August 21, 2024 • 53 mins
Treasures,
My darlin’ co-host Madi Beaufort is off gallivanting in the US, living her best life, and I’m over here missing her like crazy! But fear not, my loves, because I’ve got something super special for you! 🌟
I’m spilling the tea on how I sold over $12 million in e-courses!!! Yep, you heard that right! And I did it all while working just 10 hours a week and being present with my beautiful kiddos. This is for all you gorgeous souls dreaming of creating a multi-million dollar biz that fits around your life, not the other way around!
I’m sharing:
🤑how I’ve sold $12 million in e-course and how you can too!
💥the power of e-courses to increase profit in your biz
💗how creating a vibrant community is key to happy customers!
🏆success tips for creating your first life-changing e-course
🕵️ why showcasing benefits and building trust is your golden ticket to success.
🍫 the importance of sharing your brownies (because who doesn’t need brownies??)
🦄 a sneak peek into the Academy’s treasure trove of tools, courses, experts, and more to uplevel your biz and life
Watch, listen, or read along here: https://leoniedawson.com/12-million-in-ecourses
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Me, you know me me me me the podcast, my friends, Oh my
loves. Today he's going to be a little
bit different, because my beloved Maddie, darling friend
and Co host, is current currently in America in the time
of her freaking life, and I missher desperately.
(00:21):
And so I've created some workshops to share with you that
I think you would find really fucking useful.
And yeah, I'm sorry it's not going to include adorable little
Maddie and our musical intros, but I hope this will suffice in
the interim. In the meantime, here's this
thing. Hello, hello friends.
(00:48):
We're going to be sharing all about how I've sold over 10
million dollars, $12 million, sorry, $12 million in E courses.
The number has gone up again. Hooray, Hooray.
Yes, this workshop is going to be recorded so you can check
back more. Must be more.
(01:11):
What a blessing. I'm so grateful that I have
friends and online people that have just been in my world for
so long. It's such a deep and dear
blessing. So let's get started, shall we?
Let's begin. I'm joined as always by my
wonderful goblin assistant Zeta.So she'll be helping us and
(01:33):
she's also going to be helping me with drawing some prizes as
well thing. All right, let's get started by
presenting the slideshow. Nice.
Yes, I love. So you know it, your lovely
little video that you just filmed for Instagram has not
(01:53):
posted, so you may need to open your phone.
Oh, OK. Oh, good thinking.
All right, come on, my friend, you can do this post binge.
Why? Why are you being so mean to me?
Speaking of, you know, the the joys of technology and I love.
It can't we just update A blog already?
(02:15):
It should upload shortly. I'll keep it open.
All right, let's begin and let'sdo a deep dive into how I've
sold over $12 million in E courses.
We were talking about how to I've sold over 12 million E
courses, my top tips for E course success and really behind
the scenes of my E course business, why I think E courses
are such an important income stream, and the common
(02:38):
misconceptions and fears and blocks when it comes to creating
E courses. So why should you learn from me?
I've created over $14 million inrevenue.
My I'm an international best selling author with over 500,000
gold books used worldwide. I'm the winner of Osmum
(02:59):
Preneur's People Choice BusinessCoach award twice, and I've won
five more awards as well. I've taught 10s of thousands of
students and I'm one of the original adopters of E courses
back in 2008. So that's me catching some cute,
more cute trophies last year at Osman Preneur.
(03:19):
And I've been presented in a bunch of places as well, which
is so fun. And most importantly, I've
created a multi $1,000,000 business, but I've only ever
worked to 10 hours a week. My kids and I have been with our
kids from the moment they've been born like they've not
needed. We haven't needed to do daycare
or anything like that. We've been able to just to be
together as much as possible. We're able to home school for a
(03:42):
few years. I ended up being three years
instead of two and we've been able to live in some of the most
beautiful places in Australia. And I just feel incredibly,
incredibly blessed for what E Courses has given me.
So when people hear that I've created that amount of revenue
with really high profit margins in a short period of time in,
(04:03):
you know, 10 hours a week, people always like, how have you
done it? And this is like really like the
the beginning story time when I was a kid, I you really early
on, I wanted to be a creative. I wanted to make art.
I wanted to write, I wanted to create change in the world.
(04:25):
So this is me when I was in kindergarten, just absolutely
adorable. And I knew back then that I
wanted to be this in the world. And my parents were very
pragmatic farmers. And they're like, well, you
can't be a creative. There's no money in that, so
you're going to have to get a child, get an office job.
(04:46):
So I was like, well, if I can't have my dream, then I'll just
take second best. And to me, second best was I
wanted to be Prime Minister of Australia, or at the very least
like a head CEO of a large government department.
So when I was 20, I moved to Canberra and I started working
(05:07):
in government. I got to work in Parliament
House, I got to work for business.gov dot IU.
This is me and some of my darling friends and workmates
with David Koch at one of our launch events and it was a
really wonderful experience. But really quickly I was like,
this is not it for me. This is not the thing I want to
(05:28):
be doing for the rest of my life.
And I remember like, having to come out to my dad and be like,
I actually am going to be an artist.
And I started like just fueling all of my spare energy outside
of work into working out how I could have that dream career of
mine. So I wrote my first book.
(05:50):
I started selling my art at markets, I had a solo art
exhibition, I ran workshops and spiritual retreats, I did tarot
card readings. I did all kinds of things, and I
blogged on the site. I started blogging in 2004.
These are some early iterations of my website.
And it was in 2008. I remember one of my best
(06:16):
friends calling me and saying, oh, my God, have you seen what
Susie Blue has done? And Susie Blue was a artist at
the time and still is. And she brought out an E course.
And it was the first time I'd heard the word E course.
And at that time I was sharing about like the retreats that I
was running at, like in person in Canberra.
(06:38):
And so many of my blog readers were like, I just wish that you
could come to Canada and teach me there.
And I would have loved to have done that.
But I was like, you know, what, if I could do an E course, then
that's like me being able to do these workshops worldwide.
So I immediately jumped on and created the Creative Goddess
(06:58):
course, which was beautiful and life changing.
And that was I think January 20,2008 when I released that and
went on to create a bunch more courses.
And immediately I knew like, oh,this is the thing that I want to
be doing. Like I love creating, I love
teaching. I love making things and
teaching what I know, and I can do this in a really like way
(07:23):
that completely makes my heart sing and gets really, really
beautiful results for my clients.
