October 9, 2025 • 56 mins
In this episode of the Learnings and Missteps podcast, Jesse interviews Mohit Bhagchandani, a data-led marketing expert and founder of Adeptimize. They delve into the essence of modern branding, discussing the importance of personal and business identities. Mohit highlights that a successful brand must stick in consumers' minds and emphasizes the necessary balance between organic and paid content in marketing strategies. The conversation provides insight into Mohit's entrepreneurial background and the crucial role of personal branding in business longevity. They discuss practical marketing advice for various industries, emphasizing adaptability, integrity, and customer-focused content creation. Mohit also unpacks the significance of genuine engagement with customers, leveraging social media effectively, and the intricate relationship between creativity and data in successful marketing.
00:00 Introduction to Modern Branding
00:17 Meet Mr. Mohit Bhagchandani
02:39 Understanding Modern Brands
03:31 Personal vs. Company Branding
05:41 The Importance of Personal Branding
12:58 Mohit's Entrepreneurial Background
23:44 The Role of Content in Marketing
27:32 Understanding the Essence of Marketing
27:54 The Importance of Original Content
29:07 Leveraging Old Photos for Marketing
30:45 The Role of Data in Marketing
34:43 Building a Community on Social Media
37:00 Starting a Business: Marketing Basics
38:10 Tailoring Marketing Strategies to Different Businesses
42:45 The Value of Professional Marketing Help
44:58 Diverse Clientele and Industry Experience
49:45 The Core Promise of Integrity in Marketing
54:02 Conclusion and Final Thoughts
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:00):
What is a modern brand?
What is a modern brand?
The brand that actually sticksin your mind the one time you
look at it and it never leavesyour mind.
SPEAKER_03 (00:16):
What is going on, LM family?
Back at you again.
And this time I've got like awizard of data-led marketing
friend, colleague, just amazinghuman being that I came into
contact with, and now I get tospend even more time with.
Mr.
Mohit Bhagchandani is here andhe's gonna school us on
(00:39):
engineering performance formodern brands.
And so if you're out there, yougot your own business, you're
thinking about a business,you're interested in marketing
and brands, Mr.
Mohit, he's got the details,he's got the juice for us.
He's the founder, owner,operator, magician behind
Adeptomize.
(01:00):
And they simplify decisionmaking and execute with creative
intelligence.
And I'm gonna tell you, I get towork with them, and I'm having
an amazing experience so far.
And so I'm gonna brag on him alittle bit and see if we can
make him blush.
But before that, if this is yourfirst time here, you are
(01:20):
listening to the Learn's andMissteps podcast, where you get
to see amazing human beings justlike you, how they are sharing
their gifts and talents to leavethis world better than they
found it.
I am Jesse, your selfishservant, and we are about to get
to know Mr.
(01:40):
Mohit.
Mr.
Mohit, how are you doing, sir?
SPEAKER_00 (01:43):
I'm doing really good.
Uh how are you doing?
SPEAKER_03 (01:47):
Oh man, I'm a little I was a little frazzled.
I messaged you before ourscheduled time because I'm in
St.
Louis today and I was doing sometrainings.
Super, super awesome.
But we went a little over withsome QA at the end.
There was a lot of reallyinteresting dialogue.
And I was like, oh my god, I'mgonna be late.
I hope only it doesn't fire me.
SPEAKER_00 (02:06):
That's never gonna happen.
How is St.
Louis, by the way, today?
SPEAKER_03 (02:10):
Oh my goodness.
The weather out here is amazing.
It's about 10, 15 degrees coolerhere than it is in San Antonio,
and today it's like bright,clear sky, like no cloudy.
It's beautiful.
Nice.
Uh so it's been pretty awesometoday.
And then I'm flying back homelater on tonight.
(02:31):
So I only got to stay here for alittle bit.
And so I got a super simplequestion for you, Mohit.
You ready?
What is a modern brand?
SPEAKER_00 (02:42):
What is a modern brand?
The brand that actually sticksin your mind the one time you
look at it, and it never leavesyour mind.
That is your modern brand.
But the magic that behind thathappens behind the brand, that
is something you never noticebecause you only notice it one
(03:04):
time, but they are putting somuch effort so that you can keep
noticing it again and again, nomatter where you look, on what
screen you look, and everywherethey will make sure that they
get your attention.
That is your brand.
SPEAKER_03 (03:22):
Oh, okay.
So, you know, there that there'smaybe it's just me and the stuff
that I decide to consume onYouTube, and there's a lot of
talk about personal brand.
And I think I know before when Iused to think about brand, I
would think about like the nameof the company or the name of
the product.
And and so I'm wondering, do youhave any guidelines for people
(03:46):
that are in this space ofprofessional development,
entrepreneurship, branding?
Do you have any guidelines forthem to think about?
Do should they think about itall as one thing, or is it are
there different lanes for themto think about the brand idea?
SPEAKER_00 (04:03):
See, it goes in a very different way for different
people.
I mean, the idea of a brandcomes from like uh goodwill,
basically.
Back in the days, goodwill usedto come from people's names.
If you think of Ford nowadays,it came from Henry Ford, and it
was a family name, it was uh agoodwill that man created as a
(04:27):
legacy for his future, and thathow that is how you uh the
personal brand and the companybrand used to work back in the
days, but in the modern time,people started creating a
separate identity for thecompany and separate identity
for the person, and I'm still infavor of it because at the end
(04:50):
of the day, the company shouldhave their own its own essence,
its own presence in people'smind.
But my mentality is there isalways one person who is pushing
that company forward, and theirpersonal brand matters a lot.
Think of Tesla, and the firstname that comes to you is
(05:14):
obviously the big guy, the ElonMusk.
And fun fact, just like onesecond, I I lost my mind.
Just give you one second.
I was gonna say one second.
Yeah, fun fact about him, he hasfive different brands, and
(05:35):
still, whenever you listen tothose brands, his name comes up
first because he's the one who'spushing them.
So if you like tomorrow, if youdecide to launch a new brand or
a new business, if you alreadyhave your own name in the
market, it makes things easierfor you to actually launch a new
field, be the leader in thatfield.
(05:57):
Because at the end of the day,businesses can come and go, but
your name has to survive, youknow, as long as as long as you
survive.
SPEAKER_03 (06:09):
That right there, what you just said, is freaking
powerful.
Businesses come and go, but yourname is what will survive.
And it's like the how should Isay it?
The bells and whistles thatpeople attach to our name,
right?
What is it that people recognizeabout me or remember about me?
(06:31):
That's gonna stick.
SPEAKER_00 (06:32):
That is the and it goes that is the exact idea
which people startedimplementing on the businesses
because people can also come andgo, but your company should have
an individual identity and anindividual brand, so that your
legacy can also keep continuingafter you go away.
So that's why keeping those twoseparate, but working on them
(06:54):
together at the same time isvery important.
That's what I believe in.
If you're working on just onething and not focusing on the
other thing, that that'ssomething I am kind of skeptical
about because uh your companycan stand, but you can you will
not be able to stand for a longtime, or vice versa.
So you should be prepared forboth at the same time.
SPEAKER_03 (07:18):
Yeah, I get I have a lot of these conversations with
folks, and it's because Ilearned it after the fact,
right?
After I decided to that I wasgonna start a business, then I
started getting active on socialmedia.
Now, the value that I've gottenout of being visible and helping
people understand what they'regonna get from me and what I
(07:40):
have to offer has been likeprofoundly valuable, exceeded
what I ever could haveestimated.
Now, my takeaway is kind of liketo the point that you made about
the business and the person, Ihad about 20 years where I had
like a real job and I was notvisible, I had no brand, or when
(08:00):
I left the company, my brandended there.
SPEAKER_02 (08:04):
Yep.
SPEAKER_03 (08:04):
And so I went to another company and I had to
build another brand.
I didn't think of it this way,but now I do.
Now that I'm visible and activeon social media, that brand
follows me.
I mean, I'll do in today'straining.
There was a couple like, heyman, you do the TikToks where
you're walking and talking,like, yeah, man, I like it.
That's their that's my brandfrom their perspective.
(08:26):
And the takeaway for me is Icould have been doing that back
before I started my businesswith every company, and then
that thing would have carriedforward with or without the
company I was working with.
What do you think about that?
Is that something people shouldtake into account even if they
don't want to start a business?
SPEAKER_00 (08:47):
Uh, that's a very good topic, to be honest,
because the more I think aboutit, the more I realize that
people actually miss, and thefrustrating part about it is no
one actually understands this tothe core.
I'll give you an example.
My own father, he has run hiswhole life distribution channels
(09:10):
for your home appliances andelectronics.
Now, in his market, everyonedoes not remember the brands
that he's trying to sell, buthis own name.
Like, they will always rememberhis name, but not the brand he's
selling.
And I keep going to him, like,Dad, we should start our own
(09:32):
brand, we should have our ownsupply chain and we should sell
our own stuff.
And he's no, I don't care.
I'm just gonna do this, and I'mvery happy about it.
So, yeah, people don'tunderstand it, but I know for a
fact that the day he started hisown brand, just because of his
(09:54):
name, people will buy stuff fromhim, and that brand is going to
stick even after he he isretired and done with
businesses.
Yes, people understand howimportant the personal branding
is.
And for example, in your case,I'm pretty sure when you were
(10:14):
working back in the day, whereyou spent 20 years of your life,
people will still people who youworked with, they still remember
you by your name of whatever youcontributed towards their life
or their businesses.
That is not something you cantake away from them, and that's
something you need to keeptowards yourself as well.
SPEAKER_03 (10:35):
Yeah, yes, I was not as intentional back then as I am
now.
And I think about it, the adviceI would get is people are gonna
remember you, your reputation.
And so the easy way for me tomake sense of it is like my
reputation is my brand.
(10:57):
I want to give a shout out toour LM family member, Mr.
Crackpack from TikTok.
I don't know his name, butthat's his handle.
He says, You should definitelyhave more follows and views.
You have nothing but powerfulknowledge to give.
Make a book or start a podcast.
Well, my brother, I got apodcast, and I do have a book,
(11:20):
but I appreciate the support.
And folks out there, you alreadyknow if you take the time to
make a comment, leave me amessage, do a review, or share
the episode with your friends,it means a ton to me because
sometimes I wonder is anybodyexcept for me and Mohit
listening to this conversation?
And it gives me an opportunityto shout you out in the future.
SPEAKER_02 (11:41):
Yep.
