Increasing non-dues revenue is critical for associations, especially in the face of evolving member expectations and economic pressures. It’s about sustaining growth and delivering valuable services that move members and the industry forward.
But wanting to accelerate non-dues revenue is one thing. Bringing initiatives to life is another. For many associations, it can feel like a big shift, testing traditional membership models and putting pressure on already precious resources.
The key is to make sure your approaches to generating non-dues revenue align with your association’s mission and reflect your members’ needs and goals.
In this episode, Sean Soth, executive vice president of strategy and global partnerships for the Society of Clinical Research Sites (SCRS) and founder and leadership advisory board chair for Professionals for Association Revenue (PAR), joins us to talk about:
- navigating the evolving landscape of association revenue
- developing mission-centric strategies for generating non-dues revenue
- getting buy-in for different membership models from association leadership
- elevating business development to enable sustainable growth
- leaning into the expertise vendors and industry partners bring to the table
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