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June 27, 2022 12 min

Learn More Earn More Business Growth Podcast

Host: Brian Webb

Episode 63: The Ultimate Guide For Knowing How & When To Use LinkedIn Voice Messages

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INTRODUCTION

Are you responsible for generating leads and acquiring new customers for your business? Are you on the LinkedIn platform trying to cultivate meaningful relationships that eventually convert into new customers? Today, I'm going to give you the ultimate guide on how to use LinkedIn voice messages and how, when, and why you should send them. Let's jump into the show.

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TRANSCRIPT

Brian Webb:

Are you responsible for generating leads and acquiring new customers for your business? Are you on the LinkedIn platform trying to cultivate meaningful relationships that eventually convert into new customers? Today, I'm going to give you the ultimate guide on how to use LinkedIn voice messages and how, when, and why you should send them. Let's jump into the show.

This is to Learn More Earn More Business Growth Podcast.

Brian Webb:

Hey everyone, welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks, to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions, and avoid costly pitfalls, and expensive mistakes along the way. So, let's go ahead and jump into today's episode.

            So today we're going to talk about sending voice messages on the LinkedIn platform. There's a couple of things that you should know right out of the gate. First of all, you can't send LinkedIn voice messages on your desktop PC. You can only do it from the LinkedIn app. And let me tell you why you should consider using LinkedIn voice messages. I would imagine, I would bet a large sum of cash, that your LinkedIn inbox looks exactly like mine. It is full of spam messages. It's full of people who connect with you, and then they pitch, pitch, pitch, sell, sell, sell pitch, pitch over and over again, lather, rinse repeat. And for sure, because it's the easiest thing to automate, it's the fastest and cheapest way to message you. It's the easiest way to gamify, which I would argue means to cheapen your sales and marketing efforts, so everyone uses text messages.

            But lets you and I be better than that, so let's assume that you are different. Let's assume that you really do want to help your audience. And let's also assume that you want to do marketing right. How does your text message differentiate from every other text message, including that which is done by automation and bots? And the answer is, it doesn't, you look exactly like the bad guys. So how do you stand apart? How do you stand out? How do you differentiate yourself? How do you let me see the warmth and the charisma of your personality? How do you let me get a sense of your authenticity to reach out to me? The short answer is voice messages on LinkedIn.

            Now, at this point, I can almost imagine the objections that some of you might be thinking, which is I don't like getting voice messages. And if you don't, I respect that, I totally get it. But just because you don't like something, doesn't mean it won't work, and it doesn't mean that it's not a better way than what you don't like. One of the things that I teach all of my clients, my high-paying VIP clients, is that you can either use social media or you can be used by social media, but you're going to fall into one of those two categories. I would suggest that you use social media to effectively cultivate new, meaningful relationships that, perhaps, can also turn into paying customers. But even if they don't turn into paying customers, it doesn't mean that can't become a super-powerful, extremely meaningful relationship to you. Hopefully, all of us don't just measure value with transactional value. But whether or not you're just cultivating a meaningful relationship, a partnership, or someone who might become a new customer, you need to be thinking about using LinkedIn voice messages.

            Just to make sure we cover the bases of how you do it, I'm going to give you the seven steps to do it. It's very easy. It's really quick. And if you have the LinkedIn app, anyone can do it.

            Step number one, open your LinkedIn app, and tap the messaging icon in the top right-hand corner of the LinkedIn mobile app. Select the user, step number two, that you want to voice message. Step number three, select the record button towards the bottom right hand of the screen. Step number four, give LinkedIn microphone access if you haven't done it already to your phone. And number five, hold down the blue microphone icon while recording your message. Step number six, stop holding the icon to finish the recording. And then finally, you can either send the message, if you're pleased with it, or you can hit cancel and start all over again.

            So what goes into an ideal LinkedIn voice message? First of all, some background research might be good. As with any kind of prospect outreach, you need to have a picture of who you're talking to before you send them a message on LinkedIn, even if it's a voice message. You never want to come off as the stereotypical callous impersonal salesperson sending generic message after generic message to a list of leads. Understand who your prospect is, what their business does, and some other information that can inform a more thoughtfully tailored voice message. Now the second step, I'm going to tell you to talk about something that has a quick personal appeal.

            Okay, I'll get back to the podcast in just a minute, but let's face it, most marketing doesn't work. Did you know that most business owners and leaders are making the same mistakes over and over again? Like so many others, you're probably tired of relying on hope, which is a failed marketing system. You know what that is? That's when you're spending valuable time and money on marketing, and then you hope it works. You've probably thrown tons of money towards marketing mistakes and failures. You wish you could get all that money back, but you can't. When you don't have a reliable system for generating leads and acquiring new customers, then you're doomed to exclusively rely on the loyalty of your existing customers and word of mouth. But it doesn't have to be that way. I want to give you a resource for free. You heard me right, free.