SPEAKER_03 (11:44):
Right now it's a little different because it's a
little more tailored or what'sthe word?
Polish like design for aparticular reason in terms of
what I want people, like I wantI'm intentional about what I
want them to know about me.
That doesn't mean I'm hidingthings from them.
(12:04):
It's just that I like, ooh, Ineed them to know that I do
training.
I need them to know that I havethis online product.
And so I've got to beintentional about informing
people of what I can provide forthem or how I can serve them.
And I think it's just a littletwist of what any individual can
(12:25):
do, whether they want to start abusiness or not, is they can be
intentional about letting peopleknow where they stand, what they
stand for, and what how they canserve?
Now, obviously, you've got a tonof experience and insight about
brand.
Like, did you just know thatwhen you were in middle school,
12 years old, mohit?
(12:47):
Did you say, okay, I know whatI'm gonna do?
I'm gonna do branding and media.
Was that an automatic?
Did the family say this is whatyou need to do?
How did that happen?
SPEAKER_00 (12:58):
I come from a really strong, hard entrepreneurial
background.
My father was an entrepreneur,his father was an entrepreneur,
and we are big minorities onthis planet.
We are Sindhis.
I don't know if you have heardof Sindhis.
We are like Kurdish people, ifyou have heard of Kurdish people
(13:20):
or Punjabis, we are a very hugeminorities, and we are really
famous for our entrepreneurialbackground and our really strong
business.
So it was kind of in my genes,it was kind of in my blood to
understand how the businessworks.
I mean, I used to see my fatherever since I was a child working
(13:46):
his ass off, like really hard.
All the families working everytime when the season is at its
peak, they used there used to bea war happening at my place.
Yeah, the stuff needs to go out,we need to finish the sales
pipeline, and we need to makethe max amount of sales.
(14:08):
That used to be like mychildhood, and yeah, I want I
wanted to pursue science, Iwanted to pursue physics, I
wanted to be a pilot or maybe anengineer or an architect,
something like that.
Because again, I'm an Indianperson, we are famous for that.
But yeah, yeah, yeah, the more Istarted focusing on the things
(14:32):
that I was good at, the more Irealized that I was actually
born for doing marketing.
And then I started pursuing mydegree.
I did my degree in journalism,media, and business strategy.
Again, those things are specificto what I do today.
(14:53):
I started when I started doingjobs, I was working with
agencies that were mostly doingmarketing for North American
companies.
And I had the best opportunityto work with one of the best
white label organizations ofFlorida.
The environment was so unique,the journey was amazing because,
(15:18):
see, especially when you'regrowing in this field and you
get to work with a lot ofaccounts at the same time, is
when you start making mistakesand learning from them.
Because that's when you get alot of opportunities to actually
understand how marketing isworking, you know, what actually
works and what actually does notwork.
(15:40):
So coming from that background,it makes things easier for me to
make make judgments anddecisions because I learned from
my mistakes, but moreimportantly, I learned from my
parents, my father's, and mygrandfather's mistakes, and I
try not to repeat them.
SPEAKER_03 (15:59):
That's amazing.
So you were already a kid, andyou understood, okay, we got to
make this many sales, so we gotto have product, we got to get
the message out there, we got toget leads, we got to get them to
convert.
That was just a normal just theway the family operated.
So you had direct insight, andI'm sure they gave you work to
do.
SPEAKER_00 (16:19):
I know supply chain and logistics better than anyone
who has a degree in supply chainand logistics.
SPEAKER_03 (16:29):
You live through, you had to manage it.
Okay.
Now, so you said businessstrategy and journalism.
Journalism, master.
I kind of I can kind of say so.
Journalism, how was that?
What were some of the big rocks,the big lessons from the
journalism stuff that you kindof use on the regular now in the
(16:53):
marketing business that you'rerunning?
SPEAKER_00 (16:54):
So back in the day when I was doing my degree, we
used to get a lot of trainingwhile we used to be going on
sets of radio stations.
We spent a lot of time learningthe magazines and the newspapers
back in the day.
Because again, this was backinto 2012.
No, 2011, I guess.
(17:15):
Yeah, 2011, when I was learningall this, and back in the day,
we there was digital media,there was obviously websites,
but that uh live media was themain thing that was happening.
There was no social media.
I mean, there was, but it wasnot that uh important.
(17:36):
They people used to use Facebookjust to meet people and make
friends.
So when I started indulgingmyself in all those things, like
for example, I used to go to theradio stations and I used to see
how people are promoting things,how the ads work, how you can
you need to follow a specificform in a way you can promote
(18:01):
something without looking likeyou're trying to you're trying
to oversell stuff.
So today, if I'm sitting withsomeone, if I have to do their
pre and post production forpodcasts, if I have to manage
all that kind of experiencecomes in because it it's kind of
(18:24):
similar, and the model issimilar, the strategy is
similar, and you need tounderstand how to actually like
how the whole pace works.
The podcast always goes up,there's a peak, and then it goes
uh comes down at the end.
So it's the peak is when youlike you can focus the most, and
(18:47):
most people don't even knowabout it when they end up doing
their podcasts and yeah, theirwebinars or their live streams.
Uh-oh, yeah.
Yeah.
SPEAKER_03 (18:58):
Okay, so I can see that being involved in live
media back then, which wouldhave been TV and radio.
Yep.
Now, like social media, and Idon't know.
So maybe this is the question.
I feel like from my perspective,social media is the only way.
And now, particularly for mybusiness, right?
(19:18):
That I have consulting coachingbusiness, I don't I would never
consider like TV or a radio ad.
Now, because social media isaccessible to everybody, do you
think what kind of impact do youthink that has on people in
(19:38):
terms of are they like, is itover, are too many people trying
to leverage it for theirmarketing and advertisement?
What do you think about that?
SPEAKER_00 (19:50):
See, if you want my really honest opinion, and just
so you know, I study it on aregular basis.
The newer generation, let's saythe Gen Z and the Millennials,
they have dropped their timespending on the feed.
They spend more time on theirstories, they spend more times
(20:12):
time in their inboxes ratherthan spending time on their
feeds.
Because that's the case withalmost every kind, every kind of
media, be it TV, be it radio, beit newspapers.
After a point of time, if you'repushing too many ads and if
you're trying to promote toomuch stuff on the on any of
(20:34):
these platforms, it will dialdown.
The the person's inclusion inlike participating in your ads
will go down.
Because people will understandthat this is what is happening
to them, and they will try tomove away from it.
So now the real way to approachpeople, the real way to promote
(20:55):
yourself, in my opinion, is lesson the feeds, more on their
messages, more on their stories.
Ah, got it.
SPEAKER_03 (21:04):
And so is that going out and directly connecting with
the individuals or running adsto stories?
SPEAKER_00 (21:11):
See, you have to.
This is something I tell to allof my clients, and this is
something I have mentioned toyou as well multiple times, that
it is a combined approach.
You have to understand, you haveto be organic and you have to
think of performance marketingat the same time.
You have to apply those both ofthem together at the same time
(21:33):
because there are differentlevels, if there is a whole
funnel, you have to understandon what level you need to be
organic and what level you haveto be applying performance
marketing, or maybe applyingboth at the same time because
you never know what works inwhat occasion.
That's that's the kind of mixthat you need to look forward
to.
(21:54):
The organic will work, but itwill work better with paid
media, and the paid media it byitself will never work properly.
You have to be organic.
SPEAKER_03 (22:06):
I was just gonna ask you.
So, what if I just wanted to runads, but you're like, that's not
gonna work.
SPEAKER_00 (22:13):
See, I'll be very honest with you.
It will not work.
Every business, every brandneeds a person, it needs a face
and it needs people to push itforward.
If you are thinking that you'resitting at your office and
you're thinking that, yeah,maybe I should have a paid media
campaign running, and that's howI will get leads.
(22:35):
Sure, you will get leads forsome of the time.
But once the lead, the price,the cost per lead will start
increasing is when you you willrealize that, yeah, you need to
put more efforts into it.
Because on your paid campaigns,there are the you'll be getting
reviews, you'll be gettingcomments, you'll be getting
(22:56):
engagement, you have to engagewith those comments, you have to
respond to the people who boughtservices from you.
If you're if you're not gettingthe positive reviews, then it's
not even worth it.
Your business will go down.
SPEAKER_03 (23:12):
I agree, I agree.
Yeah, so I know so you serveNorth America, obviously,
because you and I are workingtogether and you're schooling me
on all kinds of really goodstuff.
Now, do you find how frequent doyou find one of your customers?
Do they struggle more withorganic content or ads?
(23:35):
Which is the thing thatgenerally speaking, that they
have the biggest trepidation orconflict around is it putting
like ads content for ads, or isit the organic content that they
struggle with?
SPEAKER_00 (23:50):
I would say the content in general is the
biggest struggle, in my opinion.
Because, see, I can run okay, Ican create content for ads, and
like I can use stock images, Ican start use stock videos, and
I can be creative about it, andmost of the time I don't even
(24:12):
need anything else from theclient.
But that is not what is going tostand make you stand apart from
your competitor.
No, your organic content iswhat's going to make you stand
out.
So five years back, people usedto go to your influencers and
get the content done from them,which was an easy shortcut.
(24:36):
But nowadays, I personallybelieve that employee-generated
content, your customer-generatedcontent, your personal content,
all that content matters foryour organic and for your paid
media.
You don't believe me, you try ityourself.
You will use your stock imagesand your stock videos.
(24:57):
I am pretty sure how muchtraction that's gonna generate.
I have run like at a particulartime I used to run 500
campaigns, ad campaigns in mywhite label agency.
So I know how this works.
I can make a lot of I can makeAI generated content, and people
will know that it is AIgenerated content.
(25:19):
You still need people to makethe company feel more human.
And if you're not doing it,you're you're missing out.
You're missing out.
SPEAKER_03 (25:28):
Yeah, no, I one, I appreciate your patience and
flexibility with me because Ijust post whatever.
In your case, I but I enjoy it,right?
SPEAKER_00 (25:38):
In your case, I'm very happy working with you
because you understand howimportant making content is,
even for organic, even for paid.
But I have worked with I haveworked with roofing agents,
roofing companies.
I will make the whole script forthem.
That this guy will say this,that guy will say that, and you
(26:00):
have to just do the hook.
They will read it, they willfind it funny, they will
appreciate it, but I will neverget that video.
I will keep asking for it two ortwo months, three months down
the line.
Where's the video?
