Direct-to-Consumer Femtech Business and Marketing Strategies for with Mira CEO Sylvia Kang

In this episode, Bethany Corbin and Sylvia Kang discuss: 

• Why launching a startup is more difficult than you expect
• Why a product has to have a market fit 
• How to create a brand message that resonates with consumers 
• How organizational structure helps companies scale and grow

Key Takeaways: 

• Launching a startup will always be harder than you think, so be prepared to plan and go through a process of trial and error. Be prepared to respond quickly, be nimble, and continue to test again and again. 
• If the customer doesn’t need the product, then it’ll be a losing battle no matter what marketing you’re doing. Eventually, you’re going to be unprofitable. 
• Design your marketing in a way that shows that your product could help solve their problem. Make their journey easier and experience better, and help your users achieve their goals. 
• Invest in your team and make sure that your managers know how to build a team, and how to grow and expand. There must be an organizational structure in order for the company to not be a mess, each one must be assigned to a job that they hold expertise in instead of just playing it by ear. 

“If you see things that don't work or only partially work, then try to expand on the part that's working…you have to respond quickly, be nimble, and continue to test and test and test again.” - Mira CEO Sylvia Kang

Learn More: 

LinkedIn: https://www.linkedin.com/in/sylviakang/ 

Mira LinkedIn: https://www.linkedin.com/company/miracare/ 

Sylvia and Mira in Forbes: https://www.forbes.com/sites/cherylrobinson/2021/01/10/why-sylvia-kang-created-an-at-home-womens-health-monitoring-platform-that-predicts-ovulation/?sh=744b69e35a65 

Mira;s  Website: https://usd.miracare.com/products/fertility-max-starter-kit?variant=41992270741690 

Connect with Bethany Corbin: 

Website: https://nixongwiltlaw.com/  

Podcast: https://nixongwiltlaw.com/podcast-legally-femtech