The Critical Role of Associations in a Rapidly Changing World

Associations play crucial roles in promoting and protecting industry interests while providing community, education and support for members. However, the landscape is changing rapidly. Competition now comes from influential individuals, training providers and social media platforms, and technological changes feel like they’re happening at lightning speed.

In this video, Bob Moore, MA, MS, FASAE, CAE, executive director with the American College of Osteopathic Family Physicians and the ACOFP Foundation, discusses how associations can adapt and thrive. Topics include:

• Connecting With New Audiences: Strategies to engage and attract new members.
• Onboarding Processes: Establishing solid onboarding and reboarding for members and staff.
• Strengthening Relationships: Building strong partnerships with vendors and suppliers.
• Standing Out: Rising above the clutter to become trusted industry sources.
• Community Building: Cementing associations as the connective threads that bring people together.

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