Can you guys give me the video?
Nothing.
If you look at their websites,their websites are full with
(26:24):
stock imagery.
They'll be like, Mohit, thisimage does not look good to me.
This does not look like an imagefrom central part of America or
the Florida part of America orthe Texas part of America.
And I'm like, if you don't likeit, why are you making me use
the stock imagery?
Why can you not provide imagesfrom your jobs?
(26:47):
You're going to your jobs,you're doing your roofing,
you're like you're making reallybeautiful roofs out there.
You just need to take a beforeshot and an after shot.
That's all you need to do.
They won't listen to me.
SPEAKER_03 (27:03):
So well, here, I'm gonna get some extra points from
you because I was doing trainingtoday, yeah, and I said, you
know what?
I better take some picturesbecause if not, Mohit's gonna
get after me.
And so I took a bunch of actionpictures so that we can update
the website, right?
Because I I like I want it tolook like I don't care if it
(27:28):
looks messy, yeah.
I just don't want it to lookfake, yeah.
SPEAKER_00 (27:33):
And and you most people don't understand this.
That is what marketing is.
People think that marketingrequires a lot of effort, it
will not take a lot of time foryou to it will take just two
seconds for you to take out yourphone and just make that
picture, click that picture.
That's all I need because around100 websites are out there using
(27:57):
the same stock image, using thesame video.
You will see that video repeatedon every website.
On every like the format isgetting repeated to the point
where it gets boring, and like Ihave to beg the people to make
them understand that yeah, yourcontent matters.
(28:20):
If you will not focus on thecreating something, you will be
behind, and your competitor willtake away your work, they will
have your next client justbecause you are not active.
SPEAKER_03 (28:33):
Oh yeah, so there you go, LM family.
Take the picture.
And here's the funny thing (28:39):
this is super hypocritical of me
because I hate taking pictures,like I don't mind people taking
pictures of me.
What I don't like is stopping totake a picture, but I just think
of like now that we're buildingthe website and working with
you, where you know, ads and allthe other things.
I'm like, oh my god, I havedecades worth of amazing
(29:03):
pictures that I could have takenthat I didn't.
And so, LM family member outthere, take the pictures, save
them because you might need themin the future.
And to your point, like youdon't want to look like
everybody else.
But if you don't have thepicture, it doesn't take that
long.
Take a dang picture of yourwork, of the group, of yourself
in that environment, and you canuse them in the future to
(29:25):
separate yourself from thecompetition.
SPEAKER_00 (29:28):
And you made a really good point.
Like, if you have taken apicture back in the day, like 40
years back, 30, 40 years, 50years back, that picture is also
relevant.
That is still content that alsocan be used for your website,
your own personal posts onLinkedIn or any other social
(29:48):
media platform you're on you'revery active on.
You just don't realize it yet.
You just need to open your oldstash of pictures and try to
find that diamond.
Between those stack of pictures.
Back in the day, we used to havethe albums.
We used to go through for thepictures.
Oh, yeah.
(30:09):
Open them up.
Open them up.
Digita, digitize them, and justuse them for your socials.
Oh man, that's a good idea.
SPEAKER_03 (30:18):
So any photo albums, you can go through there.
I give you a good idea rightnow.
Yes.
Huh.
Well, the only problem, oh hit,is I would have to call one of
my ex-wives for the photo album.
I don't know if I want to dothat.
I mean it's what that is.
All right.
(30:38):
Yeah.
I don't know, man.
You don't know why they'redifferent over here in Texas.
Yeah.
That I would especially ifyou're running ads, but even
organic, right?
There's engagement and all thethings, which is super data.
Uh, but there's got to be acreative element to it because
it has a direct impact.
There's a direct relationshipbetween the data and the
(31:01):
creativity.
And so, how do you blend that?
Because I feel like you do itextremely well.
It's not lopsided one way or theother, unless it needs to be.
How do you think about that?
SPEAKER_00 (31:14):
So, Jesse, again, this all comes from the
experience of coming from a verybusiness-oriented family.
Back in the day when we peopleused to run their businesses,
they used to focus more on thegoodwill because they used to
have repeated customers.
And they used to know who theirrepeated customers were.
(31:35):
And back in the day, they usedto just remember the face or
remember the name, make thecontact list.
Data and marketing kind of worksexactly in the similar way, even
today, in today's date.
Nowadays, we are saving up allthe data of whatever customers
that we get.
And we try to reach out to theircircle of people or the people
(31:57):
who are actually kind of similarto them.
It's exactly what you used tohappen back in the day, but on a
really larger scale.
When you start collecting thisdata of whoever is interested in
your services, who hasparticipated in your services,
the least you can do is at leastretarget those people who are
(32:20):
already interested in yourservices, who have already
bought from your services.
Most people don't even do thisvery simple step.
Like it's the basic thing youcan do.
Because you have created yourgoodwill.
People already like you.
You just need to reach out tothem again if they need anything
else.
Oh, you need this?
(32:42):
Why not buy it from us?
Why are you buying it fromsomeone else?
It's kind of like that.
And the other part of data comesin where you need to find the
patterns.
If you can see that there arepeople who are already
interested in your services, thepeople around them will also end
(33:02):
up being interested in yourservices in their circles.
Getting that data out, reachingout to them, that would create
your new audience, and thatwould be a comparatively warmer
audience to convert to.
Because, see, reaching out tosomeone who's really blind about
(33:24):
what they actually want and whatthey don't want, compared to
reaching out to someone who youare kind of short that they are
also falling into the similarbackground, similar area of the
people you have already sold to.
It makes things easier for youto convince the other group of
people.
(33:45):
So you're retargeting, creatingyour new audience so that you
can gain more sales from newaudience.
And thirdly, when you'respeaking out, you're being out
there, you're on your socialmedia, you're just trying to
inspire people.
In your case, those peoplefollow you, and they are also
(34:09):
the ones that you are notfocusing on and not retargeting
towards if you have not sold tothem.
So that's something you need tokeep in mind all the time
because you never know who endsup getting converted.
It can be the owner, it can bethe sec the secretary of the
owner, it can be the lowestemployee in the organization.
(34:33):
But if they got inspired andthey recommended you to the
higher, higher level of people,it makes things easier for you,
you know.
SPEAKER_03 (34:42):
Yes, yes.
The way I think about socialmedia, like all my outlets or my
all my accounts, is I want toaccomplish two things with them.
One is community, build acommunity, right?
Get attract people that arelike-minded and interact and
just whatever that needs to belike.
(35:04):
Do I want people to buy stuff?
Sure.
That's what happens if I'mshowing up appropriately, right?
Now, the other thing that may bea sublevel to the commute, like
building a community is I wantto make sure people know that
I'm the kind of flavor that theywant, or I'm not their flavor at
(35:28):
all.
Meaning, I say things a certainway, I talk about certain things
from a certain perspective sothat they can decide Jesse's a
dummy, I don't want any more ofhis content, or I like what this
dummy has to say, I want more ofhis content.
That's how I think about it.
(35:49):
So, which makes that I learnedlike that was just by default.
That's just how I decided to doit.
And it's working.
Rather, I'm enjoying it.
Whether it's working, that couldbe argued because we could talk
about well, how many followersdo you have, how much revenue
are you bringing per follower?
Doesn't matter.
I'm having fun doing it.
So that's why I say it'sworking.
Now, if I were to come to adepth of my and say, well, hey,
(36:13):
I don't have any social mediaaccounts, I'm starting a
business in a month, and I knowI need marketing.
What would you like?
What are some pointers that youwould give me or somebody that
came to that situation?
Like they have not been activeon social media, they got a
brand new product or servicethat they want to introduce to
(36:35):
the market.
Where do they start?
And I'm asking because I've hada lot of conversation with a lot
of people over the years, andthey spend an enormous amount of
time thinking about the serviceor the product, and no time
anywhere else.
And I was kind of in the sameboat, I just think I just got
lucky in the way things haveworked out.
So, what do you suggest if forsomebody in that situation?
SPEAKER_00 (37:00):
See, it specifically depends on the business, if I'm
being very honest.
Some businesses can thrive onlyon social media and they don't
even need a website if theywant.
Okay.
Whereas, like most people willtell you on their like, yeah,
website is important and allthat.
That is kind of what used tohappen, but in the newer
(37:24):
direction where things aregoing, it's kind of a mixed
approach.
I'm not saying websites are notimportant, websites are still
important if you're doing yourregular businesses, like if you
want to run your lifestylebrands, or if you want to like
on your like you want to haveyour HVAC services or your
(37:44):
plumbing services, or yourelectricians, your roofers, your
construction people, they stillneed the website to get the
leads.
But most of the other brands,like for example, yourself, your
business can mostly thrive onthe social media itself, and the
website is a very small part ofit.
The majority is occupied withthe social media.
(38:08):
It kind of depends on whatbusiness.
So, hypothetically, if I have totake a construction business or
a roofing business or anelectrician business, plumbing,
etch, let's talk about thoseservices.
I would say let's start with thebasics.
Start with your website and yourlistings.
Start with your businesslistings so that everyone
(38:30):
locally knows that your namewill come up, your BBB, your
Google business profile, allthose things, your yellow pages,
all those things matter.
I they are still relevantbecause boomers are the ones who
are making those, buying thoseservices, and they are still
active on those platforms.
They still want to just call thenumber and make it happen,
(38:55):
basically.
Most people don't understandthat.
Like the group of audiences thatyou're targeting, in that way,
you're focused towards thefields of marketing changes.
So if it's the boomers, thesilent generation, you still
have to focus on your businesslistings, your website, and
everything.
(39:16):
So, website and businesslistings, once they are done,
once your business is properlyactive on BBB, your Google
business profile, then you canfocus on creating your social
media pages.
Start with your Facebook,Instagram, and then your
LinkedIn.
These are the most importantones.
If you want to be reallysocially heavy, then you can add
(39:40):
on to your TikTok and yourYouTube, and you can start
posting videos on it.
The most important thing stillin those businesses is the
website because you need to havea really good lead form.
There should be clearexplanation of what your
business does, what services youdo.
(40:01):
You don't have to just copywhatever the other competitor is
writing.
Try to use your own words, tryto be original, try to post more
organic content.
And no, I'm not saying that justfollow what everyone else says,
find the keywords, write thecontent.
unknown (40:20):
No.
SPEAKER_00 (40:21):
Write the relevant content, write the content that
will help the person.
