Making Your Association the Place Members Want to Be

Is your association ready to lead in a fast-changing world? 

As competition grows and change accelerates, associations must do more than adapt—they must stand out. 

In this episode of Learning by Association, host Bill Sheehan sits down with Artesha Moore, FASAE, CAE, president and CEO of Association Forum, to explore how being nimble, agile and innovative can help associations effectively serve their members, industries and communities in the future. 

You’ll learn: 

• Why associations must shift from member acquisition to building loyal, lifelong customers 
• How to understand your market share, including the threat from non-traditional competitors 
• The role of technology and AI in driving efficiency and innovation 
• How the right partnerships and sponsorships can fund bold new initiatives 
• Why becoming a trusted source of information and community is more important than ever 

Whether you're an association executive, nonprofit leader, or industry changemaker, this conversation is packed with insights to help you lead with purpose and agility. 

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