January 9, 2025 • 53 mins
Ever tried squeezing a big ego into a safety helmet? Join us as we embark on a rollercoaster through the thrilling world of entrepreneurship with my childhood friend, Tyler Campbell, a self-proclaimed social media anarchist and brand-building wizard. We reflect on the essence of leadership as servitude and the challenges of staying humble amidst success. Our lively discussion touches on maintaining authenticity and the humorous trials of fitting an inflated ego into a safety helmet. This episode promises insights into how staying true to oneself can navigate the tumultuous waves of leadership and business.
The construction industry is shifting from traditional hard hats to sophisticated safety helmets, but are these changes just a marketing ploy? With insights from Dr. Michael Botling, we dissect the truth behind type one and type two helmets, urging industry professionals to prioritize genuine safety improvements over mere aesthetics. We delve into the significance of scrutinizing marketing claims and emphasize the necessity for research to ensure these helmets offer better protection. It's a call to action for those in the industry to put safety at the forefront, beyond the alluring narratives spun by marketers.
Exploration is an art, and this episode uncovers how wandering through various interests can lead to unexpected paths of growth. From a passion for aeronautics to the creation of a podcast, we highlight the value of recognizing and leveraging unique strengths, including those influenced by ADHD. With Tyler's guidance, we celebrate the power of complementary skills and supportive partnerships in achieving shared visions. This journey of entrepreneurship and self-discovery emphasizes the magic of embracing curiosity and courage, encouraging listeners to pursue personal growth on their terms.
Connect with Tyler:
https://www.linkedin.com/in/tylerscottcampbell/
https://storybuildercreative.com/
https://www.youtube.com/channel/UC7OcpEn4q1_4yWXIY9Zuyiw
Make yourself a priority and get more done:
https://www.depthbuilder.com/do-the-damn-thing
Download a PDF copy of Becoming the Promise You are Intended to Be
https://www.depthbuilder.com/books
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
They just let people start businesses.
Did you know that?
Oh yeah, I do know that.
It's cool that people startthis crap.
You can do it too.
It's nuts man.
Building a business is not forthe faint of heart, but man,
it's a freaking rollercoasterand it's fun If you don't know
precisely what your future isgoing to be.
Speaker 2 (00:17):
That only means that you're human.
Speaker 1 (00:19):
The more I get closer to being the leader that I want
to be, the to being the leaderthat I want to be.
Speaker 2 (00:28):
The more I realize that leadership is nothing but
just servitude.
What is going on?
L&m family Back and I'm excitedabout this conversation.
I don't know if you know him,if you're in the LinkedIn world
and you don't know him.
You've been slacking my buddyfriend.
Well, I'm claiming him as afriend, whether he likes it or
not.
Mr Tyler Campbell's aconstruction brand building
(00:51):
wizard.
He's got all kinds of spells,does some amazing work.
If you see my stuff, I'm pre-Klevel and he's like calculus
level.
I also think of him because ofsome of the tone of his posts
personal posts, which I love,which is what caught my
attention.
I would say he falls in thesocial media anarchist.
We're going to have a reallygood conversation today and, if
(01:13):
you're new here, this is theLearnings and Missteps podcast,
where you get to see how realpeople just like you are sharing
their gifts and talents toleave this world better than
they found it.
I am Jesse, your selfishservant, and we are going to get
to know the wizard, mr TylerCampbell.
Tyler, how are you doing, myman?
Speaker 1 (01:35):
Okay, two things right off the bat.
All right, yes, we are friendsfor one.
I've been clear the air on that.
We're definitely friends.
Two, dude, you just made myhead like five times bigger than
it needs to be.
All right, so I'm gonna need togo talk to my brother after
this so he can deflate me just alittle, making me feel all
great and stuff, calling me awizard.
Golly, I like the title, notgonna lie, I mean I like it, but
(01:56):
eddie's gonna all sorts of crapabout that.
Speaker 2 (01:59):
This I know I'm glad we're friends.
That's so odd.
You remember when we were kidsand you'd go to the playground
and it was like hey want to befriends, like it was kind of
that was a thing.
Speaker 1 (02:11):
I was homeschooled man that didn't stop at the
playground.
That went all the way throughto 18.
Then I started realizing, wow,that that's a little awkward to
just ask that, you know it's.
Speaker 2 (02:21):
It's a super, super important thing, and I'm glad
that I just got promoted tobeing friends with the wizard
and so you talked about anexploded head.
We're just going to get rightinto it.
Yes, let's go.
Will your head fit into thissafety helmet?
Okay?
Speaker 1 (02:40):
We're starting strong here.
I'm a little bit of a CaptainAhab when it comes to this, just
because I want answers, allright, nothing more.
I'm not trying to slander anycompanies, anything like that.
I just want to get the legalcrap out of the way.
That way I don't get my buttsued from this.
Yep, yep, okay.
So it came to my attentionafter talking to Dr Michael
Botling.
(03:00):
He has interest with his ownhardhat company, so he has
interest with his own hard hatcompany, so he has his own bias.
He started talking through someof the different hard hat
options that are out there andthere's a big switch that's
going over to safety helmets.
We're hearing this a lot.
Safety culture is starting topush safety helmets, which is
one thing that you just broughtout here, and so, yeah, we're
(03:21):
looking at it.
Cool, all right.
So you got your little chinstrap and all that stuff.
Fine, great, these are beingpushed out there as they are the
safer option.
Now, jesse, I want you to lookunderneath there.
What does that label say?
The type class?
Speaker 2 (03:36):
is yes, so this type, this is a type one, class C All
right.
Speaker 1 (03:40):
So there are two different types that we need to
be aware of.
There's type one, type two.
Okay, so type one is like $13,.
Go to Walmart Home Depot andpick up one of those little 3M
hard hats that was in plastic.
That's type one.
The only difference is thestrap.
That's it.
So they have gone through thesame testing with these helmets
(04:02):
and it is still a type one.
What's really interesting isthat when you go down the rabbit
hole even more, this is a bigtopic that we could talk for
three hours on, I'm sure, and Iget passionate about it because
I think it's a little bitmarketing and that's getting
into my corner.
And the reason why I'm a littlebit irritated about it is that
these companies out there in thehard hat space, whatever they
(04:22):
might be and I'm not going topoint at any single one of them
A lot of those companies outthere saying that this is a
safer option for your crew.
And it is literally a helmet,is a shape.
It's the shape of the mold.
Yeah, and if you look at thetype, it's type one.
They are the same thing, theyare rated for the same thing
they have the same rating, sotype one says it has the same
(04:45):
rating as the generic stuff onthe shelf.
They tested it and they saidthis is not good enough to get
up into type two.
Okay, so you need a little bitextra to get into type two.
Type two starts taking intoaccount some of these rotational
forces, which are the thingsthat cause concussions.
So when your head, when you hitsomething and you snap forward,
(05:05):
what happens is it basicallyscrambles the eggs, causing a
concussion.
So these type one helmetsbecause they're not geared for
that and they also have thischin strap could potentially
cause more of a concussion riskthan the traditional type, the
$13 hard hat that you can pickup over at Home Depot.
(05:26):
Marketing is telling us thatthese are safer, they look
different, so we believe them,but the reality is they're
exactly the same as that $13hard hat you can pick up over at
Home Depot.
So you're paying an extra $100for a shape.
That's it, okay, a shape and astrap.
That's the difference.
That's kicking the bee's nestand this.
(05:47):
I know, this, I know.
I actually posted about thisseveral months ago and I had a
very respected friend who is inthe construction technology
space.
He commented on the post and hesaid hey, man, no, you're wrong
.
He was kind of gettingcombative with me.
He had his safety directormulti-billion dollar GC say hey,
dude, no, actually Tyler'sright on this.
(06:07):
This is actually an issue.
This needs to be something thatwe research more.
We can't just trust themarketing.
We can't just trust what isbeing promoted out there.
We have to do our due diligenceand find the safest thing for
our people.
If all we're doing is putting ashape on their head under the
guise that it's safer andgetting picked off if anybody
(06:30):
ever questions it, all we'redoing is virtue signaling, and
that irritates the bejesus app.
So let's make sure we'reactually upgrading to type two,
because that is the new standard.
Is type two Right?
Go out and buy a hard hat or ahard helmet based off of the
shape.
Check the type rating.
That's the core of this.
But then we need to do somemore testing beyond that to see
if these are actually safer.
(06:50):
Are they actually safer?
Speaker 2 (06:52):
So what I'm hearing is it may or may not be safer.
That needs to be tested.
We need further testing.
But based on the classification, it's a marketing thing that it
is safer, so it hasn'tnecessarily been proven to be
safer.
It's just a different shape.
The biggest difference is thechin strap.
Let me ask you this before wego further.
(07:14):
I want to give the l&m familymembers shout out.
This one goes to mr john dogged.
John sent me this dm and it wassuper.
He said one day I willsupporting the construction
professionals out there.
It's a special treat to knowthat I'm even on your mind and
(07:50):
folks.
Rest of the L&M family membersout there, I hope you know I
love getting these littlemessages, dms, comments, reviews
, any and all of the aboveBecause it helps me know that,
like I'm not just boring thehell out of you, and when you do
, I keep a log and I will takethe opportunity to shout you out
in an episode in the future.
If they marketed it y'allhelmet manufacturers you can use
(08:16):
this clip.
If they marketed it, from theperspective of how much sexier
it makes you look, would youhave a problem with it?
Speaker 1 (08:23):
I don't give a crap man, I just make sure that it's
safer, because, at the end ofthe day, that's what everybody's
talking about is oh, we usethese because they're safer.
Oh, all of our people wearhelmets because they're safer
and they have a chin strap, arethey?
I guarantee you, if you go outon your job site where there is
a helmet mandate and you startflipping some lids over and you
start checking the types, guesswhat?
(08:44):
You're going to start seeingthat, oh crap, I mandated type
two, but that's a type one,jesse, and they're just going by
the shape period.
You had no idea, I didn't.
You had no idea, no idea.
So you're out there walkingaround thinking you're safer as
a result of that, you're notRight.
I don't know how this works,the how this works, the testing
(09:05):
is the same.
It was only good enough to passthe type one testing.
And then, if you go into typetwo, there's another element to
it.
Where type two starts to takeinto account some of these
rotational forces to preventmore concussions, there is a
camp that is saying that thetype two helmets are still not
as safe as a type two hard hat.
So the traditional stylewithout the chin strap, without
the chin strap.
So it's really interesting andit's intricate and it's
(09:28):
difficult, and I am not the bestperson to explain this.
All I am saying is this is oneof those things that has become
my Moby Dick, that I've beenchasing around with my spear
because I'm like I need tofigure this out If you do want
some interesting insight intothis.
And again, I will say that heis completely biased because
he's a part of WaveCell.
Look up Dr Botling and theresearch that he has done,
(09:52):
because they did the testing inthe lab and they found some
really interesting resultscomparing all of these different
helmet types, their moretraditional style.
I'm not going to take a side.
I don't care.
I want the truth to comethrough.
If we're saying it's safer, webetter be sure that it's safer,
because I have run into many,many safety people out on site.
(10:14):
They'd be like, well, you'renot wearing a helmet.
They start going that way andI'm like flipping over my hard
hat and saying, yeah, this istype two and they go well.
But I guarantee you the safetyperson isn't wearing a type two,
they're wearing a type onehelmet.
I'm safer than they are becausethey haven't educated
themselves on this stuff.
I love it, bro.
I want people to dig in.
That's the core thing thatacross here.
(10:35):
This is again something I haveresearched extensively.
I can give you what I've found,but I ask and I plead If you
are thinking that this is safer,I urge you, go do some more
research.
Talk to the manufacturers, seehow they're testing stuff.
Go look into rotational forcesand how that affects concussions
.
Speaker 2 (10:55):
Yeah, well, I'll say this Key point here.
Folks, this isn't a bash, thisis.
Read your stuff.
I didn't know it was a classtwo.
I, for real, read your stuff.
I didn't know it was a classtwo.
