marketing doesn't work. Did you know that most business owners and leaders are making the same mistakes over and over again? Like so many others, you're probably tired of relying on hope, which is a failed marketing system. You know what that is. That's when you're spending valuable time and money on marketing, and then you hope it works. You've probably thrown tons of money towards marketing mistakes and failures. You wish you could get all that money back, but you can't. When you don't have a reliable system for generating leads and acquiring new customers, then you're doomed to exclusively rely on the loyalty of your existing customers and word of mouth. But it doesn't have to be that way. I want to give you a resource for free. You heard me right. Free.

            I've put together the ultimate 97-point marketing audit checklist, which will allow you to assess and diagnose what is and is not working in your marketing. And it will only take you about 10 to 15 minutes. Think of it like an MRI for your marketing without the expensive medical bills to follow. And to get this free marketing checklist delivered right to your email inbox, just go to, provide your info and we'll get it out to you right away. And again, it's totally free. I'd actually encourage you to walk through the checklist with your team and honestly discuss and evaluate every item on the list. It will be the best 10 minutes you've invested into the growth engine of your business in a long, long time. Again, don't waste another day or another dollar on failing hope marketing strategies that do not work. If you want to grow and scale your business smarter and faster, and with fewer mistakes, you're in the right place. Again, totally free. Simply go to right now. Let's fix what's broken in your marketing today.

            Reason number four, you can add a link to the introduction section, that first box that people see, that first area of your profile to drive more traffic to your website, your content, your landing pages, and your sales funnels. Maybe an upcoming event. To see this in action, go to my profile, Brian Webb on LinkedIn. To find me easy, by the way, just go to No, I don't think I'm special enough to have the word the in front of my name. That was just my only option because another Brian Webb beat me to the punch when I was setting my own vanity URL years ago.

            Reason number five, get discovered better. When you turn on creator mode, you basically become eligible with LinkedIn to be featured as a suggested creator to follow so the potential followers can find you and your content all over LinkedIn. So said differently, just by turning on creator mode, LinkedIn is going to automatically for free give you more exposure on the platform.

            Reason number six, this might be, if not my favorite, one of my two favorites, is you get access to creator tools on LinkedIn. For example, you can do LinkedIn live when you turn on creator mode. You get access to create a LinkedIn newsletter. If you missed it, by the way, go back to episode number 51 of this podcast, which was launched on April 4th, 2022, on how to use LinkedIn newsletters to drastically reach more B2B prospects on LinkedIn. Now for this particular one, the newsletters, you have to meet LinkedIn's specific criteria. To find out if you meet the criteria, visit the creator tools section in the creator hub. You will see available next to the creator tools that you have access to.

            And finally, reason number seven, you get access to creator analytics, which basically provides aggregate analytics to show how your content portfolio performs over time. Now at the time of this recording, LinkedIn basically is letting us know that they're gradually rolling out creator analytics to all members who turn on creator mode. So during this time it may or may not yet be available to you, but basically to check availability, click on the number of post impressions past seven days in the analytics section of your profile. If you do not see creator analytics, check back in the coming months.

            So there you go. That's the seven reasons you want to turn on creator mode for your profile. So go take care of that today. That's literally something that will take you five minutes and it's going to enhance your ability to grow your business and get more exposure on LinkedIn. And don't forget, this episode is part one of three. Next week we'll go to part two, prospecting. How to get 10 to 20 real leads or more every month from LinkedIn. And then the following week part three, how to create an automated sales funnel on LinkedIn. That's it for today.

            Thank you for being here as always. And a quick reminder, if you haven't gotten your marketing audit checklist, go do it today. Just go to Go through the process. You won't regret it. And if you want to find my newsletter on LinkedIn, just go to That will redirect you to my newsletter on LinkedIn. If you're liking this podcast, you're going to love the newsletter too. And as always, thank you for tuning in here to the podcast. If you like what you're learning and hearing on this podcast, if you would be so kind as just to take a quick moment and go give us a five-star review and a rating on the platform you listen to this on, it literally helps us to reach more people and help more people just like you. So again, thanks for being here today. I will see you on the next episode.

            Thanks for joining me today and listening to this episode of the Learn More Earn More Business Growth Podcast. We can be found on all the major platforms like Apple Podcasts, Google Play, Spotify, Pandora, Stitcher, and even Amazon Music. I genuinely hope you enjoyed today's episode. And if you did, I'd be honored if you'd subscribe to the show and leave us a rating and an honest review. I'd love to connect with you on Instagram. You can find me at @briancwebb. And the show sponsor Whatbox Digital can be found at, as you might guess, @whatboxdigital. You can also find me in Whatbox Digital on Facebook and LinkedIn with the links in the show notes. This will allow you to stay up to date and never miss out on exciting new announcements, events, special offers, and opportunities. And you'll be in the know when we drop a new episode of the Learn More Earn More Business Growth Podcast. And if you'd like to send me a DM on Instagram to say hello, or share your thoughts on how we can make this podcast even better for you, I'd love to hear from you.

            Again, thanks for listening. Let's go and grow together. I'll see you on the next episode.



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The Learn More Earn More Business Growth Podcast is sponsored by Whatbox Digital, a marketing and consulting agency in the Greater Houston Metroplex. This podcast is your premier place to learn the frameworks, secrets, and growth hacks to grow and scale your business and revenue smarter and faster.

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