I remember my first program, theCreative Goddess course, I had
like 150 people on my mailing list and I had 150 people sign
up for my Creative Goddess course, which is like unheard
of. Like, in terms, I didn't even
know the word conversion rate back back then, but 100%
(07:45):
conversion rate is insane. And I think it was just because
I had already, you know, been blogging for four years.
I'd been in message boards before that, sharing my stories
before I found out about blogs. And I've been able to like
develop really long term beautiful connections and
relationships with people by sharing what I was creating and
(08:08):
thinking about long before, likesocial media was invented and
just creating like real connections.
So I'd love that this was the birth place of my business and I
was like, oh, this is going to be like something that I'm
always going to to create because I love making and
teaching and helping. Since then I've produced I think
(08:32):
150 is it as AE course is probably the low number.
I'd say we are over 200 now. I've taught about business
marketing, self-publishing, homeschooling, relationships,
self love, sex journaling, meditations, anxiety,
productivity, network marketing,finances, parenting, social
media, burnout, all kinds of stuff.
(08:53):
So I friggin love E courses and for me now I pull all of my
programs. So now we've got over 100
programs, not all on these topics because I've been
creating for it's like 16 years now.
So some of them got retired and I've bought out new ones.
So I've got over 100 programs inmy brilliant Biz and Life
(09:15):
Academy and Ioffer it all up at a really affordable prime
dollars. We have about 5000 members in
there. And I just love being able to
create and make and teach and share and help people in a way
that completely lights me up andis so supportive and nourishing
and generous to them as well. So I fucking love E courses.
(09:36):
It's made a huge difference in my life.
And I'm such an advocate for it for other business owners
because it really enables you tostop selling 1:00 to 1:00 and
you can start teaching not just like one person or a dozen
people, but hundreds and thousands of people.
And it can really position you as an expert as well.
(09:58):
It can really help you scale andearn more money.
And by getting it done like a lot of people have on their
list, like, oh, I want to createan E course one day.
Getting it done is just such a rewarding thing and it gets it
out there and it creates that groundswell of you being able to
create, you know, a an empire, areal empire.
And the love. The thing I absolutely love
(10:20):
about E courses is the fact thatyou can help so many people like
just by putting in like 1 bit ofeffort into creating a program.
It can go on to. It doesn't just have to help
like one person. It doesn't.
You don't have to put more energy in to help 100 or 1000 or
10,000 people. It's the same work and you're
just sharing it out with more and more people.
(10:42):
It's such a beautiful thing and the profit margins are crazy in
compared to other other businesses.
So for example, like I've been able to get to my business to a
point where it's like 80% profitbefore I pay myself.
Like it's just unreal. What an absolute blessing.
Also the thing like I always tryand remind people is that people
(11:04):
definitely pay more for an E course than for an e-book.
So if or just a plain book, likeif you have content and you sell
it in a book, then you kind of can be a little bit limited in
how much you can charge for it because there's like a very
specific amount, you know, for books and e-books.
(11:24):
But you can create that same content into multi visual like
multimedia through videos and worksheets, that kind of stuff.
And people will pay 10 * 100 times the amount for the same
content. Equals is also definitely can
create more transformation for your clients as they're guided
through your work as well. Instead of just like reading and
(11:46):
then putting it down and forgetting about it.
It can really help you create anextra stream of income as well.
Profit margins are really high, environmentally friendly because
there's no manufacturing or shipping.
It really allows you to open to the worldwide market and income
is scalable. You know for me like I'm able to
create a business turns on average about 7 figures and I
(12:10):
can run that quite easily with just one part time assistant.
At the moment I have a few more because we're growing and
scaling even beyond that, but we've got so we've got
three-part time assistants, but even then they're doing less
hours than like one full time person.
So the the income is super scalable.
(12:32):
And I also know of people who are doing 7 figures and E
courses and don't have any assistant and are doing it all
themselves. It's amazing, John Chambers, the
CEO of Cisco Systems, says the next killer app on the Internet
is the is education. Education of the Internet is
going to be so big, it's going to make e-mail usage look like a
rounding error. And I know that so many of you
(12:53):
think like, Oh well, but like we've already gone through that
with COVID. COVID definitely helped speed
that along. But I think it's actually going
to become even more mainstream. And then what it is, which is
really, really exciting and I think has so many beautiful
blessings for not just content creators and educators, but for
(13:15):
people who want to learn. Like, I'm actually like, I am
somebody who loves taking E courses.
And it's actually hard for me tofind enough E courses to keep up
with. And it's not like I'm doing this
like learning as a full time job.
It's just as like a fun hobby for me and a little bit of my
business as well. But yeah, it can be hard for me
(13:38):
to find it. And I also want to find people
who are the right alignment for me and the right energy and the
right teacher for me. So yeah, I'm just such a big
advocate for people sharing their work with the world.
The worldwide e-learning market is projected to be a work worth
around $325 billion next year, and I think it will go even
(13:59):
bigger than that. So for people who have E courses
or haven't created them yet, I wanted to give you some success
tips to make sure that you have in in alignment.
Let me just check questions and make sure that everyone can see
all these beautiful things. Petty says hi.
(14:21):
I love being in your world and in your Academy.
I'm so thrilled. Also, if you just joined us, if
you, you can have a chance to win a copy of the Biza Life
Goals Workbook by sharing this webinar on social media or
inviting a friend to come along or tagging them in this video on
Facebook. And then you just comment #shag
shared or shagged. Either way, we'll count it in
(14:44):
the comments and you'll go in the draw to win a workbook.
Pinky says. I love your workbooks.
They have, I've been using them for years.
They give me so much clarity formy distracted ADHD brain.
Guys, if you don't know who Pinky McKay is, she is a fucking
legend in the Australian mothering market and an absolute
fucking expert when it comes to parenting and childbirth and all
(15:08):
the things Pamela says. This is exactly what I need
right now. Thank you, Leone.
Oh my love, I'm I'm so grateful I'm so honoured and sue says
love you Leoni hashtag shared I love you right back sue thank
you for being here thank you forbeing here all right let's dive
in and zaza, thank you for tagging a friend to come in as
(15:30):
well. Please tag friends who you think
this would be really useful for all right success tips.