I, for real, I picked it.
I said, oh, it's that shape,that's the one I want, and so
that's a risk.
And I don't do real work, soI'm at less risk than most
people.
But if I'm making my judgmentbased on the shape, which we're
(11:18):
human beings, that's what we'regoing to do we could be
elevating our risk instead ofstaying with what we've had,
which was a class two.
That's a thing.
Maybe.
I don't want to accuse anybody,but there's a lot of room to
exploit that, and that may behow cause this bad boy here?
Daddy, she's like you'rekidding, it's over a hundred
(11:38):
bucks.
Why do I like it?
Two big reasons.
One, I travel all the time.
Yeah, this is much easier totravel with than my big brimmed
hard hat.
A, b, back in the day when Iused to do real work, I wish I
had this helmet.
Yeah, because when I wassitting down, tying in p traps,
connecting sinks, contorting mybody in mechanical rooms and up
(12:00):
in ceilings, oh yeah, my wouldfall off all the time and I
would catch hell from the GC.
You need to be aware of yourhealth rule.
I'm working here.
It just fell off.
So the chin strap for me is myGod.
If I had that, I would havebumped my head less.
There you go and I would havehad less argument.
So for me that's a value addright out of the gate.
(12:21):
Yeah yeah, I'm not thinkingabout class one, class two
rotational forces.
So maybe the irk isexploitation of our tendency to
process make decisions based onvisual cues than informational
cues.
What?
Speaker 1 (12:38):
do you think, yeah, no, I agree with that and I
think that's awesome that youhave that experience saying,
before the chin strap, thiswould happen to me.
I mean, having done a littlebit of plumbing, I try to avoid
it as much as possible.
I can say, yes, I could see howthis would happen, we do.
And again, like I can't reallytake a side on this, I can't sit
here and be like, oh no, allthe traditional stuff is the way
(12:58):
to go, it's way safer.
I just don't know.
That's kind of throwing the flagin the air and saying, hey, can
we just talk about this alittle bit, because I think
there's a lot of misinformationout there and it comes back to
again kind of that marketingplay.
We've all just gotten thisvisual in our head of, oh, it's
a helmet, therefore it is safer.
We got to stop and I know thatthere are some incredibly smart
(13:23):
safety people out there thathave taken this into account,
that are looking at that stuff,that are looking at the data and
I commend you for taking thetime to do that but the ones who
are just buying off the shelfsaying like, yeah, it's a helmet
, safer, yeah, that's poorlymistaken and you need to
reevaluate how you're makingthose decisions, and it's for
(13:44):
the safety of the people thatare out in the field at the end
of the day, right?
I'm just asking some questionshere.
Speaker 2 (13:49):
When it's interesting how people respond like they're
not even interested in havingthe cop, like they get defensive
about the topic.
Speaker 1 (13:56):
Yeah, if I share the data based off of that other
study that basically talks aboutconcussion risks being higher
in helmets, I am very much atrisk of being berated and
belittled for saying that, eventhough I have a scientific study
telling me it tells that.
I will concede there is bias init.
(14:16):
However, I still think thereneeds to be another peer review
study around this sort of thing.
It can be unbiased, nobodycares.
We are just trying to find thefacts.
It's not sponsored by a brand,it's sponsored by we, the people
, and we think what is thesafety measure that we're going
to care about here?
What is the best solution forour people?
I don't care what brand it is, Icould give two craps.
(14:37):
I just want the safest thingfor our people.
I don't care what brand it is,I could give two craps.
I just want the safest thingfor our people.
That's the only thing I'madvocating for.
Come at me, tell me why I'mwrong, all of these things.
I'm sure I will get a messageabout this and I'm a doo-doo
head or something, I'm sure I'msure.
Speaker 2 (14:57):
Yeah Well, I want to make sure that the L&M family
out there doesn't get confusedin thinking you're like a hard
hat specialist because you are amarketing wizard.
Speaker 1 (15:07):
I have a background in construction and we've
interviewed over 400 people onour podcast, and so I think of
myself as a bit of a student ofconstruction from my time being
in industry to now, where I getto talk to people like you who
know more than me, and this isone of those things.
As the commercial constructionguy in a previous life, it
(15:28):
matters.
My crews, my video teams, aregoing out to site and they're
running around.
I want to make sure that theyhave the safe stuff, so this
matters to me.
If I'm sending people out tosite, I'm going to spend the
extra money and make surethey're in the right stuff.
Speaker 2 (15:42):
And for, and I think that's why we clicked, because
you're not a wishy-washy type ofperson.
You have a stance on thingswhich, to me, is ultra valuable,
right?
You're not saying I need tocome to your side.
You're saying this is where Istand.
You do that on social media.
That's what.
What caught my attention atfirst, and then, when we had our
first conversation, I'm like oh, this dude's for real.
(16:03):
This is the kind of people Ilike to roll with.
Now you kind of touched on yourcareer trajectory when you were
on the playground or maybemiddle school, highautical
engineering, yeah.
Speaker 1 (16:20):
So my dad actually had his private pilot's license
very still to this day and so Igrew up near airplanes and
there's something about airports, something about that that I
just I love the smell of jetfuel in the morning.
It's just wonderful.
I was all in aeronautics that'swhere I started, and then it
shifted from there to music.
(16:40):
Played violin for four years.
From that I picked up guitarand then went through my punk
phase and found all the oldiesand I found Led Zeppelin and Led
Zeppelin found me.
I switched to guitar prettyrapidly after that and so that
was going to be my trajectory,which was going to be epic but
kind of wandered I'm not goingto lie Like my earlier years,
(17:02):
I'll say 17 to 20 and evenbeyond, I was wandering.
Speaker 2 (17:08):
What was the wandering like?
Because I think I know what youmean because I've been a
wanderer for a long time.
What did that period of timefeel like?
Speaker 1 (17:15):
I started in this family steel detailing business
at 19.
So I had this like basefoundation, this kind of string
that held the kite, so to speakyeah yeah, grounding me, holding
me in place.
But the kite would move a lot.
Wind would pick up and move mein different directions, and so
my day to day was focused in onsteel detailing.
(17:36):
But the wandering aspect of itwas I found user experience
design, I found graphic design,I found photography, like all
these different little elements,seo.
Just, I went down the rabbithole.
I can blame my wife for this.
She actually has a mass commdegree, and so I got some of her
stuff that she was studyingwhile she was still in school,
(17:56):
when we were married, and I waslike, oh, that's really
interesting, I think I'll dothat too.
And so I like moved it over andI started focusing on that, and
so the wandering was more.
I never went to college, Iapprenticed, and so I was able
to openly look around andexplore and try new stuff and
not be high risk.
(18:17):
That was kind of the beauty ofapprenticeship is that I could
have that grounding thing, thatthing that paid the bills, but I
could also wander around andsee what other stuff interested
me Through that.
You know we started the podcastwhen I was probably oh gosh, I
was probably eight years into mytime with ABSI when we started
up the podcast and it's been agreat little part of my life and
(18:39):
a great little way of Eddie andI being able to hang out and
talk and get to meet cool people.
So yeah, man, like thewandering was centralized, I'll
say, around the job that I hadbut there was a lot of kind of
things that swirled around it.
But it just goes to show it'snot all lost.
Even if you feel like you'releaving a little bit and you're
like I mean, I don't really knowdirectionally where I'm going,
(19:01):
but I'm going to come over herebecause I'm interested or I'm
going to come over there becauseI'm interested, you have no
idea the sorts of things thatyou're preparing yourself for
down the road.
Like no idea For me.
I had no idea that detailingwould be relevant to video
production because at the end ofthe day it's like you're
working on a computer, but withdetailing I had to figure out
(19:23):
faster ways of doing it.
I had to figure out like, howdo I make this more efficient?
This is a repeatable task.
How do I automate this Readingthat back into my editors, who
are fresh out of film school,and I'm saying no, no, no, no,
no, no, no, no.
Why are you clicking so manytimes?
We need to find a better way ofdoing this.
We need to systematize, we needbetter processes.
We need better procedures inlife.
(19:43):
We're not perfect, but we'removing in that direction.
There are core principles thatyou learn wherever you're at,
that you can take forward andyou just got to stay curious.
Speaker 2 (19:52):
Oh man.
So a couple of things that comethrough One.
It feels like the wondering atsome point evolved into
exploration.
The reason I say those twodifferently is because, like,
wondering is just kind of Roman,yeah, and just checking it out,
exploration is like intentionaland targeting, but the
wondering came first.
(20:12):
Yeah, right, wondering, and Iwas like, wait a minute, the
nodes in your brain startedfiring and connecting and you
said, whoa, let me go down thispath to where you were able to
like see the connection betweenthese transferable skills.
Yeah, the other thing that I'mkind of getting from what you
just shared, same thing rightwhen I was installing, which was
a long time ago, a lot of theskills, the weird, like
(20:36):
invisible skills that I learnedthen is what I'm applying to
building my business now.
Yeah, when I was installing, Igot a pile of material, some
information and some tools and Ihad to use my wherewithal to
make something of utility bycombining those things.
Yeah, yeah, like the same kindof thinking and experimentation
(21:00):
and whatever that I did when Iwas trying to build out this
mechanical room yeah, yeah, yeah, yeah, mindset, I think or
maybe thinking process that I gothrough when I'm like building
out my business and designingproducts, et cetera.
(21:24):
So, now, while you were doingthe wandering exploration, what
kind of friction and when I sayfriction, I'm talking like
social friction from your family, from your friends, about the
fact that there was wanderinghappening, and how did you deal
with that?
Speaker 1 (21:39):
Well, I mean, I'm already like I have ADHD, like
full stop.
And so I think some of thefriction that came around that
is and it's kind friction it wasmore like hey, are you just
kind of yanking the steeringwheel here just because you're
interested in something, and youhad this idea at lunch and
you're ready to do it now?
I love this line from theOffice.
(22:00):
I've had this idea since lunchand I'm not ready to give up on
it now.
And so I think what ended upkind of switching people's minds
against that friction is thatthey started seeing me make
these decisions that wouldactually cause it to happen, and
they were like oh no, you'reserious.
So, like with the podcast, wejoke.
I ordered a bunch of equipment.
I walked in and I looked atEddie and I was like hey, eddie,
(22:20):
guess what?
I just I ordered a bunch ofpodcasting equipment.
We're starting a podcast.
And he went like he was likereally, why did we give you the
company credit card again?
And so that was one of thosethings where Eddie was just
we're going to have so muchpodcasting equipment just
collecting dust.
Just piling up.
P Piled up his failed agreement, just another one, and so there
(22:41):
was a little bit of a kind of ajoking sort of environment
around that.
But then we tried it and theywere like, oh, that's really
interesting.
And then I hired an editor.
That was the first thing that Idid is hired an editor after we
got through that first kind ofepisode, because I knew if it
was going to be sustainable,that it couldn't just rest on me
.
It was going to fail if it wasall on me.
(23:01):
Sustainable that it couldn'tjust rest on me, it was going to
fail if it was all on me.
And I needed to stay focusedbecause I'm great at vision but
the execution aspect of it Ihave to shore that aspect up
because that's where I'm limitedand I need people around me
that are great at just tunnelvision, knocking stuff out Right
.
And I can hear about the weedslooking at stuff, and so the
editor was that play, and sothat was one of those moments
(23:23):
where the friction was like, ohgosh, is he really going to
commit to this?
Ooh, classic Tyler.
Another thing bought anothercompany card.
I think I showed theseriousness by the
infrastructure that I builtaround it to make it sustainable
.
I don't know if that answersyour question it does.
Speaker 2 (23:39):
It answers the question in so many ways because
when I got into the trades andI'm using myself as an example
you have a particular story andI want the L&M family to know
like it's not a straight line Ifyou don't know precisely what
your future is going to be, thatonly means that you're human.
And if you're experiencingfriction and you said it very
(24:01):
nicely, right, like it was kindfriction it's because people
cared and were concerned aboutyou and that's valuable to know.
