LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

How do you build your personal brand and succeed in your career? Award-winning marketer and personal branding expert Aliza Licht has the answer. Join her solo episodes or conversations with dynamic guests every Wednesday on Leave Your Mark. Whether it's professional advice, brand strategy, or newsworthy workplace trends, Leave Your Mark delivers insider perspectives while they're hot. As the bestselling author of Leave Your Mark and her latest book ON BRAND, Aliza provides essential insights and motivation for succeeding in today's working world where the lines are blurred between what's personal and professional, and the most important thing you can have is a strong sense of self.

Episodes

Focused, Not Frenzied: Amanda Goetz on Escaping Toxic Grit and Redefining Ambition

October 15, 2025 • 34 mins
In a world that rewards busyness, focus has become a radical act. Amanda Goetz — 2x founder, 4x CMO, and author of Toxic Grit — joins me to unpack why our obsession with doing it all is costing us what matters most. From the myth of balance to the power of intentional imbalance, Amanda shares how to build a version of ambition that fuels joy instead of burnout. This episode is your permission slip to stop chasing more and start foc...
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Introducing Polyworking: Build a Brand of Self, Not a Brand of Tasks

October 8, 2025 • 9 mins
In a world where everyone’s juggling side hustles, creative projects, and career pivots, how do you stay recognizable — and not just busy? This week on Leave Your Mark, we’re diving into polyworking, one of Forbes’ top personal branding trends for 2025. Learn how to juggle multiple roles without losing your identity, the 5 must-dos (and don’t-dos) of building a multi-lane career, and why the smartest professionals are choosing to ...
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Jimmy Kimmel’s Case and the Truth About Free Speech at Work with Employment Lawyer Peter Rahbar

October 1, 2025 • 34 mins
Where does free speech really end when it comes to your job? In this episode of Leave Your Mark, I sit down with Peter Rahbar, employment lawyer and founder of The Rahbar Group, to break down the tricky intersection of the First Amendment, company policies, and employment contracts. Using Jimmy Kimmel’s recent headlines as a case study, Peter explains how morals clauses work in talent agreements, what rights companies have to suspe...
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Gen Z’s Workplace Crisis: When Mom Calls Your Boss

September 17, 2025 • 10 mins
In this episode of Leave Your Mark, I dig into a survey that honestly horrified me: 77% of Gen Z job seekers have brought a parent to an interview, and nearly half admit their parents regularly speak to their boss. Let that sink in. I break down what this looks like to managers, why it’s a personal branding nightmare, and how parents are unknowingly sabotaging their kids’ careers by taking away the discomfort that builds problem-so...
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Reframing Manipulative: Jenny Wood on Turning Taboo Traits Into Superpowers

September 10, 2025 • 48 mins
Most of us were raised to believe being manipulative is a career killer. Jenny Wood says it’s the opposite—if you reframe it. In her New York Times bestseller Wild Courage, the former Google exec argues that being manipulative, bossy, or even reckless can actually fuel your success—when done with empathy, strategy, and courage. In this conversation, Jenny reveals how to self-promote without the cringe, negotiate without apology, an...
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Act As If: The Psychology of Stepping Forward Before You’re Ready

September 3, 2025 • 14 mins
Why do some people move ahead even when they’re underprepared — while others hold back until they’re overprepared? The secret often comes down to a simple mindset shift: act as if. In this episode, I dive into the science of why confidence in motion creates momentum, the dangers of overdoing it, and practical ways you can harness “acting as if” to grow into the career you want.
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Quiet Cracking Explained: The Newest Workplace Buzzword You Can’t Ignore

August 27, 2025 • 14 mins
What happens when employees don’t quit—but instead break quietly on the inside? Welcome to quiet cracking, the hidden crisis of the modern workplace. In this 15-minute deep dive, I trace how we got here—from the Great Resignation to the Big Stay—and share real stories, mental health insights, and practical solutions. Whether you’re an employee feeling the strain or a manager trying to lead through it, you’ll walk away with tools to...
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The Rise of the “Mean Boss” and What It Means for You

August 20, 2025 • 17 mins
The pandemic made the “nice boss” the gold standard—leaders who prioritized empathy, flexibility, and understanding. But as Forbes Senior Contributor Caroline Castrillon reports, that era is ending. In today’s results-driven workplace, leaders are dialing back on perks, flattening hierarchies, and adopting tougher, more direct management styles. In this episode of Leave Your Mark, I break down what’s driving this shift, the risks o...
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How to Write a Cult Novel: Christopher J. Yates on His Bestselling Dark Academia Thrillers

August 13, 2025 • 39 mins
What makes a novel go from page-turner to cult classic? Aspiring novelists: This one’s for you. In this episode of Leave Your Mark, I sit down with Christopher J. Yates, a British-American novelist known for his works in the dark academia genre. His first novel, Black Chalk, was named best book of the year by NPR, and continues to haunt readers 10 years later. In his latest masterpiece, Yates delivers for his fans with his new nove...
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Public Apologies, Private Agendas, and the War on Truth with Aliza Licht and Co-host Samantha Ettus