Let me have a cup of tea first. I hope you can all see my
teacup. If you want to know what my love
language is, it's vast vats thatI can put my cups of tea in,
(15:52):
especially if they've got ridiculous things written on
them. So it says melodramatic and it's
marshmallow running away from fire.
I've also got one that's got like chocolate melting and it
says I'm having a meltdown. It's the small things, honestly.
All right, success tip #1 you donot need to be the world's
(16:13):
foremost expert on the on your topic in order to be able to
create an E course. You just need to know a little
bit more than the people that you're selling to and to share
your voice and your experience because that is holy and that is
good and that is so profoundly useful.
My darling friend Denise Duffield Thomas says you don't
(16:35):
have to be a guru. You can be a contributor.
If you really care about a topic, be a contributor.
You don't have to know everything.
Success tip #2 just start beforeyou're ready.
You only learn how to create an E course by doing it.
You don't need teaching experience, you don't need
public speaking experience, and you don't need yet another
(16:55):
certification. I know a lot of people kind of
tend to get in for a habit of just collecting certifications.
You don't need to do that. You can actually just start
where you are right now. When I was 23 years old, that's
me on the left with the long curly hair, My mermaid hair.
I either go mermaid hair or Pixie hair.
But spoiler, I'm going to grow my mermaid hair back because
(17:18):
I've had Pixie for a few years and I think we're going to move
to a back to a cold climate and I need my mermaid hair to keep
me warm. So when I was 23 years old, I
had a vision that I needed to run a meditation retreat.
And I had never even been on a retreat before.
(17:39):
I didn't even been on a retreat.The audacity.
I love this about me. And I was like, right, I'm just
going to fucking do it. And I did.
And it was a miracle time. And I look back on those days
and it's just such a my heart swells and I learned so much
from doing it. And I think it's just going to
be one of those beautiful memories that exists for all of
(18:00):
the women that attended that event.
So start before you're ready. Do it anyway.
You don't have to be older or wiser or have another
certification in order to be able to do these things.
Trust in yourself and trust in your ability to create magic and
trust that you're going to learnas you go along.
(18:22):
So you don't need to do more training per SE.
You've already got a lot of training.
I see especially like massage therapists, they're always
wanting to add another training to it, and then they'll finally
feel worthy. You can just be worthy now and
you can share what you know now and you will learn as you go
along. Rick Goldman says audiences want
(18:43):
people who they feel are just like them.
Don't be perfect. Just be real.
And here's the thing, like aboutthis, so many people say to me
like Leonie, I just love that you turn up as you are, that
you're not that polished, that like you don't have your makeup
done. You often turn up in pyjamas to
stuff. You swear, you make mistakes,
you fuck up the text sometimes and you're completely yourself.
(19:06):
And I'm like, who else am I going to be?
There is like people out there who have everything picture
perfect, super polished, and I've tried learning from them
and I can't do it because it's so fucking boring.
And I also feel like it's something, it's a metric that
I'm unable to hold myself up to.I just want to be around real
people. I want to be around people who
(19:28):
are like me and look like me andall of themselves wherever they
go. So you don't have to be perfect.
You can just be yourself, learn how to market the absolute shit
out of what you create. And this is a thing I think that
many creatives and heart centered and heart centered
(19:49):
humans and healers struggle withbecause I feel like I, I just
want to create and put it out inthe world and not have to
market. And it's really not good enough
just to create something. You need to find the people who
need it and communicate clearly how it will benefit.
So it's yes, you're going to have to learn a new skill.
(20:11):
When I was starting out in my business and like trying all the
different things, I realized really quickly that I wasn't
going to be able to create a sustainable business that would
look after me if I didn't. Build my business and marketing
skills. And I'd spent so much time going
to like, you know, the creative and the spiritual gym and
(20:31):
learning about all of that, building those muscles that my
business muscles at that point was so flaccid, they were
completely undeveloped at all. And so I had to consciously make
the decision to learn how to market, to learn how to do
business. For me, it was like crafting a
beautiful vessel that would holdmy business and be able to take
(20:53):
it out into the world and hold my gifts in a Safeway in order
for to undertake many voyages and see so many lands, you know.
And I'm so grateful for the waysthat I've had to step up and
expand myself and grow. And it's something that I have
to continue to do as a business owner, continue to be open to
(21:18):
learning about new things, continue to try new things even
when it feels hard and beyond me, and really look at the ways
my own stories might hold me back from being my biggest,
boldest, bravest version of myself in the world.
It's my job to go out and find all of the people who need my
(21:39):
work and share it with them and speak about it in a way that
they understand that it is for them.
It is a, it's a sacred art, thisbeauty of clear communication
and selling. I like to talk about it as the
clear plastic envelope, not the brown paper envelope.
(22:00):
So imagine if you got up on a stage and you were like, oh,
hey, does anyone want to buy this from me?
And you hold up this brown paperenvelope and you don't talk
about what's inside it into it. Don't talk about what any like
the value or anything. You're like, who wants to buy
this? It's $100.
Nobody. Oh, OK, And maybe one crazy
rando at the back might buy it because they love you and they
(22:23):
want to support you, but they'rejust taking a they're taking a
wild stab in the dark. They've got no idea what you're
selling. That's what it's like when you
don't tell people who you are, how you can help them, how this
program helps. Imagine instead that you got up
on a stage in front of crowd full of people and you had a
(22:43):
clear plastic envelope and inside that envelope is $500 and
you're like, I can sell this today for $100.
I only have two hundred of theseenvelopes to sell inside.
You are going to get $500, no questions asked, given to you
today. That's how much value you're
getting out of this. Imagine what you could do
(23:05):
without $500. You could go out and have the
fanciest lunch. You could put it towards your
rent. You could use it to invest and
build your dreams. You're not the only person who's
ever bought this. Here's some people who've bought
this envelope before and what they said about and they've got,
you know, you've got two people that come up and say, Yep, I
bought this. It was fantastic.
I'm so grateful like you would. It was the easiest decision of
(23:28):
my life and it changed my life. And then you're like, and you
know, bloody Oprah loves her clear plastic envelope.
But you only have to pay five hundred, $100 today, you get
$500 in value. Who wants to get it?
And guess what? Most of the people in the
audience are going to put their hands up and want to buy from
(23:50):
you because you've clearly demonstrated the value and
you've reminded them of the social proof in it that they're
not the only ones who are doing it.