So what I want people to takeaway from that is if you're
having that experience, it's notbecause you're defected, it's
because you're human.
It's a part of the experience.
The connection of thetransferable skills is an
important takeaway.
(24:22):
The awareness there's all kindsof content out there where
people are making big dollars tohelp people become aware of are
they a visionary?
Are they an out about them?
Because they hit a point intheir career or their personal
growth that their tendencies arelimiting the amount that they
(24:47):
can put into the world.
So one question I got is howdid you get clear about?
Okay, I'm a visionary, I'm notthe execution dude, because
Eddie's the execution dude.
Speaker 1 (24:58):
You had an execution dude?
No, I had that.
And still, to this day, he isthe one that holds me to task on
most of the things that I do,and whenever I'm feeling like,
oh gosh, man, I want to justthrow in the towel on this stuff
, he is the grinder, he is goingto sit in the suck and hold his
breath for as long as hepossibly can.
He is the executioner, he isthe operations guy.
(25:19):
He knows how to do that.
And so I started realizingreally quick that whenever I
started doing ops within thefamily business, where I was
managing all of the people, Iwanted to scale to a point where
I did not have to be the onemanaging all the people that it
was a result of my personality.
My personality is that ofsomebody who has a ton of ideas,
(25:41):
who sees a bigger picture, andthat seems so grandiose.
I don't know.
I don't want to paint it asthat.
I don't want this to comeacross as I just I know my
personality and my tendencies.
Now, yeah, yeah, which is just.
That's just my brain.
Man, I have ADHD, and you knowwhat that's actually freeing?
There is this stigma aroundpeople with ADHD.
(26:03):
They can't focus, they struggleto get things done on time, all
of these different things.
But the thing that really freedme up and this is something I
don't think a lot of peoplerealize is do you know how many
I'm probably screwing up mypercentage here, but there's
probably like six out of 10, ifnot more entrepreneurs have ADHD
or dyslexia or some other thing.
Right, yes, I have both, andthat was the thing that was
(26:27):
really kind of freeing for me tohear that I was like whoa, I
was made this way for a reason.
My gifting is in those areas.
But it took me forever tofigure that out.
It took me growing in aposition, getting to a place
where I was like oh, I'moperating, I'm making sure I'm
holding people to task to gettheir job done and I'm like but
(26:47):
I'm over here working on thisother idea because this ops
stuff bores me to death, yes,yes, bores me to death Whereas
Eddie's over here suffering,going oh my God, tyler, can you
get this done?
And he's like watching me.
I am not that guy.
I had to see the contrastbetween my brother and I to
realize where I fit in that kindof hierarchy of a business and
(27:10):
the things that I need to focuson.
I need to focus on the bigpicture stuff.
I need to focus on the systems.
Yeah, get me into systems.
You're all day, you're in Holycrap.
I can show you some stuff, dude.
Like I was showing my wife, whois a very like straight on,
she's going to grind and get thejob done.
That is her personality Greatoperator.
(27:31):
I showed her sketches ofsystems that I have for my own
business and I'm like I workedon this today.
Check this out.
She was like what the heck isgoing on in that brain man?
What in the world?
But it's I hyper-focus on thatand it's a problem that I want
to solve and it's a puzzle andit just it interests me, it
fascinates me and I have to findpeople that can help me operate
(27:53):
that system.
I can't be the only one thatdoes it.
So and I get kind of back towhat you were saying is I don't
know where you're headed rightnow.
You're okay, you got time,you're going to be fine.
(28:13):
I feel like there's thispressure on all of us to make a
million dollars or go out and dolike these arbitrary goals that
we have.
We get so entangled with thisidea of where we feel like we
should be, instead of justtrying to be curious and just
kind of chase that next thingand just see what happens.
The weaving is probably alittle bit out of sync right now
(28:33):
.
It's just a little bit out andthen all of a sudden it's just
going to go whoop and everythingcomes together and everything
works and it makes sense.
But give it the time.
Sometimes it takes a little bitof time.
I was a late bloomer this Iknow I was a late bloomer on a
lot of this.
This I know I was a latebloomer on a lot of this.
Speaker 2 (28:49):
Same.
Yes, I can't remember who saidit, but she's like.
The thing is there is no answersheet for the universe.
What that alludes to is ourconditioning right K through 12
and even higher learning.
There is a right answer toeverything yeah, and if it's not
the right answer, it isabsolutely wrong.
Yeah.
And then we get out into lifeand there isn't necessarily a
(29:12):
right answer.
I've come to terms with theidea that there is my answer and
I just need to figure out whatthe hell that is and go, be
messy and learn, and if itclears the path, keep doing it.
If it creates barriers, try ita different way.
Now, one thing that I think isreally powerful is we all have
these things right.
We all have some kind ofdiagnosis, and you didn't let
(29:36):
your diagnosis become yourhandicap.
Speaker 1 (29:40):
That's the thing that pisses me off more than
anything, dude, is when we usethat as a crutch and we use it
as an excuse to not get thingsdone For me.
I'm like okay, god gifted mewith this, I was given this, why
.
Why was I given it?
I had to come to grips withthat and, to be perfectly honest
, I didn't find out that I hadADHD until like probably two,
(30:02):
three years ago.
And then everything cametogether and I was like oh my
God, that's the reason why.
That's why, oh my gosh, that'sthe reason my brain is like this
.
Because I had other friendsaround me that had been
diagnosed and I was like oh okay, sorry, anyway, tangent ADHD
For me.
I could have taken that as likeoh man, that means my life is
(30:23):
going to be so hard.
That means that life is goingto be really difficult for me.
It's going to be difficult forme to get tasks done.
It's going to be difficult forme to focus on things.
Oh, I need this, I need that.
Just fall on my face and justkind of give up.
I have nothing good to offerbecause I can't do these things
that society tells me I shouldbe able to do.
(30:45):
Society tells me that I shouldbe able to have focus.
But why was I coded like this?
Why did God give me thisskillset?
And that excites me because I'mlike I have a superpower that
nobody else does my ability tojust wander, my ability to just
go and then hyper-focus on itlike a madman.
(31:07):
That is such a gift.
That is such a gift to be ableto have that perspective on
things, because not everybodyhas that perspective A hundred
percent.
You could turn it into a crutch.
You flip that joker on its headand be like but what are the
things that I'm now able tooffer?
Yes, having this in my DNA.
You know my dad, like it or not,he definitely has ADHD.
(31:29):
He probably wouldn't say it,but he is that way all the time
and I see that in my father.
He is that visionary.
He is that person whoconstantly has more ideas than
he knows what to do with.
You see that out on his armLike.
You see all the different crapthat he gets on in the projects
and it's okay and that's fine.
No-transcript.
Speaker 2 (32:23):
Yeah, how do you leverage the thing instead of
letting it be your crutch?
How can you leverage it?
And then what you've done,which I think is super valuable,
something that I finally I callthem my personal advisory group
, but I've surrounded myselfwith specific people Most of
them know that they're on thegroup, some of them don't
because they can help keep that,keep me in the nucleus of where
(32:45):
I can best serve.
Yes, and if I don't have thosereinforcing people, perspectives
, thoughts, et cetera, who knowswhere the hell I'm going to?
Speaker 1 (32:53):
go Exactly.
The podcast would not, like ourpodcast construction brothers,
would not be in existence if itweren't for Eddie also would not
have been in existence If itweren't for me.
It takes both right.
It took me to have the ADHD togo what the heck?
And then it took Eddie going.
There's something here.
Let's keep investing and like,keep grabbing me by the ear and
(33:15):
pulling me in that insulation ofknow thyself, know your
struggle, and backfill your lifewith people who are the
opposite of you, can hold you totask and respect their opinions
, and that can be difficultsometimes.
But at the end of the day, likeyou've got to go through some
of that weaving, some of thatwandering to figure out how your
(33:36):
brain works, the things thatlight you up and the things that
don't, and then we start tokind of piece that together,
then you backfill for yourweaknesses.
If you are that person who is agreat operator like you're
great at the daily grind youmight need to find somebody
who's a visionary to pull on youa little bit.
Speaker 2 (33:55):
You have to challenge you so you can keep growing and
execute.
Speaker 1 (33:58):
Yes, yes, yes, if you are that visionary character
that sounds so grandiose.
I don't like that.
If you are that person who'smore prone to wander, if you're
the explorer, you're willing tojust jump out and go figure
stuff out.
You need that other personwho's more prone to wander.
If you're the explorer, you'rewilling to just jump out and go
figure stuff out.
You need that other person,who's that operator, to just
hold you down and keep youmoving on the things that matter
to you, because, at the end ofthe day, that's the only way
that you're going to keep movingforward and improve not just
(34:20):
your life but the people aroundyou too.
I feel God has given me thisADHD because he knows that I can
look at different things andfind ways to build businesses,
find ways to improve people'slives around me, because, at the
end of the day, my purpose is Iwant to improve not just my
life but everybody around me aswell.
(34:42):
Not everybody can do that.
Not everybody can vision castin that way and get people
moving in that direction, and sofor me, I'm like I want to be
able to get people moving in adirection that makes society
better, that makes the world alittle bit better place the
construction industry a betterplace, and I know that God has
just kind of geared me for that.
Nothing great comes byeverything going perfect.
It's always tribulations right.
Speaker 2 (35:05):
Winning is a poor or success is a poor teacher,
because all of a sudden I startthinking it's just because of me
, because I'm so awesome.
Failure is my best teacher,because I know when I screwed up
.
Speaker 1 (35:18):
I never realized.
I learned a lot more aboutfailure Whenever I started a
business.
Without failure, you can't growLike you literally can't.
I learned that in running, butfor some reason I didn't retain
it.
I go out and I try to run a 30minute 5k or whatever the heck
like.
I'm trying to get sub 30 on a5k because I'm a slow, fat dude.
(35:39):
But you know, I'm like oh yeah,I want to do these things.
But, man, in order to do that, Ihave to fail repeatedly in
order to hit, and it's failurein multiple ways.
It's failure based off of mycardio just isn't good, my legs
just don't have the strength inthem yet.
Heck, I didn't hydrate enough,I didn't eat well enough All
these little variables.
In order to meet that goal, youhave to learn so much, yes, but
(36:01):
and then there are other peopleout there in the world who can
go out and run a 22 minute 5k.
Wake up, drink a beer and gorun it.
That's bullshit.
It's like that's not, I know,and it's not.
It just it varies based off thepeople, and so eddie's known
for saying this more just runyour own race, man.
Yeah, they focused on yourstuff.
Don't worry about the peoplearound you, and I got caught up
in that a lot, jesse.
(36:21):
When we first started the show,I got so focused on the people
around us that were also runningpodcasts and I was like I got
to that place and that's nothealthy for anybody.
It's not that I'm notcompetitive.
I get that.
Our race is completelydifferent than somebody else's
out there.
When we started this, we hadzero falling.
(36:42):
You know this.
Speaker 2 (36:45):
It's not zero up.
Speaker 1 (36:46):
But I was comparing myself with somebody that was
five years down the road, andwhy in the heck I wasn't there
yet?
I'm like, dude, you haven't putthat much time into it yet.
The same thing with my business.
I look around and I seesomebody else got another job.
That I'm like, oh man, I reallywish we could have done that.
And then I got to check my crapat the door and say, well, hey,
they've been doing this for 10,but you've only been doing it
for five.
Speaker 2 (37:14):
Sit, sit down and shut up, do the work, do the
work.
Yes, oh my god.
So construction brotherspodcast, y'all gotta check it
out.
Tyler and eddie lighten it up.
So you went from aeronauticalengineer to wandering kite
detailer, explorer, musician,podcaster which love, because,
yes, there's connections betweenall of those, there's threads
in all of those things and thenyou launched a business.
(37:35):
Did that happen after thepodcast or was that concurrent?
Speaker 1 (37:39):
It happened after the podcast.
