Legal Currents
Legal Currents is a modern legal podcast designed for younger and forward-thinking attorneys who want to build smarter, leaner, and more tech-savvy firms. Hosted by Will McCreight, this series explores how emerging law practices can use technology, software, and efficient systems to maximize their time and scale with purpose. Each episode features insights from innovative vendors and attorneys who’ve successfully grown their firms by embracing change and thinking differently. Whether you're launching your practice or looking to modernize your approach, Legal Currents delivers the tools and stories to help you stay ahead of the curve.
Episodes
In this episode of Legal Currents, host Will McCreight sits down with Tifiny Swedensky, Founder and CEO of Sharp Cookie, fractional CMO for law firms, podcast host, and legal marketing strategist.
Tifiny shares her unconventional path into legal marketing, starting with self-taught web development and evolving into a data-driven approach to law firm growth. Together, Will and Tifiny unpack what most firms get wrong about marketing, ...
In this episode of Legal Currents, host William McCreight welcomes Jonathan Hawkins, founder of Law Firm GC and host of the Founding Partner Podcast. Jonathan shares insights from years of advising law firms on governance, partnership agreements, malpractice defense, and firm growth strategies. From blind spots like unsigned partnership agreements to the importance of employee policies, Jonathan breaks down how firms can avoid comm...
In this episode of Legal Currents, host William McCreight sits down with Ron Latz to explore the journey of building and scaling a successful partnership. Ron shares how he balanced the challenges of running a business, emphasizing the importance of systems, leadership, and long-term vision. From managing staff to navigating growth hurdles, his insights reveal what it takes to sustain a business in today’s competitive landscape. Th...
In this episode of Legal Currents, Boston personal injury attorney Chris Earley shares his journey in the legal field and the core values that drive his law firm’s success. From client-centered representation to building trust through authentic marketing, Chris shares actionable strategies for attorneys looking to grow their practices while staying true to their mission. He discusses the importance of transparency, grassroots conne...
In this episode of Legal Currents, David Vicknair, founding partner of Scott Vicknair Injury Lawyers, joins Will McCreight to discuss his journey from fraternity president to personal injury firm owner. He shares the leadership lessons that shaped his career, how he leverages mentorship and technology, and his thoughts on scaling a successful law firm.
#LawFirmGrowth #LegalMarketing #ScottVicknairInjuryLawyers
In this episode of Legal Currents, host Will McCreight sits down with Tony Albrecht—former litigator turned entrepreneur and founder of Contender—to discuss how lawyers can grow a magnetic personal brand using LinkedIn. Tony shares how authenticity, storytelling, and strategy can build trust and generate referrals, talent, and visibility for attorneys. He also shares his favorite low-barrier strategies for engaging with others, how...
Join Will and Charley Mann on Legal Currents as they explore the entrepreneurial journey in law. Charley, founder of Law Firm Alchemist and Red Kraken Creative, shares insights on leveraging "relationship capital," the strategic use of CRMs, and the vital difference between activity and accomplishment in firm growth. This episode is packed with candid advice for early-stage firm owners looking to build a thriving practice...
In the premiere episode of Legal Currents, host Will McCreight speaks with Andy Seavers, CEO and co-founder of Case Status, about transforming the legal client experience. Andy explains how Case Status, a mobile-first client communication platform, is helping law firms improve efficiency, reduce inbound calls, and boost client satisfaction. The conversation covers the shift in consumer expectations and why traditional communication...
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