FemTech Startup Advice from LEIA Founder Astrid Gyllenkrok

In this episode, Bethany Corbin and Astrid Gyllenkrok discuss: 

• Astrid’s founder journey with LEIA 
• Where to start with your own femtech company
• How to scale and when to push for growth 
• How to remain resilient by surrounding yourself with people

Key Takeaways: 

• If you want to start your own femtech company, you need to start with data. Data drives value, which is necessary for people to sign off on your idea and use your product. 
• Interview people from your target group and be open to understanding and exploring their needs - even if you think you know their pain points. To create system change, you need to add value to all key stakeholders. This means focusing on research and gathering information, especially in the beginning. 
• Test products and analyze market fit. Make sure you are targeting the right users and work to build a product that actually solves their problems and needs. Once your product accomplishes this, then you can push for growth. 
• To achieve sustainable growth, you need to have the right people on board. Surround yourself with people that will be there when you are succeeding and that will stay even when you are not. 

“Don’t rely on old ways of doing things, create something that works for you and that you believe in and then run with it. Most processes are built from a male perspective. If something doesn’t feel right, change it.” - Astrid Gyllenkrok

Connect with Astrid Gyllenkrok: 

Website: https://www.meetleia.com/en 

LinkedIn: https://www.linkedin.com/company/leia-health/ | https://www.linkedin.com/in/astrid-gyllenkrok-kristensen-4231b211/ 

Facebook: https://www.facebook.com/MeetLeia 

Instagram: https://www.instagram.com/meet_leia/ 

Connect with Bethany Corbin: 

LinkedIn: https://www.linkedin.com/in/bethanycorbin 

Website: https://nixongwiltlaw.com/  

Podcast: https://nixongwiltlaw.com/podcast-legally-femtech