If someone wants their pipefixed and they are trying to
search, how should I fix my pipeor my wiring or my roof?
There should be a reallysimplistic supportive blog that
they can fall onto, which can beyour blog, and you're helping
(40:44):
them in that way.
And in that way, they you end upyou might end up gaining that
customer as well.
Yeah.
So for those businesses, theapproach is different.
For let's say lifestylebusinesses, your clothing, your
watches, everything lifestyle.
Your fancy houses, your fancycars, your cabins, garages,
(41:11):
shoes, yeah, social media.
Without fail, social media isthe priority in that case.
You need to start creatingcontent three, four months
before you can even think offocusing on the customer.
The content in that case and thebrand in that case matters a
lot.
And then lastly, your personalservices, as in your case, you
(41:36):
are being a personal coach tothe organizations.
In your case, you are like heavysocial media, like in lifestyle
cases, there's still like a lotof involved involvement of the
website.
You still have to make the listof items that you need to sell,
(41:57):
you need to create a wholeitinerary, you have to create a
website which is itineraryheavy, like your Shopify
platforms or your big commerceplatforms.
But in your personal brandingcases, like where you're trying
to sell yourself as a service,then you are 90% social.
(42:18):
That's the threshold of social.
So, my friend, what you aredoing already is the best way to
do it in your field.
SPEAKER_03 (42:28):
I like it.
Thank you.
I got a five-star review.
Thank you, Bobby.
I originally, this was aboutalmost a year ago, when I said,
okay, I need to do somethingabout marketing.
So I'm gonna, I'm gonna learn itand then I'm gonna do it.
And this is for the LM familymember out there.
(42:49):
So I decided to start learningabout marketing.
And what I discovered is it'ssuch an enormous subject, right?
Then I started, oh, wait aminute.
So there's social media, there'sdirect marketing, there's lead
generation, there's positioning,there's messaging.
SPEAKER_00 (43:08):
There is go-to marketing strategies.
There are a lot of pseudoeffects that you need to
understand how the psychologyworks of human beings, the type
of content you're sending out.
It should be structured in a waythat you can actually grab the
attention of someone who'sactually looking at your
content.
Yeah.
SPEAKER_03 (43:28):
Yes.
Email sequence, like enormous.
And all that to say that it wasenough for me to say it's gonna
take me too long to learn all ofthis, like to understand it in
my head.
And then I'm gonna have to doit.
And I'm when I start doing it,I'm not gonna do it well.
So that's gonna take another twoor three or five years to get
(43:49):
half decent at it before it hasany impact on my business.
That's why I said I needprofessional help.
And so I'm sharing that to theLM family member out there who's
like either operating a businessor thinking about operating a
business, super, superrecommend.
Get some help, get somecoaching, get a get with mohit
(44:12):
and adeptomize because I knowlike the value I'm getting out
of it is I'll say this way Istarted tinkering around with
ads on meta ads for Facebook andInstagram because I have to have
my hands in things, but oh myGod, there's so much work.
And I'm not even talking aboutlike creating the creative, like
the video or the image, settingup the damn ad and all that it
(44:36):
is, it's an enormous amount ofwork, and there's amazing
professionals out there that canhelp you.
Now, Mohit, we've been talking alot about construction.
Do you, in terms of clientele orthe types of businesses you like
to serve, what's the sweet spotfor you?
Is it construction?
Is it crazy psychopaths like me?
What where does that land foryou?
SPEAKER_00 (44:58):
I have dealt with my fair share of industries, like
huge list of industries, if Ihave to talk, uh, if I have to
be very specific.
I've worked from lifestylebrands to retail to tech, but
yeah, uh my forte has beenending up most in in the
construction field because see,I've worked with other agencies
(45:20):
that were very specific aboutconstruction as well, and that's
how I ended up working with alot of roofing companies at it
at the same time.
But on the other side, I'veworked on marketing for
rehabilitations, outpatientprograms, law firms, your
electricians, HWACs, plumbings,paintings, landscaping, finance,
(45:45):
mortgage.
Yeah, mortgage and finance goeshand in hand.
Your repair shops, your doctors,dentists, oncologists,
therapists, your restaurants,your prefab homes, your it's a
long list now that I think ofit.
SPEAKER_02 (46:03):
A lot.
I mean that's amazing.
SPEAKER_00 (46:05):
When I think of prefab homes, I'm thinking I've
done sheds, garages, horsebarns, cabins.
Then if I think of more personallevel services, I've done
staffing agencies, yeah.
Staffing agencies I have done.
Yeah, because I still have oneor two clients that are just
staffing agencies.
And when it comes to your homeservices, I'm I might be missing
(46:28):
one or two here and there.
Pest control services, yourartificial glass grass,
artificial grass installation,your wow, yeah.
Demolition, demolition.
I think so.
We were talking about demolitionuh uh just a few days ago, I
guess.
Yes, yes, title escrowcompanies, your wealth
(46:48):
management, retirement homes,sober living homes, insurance
firms, pet care firms,e-commerce.
How can I forget e-commerce?
SPEAKER_03 (46:59):
Yeah, wow.
So you like everything, but justgoing all the way back to you
said it was in your DNA, you gotto see the whole value stream of
business and understand theconnectivity or the connecting
lines through all of thosethings.
You talked about supply chain,you understand the functionality
and the value of that, and thenwithin the like the marketing
(47:22):
end is not just about generatinga contact or a lead, it's the
whole life cycle, all the way toretargeting after they've
bought.
And you do that with anybusiness.
And so if somebody's oh my god,I need this, that's a lot of
stuff that I don't want tolearn.
Where do we send them?
If they're like, you know what,I'm interested, I'm curious, I
(47:44):
think Mr.
Mohit and Adeptomise can helpme.
Where do we send them to getthat help, Mohit?
SPEAKER_00 (47:49):
Yeah, onto my LinkedIn and onto my website.
SPEAKER_03 (47:55):
I'll make sure we have those links in the chat.
And folks, because at leastconnect with Mohit and follow
him on LinkedIn because he putsout some of the things.
SPEAKER_00 (48:03):
The least you can do is connect on LinkedIn because I
try to share most of my contentfor free of a lot of strategies
that I apply on my regularbasis, on day-to-day basis, on
all my clients, even includingJesse.
Yeah.
SPEAKER_03 (48:20):
Yes, yes, I love it.
All right.
Well, are you ready for theGrand Slam home run question,
Mr.
Mohiz?
SPEAKER_00 (48:28):
I might not be, but I would say just throw it in my
direction.
SPEAKER_03 (48:36):
All right, it's coming at you.
And I'm excited about the answerbecause really particularly
stands out to me, Mohiz, twothings.
One is this thread of theservice and the value you
provide to other human beingsnow that really is your lifeline
of how you lived and how yougrew up, and it's just a part of
(48:58):
who you are.
And the second thing is you andI have worked together and
communicating with you.
I always am treated with or feellike I'm getting immense respect
from you, not just in terms ofyour ability to deeply listen,
but also to tell me, hey,goofball, like you need to think
(49:18):
about this.
You don't say it that way, butyou're very clear and helping me
in towards achieving the outcomethat I'm seeking, even when I
don't really want to do it.
And so that takes a depth ofjust real, true, authentic
humanness, which means I thinkyour answer to the question is
gonna be phenomenal.
And so here is the question: what is the promise you are (49:38):
undefined
intended to be, Mohit?
SPEAKER_00 (49:45):
That is a great question.
It sounds like you just want toknow my core promise as a person
and as an entrepreneur, whatpeople can count me on for,
basically.
So, yeah, I guess I can say thatI promised that I intend to be
someone who keeps helping peoplewho fail to understand how
(50:11):
important marketing is, and inthe most genuine possible way,
in the most transparent possibleway.
I I want to provide the claritythat they don't understand, I
want to provide the intelligencethat they actually want on their
side.
I'm not here just to sellmarketing services.
(50:33):
I mean, you go on your Facebookgroups, you go on LinkedIn,
you'll find thousands of people.
Thousands is a small word, Ishould say.
Hundreds of thousands of peoplepromoting their marketing
services.
And I don't want to be them.
To me, selling marketingservices not is not a priority.
(50:53):
I I want to be a partner withyou for your business that you
can trust to simplify the noiseand create strategies that
actually move the needle.
For me, the promise isconsistency, whether it is with
the clients or with my team, oreven for myself.
(51:16):
I want to be the person whoshows up, keeps it simple,
delivers the results withoutovercomplicating things, and
that's what I stand for.
I that's the standard I want tohold myself to, basically.
SPEAKER_03 (51:32):
Yeah.
That's a man, and I'm just I'm atestament that you have, and you
nailed it, like you have helpedme filter through the noise
because like I spend so muchtime learning about oh, I could
do this, and what about this?
I should do the all the thingsthat I could do, and you're
(51:52):
like, nope, let's do this.
SPEAKER_00 (51:54):
I'm like, okay, people from my field and coming
from my background, just so youknow, they have to stand for
themselves a lot, and it's anintegrity that we need to hold.
Like, my work needs to hold alot of integrity so that I can
(52:17):
actually stand out.
You know, people can hireanyone, their friends, their
family, and coming from thebackground that I personally
have, integrity is the bestthing I can stand for.
Because marketing is full ofverse words and overpromises,
and people can just oversell youfor thousands of dollars, they
(52:40):
can loot you technically.
You should actually use the wordloot you for thousands of
dollars, and just because theyknow you and they are trying to
they are pretending to be theexperts in their industry,
whereas I want myself and I wantadaptimize to stand for results
(53:02):
that are real and measurable andlasting, and I want adaptimize
to be like the idea of integritythat is being delivered to the
customer.
And I do know at the end of theday, my my company's name, and I
was thinking about it.
There were two words thatactually I combined.
I don't know if I have mentionedit to you before or not.
(53:25):
I remember, tell me.
So the company name isadaptimize, it comes from two
words adapt and optimize, andthat's my mantra.
SPEAKER_02 (53:36):
Ah, that's right.
SPEAKER_03 (53:38):
Yes, so you're having to adapt to me and
optimize me.
SPEAKER_00 (53:44):
Um the message is keep adapting and keep
optimizing, do not stop.
That's the message.
Ah, I love it.
SPEAKER_03 (53:53):
Well, we're definitely gonna do that, Mr.
Mohit.
Did you have fun?
SPEAKER_00 (53:56):
Yeah, yeah, definitely.
It was spot on, it was 10 on 10.