You've done like this beautiful act of building trust and
transparency. So when it comes to selling your
Ecos, you need to be thinking about the clear plastic
envelope, not the brown paper one.
(24:12):
Share your brownies. This is something that I
remember Fabian Frederickson told me about years and years
ago. And she was like, you know, your
gifts. It's like you're like the the
greatest brownie maker in the world.
And imagine all your friends came over to your place and you
were like, you just really wanted to make brownies and you
really felt like eating some. And you're like, everyone just
(24:34):
stay here. I'm going to go into the
kitchen. And you start going in and you
make all your brownies in the kitchen.
They keep coming out and going. What are you doing?
You're like nothing, nothing. You don't need to know anything
about this. Not for you.
They're like, wow, OK, we're slightly rude.
They keep walking and they're like, that smells incredible.
What is it? Nothing.
I'm not scamming. I don't want to market.
(24:54):
No, I'm not talking about this. They're like, fuck me, OK?
And then you sit in the corner of the kitchen, just eat your
brownies by yourself and wonder why people don't want to pay you
for your brownies. Like your gifts, your
experience, your wisdom, the things that you have to share
are your brownies. So of course you need to share
(25:15):
about them honestly. And get rid of this whole idea
that sharing is scammy. Like, the only thing that's
scare me is if you're like, givethem brownies where if you say
like, oh, buy some brownies for me and it's not brownies, It's
like dog shit flattened in a cake pan.
That's scary. You've got fucking delicious
brownies. That's just like giving people
(25:38):
what they want. So sure, you're brownies.
I want to say Fabian Projects, who did not say the dog shit
thing. That was my own special little
creative touch on that. You are welcome.
Fred Miller says the worst speech you'll ever give will be
far better than the one that younever give.
Another success tip for you. And this is my beautiful friend
(25:59):
Maddie, who's the Co host of my podcast.
And I'm just, I dreamt about herlast night.
I miss her. I love her so much.
She's currently in America teaching at a, a camp, a summer
camp. But I'm just couldn't be more
proud of her. If you don't know how to do
something, you can learn it. You don't have to be born good
(26:21):
at business, at marketing, at money, at any of the things like
there's no baby that comes out of the world.
And it's like, you know what? I know how to read a profit and
loss statement. No, it's all fucking learn,
learnable. And you have a big fucking brain
and you can do anything. So anything that you don't know
how to do, that's totally fine. There's YouTube videos for it,
(26:42):
there's courses about it, there's books, there's all the
people will teach you how to do it and it can take practice.
But that's the beauty of neuroplasticity.
Like it's a great thing for yourbrain in order to learn new
things and it's a great thing for your life and for your
business. So if you haven't already,
please share about this webinar on social media or tag a friend
(27:05):
or DM a friend about it. Then just comment hashtag shared
in the live stream and we will have some winners at the end of
my brilliant year Goldberg book.Hooray, Hooray.
All right, let me check comments.
Making sure that everything's cool.
(27:26):
Sue says. Hilarious.
I've been hoarding my brownies for years, lol my love.
And we're all standing around going, can we have a brownie?
What's this beautiful smell like?
Nothing. Get out of my kitchen.
This isn't funny, Viviana says. That has been my Achilles heel.
Marketing. Well, guess what?
You're in good company because it's most people's Achilles
(27:49):
heel, especially if you're a woman, because we have been
culturally educated to stay small and quiet and compliant.
And you know what? That has helped, That has helped
prop up the patriarchy. It's really useful for men if we
stay quiet and we don't claim our gifts and our wisdom.
And you know what we say to that?
(28:10):
We say no thank you because the world needs us, our boys.
It's they're ready to learn fromwomen and non binary folk and
people whose stories haven't been heard as much.
I personally really prefer not to learn from men.
I'll do whatever I can to not have to learn from a man, Pamela
(28:35):
says. Oh my God, I'm a certification
collector. Amazing.
You love learning and guess what?
Amazing. Your next certification for you
to do is to learn about businessand marketing and sharing your
gifts with the world. Hey, hey, Ryan, Michelle says.
I'm new to Leone, but I'm so happy to have found you in your
work. I'm so glad you're here at last.
(28:56):
We've missed you. We've missed you, Patty Rose
says Shed gladly. Because you're incredible and
giving and inspirational and empowering and more and more and
more Oh my love, Oh my love. Ryan says Leoni needs a spot on
Saturday Night Live. I do, but that would require
putting, like leaving the house and putting a bar on, right?
(29:18):
I think I might just do webinars.
I'm still laughing over here. Thank you.
You're welcome. Dog shit jokes always perform
super well, I thought. I don't know if that's what
you're laughing over either way,OK, next success tip for E
courses. Deadline marketing can really
(29:40):
make dollars. So when it comes to sharing your
E course with the world, I highly recommend having a
deadline to it. Whether that is you need to sign
up by this day, you know, in order to do a live round or you
close cart completely or you have an early bird discount or
so. Those kinds of deadlines really,
(30:02):
really help. I don't know if you can hear my
kids squealing with laughter in the background.
So cute. They're with their daddy.
Harness the tech here. Make sure that you automate,
don't send everything manually and use software available to
make it easier. I say this as somebody who had
none of this when I built my first E course.
Then I had to send out 150 emails out separately.
(30:25):
So stay back. So funny.
Good learning lesson though. So for example, I use Kajabi to
build out. So it's all automated.
That's my affiliate link for Kajabi if you want to check it
out. But there is so much tech that
you can use that is cheaper thanKajabi as well.
If you're in my program, 40 daysto create.
(30:45):
So because I take you through all of the different payment
options and take options that can help you as well.
Elliot Macy says we need to bring learning to people instead
of people to learning. Like for me, I think I've been
to maybe like 3 conferences my whole business life about that.
(31:07):
I just don't like leaving the house.
Plus I've got kids and you know,like a lot of us, I've got
responsibilities and I don't want to like travel all over the
globe just to learn, especially when I can just like get the
conference recording and do it in bed.
Yes please, yes please. Boundaries are really, really
beautiful for E courses and for all businesses.
(31:28):
So make sure that you pre educate your E course students
on how to get the most out of the course, how to contact you,
what level of support they get from you, what's OK and what's
not OK, and how to interact withother students.
You can just lay it out like right from the beginning and
people really appreciate the safety of that.