            I've put together the ultimate 97-point marketing audit checklist, which will allow you to assess and diagnose what is and is not working in your marketing. And it will only take you about 10 to 15 minutes. Think of it like an MRI for your marketing, without the expensive medical bills to follow. And to get this free marketing checklist delivered right to your email inbox, just go to getmymarketingchecklist.com, provide your info, and we'll get it out to you right away. And again, it's totally free. I'd actually encourage you to walk through the checklist with your team, and honestly discuss and evaluate every item on the list. It will be the best 10 minutes you've invested into the growth engine of your business in a long, long time. Again, don't waste another day or another dollar on failing hope marketing strategies that do not work. If you want to grow and scale your business smarter and faster, and with fewer mistakes, you're in the right place. Again, totally free. Simply go to getmymarketingchecklist.com right now. Let's fix what's broken in your marketing today.

            Now, the second step, I'm going to tell you to talk about something that has a quick personal appeal. But just the fact that you're sending a voice message, that you're recognizing them by name, that you are showing up, the way that you would show up on their doorstep, you're already a step ahead of your competitors. But since voice messages are more personal than their text-based counterparts, in most cases, you'll send one in response to maybe something that they've done, some sort of an event, an accomplishment, a milestone that your prospects recently achieved. Make some quick reference to whatever prompted you to send the message, to begin with, a little personal appeal that lets your prospect know you are keeping up with them, and that can go a really long way.

            Three is a cursory value proposition. Why are you sending this message in the first place? What can you offer your prospect? If you want your voice message to go anywhere, you need to give your prospect a reason to respond. Try to quickly, but convincingly, frame a compelling value proposition. Intrigue them enough to want to learn more. And not to go into the weeds of more advanced marketing, but when I say a value proposition, I don't mean to pitch them or to sell them. Give them something that's valuable; a checklist, a swipe file, a framework, a case study, a free trial to your software; give, give, give before you ask. That would be my definition of a value proposition. And then, of course, a clear call to action or a next step. Give some concrete instructions for how they should proceed if they're interested in what you have to say or to offer. In most cases, giving a phone number, saying your email, or just telling them to message you on LinkedIn should suffice.

            And to close out this episode, I'm going to give you an example, behind the scenes, of what I use here, at What Box Digital when I'm prospecting personally. So here's an example message: Hey, first name, I am thrilled to be connected with you here on LinkedIn. I really enjoy connecting with business leaders, just like you. I just wanted to reach out, and say hello in my own voice. As you can see on my profile, my name's Brian. I'm the CEO here, at What Box Digital, and the fractional CMO for multiple B2B companies. My team and I help business owners and leaders create lead generation systems that actually work for growing their businesses smarter and faster. But, great news, nothing to pitch or sell today. I just wanted to give you a friendly, hello, please reach out anytime, if there's anything I can do for you, and I hope we'll bump into each other from time to time here on LinkedIn. And I'll pop you a link to my business growth newsletter here on LinkedIn if you haven't yet subscribed. I hope you're having a great day. And then I'll include a link to the newsletter.

            So if you want to stand apart from everyone else, from all of the bots, from all the automation tools, from everyone who is showing up and pitching, everyone who is trying to sell too quickly, and everyone who, by the way, is completely ignorable. Think about it. If you don't believe me, look at how you view your inbox on LinkedIn. I'm guessing, in fact, I don't have to guess you, ignore 99.999% of every message that comes through on LinkedIn, because most people don't know how to do it right. So that's it for today. Use LinkedIn voice messages, and show up more personally. I've given you the reasons why. I've given you an example script. And if you're just now tuning in, I just did a three-part masterclass on LinkedIn and how to prospect. Think of this episode like the little bonus add-on to the end of that series.

            If you want to stand apart if you want to be more effective and more successful in cultivating meaningful relationships and generating more leads on LinkedIn, use LinkedIn voice messages. I hope this episode was helpful and don't forget, getmymarketingchecklist.com go and get the checklist, and diagnose what is and is not working in your marketing and in your business. Let's keep going and growing together. I can't wait to see you on the next episode.

            Thanks for joining me today and listening to this episode of the Learn More Earn More Business Growth Podcast. We can be found on all the major platforms, like Apple Podcasts, Google Play, Spotify, Pandora, Stitcher, and even Amazon Music. I genuinely hope you enjoyed today's episode. And if you did, I'd be honored if you'd subscribe to the show and leave us a rating and an honest review. I'd love to connect with you on Instagram. You can find me at, @brianwebb, and the show's sponsor, What Box Digital, can be found at, as you might guess, @whatboxdigital. You can also find me in What Box Digital on Facebook and LinkedIn with the links in the show notes. This will allow you to stay up-to-date and never miss out on exciting new announcements, events, special offers, and opportunities. And you'll be in the know when we drop a new episode of the Learn More Earn More Business Growth Podcast.

            And if you'd like to send me a DM on Instagram to say hello, or share your thoughts on how we can make this podcast even better for you, I'd love to hear from you. Again, thanks for listening. Let's go and grow together. I'll see you on the next episode.

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DESCRIPTION

The Learn More Earn More Business Growth Podcast is sponsored by Whatbox Digital, a marketing and consulting agency in the Greater Houston Metroplex. This podcast is your premier place to learn the frameworks, secrets, and growth hacks to grow and scale your business and revenue smarter and faster.

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