SPEAKER_03 (54:01):
I like it.
Thank you for sticking it outall the way to the end.
I know you got a whole lot ofstuff going on.
And in appreciation for the giftof time that you have given this
episode, I want to offer you afree PDF of my book, Becoming
the Promise You're Intended toBe.
The link for that bad boy isdown in the show notes.
Hit it.
You don't even have to give meyour email address.
(54:23):
If there's a link in there, youjust click that button, you can
download the PDF.
And if you share it withsomebody that you know who might
feel stuck or be caught up inself-destructive behaviors, that
would be the ultimate yousharing that increases the
likelihood that it's going tohelp one more person.
(54:44):
And if it does help one moreperson, then you're contributing
to me becoming the promise I amintended to be.
Be kind to yourself, be cool,and we'll talk at you next time.
What is a modern brand?
What is a modern brand?
The brand that actually sticksin your mind the one time you
look at it and it never leavesyour mind.
SPEAKER_03 (00:16):
What is going on, LM family?
Back at you again.
And this time I've got like awizard of data-led marketing
friend, colleague, just amazinghuman being that I came into
contact with, and now I get tospend even more time with.
Mr.
Mohit Bhagchandani is here andhe's gonna school us on
(00:39):
engineering performance formodern brands.
And so if you're out there, yougot your own business, you're
thinking about a business,you're interested in marketing
and brands, Mr.
Mohit, he's got the details,he's got the juice for us.
He's the founder, owner,operator, magician behind
Adeptomize.
(01:00):
And they simplify decisionmaking and execute with creative
intelligence.
And I'm gonna tell you, I get towork with them, and I'm having
an amazing experience so far.
And so I'm gonna brag on him alittle bit and see if we can
make him blush.
But before that, if this is yourfirst time here, you are
(01:20):
listening to the Learn's andMissteps podcast, where you get
to see amazing human beings justlike you, how they are sharing
their gifts and talents to leavethis world better than they
found it.
I am Jesse, your selfishservant, and we are about to get
to know Mr.
(01:40):
Mohit.
Mr.
Mohit, how are you doing, sir?
SPEAKER_00 (01:43):
I'm doing really good.
Uh how are you doing?
SPEAKER_03 (01:47):
Oh man, I'm a little I was a little frazzled.
I messaged you before ourscheduled time because I'm in
St.
Louis today and I was doing sometrainings.
Super, super awesome.
But we went a little over withsome QA at the end.
There was a lot of reallyinteresting dialogue.
And I was like, oh my god, I'mgonna be late.
I hope only it doesn't fire me.
SPEAKER_00 (02:06):
That's never gonna happen.
How is St.
Louis, by the way, today?
SPEAKER_03 (02:10):
Oh my goodness.
The weather out here is amazing.
It's about 10, 15 degrees coolerhere than it is in San Antonio,
and today it's like bright,clear sky, like no cloudy.
It's beautiful.
Nice.
Uh so it's been pretty awesometoday.
And then I'm flying back homelater on tonight.
(02:31):
So I only got to stay here for alittle bit.
And so I got a super simplequestion for you, Mohit.
You ready?
What is a modern brand?
SPEAKER_00 (02:42):
What is a modern brand?
The brand that actually sticksin your mind the one time you
look at it, and it never leavesyour mind.
That is your modern brand.
But the magic that behind thathappens behind the brand, that
is something you never noticebecause you only notice it one
(03:04):
time, but they are putting somuch effort so that you can keep
noticing it again and again, nomatter where you look, on what
screen you look, and everywherethey will make sure that they
get your attention.
That is your brand.
SPEAKER_03 (03:22):
Oh, okay.
So, you know, there that there'smaybe it's just me and the stuff
that I decide to consume onYouTube, and there's a lot of
talk about personal brand.
And I think I know before when Iused to think about brand, I
would think about like the nameof the company or the name of
the product.
And and so I'm wondering, do youhave any guidelines for people
(03:46):
that are in this space ofprofessional development,
entrepreneurship, branding?
Do you have any guidelines forthem to think about?
Do should they think about itall as one thing, or is it are
there different lanes for themto think about the brand idea?
SPEAKER_00 (04:03):
See, it goes in a very different way for different
people.
I mean, the idea of a brandcomes from like uh goodwill,
basically.
Back in the days, goodwill usedto come from people's names.
If you think of Ford nowadays,it came from Henry Ford, and it
was a family name, it was uh agoodwill that man created as a
(04:27):
legacy for his future, and thathow that is how you uh the
personal brand and the companybrand used to work back in the
days, but in the modern time,people started creating a
separate identity for thecompany and separate identity
for the person, and I'm still infavor of it because at the end
(04:50):
of the day, the company shouldhave their own its own essence,
its own presence in people'smind.
But my mentality is there isalways one person who is pushing
that company forward, and theirpersonal brand matters a lot.
Think of Tesla, and the firstname that comes to you is
(05:14):
obviously the big guy, the ElonMusk.
And fun fact, just like onesecond, I I lost my mind.
Just give you one second.
I was gonna say one second.
Yeah, fun fact about him, he hasfive different brands, and
(05:35):
still, whenever you listen tothose brands, his name comes up
first because he's the one who'spushing them.
So if you like tomorrow, if youdecide to launch a new brand or
a new business, if you alreadyhave your own name in the
market, it makes things easierfor you to actually launch a new
field, be the leader in thatfield.
(05:57):
Because at the end of the day,businesses can come and go, but
your name has to survive, youknow, as long as as long as you
survive.
SPEAKER_03 (06:09):
That right there, what you just said, is freaking
powerful.
Businesses come and go, but yourname is what will survive.
And it's like the how should Isay it?
The bells and whistles thatpeople attach to our name,
right?
What is it that people recognizeabout me or remember about me?
(06:31):
That's gonna stick.
SPEAKER_00 (06:32):
That is the and it goes that is the exact idea
which people startedimplementing on the businesses
because people can also come andgo, but your company should have
an individual identity and anindividual brand, so that your
legacy can also keep continuingafter you go away.
So that's why keeping those twoseparate, but working on them
(06:54):
together at the same time isvery important.
That's what I believe in.
If you're working on just onething and not focusing on the
other thing, that that'ssomething I am kind of skeptical
about because uh your companycan stand, but you can you will
not be able to stand for a longtime, or vice versa.
So you should be prepared forboth at the same time.
SPEAKER_03 (07:18):
Yeah, I get I have a lot of these conversations with
folks, and it's because Ilearned it after the fact,
right?
After I decided to that I wasgonna start a business, then I
started getting active on socialmedia.
Now, the value that I've gottenout of being visible and helping
people understand what they'regonna get from me and what I
(07:40):
have to offer has been likeprofoundly valuable, exceeded
what I ever could haveestimated.
Now, my takeaway is kind of liketo the point that you made about
the business and the person, Ihad about 20 years where I had
like a real job and I was notvisible, I had no brand, or when
(08:00):
I left the company, my brandended there.
SPEAKER_02 (08:04):
Yep.
SPEAKER_03 (08:04):
And so I went to another company and I had to
build another brand.
I didn't think of it this way,but now I do.
Now that I'm visible and activeon social media, that brand
follows me.
I mean, I'll do in today'straining.
There was a couple like, heyman, you do the TikToks where
you're walking and talking,like, yeah, man, I like it.
That's their that's my brandfrom their perspective.
(08:26):
And the takeaway for me is Icould have been doing that back
before I started my businesswith every company, and then
that thing would have carriedforward with or without the
company I was working with.
What do you think about that?
Is that something people shouldtake into account even if they
don't want to start a business?
SPEAKER_00 (08:47):
Uh, that's a very good topic, to be honest,
because the more I think aboutit, the more I realize that
people actually miss, and thefrustrating part about it is no
one actually understands this tothe core.
I'll give you an example.
My own father, he has run hiswhole life distribution channels
(09:10):
for your home appliances andelectronics.
Now, in his market, everyonedoes not remember the brands
that he's trying to sell, buthis own name.
Like, they will always rememberhis name, but not the brand he's
selling.
And I keep going to him, like,Dad, we should start our own
(09:32):
brand, we should have our ownsupply chain and we should sell
our own stuff.
And he's no, I don't care.
I'm just gonna do this, and I'mvery happy about it.
So, yeah, people don'tunderstand it, but I know for a
fact that the day he started hisown brand, just because of his
(09:54):
name, people will buy stuff fromhim, and that brand is going to
stick even after he he isretired and done with
businesses.
Yes, people understand howimportant the personal branding
is.
And for example, in your case,I'm pretty sure when you were
(10:14):
working back in the day, whereyou spent 20 years of your life,
people will still people who youworked with, they still remember
you by your name of whatever youcontributed towards their life
or their businesses.
That is not something you cantake away from them, and that's
something you need to keeptowards yourself as well.
SPEAKER_03 (10:35):
Yeah, yes, I was not as intentional back then as I am
now.
And I think about it, the adviceI would get is people are gonna
remember you, your reputation.
And so the easy way for me tomake sense of it is like my
reputation is my brand.
(10:57):
I want to give a shout out toour LM family member, Mr.
Crackpack from TikTok.
I don't know his name, butthat's his handle.
He says, You should definitelyhave more follows and views.
You have nothing but powerfulknowledge to give.
Make a book or start a podcast.
Well, my brother, I got apodcast, and I do have a book,
(11:20):
but I appreciate the support.
And folks out there, you alreadyknow if you take the time to
make a comment, leave me amessage, do a review, or share
the episode with your friends,it means a ton to me because
sometimes I wonder is anybodyexcept for me and Mohit
listening to this conversation?
And it gives me an opportunityto shout you out in the future.
SPEAKER_02 (11:41):
Yep.
SPEAKER_03 (11:44):
Right now it's a little different because it's a
little more tailored or what'sthe word?
Polish like design for aparticular reason in terms of
what I want people, like I wantI'm intentional about what I
want them to know about me.
That doesn't mean I'm hidingthings from them.
(12:04):
It's just that I like, ooh, Ineed them to know that I do
training.
I need them to know that I havethis online product.
And so I've got to beintentional about informing
people of what I can provide forthem or how I can serve them.
And I think it's just a littletwist of what any individual can
(12:25):
do, whether they want to start abusiness or not, is they can be
intentional about letting peopleknow where they stand, what they
stand for, and what how they canserve?
Now, obviously, you've got a tonof experience and insight about
brand.
Like, did you just know thatwhen you were in middle school,
12 years old, mohit?