(31:49):
Knowing how they can interact inthat space is hugely, hugely
helpful. And you know, for me, I, I've
been running online communities for fucking decades.
And I'm really well known for the fact that we don't have
massive dramas in my online spaces.
We don't have to kick people outand we don't have massive like
(32:12):
blow UPS in in my spaces. And it's just because we're
really clear about how to, for people to interact.
We give people like the guidelines like, oh, by the way,
if you aren't able to interact in healthy and compassionate
ways, you will be removed from this program and not able to
interact with other students. It happens very rarely.
I can't even remember the last time we've done that, maybe a
(32:33):
couple of years ago. But having those boundaries in
place are really potent. Boundaries really make people
feel safe. Boundaries help people succeed,
and boundaries really create an excellent container for
learning, Ayanna Van Sant says. People violate you when you
don't have clear boundaries because you don't tell them how
to behave in your life. My recommendation with E courses
(32:58):
is to use what you have as well.Don't feel like you need to go
out and spend a whole bunch of money on tech upgrades and
recording. You could always upgrade your
tech and your recording later and don't compare your beginning
to someone else's ending. So for example, Denise Daffield
Thomas has the most beautifully recorded course with her money
(33:19):
boot camp. And I was like, I've because
I've been friends with Denise for a really long time, 2000 and
11 maybe. You know, I remember when she
first brought out Money Boot Camp and it was just done as a
web recording online. And it was great and it was so
useful. I still haven't even gone
through like the fancy recorded one.
It was only years later after she'd earned millions and
(33:42):
millions from a program that then she invested in doing like
a really polished like recordingshoot for it.
Like you don't have to start producing at that level from the
get go. And also like I haven't produced
at like that level of like for me, I still prefer a lofi option
and that's totally OK and totally doable.
(34:05):
So just use what you have. Online learning is not the next
big thing. It is the now big thing an
educational author says. I also really recommend writing
the sales page first. Think about all the things
people want to know and what they ask for.
And then create your program after the sales page is written
(34:27):
because that can really help youget into the mindset of what is
it my people want and need and what would they find incredibly
useful. And then create your program.
Don't let time pass you didn't buy.
Don't like stop putting it at the bottom of your To Do List.
Don't let another year pass you buy without launching your
course. So give yourself a deadline and
(34:49):
start selling it now. The thing that I want you to
know is it doesn't have to take you six months or a year to
create an E course. So I have my 40 days to create
and tell your E course. I've been teaching it for years
now. We have literally thousands of
people who've gone through it and so many people who've
launched their E courses from itand have done amazingly well.
(35:12):
And you do take 40 days or less to create and sell your E course
in it. I take you through step by step
exactly how I create and sell E courses.
So I take you from brainstormingyour course idea worksheets to
decide what E course to create first mind about templates to
help you map out your course, the tech how to's, how to market
(35:33):
your course powerfully, the how to, and the accountability on
just getting your course done. Because I know so many people
get stuck in that step by step guidance and coaching to get
your course finished. Systems hints to help you make
your course run smoothly and in less time.
I'll give you checklists and success secrets for me as AE
course veteran, how to be a stronger and more effective
(35:55):
teacher and guide your students through the course, how to work
with your students, creating excellent boundaries.
And I've also go through the tech as well, like software
platforms that you can teach on a whole range of options from
like no cost through to more expensive with more
functionality where you can sellyour E course.
(36:16):
How to record audio and meditations, designing graphics,
running group calls, creating e-books, videos, webinars,
worksheets, all the tech, the how to the accountability and
the marketing smarts to get yourE course done and out in the
world selling. And I have a whole bunch of
people that have learned from meand have gotten so much out of
(36:37):
it. If you've got a course already,
yes it will help you if you wantto sell more of your course.
If you don't want to sell more of your course, just ignore me.
Totally fine if you if you're thinking like I don't have any
teaching experience. I'm worried I won't be good
enough to be an E course teacher.
I had sweet fuck all teaching experience when I started
teaching online courses. It's not 11 years ago, 2008, 16.
(37:03):
I don't know. I'm not here for maths, I'm not
a maths teacher. I learned it by doing it.
I'm also going to give you the best of everything I've learned
to help you be a more powerful teacher and create a really
amazing experience for your customers.
If you don't know what course you want to teach yet, that's
totally fine. We've brainstormed that in the
course. There's worksheets, mapping
tools, inspiration, guidance, and I really believe everyone's
(37:26):
got a course inside them just like they've got a book inside
them. Yes, I cover all the tech parts
and also how to like get over a whole bunch of like your tech
mindset stuff as well. Now with the 40 days to create
and sell your E course, I highlyrecommend don't just buy it by
itself. You can buy it, I think it's 197
(37:49):
by itself, or you can get it in the Brilliant Biz and Life
Academy, which is where you get all of my programs, like 100
more programs as well. So let me take you through just
what you get in the Academy as well, because you get so much in
(38:13):
the Academy that it's hard to talk about.
All right, let me present my screen again and screen you tab
it's opening. It'll be so fun when it does
open, Sue says, Oh my God, genius.
A sales page. How do I miss this?
(38:36):
Yes, massively important, Chaya says.
What I'm loving about this is I'm already a member of the
Academy, and even though I hear you marking, I'm getting
motivated to do the thing. That's what I fucking love to
hear. And this is the thing.
There's so much in the Academy that you might forget just how
much like you get out of it. So it's always beautiful for me
to take this, take people through who are already in the
(38:58):
Academy because you just get so much in it.
OK, let me take you through the Academy and what you get.
So make sure you're watching this around.
Yes, my love. I have just finished making some
updates to the page. Just a second.
So could you refresh? It.
(39:19):
Because I've added it one of ournew guest experts to it and
things so. Oh, my God.
Oh my God. OK, perfect.
I'll get it to refresh. See, we're always adding new
stuff to the Academy. No, it's refreshing now.
OK, great. This is the thing like when
(39:41):
you've got something like the Academy where you have literally
hundreds of stuff. Hundreds of things in there,
then like we have to update because we've always got new
stuff coming out. So make sure you watch the video
because it's fucking hilarious. And I actually spent money and
time on that and I fall into thepool afterwards.
So that's really important and it's ridiculous and it's
(40:02):
fantastic. There's some words if you want
to read words. We love read words.
But let me show you the fodder of what you actually get.
