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January 17, 2024 5 mins

Are you ready to uncover your podcasting purpose and create impactful content? Join host Scott Wyden Kivowitz on this episode of Learn to Podcast as he dives into the importance of delivering your "why" when it comes to podcasting. Discover how understanding your purpose, setting goals, and identifying your target audience can help you create a successful podcast that makes a difference. 

  • (00:00) - 0002
  • (00:52) - Identifying your purpose and goals
  • (01:25) - Understanding your target audience
  • (01:43) - Defining success in podcasting
  • (02:46) - Your target audience should be clear and concise.

In this episode, Scott explores the following questions:
  • What is your purpose for creating a podcast?
  • What do you hope to achieve?
  • Who is your target audience? 
  • How do you define success? 

You can develop your podcast goals and content strategy by answering these questions to engage and inspire your listeners. 


"Remember, success in podcasting is defined by you. It's about achieving your own goals and making a positive impact on your listeners." 


So, take some time to reflect on your "why" and start creating content that you are passionate about. 


Key Lessons

  • Uncover your "why" for podcasting to stay motivated and purpose-driven.
  • Define your goals using an intelligent framework.
  • Identify your target audience and tailor your content to their interests and needs.
  • Measure success based on your own objectives, such as audience growth or monetization.
  • Use podcasting as a powerful tool to share your unique story and make a difference.

Subscribe to Learn to Podcast and never miss an episode as Scott Wyden Kivowitz shares expert tips and strategies for building and growing your podcast. Start your podcasting journey today and create content that resonates with your listeners. Don't wait – launch your podcast and make a difference!


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We're all about creativity, innovation, and a touch of playfulness here at Learn to Podcast. We love building this amazing community of ours and we've been brainstorming some fun nicknames to call our fantastic listeners. And yes, it's official, you're not just listeners, you're part of the crew!

Greetings Podfinders (short for Podcast Pathfinders) Thanks for tuning into Learn to Podcast as we lead the way through the podcasting wilderness. 

Learn to Podcast does not currently have a sponsor, or service, to earn money from the show. But we cannot build our show without three incredible tools. That’s why in lieu of sponsorship we want to share those incredible tools with you.

These products and services are what make Learn to Podcast possible. Click on our affiliate links to learn more about them, and if you sign up, we make a small commission.

I also recommend checking out Podgagement as a fantastic way to level up your show.

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