(12:47):
Did you say, okay, I know whatI'm gonna do?
I'm gonna do branding and media.
Was that an automatic?
Did the family say this is whatyou need to do?
How did that happen?
SPEAKER_00 (12:58):
I come from a really strong, hard entrepreneurial
background.
My father was an entrepreneur,his father was an entrepreneur,
and we are big minorities onthis planet.
We are Sindhis.
I don't know if you have heardof Sindhis.
We are like Kurdish people, ifyou have heard of Kurdish people
(13:20):
or Punjabis, we are a very hugeminorities, and we are really
famous for our entrepreneurialbackground and our really strong
business.
So it was kind of in my genes,it was kind of in my blood to
understand how the businessworks.
I mean, I used to see my fatherever since I was a child working
(13:46):
his ass off, like really hard.
All the families working everytime when the season is at its
peak, they used there used to bea war happening at my place.
Yeah, the stuff needs to go out,we need to finish the sales
pipeline, and we need to makethe max amount of sales.
(14:08):
That used to be like mychildhood, and yeah, I want I
wanted to pursue science, Iwanted to pursue physics, I
wanted to be a pilot or maybe anengineer or an architect,
something like that.
Because again, I'm an Indianperson, we are famous for that.
But yeah, yeah, yeah, the more Istarted focusing on the things
(14:32):
that I was good at, the more Irealized that I was actually
born for doing marketing.
And then I started pursuing mydegree.
I did my degree in journalism,media, and business strategy.
Again, those things are specificto what I do today.
(14:53):
I started when I started doingjobs, I was working with
agencies that were mostly doingmarketing for North American
companies.
And I had the best opportunityto work with one of the best
white label organizations ofFlorida.
The environment was so unique,the journey was amazing because,
(15:18):
see, especially when you'regrowing in this field and you
get to work with a lot ofaccounts at the same time, is
when you start making mistakesand learning from them.
Because that's when you get alot of opportunities to actually
understand how marketing isworking, you know, what actually
works and what actually does notwork.
(15:40):
So coming from that background,it makes things easier for me to
make make judgments anddecisions because I learned from
my mistakes, but moreimportantly, I learned from my
parents, my father's, and mygrandfather's mistakes, and I
try not to repeat them.
SPEAKER_03 (15:59):
That's amazing.
So you were already a kid, andyou understood, okay, we got to
make this many sales, so we gotto have product, we got to get
the message out there, we got toget leads, we got to get them to
convert.
That was just a normal just theway the family operated.
So you had direct insight, andI'm sure they gave you work to
do.
SPEAKER_00 (16:19):
I know supply chain and logistics better than anyone
who has a degree in supply chainand logistics.
SPEAKER_03 (16:29):
You live through, you had to manage it.
Okay.
Now, so you said businessstrategy and journalism.
Journalism, master.
I kind of I can kind of say so.
Journalism, how was that?
What were some of the big rocks,the big lessons from the
journalism stuff that you kindof use on the regular now in the
(16:53):
marketing business that you'rerunning?
SPEAKER_00 (16:54):
So back in the day when I was doing my degree, we
used to get a lot of trainingwhile we used to be going on
sets of radio stations.
We spent a lot of time learningthe magazines and the newspapers
back in the day.
Because again, this was backinto 2012.
No, 2011, I guess.
(17:15):
Yeah, 2011, when I was learningall this, and back in the day,
we there was digital media,there was obviously websites,
but that uh live media was themain thing that was happening.
There was no social media.
I mean, there was, but it wasnot that uh important.
(17:36):
They people used to use Facebookjust to meet people and make
friends.
So when I started indulgingmyself in all those things, like
for example, I used to go to theradio stations and I used to see
how people are promoting things,how the ads work, how you can
you need to follow a specificform in a way you can promote
(18:01):
something without looking likeyou're trying to you're trying
to oversell stuff.
So today, if I'm sitting withsomeone, if I have to do their
pre and post production forpodcasts, if I have to manage
all that kind of experiencecomes in because it it's kind of
(18:24):
similar, and the model issimilar, the strategy is
similar, and you need tounderstand how to actually like
how the whole pace works.
The podcast always goes up,there's a peak, and then it goes
uh comes down at the end.
So it's the peak is when youlike you can focus the most, and
(18:47):
most people don't even knowabout it when they end up doing
their podcasts and yeah, theirwebinars or their live streams.
Uh-oh, yeah.
Yeah.
SPEAKER_03 (18:58):
Okay, so I can see that being involved in live
media back then, which wouldhave been TV and radio.
Yep.
Now, like social media, and Idon't know.
So maybe this is the question.
I feel like from my perspective,social media is the only way.
And now, particularly for mybusiness, right?
(19:18):
That I have consulting coachingbusiness, I don't I would never
consider like TV or a radio ad.
Now, because social media isaccessible to everybody, do you
think what kind of impact do youthink that has on people in
(19:38):
terms of are they like, is itover, are too many people trying
to leverage it for theirmarketing and advertisement?
What do you think about that?
SPEAKER_00 (19:50):
See, if you want my really honest opinion, and just
so you know, I study it on aregular basis.
The newer generation, let's saythe Gen Z and the Millennials,
they have dropped their timespending on the feed.
They spend more time on theirstories, they spend more times
(20:12):
time in their inboxes ratherthan spending time on their
feeds.
Because that's the case withalmost every kind, every kind of
media, be it TV, be it radio, beit newspapers.
After a point of time, if you'repushing too many ads and if
you're trying to promote toomuch stuff on the on any of
(20:34):
these platforms, it will dialdown.
The the person's inclusion inlike participating in your ads
will go down.
Because people will understandthat this is what is happening
to them, and they will try tomove away from it.
So now the real way to approachpeople, the real way to promote
(20:55):
yourself, in my opinion, is lesson the feeds, more on their
messages, more on their stories.
Ah, got it.
SPEAKER_03 (21:04):
And so is that going out and directly connecting with
the individuals or running adsto stories?
SPEAKER_00 (21:11):
See, you have to.
This is something I tell to allof my clients, and this is
something I have mentioned toyou as well multiple times, that
it is a combined approach.
You have to understand, you haveto be organic and you have to
think of performance marketingat the same time.
You have to apply those both ofthem together at the same time
(21:33):
because there are differentlevels, if there is a whole
funnel, you have to understandon what level you need to be
organic and what level you haveto be applying performance
marketing, or maybe applyingboth at the same time because
you never know what works inwhat occasion.
That's that's the kind of mixthat you need to look forward
to.
(21:54):
The organic will work, but itwill work better with paid
media, and the paid media it byitself will never work properly.
You have to be organic.
SPEAKER_03 (22:06):
I was just gonna ask you.
So, what if I just wanted to runads, but you're like, that's not
gonna work.
SPEAKER_00 (22:13):
See, I'll be very honest with you.
It will not work.
Every business, every brandneeds a person, it needs a face
and it needs people to push itforward.
If you are thinking that you'resitting at your office and
you're thinking that, yeah,maybe I should have a paid media
campaign running, and that's howI will get leads.
(22:35):
Sure, you will get leads forsome of the time.
But once the lead, the price,the cost per lead will start
increasing is when you you willrealize that, yeah, you need to
put more efforts into it.
Because on your paid campaigns,there are the you'll be getting
reviews, you'll be gettingcomments, you'll be getting
(22:56):
engagement, you have to engagewith those comments, you have to
respond to the people who boughtservices from you.
If you're if you're not gettingthe positive reviews, then it's
not even worth it.
Your business will go down.
SPEAKER_03 (23:12):
I agree, I agree.
Yeah, so I know so you serveNorth America, obviously,
because you and I are workingtogether and you're schooling me
on all kinds of really goodstuff.
Now, do you find how frequent doyou find one of your customers?
Do they struggle more withorganic content or ads?
(23:35):
Which is the thing thatgenerally speaking, that they
have the biggest trepidation orconflict around is it putting
like ads content for ads, or isit the organic content that they
struggle with?
SPEAKER_00 (23:50):
I would say the content in general is the
biggest struggle, in my opinion.
Because, see, I can run okay, Ican create content for ads, and
like I can use stock images, Ican start use stock videos, and
I can be creative about it, andmost of the time I don't even
(24:12):
need anything else from theclient.
But that is not what is going tostand make you stand apart from
your competitor.
No, your organic content iswhat's going to make you stand
out.
So five years back, people usedto go to your influencers and
get the content done from them,which was an easy shortcut.
(24:36):
But nowadays, I personallybelieve that employee-generated
content, your customer-generatedcontent, your personal content,
all that content matters foryour organic and for your paid
media.
You don't believe me, you try ityourself.
You will use your stock imagesand your stock videos.
(24:57):
I am pretty sure how muchtraction that's gonna generate.
I have run like at a particulartime I used to run 500
campaigns, ad campaigns in mywhite label agency.
So I know how this works.
I can make a lot of I can makeAI generated content, and people
will know that it is AIgenerated content.
(25:19):
You still need people to makethe company feel more human.
And if you're not doing it,you're you're missing out.
You're missing out.
SPEAKER_03 (25:28):
Yeah, no, I one, I appreciate your patience and
flexibility with me because Ijust post whatever.
In your case, I but I enjoy it,right?
SPEAKER_00 (25:38):
In your case, I'm very happy working with you
because you understand howimportant making content is,
even for organic, even for paid.
But I have worked with I haveworked with roofing agents,
roofing companies.
I will make the whole script forthem.
That this guy will say this,that guy will say that, and you
(26:00):
have to just do the hook.
They will read it, they willfind it funny, they will
appreciate it, but I will neverget that video.
I will keep asking for it two ortwo months, three months down
the line.
Where's the video?
Can you guys give me the video?
Nothing.
If you look at their websites,their websites are full with
(26:24):
stock imagery.
They'll be like, Mohit, thisimage does not look good to me.
This does not look like an imagefrom central part of America or
the Florida part of America orthe Texas part of America.
And I'm like, if you don't likeit, why are you making me use
the stock imagery?
Why can you not provide imagesfrom your jobs?
(26:47):
You're going to your jobs,you're doing your roofing,
you're like you're making reallybeautiful roofs out there.
You just need to take a beforeshot and an after shot.
That's all you need to do.
They won't listen to me.
SPEAKER_03 (27:03):
So well, here, I'm gonna get some extra points from
you because I was doing trainingtoday, yeah, and I said, you
know what?
I better take some picturesbecause if not, Mohit's gonna
get after me.