So you get 40 days to create andsell your E course which will
take you through the whole process.
These are programs that you get the same amount of content that
if you spent $2000.00 for just one course.
(40:22):
So 40 days you create and sell your E course is comparable to a
$2000 program that you're going to find.
And I've had so many people tellme that and take other ones and
they're like, I actually got more out of yours, more
practical, more helpful, more got me actually momentum and
doing the thing. So that's what we love to hear.
So usually I sell these programsfor like, you know, 200 to
(40:44):
$300.00 each in the Academy. You just get it all as part of
your membership, which is 199 USA year.
I know it's crazy, but I just like to be generous.
I like to help as many people asI can.
There's also Sales Star, which is really, really important.
If you're only going to do one program in the Academy, I
recommend taking Sales Star, which is helps you to do that
copywriting and sales and marketing and also gets you
(41:07):
through some of those mindset blocks that a lot of people
have. Money manifesting multiple
streams of income is one of my most popular.
That's for you if you really want to get your your money
situation fucking nailing it when you want to save more
money, when you want to make more money.
And I'll take you behind the scenes of exactly how I built a
multi $1,000,000 net worth. I also have 40 days to a
(41:29):
finished book. So the same process of like we
do 40 days to a finished E course.
That's it's completely differentcontent, but you can take 40
days to write and finish a book.And we have so many people who
have written their books using that program, which is so, so
great. We also have marketing without
social media for people who don't want to use social media
(41:51):
or want to find ways outside of social media to market.
That's super potent. And it's actually one of their
most popular programs. Work Less, Earn More takes you
through exactly what I do in order to earn money.
Azita, could you take a note to update the creator?
Over 13 million in revenue because we've hit over
14,000,000 now, but do it later once I'm not editing now work
(42:16):
less, earn more. So I take you through that
process. I show you exactly how I've
created a business that is low work hours, but like high
income. To get organized is a 21 day
decluttering and organizing challenge for your life and
business. So if you're really, really
overwhelmed on that front, that's very useful.
Midas Touch is probably the mostspiritual hippie thing I have
(42:40):
available currently and it's a beautiful 11 day meditation
journey to really help you uplift your mindset and
cultivate more abundance and confidence in your life.
And so many people just have really deep profound experiences
with that. Lots of people e-mail in crying
(43:01):
and how much it's affected them.I know that my assistants when
they were editing it were cryingbecause of how big it was for
them. So that's probably like my
hidden gem, Midas Touch. If you haven't taken Midas Touch
yet, you also get how to hire and manage Ava, how to heal and
prevent burnout, how to deal with trolls and criticism in
your business, how to decide what business to do, how to find
(43:24):
the perfect accountant for you and your business.
And then I also do a Leone's money full review where you get
completely behind the scenes of exactly like my net worth, my
current income streams, what I invest in, my retirement plan,
how I track my income goals and all that.
My new workshop, ADHD and autismbusiness and productivity
success just came out. You get that free as well, yet
(43:45):
Cash Crunch monthly group coaching and our new virtual Co
working room. If you are already in the
Academy and you haven't joined the Co working room yet, I'll
just give you the link in the comments so that you can Join
Now and I can approve you. So then you can then go on to
(44:06):
use it forevermore. I'll just put it in the
comments. Here we go.
Just show it on the screen, tinyurl.com/the Initiative room,
and then I can approve it, approve your access, and then
you can use it forever more. And so many people have been
(44:28):
using that. It's a relatively new recent
Academy offering and people willuse it when they need to get
hard things done or whether theyor they use it all day while
they're working. And people have just gotten huge
results of it, which is really beautiful.
And I use it all the time myself.
You also get my complete libraryof workbooks, the digital
(44:48):
conversions, my business goals workbook, my life goals
workbook, my daily To Do List planner, my weekly planner, my
erotic romance novella that I wrote in quarantine, my calm
Christmas planner, which is so juicy and so fun.
Then every single month you get a brand new workshop with me as
well. So we've already done set up
your website that sells, decide your pricing and set up payments
(45:11):
had decide what business to do master tech for business
success. Create a lead magnet, Create a
newsletter 2 page marketing plansane and profitable social media
marketing planning your 2024 business success.
How to create digital arts. How to create incredible
customer service money management for your business.
How to grow your business with launches, How to start and grow
a membership program, how to winawards And next month we're
(45:35):
doing how to grow your business with testimonials.
Then how to grow your business with networking, graphic design
for your business, how to grow your business with affiliates,
how to create business systems, and an annual business review.
And we will also release the calendar soon of our 2025
releases as well because you'll get a brand new workshop every
single month. You also get a brand new
(45:57):
business tracker, planner or spreadsheet every single month
as well. These are the ones that are
already in the available in the library for you to use.
Yearly business growth tracker, monthly financials and growth
tracker. Annual marketing calendar launch
results tracker, financial goalstracker weekly content planner,
monthly business goals plan. Weekly business planner lead
magnet and webinar success tracker affiliate league tracker
(46:19):
content library planner 52 newsletter content ideas
customer service e-mail templates, flash sale emails
templates, launch success checklist, morning routine
template, live stream content ideas, e-mail templates to get
testimonials 100 social media content ideas, new customer
e-mail templates, affiliate onboarding e-mail templates,
(46:39):
daily essential business task template and standard operating
procedure template. So you get all of those and
we'll have new ones coming out every single month next year as
well. And then every single month at
the moment we've got, you usually get one or two guest
experts a month and I won't go through and read all of them out
because we've now got like 48, Ithink.
(47:01):
So I'll just scroll through and you can just take note of some
of the ones that you might like to do because they're all just
so brilliant and powerful and useful and they cover all areas
of life and business. And we've got some really
important ones about social justice work as well.
But it's, yeah, really gorgeous and really potent.
(47:22):
And I highly recommend that you start diving into them.
You all right? And I'm happy to answer
questions as well for anybody who has questions.
OK, Comment says marketing is hard for me too.
How do I get how do I get my brand out there without a lot of
(47:44):
dollars to spend? Isn't it beautiful that we're in
the age of where you get to create and share your work with
the world without having to start a publishing house?
Like it's all at your fingertipsAnd here's the beauty.
Like if you love talking, you could do a podcast.
(48:06):
If you love video, you could do video creations on YouTube.