August 6, 2025 • 29 mins
In this episode of Leave Your Mark, my dear friend and special co-host Samantha Ettus joins me to unpack what happens when people and institutions get their apologies disastrously wrong. From a Vice President at Penguin Random House reposting a vile mockery of an innocent Jewish woman’s murder, to the New York Times publishing a dangerously misleading story about starvation in Gaza, we explore how these failures not only erode pu...
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Inside Gwyneth Paltrow’s Boss Era, Brand Drama & Biohacked World with Amy Odell

July 29, 2025 • 45 mins
Gwyneth Paltrow is more than an Oscar-winning actress. She is a wellness mogul, a branding mastermind, and one of the most polarizing women in Hollywood and beyond. But how did she go from red carpet royalty to CEO of a global and controversial empire? In this episode of Leave Your Mark, I’m joined (again!) by New York Times bestselling author Amy Odell, whose new book Gwyneth: The Biography pulls back the curtain on the strategy,...
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The Art of Saying What Others Won't with Sarah Fraser

July 23, 2025 • 39 mins
In this episode of Leave Your Mark, I sit down with the dynamic Sarah Fraser, host of The Sarah Fraser Show. We dive into Sarah's transformative journey from her early broadcasting days in DC to establishing her podcast empire. Sarah shares vivid anecdotes from her career, including the challenges of being asked to tone down her voice in corporate settings, her experience with cancel culture (plus how she survived!), and finding he...
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Why Confidence Changes the Way People Treat You

July 16, 2025 • 10 mins
When you walk into a room with confidence, people treat you differently. But why? And how can you build that kind of presence—even when you're still figuring things out? In this solo episode inspired by a simple but powerful idea from my daughter, I dive deep into the psychology of confidence. Backed by science, real-world case studies, and insight from Harvard Business School, I explore why confidence—not perfection—is often what...
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Jonah Platt on How to Navigate Hard Conversations and Own Who You Are

July 9, 2025 • 44 mins
In this episode of Leave Your Mark, I sit down with the multi-talented, Jonah Platt, actor, writer, and host of the hit podcast, Being Jewish with Jonah Platt. As a powerful advocate for Jewish identity, Jonah is someone who has thought deeply about how we communicate in complex, high-stakes moments. We explore what it means to build a career in a polarized environment and how Jonah’s recent ADHD diagnosis has reshaped the way he ...
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Navigating the World of Brand Collaborations with Julie Turkel

July 2, 2025 • 37 mins
In a world saturated with brand collaborations, how do you stand out? In this episode of Leave Your Mark, I sit down with Julie Turkel, a leading brand licensing expert who has helped shape some of the most successful fashion and lifestyle collaborations of the past two decades. From her early corporate days at Nickelodeon and Discovery to launching her own boutique agency, Julie has made it her mission to help designers, influence...
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Stop the Job Hunt Ghosting and Learn How to Beat the Résumé Bots

June 25, 2025 • 11 mins
Is your résumé getting ghosted by a bot? In this snack segment of Leave Your Mark, I delve into the frustrating experience of applying for jobs and not hearing back, even after submitting a perfectly crafted resume. Highlighting the case of Derek Mobley who sued Workday over AI bias, I provide actionable resume tips to beat the bots used by major companies. Learn how to format your resume to be ATS-friendly and the importance of le...
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Claudia Chan on the Quiet Crisis Behind High Achievers and Success

June 18, 2025 • 36 mins
In this episode of Leave Your Mark, I sit down with my friend Claudia Chan, an award-winning serial entrepreneur, New York Times bestselling author, keynote speaker, and Whole-Self Leadership™ coach. She has dedicated half of her life to empowering women and the cultures in which they work and live. Her B2B company, S.H.E GLOBL, has focused on coaching entrepreneurs and corporations to be changemakers. Over the last decade, her a...
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Leadership Transparency: How Much Is Too Much?

June 11, 2025 • 13 mins
In today’s workplace, transparency is expected—but how much is too much? In this episode, I break down the new rules of leadership transparency, spotlighting recent real-world examples from JPMorgan, Meta, Delta, and Business Insider. You’ll hear what those companies got wrong—and what they could have done better. Plus, I share a practical decision-making filter to help leaders decide what to share, when to share it, and how to d...
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Leadership, Failure Tolerance, and Climbing Everest: Powerful Lessons from Alison Levine

June 4, 2025 • 52 mins
In this episode of Leave Your Mark, I sit down with history-making polar explorer, mountaineer, and leadership expert Alison Levine. We delve into her incredible journey from the boardrooms of Goldman Sachs to leading the first American women's Everest expedition and completing the Adventure Grand Slam despite having Raynaud's disease and undergoing three heart surgeries. Alison shares her insights on leadership in extreme environm...
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Career Insights for New Grads: Building Your Brand and Network with Stacey Ross Cohen

May 28, 2025 • 36 mins
In this episode of Leave Your Mark, I sit down with Stacey Ross Cohen, CEO and founder of Co-Communications, bestselling author of the Brand Up series, TEDx speaker, and marketing professor, to discuss personal branding and career advancement for early professionals. The conversation dives into the essentials of beginner personal branding, highlighting a three-step framework from Stacey's book, Brand Up 2.0: Propel Your Early Caree...
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