And so I took a bunch of actionpictures so that we can update
the website, right?
Because I I like I want it tolook like I don't care if it
(27:28):
looks messy, yeah.
I just don't want it to lookfake, yeah.
SPEAKER_00 (27:33):
And and you most people don't understand this.
That is what marketing is.
People think that marketingrequires a lot of effort, it
will not take a lot of time foryou to it will take just two
seconds for you to take out yourphone and just make that
picture, click that picture.
That's all I need because around100 websites are out there using
(27:57):
the same stock image, using thesame video.
You will see that video repeatedon every website.
On every like the format isgetting repeated to the point
where it gets boring, and like Ihave to beg the people to make
them understand that yeah, yourcontent matters.
(28:20):
If you will not focus on thecreating something, you will be
behind, and your competitor willtake away your work, they will
have your next client justbecause you are not active.
SPEAKER_03 (28:33):
Oh yeah, so there you go, LM family.
Take the picture.
And here's the funny thing (28:39):
this is super hypocritical of me
because I hate taking pictures,like I don't mind people taking
pictures of me.
What I don't like is stopping totake a picture, but I just think
of like now that we're buildingthe website and working with
you, where you know, ads and allthe other things.
I'm like, oh my god, I havedecades worth of amazing
(29:03):
pictures that I could have takenthat I didn't.
And so, LM family member outthere, take the pictures, save
them because you might need themin the future.
And to your point, like youdon't want to look like
everybody else.
But if you don't have thepicture, it doesn't take that
long.
Take a dang picture of yourwork, of the group, of yourself
in that environment, and you canuse them in the future to
(29:25):
separate yourself from thecompetition.
SPEAKER_00 (29:28):
And you made a really good point.
Like, if you have taken apicture back in the day, like 40
years back, 30, 40 years, 50years back, that picture is also
relevant.
That is still content that alsocan be used for your website,
your own personal posts onLinkedIn or any other social
(29:48):
media platform you're on you'revery active on.
You just don't realize it yet.
You just need to open your oldstash of pictures and try to
find that diamond.
Between those stack of pictures.
Back in the day, we used to havethe albums.
We used to go through for thepictures.
Oh, yeah.
(30:09):
Open them up.
Open them up.
Digita, digitize them, and justuse them for your socials.
Oh man, that's a good idea.
SPEAKER_03 (30:18):
So any photo albums, you can go through there.
I give you a good idea rightnow.
Yes.
Huh.
Well, the only problem, oh hit,is I would have to call one of
my ex-wives for the photo album.
I don't know if I want to dothat.
I mean it's what that is.
All right.
(30:38):
Yeah.
I don't know, man.
You don't know why they'redifferent over here in Texas.
Yeah.
That I would especially ifyou're running ads, but even
organic, right?
There's engagement and all thethings, which is super data.
Uh, but there's got to be acreative element to it because
it has a direct impact.
There's a direct relationshipbetween the data and the
(31:01):
creativity.
And so, how do you blend that?
Because I feel like you do itextremely well.
It's not lopsided one way or theother, unless it needs to be.
How do you think about that?
SPEAKER_00 (31:14):
So, Jesse, again, this all comes from the
experience of coming from a verybusiness-oriented family.
Back in the day when we peopleused to run their businesses,
they used to focus more on thegoodwill because they used to
have repeated customers.
And they used to know who theirrepeated customers were.
(31:35):
And back in the day, they usedto just remember the face or
remember the name, make thecontact list.
Data and marketing kind of worksexactly in the similar way, even
today, in today's date.
Nowadays, we are saving up allthe data of whatever customers
that we get.
And we try to reach out to theircircle of people or the people
(31:57):
who are actually kind of similarto them.
It's exactly what you used tohappen back in the day, but on a
really larger scale.
When you start collecting thisdata of whoever is interested in
your services, who hasparticipated in your services,
the least you can do is at leastretarget those people who are
(32:20):
already interested in yourservices, who have already
bought from your services.
Most people don't even do thisvery simple step.
Like it's the basic thing youcan do.
Because you have created yourgoodwill.
People already like you.
You just need to reach out tothem again if they need anything
else.
Oh, you need this?
(32:42):
Why not buy it from us?
Why are you buying it fromsomeone else?
It's kind of like that.
And the other part of data comesin where you need to find the
patterns.
If you can see that there arepeople who are already
interested in your services, thepeople around them will also end
(33:02):
up being interested in yourservices in their circles.
Getting that data out, reachingout to them, that would create
your new audience, and thatwould be a comparatively warmer
audience to convert to.
Because, see, reaching out tosomeone who's really blind about
(33:24):
what they actually want and whatthey don't want, compared to
reaching out to someone who youare kind of short that they are
also falling into the similarbackground, similar area of the
people you have already sold to.
It makes things easier for youto convince the other group of
people.
(33:45):
So you're retargeting, creatingyour new audience so that you
can gain more sales from newaudience.
And thirdly, when you'respeaking out, you're being out
there, you're on your socialmedia, you're just trying to
inspire people.
In your case, those peoplefollow you, and they are also
(34:09):
the ones that you are notfocusing on and not retargeting
towards if you have not sold tothem.
So that's something you need tokeep in mind all the time
because you never know who endsup getting converted.
It can be the owner, it can bethe sec the secretary of the
owner, it can be the lowestemployee in the organization.
(34:33):
But if they got inspired andthey recommended you to the
higher, higher level of people,it makes things easier for you,
you know.
SPEAKER_03 (34:42):
Yes, yes.
The way I think about socialmedia, like all my outlets or my
all my accounts, is I want toaccomplish two things with them.
One is community, build acommunity, right?
Get attract people that arelike-minded and interact and
just whatever that needs to belike.
(35:04):
Do I want people to buy stuff?
Sure.
That's what happens if I'mshowing up appropriately, right?
Now, the other thing that may bea sublevel to the commute, like
building a community is I wantto make sure people know that
I'm the kind of flavor that theywant, or I'm not their flavor at
(35:28):
all.
Meaning, I say things a certainway, I talk about certain things
from a certain perspective sothat they can decide Jesse's a
dummy, I don't want any more ofhis content, or I like what this
dummy has to say, I want more ofhis content.
That's how I think about it.
(35:49):
So, which makes that I learnedlike that was just by default.
That's just how I decided to doit.
And it's working.
Rather, I'm enjoying it.
Whether it's working, that couldbe argued because we could talk
about well, how many followersdo you have, how much revenue
are you bringing per follower?
Doesn't matter.
I'm having fun doing it.
So that's why I say it'sworking.
Now, if I were to come to adepth of my and say, well, hey,
(36:13):
I don't have any social mediaaccounts, I'm starting a
business in a month, and I knowI need marketing.
What would you like?
What are some pointers that youwould give me or somebody that
came to that situation?
Like they have not been activeon social media, they got a
brand new product or servicethat they want to introduce to
(36:35):
the market.
Where do they start?
And I'm asking because I've hada lot of conversation with a lot
of people over the years, andthey spend an enormous amount of
time thinking about the serviceor the product, and no time
anywhere else.
And I was kind of in the sameboat, I just think I just got
lucky in the way things haveworked out.
So, what do you suggest if forsomebody in that situation?
SPEAKER_00 (37:00):
See, it specifically depends on the business, if I'm
being very honest.
Some businesses can thrive onlyon social media and they don't
even need a website if theywant.
Okay.
Whereas, like most people willtell you on their like, yeah,
website is important and allthat.
That is kind of what used tohappen, but in the newer
(37:24):
direction where things aregoing, it's kind of a mixed
approach.
I'm not saying websites are notimportant, websites are still
important if you're doing yourregular businesses, like if you
want to run your lifestylebrands, or if you want to like
on your like you want to haveyour HVAC services or your
(37:44):
plumbing services, or yourelectricians, your roofers, your
construction people, they stillneed the website to get the
leads.
But most of the other brands,like for example, yourself, your
business can mostly thrive onthe social media itself, and the
website is a very small part ofit.
The majority is occupied withthe social media.
(38:08):
It kind of depends on whatbusiness.
So, hypothetically, if I have totake a construction business or
a roofing business or anelectrician business, plumbing,
etch, let's talk about thoseservices.
I would say let's start with thebasics.
Start with your website and yourlistings.
Start with your businesslistings so that everyone
(38:30):
locally knows that your namewill come up, your BBB, your
Google business profile, allthose things, your yellow pages,
all those things matter.
I they are still relevantbecause boomers are the ones who
are making those, buying thoseservices, and they are still
active on those platforms.
They still want to just call thenumber and make it happen,
(38:55):
basically.
Most people don't understandthat.
Like the group of audiences thatyou're targeting, in that way,
you're focused towards thefields of marketing changes.
So if it's the boomers, thesilent generation, you still
have to focus on your businesslistings, your website, and
everything.
(39:16):
So, website and businesslistings, once they are done,
once your business is properlyactive on BBB, your Google
business profile, then you canfocus on creating your social
media pages.
Start with your Facebook,Instagram, and then your
LinkedIn.
These are the most importantones.
If you want to be reallysocially heavy, then you can add
(39:40):
on to your TikTok and yourYouTube, and you can start
posting videos on it.
The most important thing stillin those businesses is the
website because you need to havea really good lead form.
There should be clearexplanation of what your
business does, what services youdo.
(40:01):
You don't have to just copywhatever the other competitor is
writing.
Try to use your own words, tryto be original, try to post more
organic content.
And no, I'm not saying that justfollow what everyone else says,
find the keywords, write thecontent.
unknown (40:20):
No.
SPEAKER_00 (40:21):
Write the relevant content, write the content that
will help the person.
If someone wants their pipefixed and they are trying to
search, how should I fix my pipeor my wiring or my roof?
There should be a reallysimplistic supportive blog that
they can fall onto, which can beyour blog, and you're helping
(40:44):
them in that way.
And in that way, they you end upyou might end up gaining that
customer as well.
Yeah.
So for those businesses, theapproach is different.
For let's say lifestylebusinesses, your clothing, your
watches, everything lifestyle.
Your fancy houses, your fancycars, your cabins, garages,
(41:11):
shoes, yeah, social media.
Without fail, social media isthe priority in that case.
You need to start creatingcontent three, four months
before you can even think offocusing on the customer.
The content in that case and thebrand in that case matters a
lot.
And then lastly, your personalservices, as in your case, you
(41:36):
are being a personal coach tothe organizations.