So we did the podcast for twoyears and honestly just kind of
got the bug where I was like Ifeel like I'm actually pretty
decent at this marketing thingand I also was able to speak a
different language than a lot ofthe other people that we were
interacting with in themarketing community around the
podcast, because I knew industryand so I was like there's value
there somewhere somehow, and soI hung out the shingle, called
(38:03):
it Story Builder and was like Idon't know what we're going to
do.
We're going to figure it out.
Speaker 2 (38:08):
Right.
Speaker 1 (38:11):
So I had some ideas around what I're going to do.
We're going to figure it out,right.
So I had some ideas around whatI was going to do and it
changed.
And it's three years in andit's completely different.
Actually, no, it's exactly whatI started out wanting to do,
but I had to do some wanderingin there too.
Right, started out with videoand photo.
And then I was like, oh,consulting pays a lot of money.
And then I was like, oh, we'regoing to be a full service
(38:34):
marketing agency.
And then I did this.
And then I was like, oh, butwhat if we did a little bit of
this?
And it was zigzag.
But now it's like I feel finally, finally, after wandering, you
know, for a couple of years, Ifeel a lot more centralized down
and this is our purpose, thisis our mission, which is video,
specifically.
And so that was all justbecause I realized that
marketing side of things that wekind of talked about at the
beginning of the show, where itwas like people didn't quite
(38:54):
understand in the marketing sidewhat construction people talked
like or wanted to see, or youknow, kind of that sme that
comes in there and just says, no, this is the way construction.
People think and want this isthe type of stuff that they're
going to care about.
So I can help refine themessaging down and so yeah, man,
but it's, it was wandering it'sa wanderer I had no freaking
(39:16):
idea what story builder wasgoing to be when we first
started it.
It's crazy.
They just let people startbusinesses.
Did you know that like that?
You don't.
Oh yeah, I do know that you canstart this crap.
You can do it too.
It's nuts man.
That funny thing is I was like,oh crap, I really don't know
what the heck we're going to do,and yet I've been able to
provide for my family out ofthat as well.
We let fear get in our way alot, and it's not all as bad as
(39:39):
you might think, and I'll saythis too.
I'll shout out the peoplearound me who were some of the
friction, but also there's somepeople who were just like, oh
man, just send it, my wife beingone of them.
The whole reason I'm sittingwhere I'm at with StoryBuilder
is because my wife was like wegot to do it and she was just
like behind me on this, and so Ican't say enough about that.
(40:03):
And also family, too, was justlike yeah, I hate to see you go,
but at the same time, we'regoing to support you.
I have a lot of people around meto do this stuff, but it's
based foundationally off of therelationships that I had built
the previous 10 years.
Yes, so don't forget.
The relationships that arearound you are the things that
are going to propel you to thatnext step, that next rung.
You stand on the shoulders ofthe people before you, so
(40:24):
respect that.
Speaker 2 (40:25):
Yeah, tyler, I wish I'm glad.
So on two points therelationship perspective I am
not the same human being Likethe last 10 years of my life.
I'm not the same human being Iwas before that.
If I would have started mybusiness 10 years ago, it would
have been dead because I did notappreciate other human beings.
(40:47):
They were a means to an end,yes, but then I saw the light,
for a lot of different reasons,got sober Really important.
It was a really important thing.
Yeah, when I launched mybusiness, I'm like I don't know
how the hell to do this, butlet's go figure it out.
What I thought I was going todo is not what I'm doing.
I never expected to have onlinecommunity or like the stuff
(41:11):
that I'm doing is.
I love it, I'm pretty good atit, but not what I expected.
After I started, the markettold me what they wanted from me
.
Like I had people call and say,jesse, we want to do this thing
, we want you to help us with it, and I'm like why would you
pick me to do that?
It's kind of a big deal and I'dsay, no, I'm going to do it.
(41:32):
And of a big deal, yeah, andI'd say, no, I'm gonna do it.
And then another person askedlike oh well, I I know how to do
that, I just need to do that sothat I think the relationship
piece is amazing.
Yeah, the part to that is youhad a community like your
significant other, your family,supporting you, because when you
start it's scary, or was itscary for you?
Speaker 1 (41:55):
Oh, it was scary as crap dude.
The salary that I was so usedto just went away, gone, no more
checks, and at that point I'mlike looking at our emergency
fund going.
Oh, sweet Lord, I hope it works.
Also, it's like the things thatI had done before launching the
business had helped me kind oflaunch the business.
So we were doing this podcastand I had built up relationships
(42:15):
with people that were like hey,you know, we might be able to
use you.
And I think the first thing thatI did was with Trimble and help
them release their HoloLensproduct, which is absolutely
freaking insane dude.
Like, the first job that I hitwas with trimble, but you know,
that was a video productionproject project and I did that.
And then I had another thingcome up and they were like, hey,
(42:35):
we need a logo.
And I'm like, okay, I can do alogo.
And then I figured that out.
Yeah, I think it is scary is allget out to.
Yeah, and you know this is justhanging out your shingle and
just going for it.
I will say the thing that takesthe most fortitude is when the
market is demanding something ofyou and saying that they want
(42:55):
this one thing, and then youhave the testicular fortitude to
say no, because I don't enjoythat, and you stay focused on
the thing that you enjoy, eventhough the market isn't quite
there yet.
Like for me, I feel like I'm inthis zone where the market is
still kind of developing around,which is hilarious to think
(43:17):
that the market around video isstill developing in the
construction industry, but it is, oh God.
Yeah, yeah, it's really eventhough it's been a part of
marketing for a long time withother companies, like for
construction, it's still aninfant, it's still a baby.
There's just the number ofcontractors that I've talked to
that have told me no about doingthis Because it's crazy To date
(43:38):
.
Okay, this is a fun one for youTo date, and this tells you how
much of an opportunity there is, in my opinion, completely
biased.
But opportunity there is, in myopinion, completely biased.
But I'm here to tell youthere's a freaking opportunity
for anybody who wants to reachout and get it.
When I first started day one,my whole goal was to go out and
help construction companies,contractors, gcs.
To this day, I have not closeda single GC, not one.
(43:59):
I believe it, I believe it.
Not one has been willing toinvest in something like this.
So that's what tells me thatthe market is still in its
infancy, because I think one isgoing to do it and then it's
going to flip and then thingsare going to change.
It's not for the faint of heart.
Building a business is not forthe faint of heart, but, man,
it's a freaking roller coasterand it's fun, it's great.
(44:22):
But I see so much developmenthappening in the industry, and
so I'm very curmudgeonly on myposts on LinkedIn.
I will give you that I'm tryingto be less.
I love it, I love your posts,straight up.
I'm trying to be lesscurmudgeonly because, at the end
of the day, what do I want tohappen is that I want to inspire
people to go out there and trynew things and change like
whatever that might be Like, andso for me, I'm like if I
(44:44):
inspire some constructioncompany to go out there and hire
a video crew not even us Idon't even care.
It helps everybody, it raisesthe market up, because we have
this labor shortage thing thatpeople keep talking about and,
quite frankly, college haskicked our butts when it's come
to marketing.
And so what happens if we startflipping the script and we
start marketing ourselves betterthan college does Not saying
(45:07):
that people shouldn't geteducated.
That's not what I'm saying.
That's a different thing.
That's a different thing.
We've got to start marketingourselves to draw this next
generation in here, or elsewe're going to be really screwed
.
We're going to really oh yeah,so if what I do, being a
curmudgeon, can inspire oneperson to go out there and try
for the construction company, itwouldn't be.
Can inspire one person to goout there and try for the
construction company, it wasworth it.
(45:27):
But I don't want to come acrossas this person of it's
nothing's good, everything sucksthat's not true man.
There's so much happening in ourindustry.
This is a freaking golden era.
Yes, the thing that is settingthe stage for the next 100 years
, 200 years, 300 years ofbuilding.
We're in the foundation periodof this.
Yeah, I am beyond excited withwhere the industry is at right
(45:48):
now because it's just going toget better.
Right, I think we're going totalk about things that we got to
be straight about, we got totalk about.
Speaker 2 (45:53):
We got to be honest, yeah, we'll say systems, the
system that construction as awhole has been functioning under
.
It's going to break.
Like some of the data I readwas 41% of the construction
workforce will be retired by2030.
That's five years and a monthaway.
That is very bad.
(46:14):
There's some leaders, someearly adopters, that are doing
it differently, demonstratingappreciation for their people,
like they're doing constructiondifferently.
But that's the tiny percentage.
I have a sense of how much it'sgoing to hurt to lose that many
people because it's coming.
They see the train coming downthe tracks and people are
crossing their fingers andblaming education and parents
(46:36):
and the next generation.
Some people are saying, oh shit, we got to do it differently.
But when it hits, nobody'sgoing to have a choice but to do
something different.
And so what you just said, Iagree a hundred percent.
Like this, next five years,we're going to see a significant
evolution in the way we doconstruction holistically.
(46:57):
I'm not talking about theassembly of systems like coppers
, copper, sheetrock, sheetrock.
I'm talking about the way wemarket, the way we treat and
appreciate human beings, the waywe structure contracts.
I'm talking like all aroundworkforce development, like it's
all going to transform becauseit's not going to have a choice
(47:18):
anymore.
Speaker 1 (47:19):
Yeah, for me, robotics is a big part of that.
If I'm looking at some of thedifferent things that are just
kind of happening in our line ofwork right now, dude, there's
so many opportunities.
We look at that like there'sthis big issue.
I'm here to tell you, man, thisis the freaking land of milk
and honey.
It's awesome.
There's an issue, yes, guesswhat we get to solve it.
We get to figure it out.
(47:39):
We're going to need to do somestuff that we haven't done
before.
We're going to have to change,we're going to have to adapt,
and that excites the crap out ofme.
Dude, I'm so excited to be apart of this.
Like, agree with me or not,it's going to take a village.
We don't know what the winningthought is going to be, we have
no idea, but we've got to starttrying stuff, we've got to start
(48:05):
innovating, we've got to startrun with it.
Speaker 2 (48:07):
Amen, amen.
All right, before we go intothe final question where do
people find you?
Speaker 1 (48:15):
LinkedIn Tyler Campbell on LinkedIn and I'm
also on Instagram at the TylerCampbell.
And then if you want to go seeStoryBuilder, just look up
storybuildercreativecom.
If you want to just come, hangout, chat, connect all that
stuff hit me up on LinkedIn.
That's the best place to get intouch with me.
Speaker 2 (48:32):
Boom so you ready for the big question?
Let's go, and I'm excited aboutyour answer because of your
trajectory right.
You've done some wandering,you've had some realizations,
you took the big leap.
You want to make things betterperiod, not just for you, sure,
you want the business to grow,but you also want people to have
a better experience in theworld.
(48:52):
Yeah, and so here's thequestion what is the promise you
are intended?
Speaker 1 (48:56):
to be.
Promise that I am intended tobe.
Can you clarify for me?
Like yeah I'll give.
Speaker 2 (49:02):
I'll use my example.
Yeah, I had a counselor when Iwas in rehab.
Tell me, jesse, your problemisn't admitting, your problem is
that you haven't accepted.
And I said okay, what the helldoes that mean?
He says you haven't acceptedthat if you continue to live
life the way you live it, youwill never become the promise
you are intended to be.
And in that moment I knew whathe was talking about.
(49:26):
All the times that I wasdisappointed by myself, all the
times I disappointed otherpeople, all the times I started
venturing into thinking bigger,but I said, no, that's
ridiculous, you're not thatimportant, you're not that good.
And so what came super clearwas the promise I'm intended to
be is to share my gifts andtalents into serving others and
(49:49):
escorting them on the path toself-discovery.
Speaker 1 (49:52):
Yeah, so if I was to give just kind of a one word
answer, it's servant.
I truly think that and with allof the highfalutin entrepreneur
speak bullcrap that gets thrownout there a lot of times that
gets super aggrandized Leadersare put in this position of
being these superhuman, likesuperhero founder.
(50:15):
You know what I mean, right?
The more I get closer to beingthe leader that I want to be,
the more I realize thatleadership is nothing but just
servitude.
It's nothing but just caringfor the people that are around
you and sacrificing self everysingle day.
