In this episode of Legacy Connect, Travis "T-Rev" Carter sits down with John Westman, a Harvard instructor and sales strategist who specializes in teaching high-growth strategies and building trust in enterprise sales. John reveals why top 1% sellers consistently earn trust while others struggle, sharing his insight that buyers who trust sellers actually get better deals. The conversation explores how treating clients like lifelong friends creates genuine connections that transcend typical sales tactics, with John explaining his concept of becoming a "client champion" rather than just a sales representative. T-Rev and John discuss the evolution of sales education in prestigious business schools, signaling a shift in how the profession is valued academically. This episode offers practical wisdom on building authentic trust that leads to lasting business relationships and mutual success.
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