#62: UPDATE: Brand New Update To Facebook Messenger You Can Use To Reach More Customers & Grow Your Business

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June 20, 2022 • 9 min

Learn More Earn More Business Growth Podcast

Host: Brian Webb

Episode 62: UPDATE: Brand New Update To Facebook Messenger You Can Use To Reach More Customers & Grow Your Business

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INTRODUCTION

Meta, the artist formerly known as Facebook, is introducing recurring notifications in Facebook Messenger. Why do you care and how can you use it to grow your business? I'll get to that in the show. Let's jump into it.

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HELPFUL LINKS

The Ultimate 97 Point Marketing Audit Checklist

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TRANSCRIPT

Brian Webb:

This is to Learn More Earn More Business Growth Podcast.

Brian Webb:

Hey everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets and growth hacks to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So let's go ahead and jump into today's episode.

Hey everybody. Welcome back to the show. Let me ask you a question. Why is Facebook a valuable platform? Why is NBC a valuable television network? The answer is simple. They have audiences. They have the attention of eyeballs and ears. And as a result, people will pay tons and tons of money to advertise on those platforms. So whether you're a solopreneur business, a realtor, for example, or whether you're running a $10 million a year business, what's your biggest asset? Your audience, the people who buy from you, the people who might buy from you in the future.

So what's the takeaway? You need to be growing your audience. You need several lists if you want to scale and grow your business. So for example, how big is your email list? How big is your text message list? And here comes the surprise. How big is your Facebook Messenger audience? The vast majority of people who own businesses, who listen to this podcast have no idea that you can not only grow an audience inside Facebook Messenger just like you can your email list, you can grow multiple audiences.

So if you're in a B2B business and you work with architects, manufacturers, and home builders, you could literally have 1,000 people in an audience in Facebook Messenger that are all manufacturers, another 1,000 people who are home builders, and another 1,000 people who are architects. And all of those 3,000 people have no idea that they are in an audience with the other 2,999 people. They have no idea. So why do you care? When you send out an email, look at your own analytics. If you're lucky, you're getting a 20 to 25% open rate. And if you're lucky, you're getting a one or 2% click-through rate.

And that's probably if you're emailing to a group of your family and friends. So to put some math to that, if you have 1,000 people on your email list and you send out an email, maybe a little over 200 of the people that you send it to will open it, meaning they'll even see it, to begin with. And if you're lucky, 20 of them, probably less will click on any offer that you give to them. Now, let's contrast that with text messaging. Text messages, 90 plus percent of the people that send a message to will see it, and oftentimes 50, 60, 70, 80, 90% of them will click on whatever you sent in the text.

But here's the big secret that marketers know that you don't, you can do the exact same thing with Facebook Messenger. So let's get to the news for today. Recently, Meta, formerly Facebook, introduced recurring notifications, meaning automated messages that you can use to delight your customers inside of Facebook Messenger. What that means is you'll be able to send proactive, automated messages to people who have opted in to your Facebook Messenger to receive those messages. You can use that to drive engagement and keep the conversation going right in the thread.

So let's get to the part why you care, my wonderful, wonderful, wonderful Learn More Earn More Business Growth Podcast audience. Recurring notifications make it easy for you to deliver tailored messages at the right time to your customers, ranging from conversation-focused messages, like sales notifications, all the way to content that drives more engagement, like a newsletter. With recurring notifications inside of Facebook Messenger, businesses can do the following. You can do this. One, send tailored and timely messages that drive action.

So you can create personalized messages about their chosen topic. For example, a shoe store could notify their customers when their size is back in stock. So messages resonate much more effectively because it meets the business goals of your customer. Discovery, product discovery recommendations, brand inspiration content and newsletters or consideration, product alert, behind-the-scenes news, like what's going on behind the scenes at your business. Pre-sales alert, recommendations based on past purchases. Conversion, you could be sending discount codes, promotional content, loyalty rewards, and partner offers.

What about engagement? Tips, community stories, cross-sells, upsells down-sells, and product service reminders. And one bonus pro tip why you're going to love leveraging the power of Facebook messenger is when you do email marketing, if you've done it, you understand it's work. And it's because you're writing in long-form typically, and it's perceived as one to many, meaning it's more ignorable. When you do messaging inside a Facebook Messenger, on the other hand, it's short form, meaning you're not writing a huge email with paragraphs.

You're sending a sentence or two, so you're much faster when you're producing content. And again, the perception is that you're speaking one to one, which is why the engagement is so much higher. Next, you can message across the customer journey. So for example, messages can be sent daily, weekly or monthly so a business can reach, your business can reach customers at any moment in their journey. And then third, you can initiate messages that deepen your relationships. So basically to ensure a high-quality experience, customers are shown the topic and frequency in advance, and they've got to opt-in before businesses can send recurring messages.

Also, but one thing you should know so that you do marketing right, they have a one-tap access to opt out of your Facebook Messenger anytime they want. So in other words, if you're showing up all the time and begging for their money, they're going to opt-out. You just lost a potential customer or an existing customer. Now heads up, the ability to have recurring notifications in your Facebook Messenger is a new optional premium feature that Facebook intends to charge your business for in the future. It's currently available to all businesses that use the Facebook messenger platform as part of a free trial period.

But they currently charge businesses to send messages from the WhatsApp business API and they're listening to customer feedback to guide decisions on their pricing model. And Facebook also said that recurring notifications are coming later this year to the messenger API for Instagram as well. So there you have it. Facebook messenger can be a real tool that you use to grow your business and helping you to grow your business is the only reason this podcast exists. And don't forget for crying out loud, go to getmymarketingchecklist.com, and download that checklist.

So many people have done it, and it's going to help you grow your business faster. Getmymarketingchecklist.com, go and get it now, run, run, go get it. You won't regret it. Take 15 minutes to review it. I guarantee you it will identify holes in your business marketing 100% guaranteed. That's it for today. Thanks for being here as always and I will see you on the next episode. Let's keep going and growing together.

Thanks for joining me today and listening to this episode of the Learn More Earn More Business Growth Podcast. We can be found on all the major platforms like Apple Podcasts, Google Play, Spotify, Pandora, Stitcher, and even Amazon Music. I genuinely hope you enjoyed today's episode. And if you did, I'd be honored if you'd subscribe to the show and leave us a rating and an honest review. I'd love to connect with you on Instagram. You can find me at @brianwebb and the show's sponsor What Box Digital can be found at, as you might guess, @whatboxdigital.

You can also find me and What Box Digital on Facebook and LinkedIn with the links in the show notes. This will allow you to stay up to date and never miss out on exciting new announcements, events, special offers, and opportunities and you'll be in the know when we drop a new episode of the Learn More Earn More Business Growth Podcast. And if you'd like to send me a DM on Instagram to say hello or share your thoughts on how we can make this podcast even better for you, I'd love to hear from you. Again, thanks for listening. Let's go and grow together. I'll see you on the next episode.

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DESCRIPTION

The Learn More Earn More Business Growth Podcast is sponsored by Whatbox Digital, a marketing and consulting agency in the Greater Houston Metroplex. This podcast is your premier place to learn the frameworks, secrets, and growth hacks to grow and scale your business and revenue smarter and faster.

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