So that is if I'm thinking of,like the promise.
It's servitude.
(50:36):
It's to stay humble and not saythat I am the best, the most
perfect, the anybody.
I want to be known as a servantof people, and if that means
that I have to lay down comfortin all of these other things in
order to make, I'll useemployees, my employees, better,
make the people's lives aroundme better.
(50:56):
That's a life of servitude,right, it's a life of being
important, and so that'd be theangle that I would go at.
Speaker 2 (51:02):
Amazing, inspirational, and I'm not
shocked at all because, amen, Isupport that 100%.
My man Did you have a good time.
Speaker 1 (51:11):
Heck.
Yeah man.
Thank you, Dude, this isawesome.
I'm so glad we finally wereable to do this.
Yeah, me too.
Speaker 2 (51:15):
And I don't think we did a great job.
I don't think we're going toget canceled after this.
Speaker 1 (51:19):
No, I don't think so.
I think we're pretty safe.
I don't know.
They just let people start businesses.
Did you know that?
Oh yeah, I do know that.
It's cool that people startthis crap.
You can do it too.
It's nuts man.
Building a business is not forthe faint of heart, but man,
it's a freaking rollercoasterand it's fun If you don't know
precisely what your future isgoing to be.
Speaker 2 (00:17):
That only means that you're human.
Speaker 1 (00:19):
The more I get closer to being the leader that I want
to be, the to being the leaderthat I want to be.
Speaker 2 (00:28):
The more I realize that leadership is nothing but
just servitude.
What is going on?
L&m family Back and I'm excitedabout this conversation.
I don't know if you know him,if you're in the LinkedIn world
and you don't know him.
You've been slacking my buddyfriend.
Well, I'm claiming him as afriend, whether he likes it or
not.
Mr Tyler Campbell's aconstruction brand building
(00:51):
wizard.
He's got all kinds of spells,does some amazing work.
If you see my stuff, I'm pre-Klevel and he's like calculus
level.
I also think of him because ofsome of the tone of his posts
personal posts, which I love,which is what caught my
attention.
I would say he falls in thesocial media anarchist.
We're going to have a reallygood conversation today and, if
(01:13):
you're new here, this is theLearnings and Missteps podcast,
where you get to see how realpeople just like you are sharing
their gifts and talents toleave this world better than
they found it.
I am Jesse, your selfishservant, and we are going to get
to know the wizard, mr TylerCampbell.
Tyler, how are you doing, myman?
Speaker 1 (01:35):
Okay, two things right off the bat.
All right, yes, we are friendsfor one.
I've been clear the air on that.
We're definitely friends.
Two, dude, you just made myhead like five times bigger than
it needs to be.
All right, so I'm gonna need togo talk to my brother after
this so he can deflate me just alittle, making me feel all
great and stuff, calling me awizard.
Golly, I like the title, notgonna lie, I mean I like it, but
(01:56):
eddie's gonna all sorts of crapabout that.
Speaker 2 (01:59):
This I know I'm glad we're friends.
That's so odd.
You remember when we were kidsand you'd go to the playground
and it was like hey want to befriends, like it was kind of
that was a thing.
Speaker 1 (02:11):
I was homeschooled man that didn't stop at the
playground.
That went all the way throughto 18.
Then I started realizing, wow,that that's a little awkward to
just ask that, you know it's.
Speaker 2 (02:21):
It's a super, super important thing, and I'm glad
that I just got promoted tobeing friends with the wizard
and so you talked about anexploded head.
We're just going to get rightinto it.
Yes, let's go.
Will your head fit into thissafety helmet?
Okay?
Speaker 1 (02:40):
We're starting strong here.
I'm a little bit of a CaptainAhab when it comes to this, just
because I want answers, allright, nothing more.
I'm not trying to slander anycompanies, anything like that.
I just want to get the legalcrap out of the way.
That way I don't get my buttsued from this.
Yep, yep, okay.
So it came to my attentionafter talking to Dr Michael
Botling.
(03:00):
He has interest with his ownhardhat company, so he has
interest with his own hard hatcompany, so he has his own bias.
He started talking through someof the different hard hat
options that are out there andthere's a big switch that's
going over to safety helmets.
We're hearing this a lot.
Safety culture is starting topush safety helmets, which is
one thing that you just broughtout here, and so, yeah, we're
(03:21):
looking at it.
Cool, all right.
So you got your little chinstrap and all that stuff.
Fine, great, these are beingpushed out there as they are the
safer option.
Now, jesse, I want you to lookunderneath there.
What does that label say?
The type class?
Speaker 2 (03:36):
is yes, so this type, this is a type one, class C All
right.
Speaker 1 (03:40):
So there are two different types that we need to
be aware of.
There's type one, type two.
Okay, so type one is like $13,.
Go to Walmart Home Depot andpick up one of those little 3M
hard hats that was in plastic.
That's type one.
The only difference is thestrap.
That's it.
So they have gone through thesame testing with these helmets
(04:02):
and it is still a type one.
What's really interesting isthat when you go down the rabbit
hole even more, this is a bigtopic that we could talk for
three hours on, I'm sure, and Iget passionate about it because
I think it's a little bitmarketing and that's getting
into my corner.
And the reason why I'm a littlebit irritated about it is that
these companies out there in thehard hat space, whatever they
(04:22):
might be and I'm not going topoint at any single one of them
A lot of those companies outthere saying that this is a
safer option for your crew.
And it is literally a helmet,is a shape.
It's the shape of the mold.
Yeah, and if you look at thetype, it's type one.
They are the same thing, theyare rated for the same thing
they have the same rating, sotype one says it has the same
(04:45):
rating as the generic stuff onthe shelf.
They tested it and they saidthis is not good enough to get
up into type two.
Okay, so you need a little bitextra to get into type two.
Type two starts taking intoaccount some of these rotational
forces, which are the thingsthat cause concussions.
So when your head, when you hitsomething and you snap forward,
(05:05):
what happens is it basicallyscrambles the eggs, causing a
concussion.
So these type one helmetsbecause they're not geared for
that and they also have thischin strap could potentially
cause more of a concussion riskthan the traditional type, the
$13 hard hat that you can pickup over at Home Depot.
(05:26):
Marketing is telling us thatthese are safer, they look
different, so we believe them,but the reality is they're
exactly the same as that $13hard hat you can pick up over at
Home Depot.
So you're paying an extra $100for a shape.
That's it, okay, a shape and astrap.
That's the difference.
That's kicking the bee's nestand this.
(05:47):
I know, this, I know.
I actually posted about thisseveral months ago and I had a
very respected friend who is inthe construction technology
space.
He commented on the post and hesaid hey, man, no, you're wrong
.
He was kind of gettingcombative with me.
He had his safety directormulti-billion dollar GC say hey,
dude, no, actually Tyler'sright on this.
(06:07):
This is actually an issue.
This needs to be something thatwe research more.
We can't just trust themarketing.
We can't just trust what isbeing promoted out there.
We have to do our due diligenceand find the safest thing for
our people.
If all we're doing is putting ashape on their head under the
guise that it's safer andgetting picked off if anybody
(06:30):
ever questions it, all we'redoing is virtue signaling, and
that irritates the bejesus app.
So let's make sure we'reactually upgrading to type two,
because that is the new standard.
Is type two Right?
Go out and buy a hard hat or ahard helmet based off of the
shape.
Check the type rating.
That's the core of this.
But then we need to do somemore testing beyond that to see
if these are actually safer.
(06:50):
Are they actually safer?
Speaker 2 (06:52):
So what I'm hearing is it may or may not be safer.
That needs to be tested.
We need further testing.
But based on the classification, it's a marketing thing that it
is safer, so it hasn'tnecessarily been proven to be
safer.
It's just a different shape.
The biggest difference is thechin strap.
Let me ask you this before wego further.
(07:14):
I want to give the l&m familymembers shout out.
This one goes to mr john dogged.
John sent me this dm and it wassuper.
He said one day I willsupporting the construction
professionals out there.
It's a special treat to knowthat I'm even on your mind and
(07:50):
folks.
Rest of the L&M family membersout there, I hope you know I
love getting these littlemessages, dms, comments, reviews
, any and all of the aboveBecause it helps me know that,
like I'm not just boring thehell out of you, and when you do
, I keep a log and I will takethe opportunity to shout you out
in an episode in the future.
If they marketed it y'allhelmet manufacturers you can use
(08:16):
this clip.
If they marketed it, from theperspective of how much sexier
it makes you look, would youhave a problem with it?
Speaker 1 (08:23):
I don't give a crap man, I just make sure that it's
safer, because, at the end ofthe day, that's what everybody's
talking about is oh, we usethese because they're safer.
Oh, all of our people wearhelmets because they're safer
and they have a chin strap, arethey?
I guarantee you, if you go outon your job site where there is
a helmet mandate and you startflipping some lids over and you
start checking the types, guesswhat?
(08:44):
You're going to start seeingthat, oh crap, I mandated type
two, but that's a type one,jesse, and they're just going by
the shape period.
You had no idea, I didn't.
You had no idea, no idea.
So you're out there walkingaround thinking you're safer as
a result of that, you're notRight.
I don't know how this works,the how this works, the testing
(09:05):
is the same.
It was only good enough to passthe type one testing.
And then, if you go into typetwo, there's another element to
it.
Where type two starts to takeinto account some of these
rotational forces to preventmore concussions, there is a
camp that is saying that thetype two helmets are still not
as safe as a type two hard hat.
So the traditional stylewithout the chin strap, without
the chin strap.
So it's really interesting andit's intricate and it's
(09:28):
difficult, and I am not the bestperson to explain this.
All I am saying is this is oneof those things that has become
my Moby Dick, that I've beenchasing around with my spear
because I'm like I need tofigure this out If you do want
some interesting insight intothis.
And again, I will say that heis completely biased because
he's a part of WaveCell.
Look up Dr Botling and theresearch that he has done,
(09:52):
because they did the testing inthe lab and they found some
really interesting resultscomparing all of these different
helmet types, their moretraditional style.
I'm not going to take a side.
I don't care.
I want the truth to comethrough.
If we're saying it's safer, webetter be sure that it's safer,
because I have run into many,many safety people out on site.
(10:14):
They'd be like, well, you'renot wearing a helmet.
They start going that way andI'm like flipping over my hard
hat and saying, yeah, this istype two and they go well.
But I guarantee you the safetyperson isn't wearing a type two,
they're wearing a type onehelmet.
I'm safer than they are becausethey haven't educated
themselves on this stuff.
I love it, bro.
I want people to dig in.
That's the core thing thatacross here.
(10:35):
This is again something I haveresearched extensively.
I can give you what I've found,but I ask and I plead If you
are thinking that this is safer,I urge you, go do some more
research.
Talk to the manufacturers, seehow they're testing stuff.
Go look into rotational forcesand how that affects concussions
.
Speaker 2 (10:55):
Yeah, well, I'll say this Key point here.
Folks, this isn't a bash, thisis.
Read your stuff.
I didn't know it was a classtwo.
I, for real, read your stuff.
I didn't know it was a classtwo.
I, for real, I picked it.
I said, oh, it's that shape,that's the one I want, and so
that's a risk.
And I don't do real work, soI'm at less risk than most
people.
But if I'm making my judgmentbased on the shape, which we're
(11:18):
human beings, that's what we'regoing to do we could be
elevating our risk instead ofstaying with what we've had,
which was a class two.
That's a thing.
Maybe.
I don't want to accuse anybody,but there's a lot of room to
exploit that, and that may behow cause this bad boy here?
Daddy, she's like you'rekidding, it's over a hundred
(11:38):
bucks.
Why do I like it?
Two big reasons.
One, I travel all the time.
Yeah, this is much easier totravel with than my big brimmed
hard hat.
A, b, back in the day when Iused to do real work, I wish I
had this helmet.
Yeah, because when I wassitting down, tying in p traps,
connecting sinks, contorting mybody in mechanical rooms and up
(12:00):
in ceilings, oh yeah, my wouldfall off all the time and I
would catch hell from the GC.
