A Roadmap for Associations: Where We’ve Been and Where We’re Going

Associations are facing a tidal wave of change. Membership demographics, member expectations, staff turnover, emerging tech—these factors and more are putting pressure on what associations do and why they do it.

What do these changes mean for associations? Should we regard them as threats, or can we see them as opportunities? They’re a bit of both.

On one hand, they’ll compel associations to reevaluate core practices and offerings. On the other, they also create chances for associations to cement themselves as the trusted, authoritative experts and leaders in their space.

Joined by Tracy Folkes Hanson, CAE, CEO of CSAE, we take a closer look at:

• the role have associations traditionally played in serving their industries, members and staff
• the trends, opportunities and challenges we’re seeing bubble up
• who these changes are impacting the most

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