Legal Marketing Lounge
As an attorney of 20 years, Annette Choti helps demystify law firm marketing so that you can grow your small law firm, gain more online visibility, and get more clients! Learn about law firm marketing, SEO (search engine optimization), content marketing, social media marketing, branding, advertising, Google algorithms, website design, and more to help you increase the organic traffic for your small or solo law firm. Mixing practical tips with an extra dose of humor will help you learn how to work smarter and not harder on your law firm's digital marketing strategy! All show notes and transcripts can be found at www.LawQuill.com/podcast
Episodes
039 - Alternative Fee Pricing For Law Firms
Should you consider moving away from the billable hour? How does alternative fee pricing help your overall branding and digital marketing strategy? Listen in to learn everything you need to know about alternative fee pricing for law firms!
THE SHOW NOTES, TRANSCRIPT, and more can be found here:
www.LawQuill.com/podcast-039
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038 - Responding To Online Reviews
How should you respond to online reviews? Should you even respond? Can you violate attorney-client privilege by responding? Listen in to learn everything you need to know about responding to online reviews!
THE SHOW NOTES, TRANSCRIPT, and more can be found here:
www.LawQuill.com/podcast-038
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037 - Your Digital Marketing Roadmap
This is it. This is the episode that gives you the EXACT recipe with "rubber hits the road" details to help you grow your law firm in a concise and easy-to-understand roadmap. Get a cup of coffee and a pen and paper - you're not going to miss this one!
THE SHOW NOTES, TRANSCRIPT, and more can be found here:
www.LawQuill.com/podcast-037
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036 - The Metaverse And Your Law Firm
The metaverse – it sounds like some kind of weird alternate dimension that a superhero fell in, right? However, it does create a different dimension of sorts where an alternative world exists in a digital format. If you are confused about the metaverse and how the metaverse and law firms may affect each other, you are not alone. In this episode, Annette explains what the metaverse is...
035 - Should Your Law Firm Start A Podcast?
There are a lot of very good reasons your law firm should consider starting a podcast - and I go through all of them in this episode!
THE SHOW NOTES, TRANSCRIPT, and more can be found here:
www.LawQuill.com/podcast-035
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PODCAST SPONSOR: BESTSELLING, CRITICALLY-AC...
034 - Why You Should Post Content On Other Websites
Why in the WORLD would you ever take the time to create and post content on another website? (Spoiler Alert: Because it can help you grow online and gain more clients!)
THE SHOW NOTES, TRANSCRIPT, and more can be found here:
www.LawQuill.com/podcast-034
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033 - Why Your Social Media Engagement Is Suffering
Time for some tough love! Here are some practice, rubber-hits-the-road tips for you to get your social media back on track and grow relationships and gain more clients through social media!
THE SHOW NOTES, TRANSCRIPT, and more can be found here:
www.LawQuill.com/podcast-033
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032 - Avoid Spending Traps With Legal Marketing Agencies
Make sure to avoid these spending traps with legal marketing agencies as you grow your law firm online!
THE SHOW NOTES, TRANSCRIPT, and more can be found here:
www.LawQuill.com/podcast-032
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PODCAST SPONSOR: BESTSELLING, CRITICALLY-ACCLAIMED BOOK:
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031 - Google My Business Is Now Google Business Profile!
Did you know that GBM changed to Google Business Profile! Learn all of the great new features, and some that are going away permanently in today's episode!
THE SHOW NOTES, TRANSCRIPT, and more can be found here:
www.LawQuill.com/podcast-031
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Inter...
030 - Law Firm Website Design Mistakes
If you take the time and effort to make a website, make sure that you avoid these common law firm website design mistakes! Listen in to this week's podcast!
THE SHOW NOTES, TRANSCRIPT, and more can be found here:
www.LawQuill.com/podcast-030
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Interested in learnin...
029 - Ethics Violations And Law Firm Marketing
At one time, law firms and lawyers were banned from advertising their legal services, but since certain restrictions were lifted, legal marketing is in full swing. Through digital marketing, law firms have multiple ways to gain referrals, promote their skills, and expand their business. Digital advertising brings more success and visibility, but the question of ethics is ever-...
Your law firm website needs a regular inventory, examination and refresh from time to time, and this procedure is called an SEO content audit for your law firm’s website. Listen in to find out how to make this process easier, and how you can reap incredible results from it!
THE SHOW NOTES, TRANSCRIPT, and more can be found here:
www.LawQuill.com/podcast-028
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LinkedIn is the MOST amazing place that law firms and small business owners can gain more clients. Listen while I give you 7 incredible tips (and some secret ninja hacks) to gain a larger network and more clients through LinkedIn!
THE SHOW NOTES, TRANSCRIPT, and more can be found here:
www.LawQuill.com/podcast-027
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In...
It's been a hot minute, but I am back! This episode is all about the hottest and most effective marketing strategies for 2022!
THE SHOW NOTES, TRANSCRIPT, and more can be found here:
www.LawQuill.com/podcast-026
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Interested in learning more about digital marketing and your law firm? Head over to Law Quill for mo...
Law firm marketing is unique, and the common marketing tactics that work for other businesses do not always translate well for law firm marketing. However, there are a variety of marketing activities that are an ideal fit for law firms, depending on the particular goals of your business. When you adopt a certain mindset and include these everyday marketing activities, they will become second nature as you work on gaining clients an...
We all weathered a heavy storm with the global pandemic in 2020 and 2021. Learn how your law firm can succeed with an optimized Post-COVID Marketing Plan!
THE SHOW NOTES, TRANSCRIPT, and more can be found here:
www.LawQuill.com/podcast-024
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Interested in learning more about digital marketing and your law firm? Head o...
Quality content is like a magnet that draws people to your website and blog. Eventually, you want that content to draw in new business. When you provide meaningful, well-written content, it increases the chance that potential clients will find you in searches, land on your pages, and take the next step of contacting your law firm. The best way to get your content noticed is to work with a content writing company that is experienced...
93% of attorneys use the LinkedIn platform. LinkedIn can be a very valuable resource for your law firm’s marketing plan. The key to this success lies in a compelling profile. You must optimize your law firm’s profile on LinkedIn, because it is absolutely a crucial asset for your business. Listen in to learn more!
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THE SHOW NOTES, TRANS...
Video Marketing is one of the best ways to get your law firm better SEO results! Learn all of your options, including ones where you DONT get in front of a camera on today's episode! Also, Law Quill now provides video for our clients - check it out here: www.LawQuill.com/videos
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THE SHOW NOTES, TRANSCRIPT, and more can be found he...
With over 47,000 law firms operating in the United States, the legal industry is a competitive one, and one way to stand out is by creating a recognizable brand for your law firm. These days, branding is a common way for law firms to inform the public of services, to generate loyalty from clients, and to attract new business. Although it may seem more tangible to check off other marketing strategies, brand building is the cornersto...
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