You need to be aware of yourhealth rule.
I'm working here.
It just fell off.
So the chin strap for me is myGod.
If I had that, I would havebumped my head less.
There you go and I would havehad less argument.
So for me that's a value addright out of the gate.
(12:21):
Yeah yeah, I'm not thinkingabout class one, class two
rotational forces.
So maybe the irk isexploitation of our tendency to
process make decisions based onvisual cues than informational
cues.
What?
Speaker 1 (12:38):
do you think, yeah, no, I agree with that and I
think that's awesome that youhave that experience saying,
before the chin strap, thiswould happen to me.
I mean, having done a littlebit of plumbing, I try to avoid
it as much as possible.
I can say, yes, I could see howthis would happen, we do.
And again, like I can't reallytake a side on this, I can't sit
here and be like, oh no, allthe traditional stuff is the way
(12:58):
to go, it's way safer.
I just don't know.
That's kind of throwing the flagin the air and saying, hey, can
we just talk about this alittle bit, because I think
there's a lot of misinformationout there and it comes back to
again kind of that marketingplay.
We've all just gotten thisvisual in our head of, oh, it's
a helmet, therefore it is safer.
We got to stop and I know thatthere are some incredibly smart
(13:23):
safety people out there thathave taken this into account,
that are looking at that stuff,that are looking at the data and
I commend you for taking thetime to do that but the ones who
are just buying off the shelfsaying like, yeah, it's a helmet
, safer, yeah, that's poorlymistaken and you need to
reevaluate how you're makingthose decisions, and it's for
(13:44):
the safety of the people thatare out in the field at the end
of the day, right?
I'm just asking some questionshere.
Speaker 2 (13:49):
When it's interesting how people respond like they're
not even interested in havingthe cop, like they get defensive
about the topic.
Speaker 1 (13:56):
Yeah, if I share the data based off of that other
study that basically talks aboutconcussion risks being higher
in helmets, I am very much atrisk of being berated and
belittled for saying that, eventhough I have a scientific study
telling me it tells that.
I will concede there is bias init.
(14:16):
However, I still think thereneeds to be another peer review
study around this sort of thing.
It can be unbiased, nobodycares.
We are just trying to find thefacts.
It's not sponsored by a brand,it's sponsored by we, the people
, and we think what is thesafety measure that we're going
to care about here?
What is the best solution forour people?
I don't care what brand it is, Icould give two craps.
(14:37):
I just want the safest thingfor our people.
I don't care what brand it is,I could give two craps.
I just want the safest thingfor our people.
That's the only thing I'madvocating for.
Come at me, tell me why I'mwrong, all of these things.
I'm sure I will get a messageabout this and I'm a doo-doo
head or something, I'm sure I'msure.
Speaker 2 (14:57):
Yeah Well, I want to make sure that the L&M family
out there doesn't get confusedin thinking you're like a hard
hat specialist because you are amarketing wizard.
Speaker 1 (15:07):
I have a background in construction and we've
interviewed over 400 people onour podcast, and so I think of
myself as a bit of a student ofconstruction from my time being
in industry to now, where I getto talk to people like you who
know more than me, and this isone of those things.
As the commercial constructionguy in a previous life, it
(15:28):
matters.
My crews, my video teams, aregoing out to site and they're
running around.
I want to make sure that theyhave the safe stuff, so this
matters to me.
If I'm sending people out tosite, I'm going to spend the
extra money and make surethey're in the right stuff.
Speaker 2 (15:42):
And for, and I think that's why we clicked, because
you're not a wishy-washy type ofperson.
You have a stance on thingswhich, to me, is ultra valuable,
right?
You're not saying I need tocome to your side.
You're saying this is where Istand.
You do that on social media.
That's what.
What caught my attention atfirst, and then, when we had our
first conversation, I'm like oh, this dude's for real.
(16:03):
This is the kind of people Ilike to roll with.
Now you kind of touched on yourcareer trajectory when you were
on the playground or maybemiddle school, highautical
engineering, yeah.
Speaker 1 (16:20):
So my dad actually had his private pilot's license
very still to this day and so Igrew up near airplanes and
there's something about airports, something about that that I
just I love the smell of jetfuel in the morning.
It's just wonderful.
I was all in aeronautics that'swhere I started, and then it
shifted from there to music.
(16:40):
Played violin for four years.
From that I picked up guitarand then went through my punk
phase and found all the oldiesand I found Led Zeppelin and Led
Zeppelin found me.
I switched to guitar prettyrapidly after that and so that
was going to be my trajectory,which was going to be epic but
kind of wandered I'm not goingto lie Like my earlier years,
(17:02):
I'll say 17 to 20 and evenbeyond, I was wandering.
Speaker 2 (17:08):
What was the wandering like?
Because I think I know what youmean because I've been a
wanderer for a long time.
What did that period of timefeel like?
Speaker 1 (17:15):
I started in this family steel detailing business
at 19.
So I had this like basefoundation, this kind of string
that held the kite, so to speakyeah yeah, grounding me, holding
me in place.
But the kite would move a lot.
Wind would pick up and move mein different directions, and so
my day to day was focused in onsteel detailing.
(17:36):
But the wandering aspect of itwas I found user experience
design, I found graphic design,I found photography, like all
these different little elements,seo.
Just, I went down the rabbithole.
I can blame my wife for this.
She actually has a mass commdegree, and so I got some of her
stuff that she was studyingwhile she was still in school,
(17:56):
when we were married, and I waslike, oh, that's really
interesting, I think I'll dothat too.
And so I like moved it over andI started focusing on that, and
so the wandering was more.
I never went to college, Iapprenticed, and so I was able
to openly look around andexplore and try new stuff and
not be high risk.
(18:17):
That was kind of the beauty ofapprenticeship is that I could
have that grounding thing, thatthing that paid the bills, but I
could also wander around andsee what other stuff interested
me Through that.
You know we started the podcastwhen I was probably oh gosh, I
was probably eight years into mytime with ABSI when we started
up the podcast and it's been agreat little part of my life and
(18:39):
a great little way of Eddie andI being able to hang out and
talk and get to meet cool people.
So yeah, man, like thewandering was centralized, I'll
say, around the job that I hadbut there was a lot of kind of
things that swirled around it.
But it just goes to show it'snot all lost.
Even if you feel like you'releaving a little bit and you're
like I mean, I don't really knowdirectionally where I'm going,
(19:01):
but I'm going to come over herebecause I'm interested or I'm
going to come over there becauseI'm interested, you have no
idea the sorts of things thatyou're preparing yourself for
down the road.
Like no idea For me.
I had no idea that detailingwould be relevant to video
production because at the end ofthe day it's like you're
working on a computer, but withdetailing I had to figure out
(19:23):
faster ways of doing it.
I had to figure out like, howdo I make this more efficient?
This is a repeatable task.
How do I automate this Readingthat back into my editors, who
are fresh out of film school,and I'm saying no, no, no, no,
no, no, no, no.
Why are you clicking so manytimes?
We need to find a better way ofdoing this.
We need to systematize, we needbetter processes.
We need better procedures inlife.
(19:43):
We're not perfect, but we'removing in that direction.
There are core principles thatyou learn wherever you're at,
that you can take forward andyou just got to stay curious.
Speaker 2 (19:52):
Oh man.
So a couple of things that comethrough One.
It feels like the wondering atsome point evolved into
exploration.
The reason I say those twodifferently is because, like,
wondering is just kind of Roman,yeah, and just checking it out,
exploration is like intentionaland targeting, but the
wondering came first.
(20:12):
Yeah, right, wondering, and Iwas like, wait a minute, the
nodes in your brain startedfiring and connecting and you
said, whoa, let me go down thispath to where you were able to
like see the connection betweenthese transferable skills.
Yeah, the other thing that I'mkind of getting from what you
just shared, same thing rightwhen I was installing, which was
a long time ago, a lot of theskills, the weird, like
(20:36):
invisible skills that I learnedthen is what I'm applying to
building my business now.
Yeah, when I was installing, Igot a pile of material, some
information and some tools and Ihad to use my wherewithal to
make something of utility bycombining those things.
Yeah, yeah, like the same kindof thinking and experimentation
(21:00):
and whatever that I did when Iwas trying to build out this
mechanical room yeah, yeah, yeah, yeah, mindset, I think or
maybe thinking process that I gothrough when I'm like building
out my business and designingproducts, et cetera.
(21:24):
So, now, while you were doingthe wandering exploration, what
kind of friction and when I sayfriction, I'm talking like
social friction from your family, from your friends, about the
fact that there was wanderinghappening, and how did you deal
with that?
Speaker 1 (21:39):
Well, I mean, I'm already like I have ADHD, like
full stop.
And so I think some of thefriction that came around that
is and it's kind friction it wasmore like hey, are you just
kind of yanking the steeringwheel here just because you're
interested in something, and youhad this idea at lunch and
you're ready to do it now?
I love this line from theOffice.
(22:00):
I've had this idea since lunchand I'm not ready to give up on
it now.
And so I think what ended upkind of switching people's minds
against that friction is thatthey started seeing me make
these decisions that wouldactually cause it to happen, and
they were like oh no, you'reserious.
So, like with the podcast, wejoke.
I ordered a bunch of equipment.
I walked in and I looked atEddie and I was like hey, eddie,
(22:20):
guess what?
I just I ordered a bunch ofpodcasting equipment.
We're starting a podcast.
And he went like he was likereally, why did we give you the
company credit card again?
And so that was one of thosethings where Eddie was just
we're going to have so muchpodcasting equipment just
collecting dust.
Just piling up.
P Piled up his failed agreement, just another one, and so there
(22:41):
was a little bit of a kind of ajoking sort of environment
around that.
But then we tried it and theywere like, oh, that's really
interesting.
And then I hired an editor.
That was the first thing that Idid is hired an editor after we
got through that first kind ofepisode, because I knew if it
was going to be sustainable,that it couldn't just rest on me
.
It was going to fail if it wasall on me.
(23:01):
Sustainable that it couldn'tjust rest on me, it was going to
fail if it was all on me.
And I needed to stay focusedbecause I'm great at vision but
the execution aspect of it Ihave to shore that aspect up
because that's where I'm limitedand I need people around me
that are great at just tunnelvision, knocking stuff out Right
.
And I can hear about the weedslooking at stuff, and so the
editor was that play, and sothat was one of those moments
(23:23):
where the friction was like, ohgosh, is he really going to
commit to this?
Ooh, classic Tyler.
Another thing bought anothercompany card.
I think I showed theseriousness by the
infrastructure that I builtaround it to make it sustainable
.
I don't know if that answersyour question it does.
Speaker 2 (23:39):
It answers the question in so many ways because
when I got into the trades andI'm using myself as an example
you have a particular story andI want the L&M family to know
like it's not a straight line Ifyou don't know precisely what
your future is going to be, thatonly means that you're human.
And if you're experiencingfriction and you said it very
(24:01):
nicely, right, like it was kindfriction it's because people
cared and were concerned aboutyou and that's valuable to know.
So what I want people to takeaway from that is if you're
having that experience, it's notbecause you're defected, it's
because you're human.
It's a part of the experience.
The connection of thetransferable skills is an
important takeaway.
(24:22):
The awareness there's all kindsof content out there where
people are making big dollars tohelp people become aware of are
they a visionary?
Are they an out about them?
Because they hit a point intheir career or their personal
growth that their tendencies arelimiting the amount that they
(24:47):
can put into the world.
So one question I got is howdid you get clear about?
Okay, I'm a visionary, I'm notthe execution dude, because
Eddie's the execution dude.
Speaker 1 (24:58):
You had an execution dude?
No, I had that.
And still, to this day, he isthe one that holds me to task on
most of the things that I do,and whenever I'm feeling like,
oh gosh, man, I want to justthrow in the towel on this stuff
, he is the grinder, he is goingto sit in the suck and hold his
breath for as long as hepossibly can.
He is the executioner, he isthe operations guy.
(25:19):
He knows how to do that.