If you love writing, you could do a blog or sub stack or
medium. There's just so many beautiful
options. And there might be like you also
might be somebody who loves being in person.
So that's where like networking events and speaking on stage.
There's literally hundreds and hundreds of thousands of ways
(48:28):
for you to share about your brand without spending any
money. It's amazing.
We are so, so blessed to get to live in this age.
You are the very best Wilma and William Greenwood.
Oh, Wilma and William, you are just the most darlingest.
Thank you, My thank you my humans.
Fiona says hashtag share with mybusiness friends.
(48:49):
This is so helpful. Thanks Fiona.
Celestial creatures love hearingthe kids more real.
I think they're playing maybe Animal Crossing or Starchy
Valley, or they might be in Minecraft together, like
creating worlds. Linda says.
Hi Lee, I have questions about what you do last from yesterday.
(49:10):
Oh, can you tell me more? Do you mean like the workshop I
did yesterday? I'm so happy to answer questions
about yesterday as well. Tracy said.
So glad I've made it to this. I've been hiding.
This is so helpful. I shared this with friends.
Thank you so much for sharing it.
I'm so glad it's been helpful. Eve says I share this live
training to my friend and said jump on.
I've got tears from laughing so hard.
You're delightful. This is the joy, my friends.
(49:32):
We can like turn up and be all of ourselves and have a fucking
great time learning. Hi, Michelle says Drama Freeze,
a book about creating family, creating boundaries for your
family. I highly recommend it and may
help with clients too. Boundaries are such a big
important one, especially for women who are assigned female at
birth. Like we are taught to like let
(49:54):
our boundaries be just crushed all over in order to be
likeable. And it's just not the way we
know. It's not sustainable, Tracy
says. I've been under using the
Academy. This has motivated me.
God bless you and remember my friends, you do not have to use
(50:15):
every single course in the Academy in order for you to get
value at it. If you just take one program in
the Academy, you have made your money back more than made your
money back. Just think of it as like going
to and all you can eat buffet and whatever you, you don't have
to like gorge on every single meal in order to get value out
(50:36):
of it. Just use what's important.
I also highly recommend startingwith the Make Your Money Back
challenge, which is the course that's first listed in the
Academy. That will take you like one to
two hours Max and it will save you hundreds, if not thousands
of dollars a year. And then you just know your
Academy membership's free. Hooray, Hooray, Janet says.
(50:59):
I've been in the Academy for a few years.
I haven't come close to getting through all the amazing stuff in
there. You don't have to just enjoy
what you need. It's like Netflix.
You don't have to watch every single show on fucking Netflix
to love it, right? You can just watch Bridget in,
which is like Sail Star or 40 days.
Well, all of them are really Bridget in.
Like I can't choose the Bridget in OK Charlie says I'm also
(51:22):
watching you on YouTube, but I cast it onto my 55 inch TV so
I'm seeing all your delicious art so big that makes me so
happy. It makes me so happy.
Sue says I loved Midas touch. It's so beautiful and powerful.
Oh that makes me so so happy. Renata says thank you Leonia.
I know you know but your beautiful colors and joy really
(51:45):
activate my ADHD brain. It's like a dopamine here.
It thrills me honestly I'm I feel so fucking lucky to get to
do this as a job. OK, I'll just add Zeta into the
mix so you can see her beautifulface as well.
So. Keeping and oh, Zeta always
(52:08):
likes to one Mikasa, the queen of our mascot, queen of the
world wants to join, which is really important.
Zita always likes to say make sure you e-mail her with little
ideas of things that she might like as a fairy because she
likes to be given gifts. So and then she'll send them to
me and hassle me into buying them for her because that's the
(52:30):
kind of work relationship we have, which is really important.
And lastly, Leona dawson.com/academy, if you
aren't already in there, I wouldlove to just shower you with
generosity and delight and really give you support and love
and structure that you might be needing in order to start or
grow your business. Otherwise, I just wanted to say
thank you so much for choosing this brand, your precious time
(52:53):
with us. It's always such a joy and a
blessing to get to spend time with you all.
And I feel really honoured that I could that you get to choose
to spend time with me. It's such a blessing.
One last question, are you usingb.liveforstreamingnoweusedstreamyard.com?
(53:13):
And we love it. It's been really, really
helpful. All right, my friends, many,
many blessings to you. May your day be blessed.
And I really would love to see you sharing your work, your
wisdom, sharing those beautiful brownies of yours with the world
because we need you and people are are suffering without you.
(53:36):
So don't be selfish. Put your work out in the world.
Share those fucking brownies. All right, see you well
tomorrow, my friends. Love you.
Bye.
Me, you know me me me me the podcast, my friends, Oh my
loves. Today he's going to be a little
bit different, because my beloved Maddie, darling friend
and Co host, is current currently in America in the time
of her freaking life, and I missher desperately.
(00:21):
And so I've created some workshops to share with you that
I think you would find really fucking useful.
And yeah, I'm sorry it's not going to include adorable little
Maddie and our musical intros, but I hope this will suffice in
the interim. In the meantime, here's this
thing. Hello, hello friends.
(00:48):
We're going to be sharing all about how I've sold over 10
million dollars, $12 million, sorry, $12 million in E courses.
The number has gone up again. Hooray, Hooray.
Yes, this workshop is going to be recorded so you can check
back more. Must be more.
(01:11):
What a blessing. I'm so grateful that I have
friends and online people that have just been in my world for
so long. It's such a deep and dear
blessing. So let's get started, shall we?
Let's begin. I'm joined as always by my
wonderful goblin assistant Zeta.So she'll be helping us and
(01:33):
she's also going to be helping me with drawing some prizes as
well thing. All right, let's get started by
presenting the slideshow. Nice.
Yes, I love. So you know it, your lovely
little video that you just filmed for Instagram has not
(01:53):
posted, so you may need to open your phone.
Oh, OK. Oh, good thinking.
All right, come on, my friend, you can do this post binge.
Why? Why are you being so mean to me?
Speaking of, you know, the the joys of technology and I love.
It can't we just update A blog already?
(02:15):
It should upload shortly. I'll keep it open.
All right, let's begin and let'sdo a deep dive into how I've
sold over $12 million in E courses.
We were talking about how to I've sold over 12 million E
courses, my top tips for E course success and really behind
the scenes of my E course business, why I think E courses
are such an important income stream, and the common
(02:38):
misconceptions and fears and blocks when it comes to creating
E courses. So why should you learn from me?