In your case, you are like heavysocial media, like in lifestyle
cases, there's still like a lotof involved involvement of the
website.
You still have to make the listof items that you need to sell,
(41:57):
you need to create a wholeitinerary, you have to create a
website which is itineraryheavy, like your Shopify
platforms or your big commerceplatforms.
But in your personal brandingcases, like where you're trying
to sell yourself as a service,then you are 90% social.
(42:18):
That's the threshold of social.
So, my friend, what you aredoing already is the best way to
do it in your field.
SPEAKER_03 (42:28):
I like it.
Thank you.
I got a five-star review.
Thank you, Bobby.
I originally, this was aboutalmost a year ago, when I said,
okay, I need to do somethingabout marketing.
So I'm gonna, I'm gonna learn itand then I'm gonna do it.
And this is for the LM familymember out there.
(42:49):
So I decided to start learningabout marketing.
And what I discovered is it'ssuch an enormous subject, right?
Then I started, oh, wait aminute.
So there's social media, there'sdirect marketing, there's lead
generation, there's positioning,there's messaging.
SPEAKER_00 (43:08):
There is go-to marketing strategies.
There are a lot of pseudoeffects that you need to
understand how the psychologyworks of human beings, the type
of content you're sending out.
It should be structured in a waythat you can actually grab the
attention of someone who'sactually looking at your
content.
Yeah.
SPEAKER_03 (43:28):
Yes.
Email sequence, like enormous.
And all that to say that it wasenough for me to say it's gonna
take me too long to learn all ofthis, like to understand it in
my head.
And then I'm gonna have to doit.
And I'm when I start doing it,I'm not gonna do it well.
So that's gonna take another twoor three or five years to get
(43:49):
half decent at it before it hasany impact on my business.
That's why I said I needprofessional help.
And so I'm sharing that to theLM family member out there who's
like either operating a businessor thinking about operating a
business, super, superrecommend.
Get some help, get somecoaching, get a get with mohit
(44:12):
and adeptomize because I knowlike the value I'm getting out
of it is I'll say this way Istarted tinkering around with
ads on meta ads for Facebook andInstagram because I have to have
my hands in things, but oh myGod, there's so much work.
And I'm not even talking aboutlike creating the creative, like
the video or the image, settingup the damn ad and all that it
(44:36):
is, it's an enormous amount ofwork, and there's amazing
professionals out there that canhelp you.
Now, Mohit, we've been talking alot about construction.
Do you, in terms of clientele orthe types of businesses you like
to serve, what's the sweet spotfor you?
Is it construction?
Is it crazy psychopaths like me?
What where does that land foryou?
SPEAKER_00 (44:58):
I have dealt with my fair share of industries, like
huge list of industries, if Ihave to talk, uh, if I have to
be very specific.
I've worked from lifestylebrands to retail to tech, but
yeah, uh my forte has beenending up most in in the
construction field because see,I've worked with other agencies
(45:20):
that were very specific aboutconstruction as well, and that's
how I ended up working with alot of roofing companies at it
at the same time.
But on the other side, I'veworked on marketing for
rehabilitations, outpatientprograms, law firms, your
electricians, HWACs, plumbings,paintings, landscaping, finance,
(45:45):
mortgage.
Yeah, mortgage and finance goeshand in hand.
Your repair shops, your doctors,dentists, oncologists,
therapists, your restaurants,your prefab homes, your it's a
long list now that I think ofit.
SPEAKER_02 (46:03):
A lot.
I mean that's amazing.
SPEAKER_00 (46:05):
When I think of prefab homes, I'm thinking I've
done sheds, garages, horsebarns, cabins.
Then if I think of more personallevel services, I've done
staffing agencies, yeah.
Staffing agencies I have done.
Yeah, because I still have oneor two clients that are just
staffing agencies.
And when it comes to your homeservices, I'm I might be missing
(46:28):
one or two here and there.
Pest control services, yourartificial glass grass,
artificial grass installation,your wow, yeah.
Demolition, demolition.
I think so.
We were talking about demolitionuh uh just a few days ago, I
guess.
Yes, yes, title escrowcompanies, your wealth
(46:48):
management, retirement homes,sober living homes, insurance
firms, pet care firms,e-commerce.
How can I forget e-commerce?
SPEAKER_03 (46:59):
Yeah, wow.
So you like everything, but justgoing all the way back to you
said it was in your DNA, you gotto see the whole value stream of
business and understand theconnectivity or the connecting
lines through all of thosethings.
You talked about supply chain,you understand the functionality
and the value of that, and thenwithin the like the marketing
(47:22):
end is not just about generatinga contact or a lead, it's the
whole life cycle, all the way toretargeting after they've
bought.
And you do that with anybusiness.
And so if somebody's oh my god,I need this, that's a lot of
stuff that I don't want tolearn.
Where do we send them?
If they're like, you know what,I'm interested, I'm curious, I
(47:44):
think Mr.
Mohit and Adeptomise can helpme.
Where do we send them to getthat help, Mohit?
SPEAKER_00 (47:49):
Yeah, onto my LinkedIn and onto my website.
SPEAKER_03 (47:55):
I'll make sure we have those links in the chat.
And folks, because at leastconnect with Mohit and follow
him on LinkedIn because he putsout some of the things.
SPEAKER_00 (48:03):
The least you can do is connect on LinkedIn because I
try to share most of my contentfor free of a lot of strategies
that I apply on my regularbasis, on day-to-day basis, on
all my clients, even includingJesse.
Yeah.
SPEAKER_03 (48:20):
Yes, yes, I love it.
All right.
Well, are you ready for theGrand Slam home run question,
Mr.
Mohiz?
SPEAKER_00 (48:28):
I might not be, but I would say just throw it in my
direction.
SPEAKER_03 (48:36):
All right, it's coming at you.
And I'm excited about the answerbecause really particularly
stands out to me, Mohiz, twothings.
One is this thread of theservice and the value you
provide to other human beingsnow that really is your lifeline
of how you lived and how yougrew up, and it's just a part of
(48:58):
who you are.
And the second thing is you andI have worked together and
communicating with you.
I always am treated with or feellike I'm getting immense respect
from you, not just in terms ofyour ability to deeply listen,
but also to tell me, hey,goofball, like you need to think
(49:18):
about this.
You don't say it that way, butyou're very clear and helping me
in towards achieving the outcomethat I'm seeking, even when I
don't really want to do it.
And so that takes a depth ofjust real, true, authentic
humanness, which means I thinkyour answer to the question is
gonna be phenomenal.
And so here is the question: what is the promise you are (49:38):
undefined
intended to be, Mohit?
SPEAKER_00 (49:45):
That is a great question.
It sounds like you just want toknow my core promise as a person
and as an entrepreneur, whatpeople can count me on for,
basically.
So, yeah, I guess I can say thatI promised that I intend to be
someone who keeps helping peoplewho fail to understand how
(50:11):
important marketing is, and inthe most genuine possible way,
in the most transparent possibleway.
I I want to provide the claritythat they don't understand, I
want to provide the intelligencethat they actually want on their
side.
I'm not here just to sellmarketing services.
(50:33):
I mean, you go on your Facebookgroups, you go on LinkedIn,
you'll find thousands of people.
Thousands is a small word, Ishould say.
Hundreds of thousands of peoplepromoting their marketing
services.
And I don't want to be them.
To me, selling marketingservices not is not a priority.
(50:53):
I I want to be a partner withyou for your business that you
can trust to simplify the noiseand create strategies that
actually move the needle.
For me, the promise isconsistency, whether it is with
the clients or with my team, oreven for myself.
(51:16):
I want to be the person whoshows up, keeps it simple,
delivers the results withoutovercomplicating things, and
that's what I stand for.
I that's the standard I want tohold myself to, basically.
SPEAKER_03 (51:32):
Yeah.
That's a man, and I'm just I'm atestament that you have, and you
nailed it, like you have helpedme filter through the noise
because like I spend so muchtime learning about oh, I could
do this, and what about this?
I should do the all the thingsthat I could do, and you're
(51:52):
like, nope, let's do this.
SPEAKER_00 (51:54):
I'm like, okay, people from my field and coming
from my background, just so youknow, they have to stand for
themselves a lot, and it's anintegrity that we need to hold.
Like, my work needs to hold alot of integrity so that I can
(52:17):
actually stand out.
You know, people can hireanyone, their friends, their
family, and coming from thebackground that I personally
have, integrity is the bestthing I can stand for.
Because marketing is full ofverse words and overpromises,
and people can just oversell youfor thousands of dollars, they
(52:40):
can loot you technically.
You should actually use the wordloot you for thousands of
dollars, and just because theyknow you and they are trying to
they are pretending to be theexperts in their industry,
whereas I want myself and I wantadaptimize to stand for results
(53:02):
that are real and measurable andlasting, and I want adaptimize
to be like the idea of integritythat is being delivered to the
customer.
And I do know at the end of theday, my my company's name, and I
was thinking about it.
There were two words thatactually I combined.
I don't know if I have mentionedit to you before or not.
(53:25):
I remember, tell me.
So the company name isadaptimize, it comes from two
words adapt and optimize, andthat's my mantra.
SPEAKER_02 (53:36):
Ah, that's right.
SPEAKER_03 (53:38):
Yes, so you're having to adapt to me and
optimize me.
SPEAKER_00 (53:44):
Um the message is keep adapting and keep
optimizing, do not stop.
That's the message.
Ah, I love it.
SPEAKER_03 (53:53):
Well, we're definitely gonna do that, Mr.
Mohit.
Did you have fun?
SPEAKER_00 (53:56):
Yeah, yeah, definitely.
It was spot on, it was 10 on 10.
SPEAKER_03 (54:01):
I like it.
Thank you for sticking it outall the way to the end.
I know you got a whole lot ofstuff going on.
And in appreciation for the giftof time that you have given this
episode, I want to offer you afree PDF of my book, Becoming
the Promise You're Intended toBe.
The link for that bad boy isdown in the show notes.
Hit it.
You don't even have to give meyour email address.
(54:23):
If there's a link in there, youjust click that button, you can
download the PDF.
And if you share it withsomebody that you know who might
feel stuck or be caught up inself-destructive behaviors, that
would be the ultimate yousharing that increases the
likelihood that it's going tohelp one more person.
(54:44):
And if it does help one moreperson, then you're contributing
to me becoming the promise I amintended to be.
Be kind to yourself, be cool,and we'll talk at you next time.
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