And so I started realizingreally quick that whenever I
started doing ops within thefamily business, where I was
managing all of the people, Iwanted to scale to a point where
I did not have to be the onemanaging all the people that it
was a result of my personality.
My personality is that ofsomebody who has a ton of ideas,
(25:41):
who sees a bigger picture, andthat seems so grandiose.
I don't know.
I don't want to paint it asthat.
I don't want this to comeacross as I just I know my
personality and my tendencies.
Now, yeah, yeah, which is just.
That's just my brain.
Man, I have ADHD, and you knowwhat that's actually freeing?
There is this stigma aroundpeople with ADHD.
(26:03):
They can't focus, they struggleto get things done on time, all
of these different things.
But the thing that really freedme up and this is something I
don't think a lot of peoplerealize is do you know how many
I'm probably screwing up mypercentage here, but there's
probably like six out of 10, ifnot more entrepreneurs have ADHD
or dyslexia or some other thing.
Right, yes, I have both, andthat was the thing that was
(26:27):
really kind of freeing for me tohear that I was like whoa, I
was made this way for a reason.
My gifting is in those areas.
But it took me forever tofigure that out.
It took me growing in aposition, getting to a place
where I was like oh, I'moperating, I'm making sure I'm
holding people to task to gettheir job done and I'm like but
(26:47):
I'm over here working on thisother idea because this ops
stuff bores me to death, yes,yes, bores me to death Whereas
Eddie's over here suffering,going oh my God, tyler, can you
get this done?
And he's like watching me.
I am not that guy.
I had to see the contrastbetween my brother and I to
realize where I fit in that kindof hierarchy of a business and
(27:10):
the things that I need to focuson.
I need to focus on the bigpicture stuff.
I need to focus on the systems.
Yeah, get me into systems.
You're all day, you're in Holycrap.
I can show you some stuff, dude.
Like I was showing my wife, whois a very like straight on,
she's going to grind and get thejob done.
That is her personality Greatoperator.
(27:31):
I showed her sketches ofsystems that I have for my own
business and I'm like I workedon this today.
Check this out.
She was like what the heck isgoing on in that brain man?
What in the world?
But it's I hyper-focus on thatand it's a problem that I want
to solve and it's a puzzle andit just it interests me, it
fascinates me and I have to findpeople that can help me operate
(27:53):
that system.
I can't be the only one thatdoes it.
So and I get kind of back towhat you were saying is I don't
know where you're headed rightnow.
You're okay, you got time,you're going to be fine.
(28:13):
I feel like there's thispressure on all of us to make a
million dollars or go out and dolike these arbitrary goals that
we have.
We get so entangled with thisidea of where we feel like we
should be, instead of justtrying to be curious and just
kind of chase that next thingand just see what happens.
The weaving is probably alittle bit out of sync right now
(28:33):
.
It's just a little bit out andthen all of a sudden it's just
going to go whoop and everythingcomes together and everything
works and it makes sense.
But give it the time.
Sometimes it takes a little bitof time.
I was a late bloomer this Iknow I was a late bloomer on a
lot of this.
This I know I was a latebloomer on a lot of this.
Speaker 2 (28:49):
Same.
Yes, I can't remember who saidit, but she's like.
The thing is there is no answersheet for the universe.
What that alludes to is ourconditioning right K through 12
and even higher learning.
There is a right answer toeverything yeah, and if it's not
the right answer, it isabsolutely wrong.
Yeah.
And then we get out into lifeand there isn't necessarily a
(29:12):
right answer.
I've come to terms with theidea that there is my answer and
I just need to figure out whatthe hell that is and go, be
messy and learn, and if itclears the path, keep doing it.
If it creates barriers, try ita different way.
Now, one thing that I think isreally powerful is we all have
these things right.
We all have some kind ofdiagnosis, and you didn't let
(29:36):
your diagnosis become yourhandicap.
Speaker 1 (29:40):
That's the thing that pisses me off more than
anything, dude, is when we usethat as a crutch and we use it
as an excuse to not get thingsdone For me.
I'm like okay, god gifted mewith this, I was given this, why
.
Why was I given it?
I had to come to grips withthat and, to be perfectly honest
, I didn't find out that I hadADHD until like probably two,
(30:02):
three years ago.
And then everything cametogether and I was like oh my
God, that's the reason why.
That's why, oh my gosh, that'sthe reason my brain is like this
.
Because I had other friendsaround me that had been
diagnosed and I was like oh okay, sorry, anyway, tangent ADHD
For me.
I could have taken that as likeoh man, that means my life is
(30:23):
going to be so hard.
That means that life is goingto be really difficult for me.
It's going to be difficult forme to get tasks done.
It's going to be difficult forme to focus on things.
Oh, I need this, I need that.
Just fall on my face and justkind of give up.
I have nothing good to offerbecause I can't do these things
that society tells me I shouldbe able to do.
(30:45):
Society tells me that I shouldbe able to have focus.
But why was I coded like this?
Why did God give me thisskillset?
And that excites me because I'mlike I have a superpower that
nobody else does my ability tojust wander, my ability to just
go and then hyper-focus on itlike a madman.
(31:07):
That is such a gift.
That is such a gift to be ableto have that perspective on
things, because not everybodyhas that perspective A hundred
percent.
You could turn it into a crutch.
You flip that joker on its headand be like but what are the
things that I'm now able tooffer?
Yes, having this in my DNA.
You know my dad, like it or not,he definitely has ADHD.
(31:29):
He probably wouldn't say it,but he is that way all the time
and I see that in my father.
He is that visionary.
He is that person whoconstantly has more ideas than
he knows what to do with.
You see that out on his armLike.
You see all the different crapthat he gets on in the projects
and it's okay and that's fine.
No-transcript.
Speaker 2 (32:23):
Yeah, how do you leverage the thing instead of
letting it be your crutch?
How can you leverage it?
And then what you've done,which I think is super valuable,
something that I finally I callthem my personal advisory group
, but I've surrounded myselfwith specific people Most of
them know that they're on thegroup, some of them don't
because they can help keep that,keep me in the nucleus of where
(32:45):
I can best serve.
Yes, and if I don't have thosereinforcing people, perspectives
, thoughts, et cetera, who knowswhere the hell I'm going to?
Speaker 1 (32:53):
go Exactly.
The podcast would not, like ourpodcast construction brothers,
would not be in existence if itweren't for Eddie also would not
have been in existence If itweren't for me.
It takes both right.
It took me to have the ADHD togo what the heck?
And then it took Eddie going.
There's something here.
Let's keep investing and like,keep grabbing me by the ear and
(33:15):
pulling me in that insulation ofknow thyself, know your
struggle, and backfill your lifewith people who are the
opposite of you, can hold you totask and respect their opinions
, and that can be difficultsometimes.
But at the end of the day, likeyou've got to go through some
of that weaving, some of thatwandering to figure out how your
(33:36):
brain works, the things thatlight you up and the things that
don't, and then we start tokind of piece that together,
then you backfill for yourweaknesses.
If you are that person who is agreat operator like you're
great at the daily grind youmight need to find somebody
who's a visionary to pull on youa little bit.
Speaker 2 (33:55):
You have to challenge you so you can keep growing and
execute.
Speaker 1 (33:58):
Yes, yes, yes, if you are that visionary character
that sounds so grandiose.
I don't like that.
If you are that person who'smore prone to wander, if you're
the explorer, you're willing tojust jump out and go figure
stuff out.
You need that other personwho's more prone to wander.
If you're the explorer, you'rewilling to just jump out and go
figure stuff out.
You need that other person,who's that operator, to just
hold you down and keep youmoving on the things that matter
to you, because, at the end ofthe day, that's the only way
that you're going to keep movingforward and improve not just
(34:20):
your life but the people aroundyou too.
I feel God has given me thisADHD because he knows that I can
look at different things andfind ways to build businesses,
find ways to improve people'slives around me, because, at the
end of the day, my purpose is Iwant to improve not just my
life but everybody around me aswell.
(34:42):
Not everybody can do that.
Not everybody can vision castin that way and get people
moving in that direction, and sofor me, I'm like I want to be
able to get people moving in adirection that makes society
better, that makes the world alittle bit better place the
construction industry a betterplace, and I know that God has
just kind of geared me for that.
Nothing great comes byeverything going perfect.
It's always tribulations right.
Speaker 2 (35:05):
Winning is a poor or success is a poor teacher,
because all of a sudden I startthinking it's just because of me
, because I'm so awesome.
Failure is my best teacher,because I know when I screwed up
.
Speaker 1 (35:18):
I never realized.
I learned a lot more aboutfailure Whenever I started a
business.
Without failure, you can't growLike you literally can't.
I learned that in running, butfor some reason I didn't retain
it.
I go out and I try to run a 30minute 5k or whatever the heck
like.
I'm trying to get sub 30 on a5k because I'm a slow, fat dude.
(35:39):
But you know, I'm like oh yeah,I want to do these things.
But, man, in order to do that, Ihave to fail repeatedly in
order to hit, and it's failurein multiple ways.
It's failure based off of mycardio just isn't good, my legs
just don't have the strength inthem yet.
Heck, I didn't hydrate enough,I didn't eat well enough All
these little variables.
In order to meet that goal, youhave to learn so much, yes, but
(36:01):
and then there are other peopleout there in the world who can
go out and run a 22 minute 5k.
Wake up, drink a beer and gorun it.
That's bullshit.
It's like that's not, I know,and it's not.
It just it varies based off thepeople, and so eddie's known
for saying this more just runyour own race, man.
Yeah, they focused on yourstuff.
Don't worry about the peoplearound you, and I got caught up
in that a lot, jesse.
(36:21):
When we first started the show,I got so focused on the people
around us that were also runningpodcasts and I was like I got
to that place and that's nothealthy for anybody.
It's not that I'm notcompetitive.
I get that.
Our race is completelydifferent than somebody else's
out there.
When we started this, we hadzero falling.
(36:42):
You know this.
Speaker 2 (36:45):
It's not zero up.
Speaker 1 (36:46):
But I was comparing myself with somebody that was
five years down the road, andwhy in the heck I wasn't there
yet?
I'm like, dude, you haven't putthat much time into it yet.
The same thing with my business.
I look around and I seesomebody else got another job.
That I'm like, oh man, I reallywish we could have done that.
And then I got to check my crapat the door and say, well, hey,
they've been doing this for 10,but you've only been doing it
for five.
Speaker 2 (37:14):
Sit, sit down and shut up, do the work, do the
work.
Yes, oh my god.
So construction brotherspodcast, y'all gotta check it
out.
Tyler and eddie lighten it up.
So you went from aeronauticalengineer to wandering kite
detailer, explorer, musician,podcaster which love, because,
yes, there's connections betweenall of those, there's threads
in all of those things and thenyou launched a business.
(37:35):
Did that happen after thepodcast or was that concurrent?
Speaker 1 (37:39):
It happened after the podcast.
So we did the podcast for twoyears and honestly just kind of
got the bug where I was like Ifeel like I'm actually pretty
decent at this marketing thingand I also was able to speak a
different language than a lot ofthe other people that we were
interacting with in themarketing community around the
podcast, because I knew industryand so I was like there's value
there somewhere somehow, and soI hung out the shingle, called
(38:03):
it Story Builder and was like Idon't know what we're going to
do.
We're going to figure it out.
Speaker 2 (38:08):
Right.
Speaker 1 (38:11):
So I had some ideas around what I're going to do.
We're going to figure it out,right.
So I had some ideas around whatI was going to do and it
changed.
And it's three years in andit's completely different.
Actually, no, it's exactly whatI started out wanting to do,
but I had to do some wanderingin there too.
Right, started out with videoand photo.
And then I was like, oh,consulting pays a lot of money.
And then I was like, oh, we'regoing to be a full service
(38:34):
marketing agency.
And then I did this.
And then I was like, oh, butwhat if we did a little bit of
this?
And it was zigzag.
But now it's like I feel finally, finally, after wandering, you
know, for a couple of years, Ifeel a lot more centralized down
and this is our purpose, thisis our mission, which is video,
specifically.
