Legal Marketing 101

AI Again: Part 2: Supercharge Client Intake

Imagine cutting down your manual workload while increasing the accuracy and efficiency of handling new clients—it's not a distant dream but a reachable reality.

In this episode of Legal Marketing 101 we're embarking on a hands-on journey to enhance your intake system using AI. We’ll lay out a practical guide that integrates seamlessly with your existing CRM, ma...

AI Again: Part 1: Reintroduction to Artificial Intelligence

Join our host, Toby Rosen, as we explore the landscape that's making it easier and more necessary than ever for law firms to embrace AI in their marketing and sales operations.

Skip the hype and get grounded in the practical applications of AI for your legal practice. While AI has been a buzzword for years, recent advancements have finally stabilize...

Top 3 Cybersecurity Tips for Law Firms

Join our host, Toby Rosen, as we discuss how to stay sharp and ahead of the curve with a systematic approach to security. Prepare to redefine your firm's defense strategy with our discussion about the non-negotiable tools for securing your online presence.

 From the episode: 1Password

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Are Your Emails Actually Being Delivered?

Ever wondered why that meticulously crafted email campaign didn't get the engagement you expected? You're not alone in this digital labyrinth. Join me, Toby Rosen, as we unravel the mysteries of email deliverability that could be the silent killer of your legal marketing efforts.

This episode is a deep dive into the technical trifecta of DKIM, SPF, and DMARC, an...

Local SEO: Part 4: Leveraging the Power of Client Reviews in Local SEO

Imagine your firm rising to the top of search results, not just by the number but by the sheer power of authentic, quality testimonials. In this final installment of our local SEO series, we dissect how Google's algorithms interpret the credibility and trustworthiness of your business through your clients' words.

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Local SEO: Part 3: List Me Everywhere

Ever wondered why some law firms dominate the online space while others barely make a ripple? Unlock the secrets to enhancing your legal practice's online presence with me, Toby Rosen, as I take you through the critical role of local citations in legal marketing. We'll dissect the importance of those digital signposts—your firm's name, address, and phone number—across ke...

Local SEO: Part 2: Components of Great Local SEO

Join me as we navigate the intricate maze of local SEO for law firms, revealing the secrets to capturing the attention of potential clients right in your own backyard.

 And with a nod to the future, we tackle the growing influence of AI and voice search, ensuring your firm is primed for the evolving ways potential clients seek legal help.

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Local SEO: Part 1: What is Local SEO?

Ever wondered why the law firm across the street is swamped with clients while you're not? Unlock the secrets to becoming the go-to legal expert in your area as we start to lay out the blueprint for conquering local SEO.

No more guesswork or missed opportunities; we're guiding you through the digital landscape to ensure potential clients find you, right when they ne...

Narrow Down to Scale Up: Maximizing Law Firm Profitability

Join our host, Toby Rosen, as we unravel the myth that more is always better. Learn how honing in on a particular practice area or process can transform your firm into a powerhouse without the unnecessary sprawl that often spells doom for ambitious practices.

This method isn’t merely theoretical; it’s a practical blueprint for those who want to lead, not ...

Building the Ultimate Drip Email Sequence

Join our host, Toby Rosen, as we dig in to tailoring a drip email sequence that resonates deeply with your audience. Arm yourself with the tools to meticulously map your customers' journeys, segment your audience for targeted messaging, and choose the perfect timing to land in their inboxes.

It's not just about sending emails – it's about sending the right o...

What should I look for in my email marketing software?

Join our host, Toby Rosen, as we take you through a six-step process guaranteed to streamline client interactions and supercharge your operational efficiency. Your law firm's client intake process might be the last thing on your mind, but it's the first experience your clients have—and it should be flawless.

Embracing the future doesn't have to ...

What should I look for in my email marketing software?

Join our host, Toby Rosen, as we dissect the must-haves and nice-to-haves of tools like Active Campaign, Mailchimp, and GetResponse, and navigate through the critical components of a comprehensive marketing stack.

We zero in on three crucial considerations, from integrations to automation, that will make or break your email marketing efforts. Could your legal...

Strategies for Compliance with Google Ads Policies

Curious about the secret sauce for keeping your legal marketing on the right side of Google's strict guidelines? Join our host, Toby Rosen, as we uncover the must-know compliance strategies for crafting landing pages that not only tick all the boxes for Google but also resonate with potential clients. Avoid the pitfalls of prohibited content and discover how layout, d...

Navigating Google Ads Editorial Policies

Join our host, Toby Rosen, as we break down the essentials of honest advertising in a space where clarity and compliance aren't just best practices—they're your legal safeguards.

This episode shines a light on the art of balancing compelling narratives with the stringent demands of truthfulness in ad copy. I'll guide you through the nuances of aligning your m...

Navigating Google Ads Policies

Join our host, Toby Rosen, as we dissect the fine line where state bar regulations intersect with Google's stringent guidelines, and I reveal the crucial differences among prohibited, restricted, and editorial content. My breakdown includes real-world examples and a candid discussion on Google's verification hurdles, all aimed at ensuring your legal services ads are not only complia...

Introduction to Google Ads Policies

Join our host, Toby Rosen, as we start to navigate the complex labyrinth of Google Ads policies and ensure your legal marketing tactics stand up to scrutiny and deliver results. In our latest Legal Marketing 101 series, we delve into why adhering to these policies is a non-negotiable for lawyers and small law firms. In our journey, we'll also lay the bricks for creating ad campaigns...

Stop Sending Users to Your Home Page

Join our host, Toby Rosen, as we dissect the common misstep of directing paid traffic to homepages and unveil the potent strategy of specialized landing pages that could revolutionize your client conversion process.

We'll unravel why your homepage, while crucial for organic traffic, may not be the conversion powerhouse you need for PPC success. I’ll share insights on craft...