And so that was all justbecause I realized that
marketing side of things that wekind of talked about at the
beginning of the show, where itwas like people didn't quite
(38:54):
understand in the marketing sidewhat construction people talked
like or wanted to see, or youknow, kind of that sme that
comes in there and just says, no, this is the way construction.
People think and want this isthe type of stuff that they're
going to care about.
So I can help refine themessaging down and so yeah, man,
but it's, it was wandering it'sa wanderer I had no freaking
(39:16):
idea what story builder wasgoing to be when we first
started it.
It's crazy.
They just let people startbusinesses.
Did you know that like that?
You don't.
Oh yeah, I do know that you canstart this crap.
You can do it too.
It's nuts man.
That funny thing is I was like,oh crap, I really don't know
what the heck we're going to do,and yet I've been able to
provide for my family out ofthat as well.
We let fear get in our way alot, and it's not all as bad as
(39:39):
you might think, and I'll saythis too.
I'll shout out the peoplearound me who were some of the
friction, but also there's somepeople who were just like, oh
man, just send it, my wife beingone of them.
The whole reason I'm sittingwhere I'm at with StoryBuilder
is because my wife was like wegot to do it and she was just
like behind me on this, and so Ican't say enough about that.
(40:03):
And also family, too, was justlike yeah, I hate to see you go,
but at the same time, we'regoing to support you.
I have a lot of people around meto do this stuff, but it's
based foundationally off of therelationships that I had built
the previous 10 years.
Yes, so don't forget.
The relationships that arearound you are the things that
are going to propel you to thatnext step, that next rung.
You stand on the shoulders ofthe people before you, so
(40:24):
respect that.
Speaker 2 (40:25):
Yeah, tyler, I wish I'm glad.
So on two points therelationship perspective I am
not the same human being Likethe last 10 years of my life.
I'm not the same human being Iwas before that.
If I would have started mybusiness 10 years ago, it would
have been dead because I did notappreciate other human beings.
(40:47):
They were a means to an end,yes, but then I saw the light,
for a lot of different reasons,got sober Really important.
It was a really important thing.
Yeah, when I launched mybusiness, I'm like I don't know
how the hell to do this, butlet's go figure it out.
What I thought I was going todo is not what I'm doing.
I never expected to have onlinecommunity or like the stuff
(41:11):
that I'm doing is.
I love it, I'm pretty good atit, but not what I expected.
After I started, the markettold me what they wanted from me
.
Like I had people call and say,jesse, we want to do this thing
, we want you to help us with it, and I'm like why would you
pick me to do that?
It's kind of a big deal and I'dsay, no, I'm going to do it.
(41:32):
And of a big deal, yeah, andI'd say, no, I'm gonna do it.
And then another person askedlike oh well, I I know how to do
that, I just need to do that sothat I think the relationship
piece is amazing.
Yeah, the part to that is youhad a community like your
significant other, your family,supporting you, because when you
start it's scary, or was itscary for you?
Speaker 1 (41:55):
Oh, it was scary as crap dude.
The salary that I was so usedto just went away, gone, no more
checks, and at that point I'mlike looking at our emergency
fund going.
Oh, sweet Lord, I hope it works.
Also, it's like the things thatI had done before launching the
business had helped me kind oflaunch the business.
So we were doing this podcastand I had built up relationships
(42:15):
with people that were like hey,you know, we might be able to
use you.
And I think the first thing thatI did was with Trimble and help
them release their HoloLensproduct, which is absolutely
freaking insane dude.
Like, the first job that I hitwas with trimble, but you know,
that was a video productionproject project and I did that.
And then I had another thingcome up and they were like, hey,
(42:35):
we need a logo.
And I'm like, okay, I can do alogo.
And then I figured that out.
Yeah, I think it is scary is allget out to.
Yeah, and you know this is justhanging out your shingle and
just going for it.
I will say the thing that takesthe most fortitude is when the
market is demanding something ofyou and saying that they want
(42:55):
this one thing, and then youhave the testicular fortitude to
say no, because I don't enjoythat, and you stay focused on
the thing that you enjoy, eventhough the market isn't quite
there yet.
Like for me, I feel like I'm inthis zone where the market is
still kind of developing around,which is hilarious to think
(43:17):
that the market around video isstill developing in the
construction industry, but it is, oh God.
Yeah, yeah, it's really eventhough it's been a part of
marketing for a long time withother companies, like for
construction, it's still aninfant, it's still a baby.
There's just the number ofcontractors that I've talked to
that have told me no about doingthis Because it's crazy To date
(43:38):
.
Okay, this is a fun one for youTo date, and this tells you how
much of an opportunity there is, in my opinion, completely
biased.
But opportunity there is, in myopinion, completely biased.
But I'm here to tell youthere's a freaking opportunity
for anybody who wants to reachout and get it.
When I first started day one,my whole goal was to go out and
help construction companies,contractors, gcs.
To this day, I have not closeda single GC, not one.
(43:59):
I believe it, I believe it.
Not one has been willing toinvest in something like this.
So that's what tells me thatthe market is still in its
infancy, because I think one isgoing to do it and then it's
going to flip and then thingsare going to change.
It's not for the faint of heart.
Building a business is not forthe faint of heart, but, man,
it's a freaking roller coasterand it's fun, it's great.
(44:22):
But I see so much developmenthappening in the industry, and
so I'm very curmudgeonly on myposts on LinkedIn.
I will give you that I'm tryingto be less.
I love it, I love your posts,straight up.
I'm trying to be lesscurmudgeonly because, at the end
of the day, what do I want tohappen is that I want to inspire
people to go out there and trynew things and change like
whatever that might be Like, andso for me, I'm like if I
(44:44):
inspire some constructioncompany to go out there and hire
a video crew not even us Idon't even care.
It helps everybody, it raisesthe market up, because we have
this labor shortage thing thatpeople keep talking about and,
quite frankly, college haskicked our butts when it's come
to marketing.
And so what happens if we startflipping the script and we
start marketing ourselves betterthan college does Not saying
(45:07):
that people shouldn't geteducated.
That's not what I'm saying.
That's a different thing.
That's a different thing.
We've got to start marketingourselves to draw this next
generation in here, or elsewe're going to be really screwed
.
We're going to really oh yeah,so if what I do, being a
curmudgeon, can inspire oneperson to go out there and try
for the construction company, itwouldn't be.
Can inspire one person to goout there and try for the
construction company, it wasworth it.
(45:27):
But I don't want to come acrossas this person of it's
nothing's good, everything sucksthat's not true man.
There's so much happening in ourindustry.
This is a freaking golden era.
Yes, the thing that is settingthe stage for the next 100 years
, 200 years, 300 years ofbuilding.
We're in the foundation periodof this.
Yeah, I am beyond excited withwhere the industry is at right
(45:48):
now because it's just going toget better.
Right, I think we're going totalk about things that we got to
be straight about, we got totalk about.
Speaker 2 (45:53):
We got to be honest, yeah, we'll say systems, the
system that construction as awhole has been functioning under
.
It's going to break.
Like some of the data I readwas 41% of the construction
workforce will be retired by2030.
That's five years and a monthaway.
That is very bad.
(46:14):
There's some leaders, someearly adopters, that are doing
it differently, demonstratingappreciation for their people,
like they're doing constructiondifferently.
But that's the tiny percentage.
I have a sense of how much it'sgoing to hurt to lose that many
people because it's coming.
They see the train coming downthe tracks and people are
crossing their fingers andblaming education and parents
(46:36):
and the next generation.
Some people are saying, oh shit, we got to do it differently.
But when it hits, nobody'sgoing to have a choice but to do
something different.
And so what you just said, Iagree a hundred percent.
Like this, next five years,we're going to see a significant
evolution in the way we doconstruction holistically.
(46:57):
I'm not talking about theassembly of systems like coppers
, copper, sheetrock, sheetrock.
I'm talking about the way wemarket, the way we treat and
appreciate human beings, the waywe structure contracts.
I'm talking like all aroundworkforce development, like it's
all going to transform becauseit's not going to have a choice
(47:18):
anymore.
Speaker 1 (47:19):
Yeah, for me, robotics is a big part of that.
If I'm looking at some of thedifferent things that are just
kind of happening in our line ofwork right now, dude, there's
so many opportunities.
We look at that like there'sthis big issue.
I'm here to tell you, man, thisis the freaking land of milk
and honey.
It's awesome.
There's an issue, yes, guesswhat we get to solve it.
We get to figure it out.
(47:39):
We're going to need to do somestuff that we haven't done
before.
We're going to have to change,we're going to have to adapt,
and that excites the crap out ofme.
Dude, I'm so excited to be apart of this.
Like, agree with me or not,it's going to take a village.
We don't know what the winningthought is going to be, we have
no idea, but we've got to starttrying stuff, we've got to start
(48:05):
innovating, we've got to startrun with it.
Speaker 2 (48:07):
Amen, amen.
All right, before we go intothe final question where do
people find you?
Speaker 1 (48:15):
LinkedIn Tyler Campbell on LinkedIn and I'm
also on Instagram at the TylerCampbell.
And then if you want to go seeStoryBuilder, just look up
storybuildercreativecom.
If you want to just come, hangout, chat, connect all that
stuff hit me up on LinkedIn.
That's the best place to get intouch with me.
Speaker 2 (48:32):
Boom so you ready for the big question?
Let's go, and I'm excited aboutyour answer because of your
trajectory right.
You've done some wandering,you've had some realizations,
you took the big leap.
You want to make things betterperiod, not just for you, sure,
you want the business to grow,but you also want people to have
a better experience in theworld.
(48:52):
Yeah, and so here's thequestion what is the promise you
are intended?
Speaker 1 (48:56):
to be.
Promise that I am intended tobe.
Can you clarify for me?
Like yeah I'll give.
Speaker 2 (49:02):
I'll use my example.
Yeah, I had a counselor when Iwas in rehab.
Tell me, jesse, your problemisn't admitting, your problem is
that you haven't accepted.
And I said okay, what the helldoes that mean?
He says you haven't acceptedthat if you continue to live
life the way you live it, youwill never become the promise
you are intended to be.
And in that moment I knew whathe was talking about.
(49:26):
All the times that I wasdisappointed by myself, all the
times I disappointed otherpeople, all the times I started
venturing into thinking bigger,but I said, no, that's
ridiculous, you're not thatimportant, you're not that good.
And so what came super clearwas the promise I'm intended to
be is to share my gifts andtalents into serving others and
(49:49):
escorting them on the path toself-discovery.
Speaker 1 (49:52):
Yeah, so if I was to give just kind of a one word
answer, it's servant.
I truly think that and with allof the highfalutin entrepreneur
speak bullcrap that gets thrownout there a lot of times that
gets super aggrandized Leadersare put in this position of
being these superhuman, likesuperhero founder.
(50:15):
You know what I mean, right?
The more I get closer to beingthe leader that I want to be,
the more I realize thatleadership is nothing but just
servitude.
It's nothing but just caringfor the people that are around
you and sacrificing self everysingle day.
So that is if I'm thinking of,like the promise.
It's servitude.
(50:36):
It's to stay humble and not saythat I am the best, the most
perfect, the anybody.
I want to be known as a servantof people, and if that means
that I have to lay down comfortin all of these other things in
order to make, I'll useemployees, my employees, better,
make the people's lives aroundme better.
(50:56):
That's a life of servitude,right, it's a life of being
important, and so that'd be theangle that I would go at.
Speaker 2 (51:02):
Amazing, inspirational, and I'm not
shocked at all because, amen, Isupport that 100%.
My man Did you have a good time.
Speaker 1 (51:11):
Heck.
Yeah man.
Thank you, Dude, this isawesome.
I'm so glad we finally wereable to do this.
Yeah, me too.
Speaker 2 (51:15):
And I don't think we did a great job.
I don't think we're going toget canceled after this.
Speaker 1 (51:19):
No, I don't think so.
I think we're pretty safe.
I don't know.
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