I've created over $14 million inrevenue.
My I'm an international best selling author with over 500,000
gold books used worldwide. I'm the winner of Osmum
(02:59):
Preneur's People Choice BusinessCoach award twice, and I've won
five more awards as well. I've taught 10s of thousands of
students and I'm one of the original adopters of E courses
back in 2008. So that's me catching some cute,
more cute trophies last year at Osman Preneur.
(03:19):
And I've been presented in a bunch of places as well, which
is so fun. And most importantly, I've
created a multi $1,000,000 business, but I've only ever
worked to 10 hours a week. My kids and I have been with our
kids from the moment they've been born like they've not
needed. We haven't needed to do daycare
or anything like that. We've been able to just to be
together as much as possible. We're able to home school for a
(03:42):
few years. I ended up being three years
instead of two and we've been able to live in some of the most
beautiful places in Australia. And I just feel incredibly,
incredibly blessed for what E Courses has given me.
So when people hear that I've created that amount of revenue
with really high profit margins in a short period of time in,
(04:03):
you know, 10 hours a week, people always like, how have you
done it? And this is like really like the
the beginning story time when I was a kid, I you really early
on, I wanted to be a creative. I wanted to make art.
I wanted to write, I wanted to create change in the world.
(04:25):
So this is me when I was in kindergarten, just absolutely
adorable. And I knew back then that I
wanted to be this in the world. And my parents were very
pragmatic farmers. And they're like, well, you
can't be a creative. There's no money in that, so
you're going to have to get a child, get an office job.
(04:46):
So I was like, well, if I can't have my dream, then I'll just
take second best. And to me, second best was I
wanted to be Prime Minister of Australia, or at the very least
like a head CEO of a large government department.
So when I was 20, I moved to Canberra and I started working
(05:07):
in government. I got to work in Parliament
House, I got to work for business.gov dot IU.
This is me and some of my darling friends and workmates
with David Koch at one of our launch events and it was a
really wonderful experience. But really quickly I was like,
this is not it for me. This is not the thing I want to
(05:28):
be doing for the rest of my life.
And I remember like, having to come out to my dad and be like,
I actually am going to be an artist.
And I started like just fueling all of my spare energy outside
of work into working out how I could have that dream career of
mine. So I wrote my first book.
(05:50):
I started selling my art at markets, I had a solo art
exhibition, I ran workshops and spiritual retreats, I did tarot
card readings. I did all kinds of things, and I
blogged on the site. I started blogging in 2004.
These are some early iterations of my website.
And it was in 2008. I remember one of my best
(06:16):
friends calling me and saying, oh, my God, have you seen what
Susie Blue has done? And Susie Blue was a artist at
the time and still is. And she brought out an E course.
And it was the first time I'd heard the word E course.
And at that time I was sharing about like the retreats that I
was running at, like in person in Canberra.
(06:38):
And so many of my blog readers were like, I just wish that you
could come to Canada and teach me there.
And I would have loved to have done that.
But I was like, you know, what, if I could do an E course, then
that's like me being able to do these workshops worldwide.
So I immediately jumped on and created the Creative Goddess
(06:58):
course, which was beautiful and life changing.
And that was I think January 20,2008 when I released that and
went on to create a bunch more courses.
And immediately I knew like, oh,this is the thing that I want to
be doing. Like I love creating, I love
teaching. I love making things and
teaching what I know, and I can do this in a really like way
(07:23):
that completely makes my heart sing and gets really, really
beautiful results for my clients.
I remember my first program, theCreative Goddess course, I had
like 150 people on my mailing list and I had 150 people sign
up for my Creative Goddess course, which is like unheard
of. Like, in terms, I didn't even
know the word conversion rate back back then, but 100%
(07:45):
conversion rate is insane. And I think it was just because
I had already, you know, been blogging for four years.
I'd been in message boards before that, sharing my stories
before I found out about blogs. And I've been able to like
develop really long term beautiful connections and
relationships with people by sharing what I was creating and
(08:08):
thinking about long before, likesocial media was invented and
just creating like real connections.
So I'd love that this was the birth place of my business and I
was like, oh, this is going to be like something that I'm
always going to to create because I love making and
teaching and helping. Since then I've produced I think
(08:32):
150 is it as AE course is probably the low number.
I'd say we are over 200 now. I've taught about business
marketing, self-publishing, homeschooling, relationships,
self love, sex journaling, meditations, anxiety,
productivity, network marketing,finances, parenting, social
media, burnout, all kinds of stuff.
(08:53):
So I friggin love E courses and for me now I pull all of my
programs. So now we've got over 100
programs, not all on these topics because I've been
creating for it's like 16 years now.
So some of them got retired and I've bought out new ones.
So I've got over 100 programs inmy brilliant Biz and Life
(09:15):
Academy and Ioffer it all up at a really affordable prime
dollars. We have about 5000 members in
there. And I just love being able to
create and make and teach and share and help people in a way
that completely lights me up andis so supportive and nourishing
and generous to them as well. So I fucking love E courses.
(09:36):
It's made a huge difference in my life.
And I'm such an advocate for it for other business owners
because it really enables you tostop selling 1:00 to 1:00 and
you can start teaching not just like one person or a dozen
people, but hundreds and thousands of people.
And it can really position you as an expert as well.
(09:58):
It can really help you scale andearn more money.
And by getting it done like a lot of people have on their
list, like, oh, I want to createan E course one day.
Getting it done is just such a rewarding thing and it gets it
out there and it creates that groundswell of you being able to
create, you know, a an empire, areal empire.
And the love. The thing I absolutely love
(10:20):
about E courses is the fact thatyou can help so many people like
just by putting in like 1 bit ofeffort into creating a program.
It can go on to. It doesn't just have to help
like one person. It doesn't.
You don't have to put more energy in to help 100 or 1000 or
10,000 people. It's the same work and you're
just sharing it out with more and more people.
(10:42):
It's such a beautiful thing and the profit margins are crazy in
compared to other other businesses.
So for example, like I've been able to get to my business to a
point where it's like 80% profitbefore I pay myself.
Like it's just unreal. What an absolute blessing.
Also the thing like I always tryand remind people is that people
(11:04):
definitely pay more for an E course than for an e-book.
So if or just a plain book, likeif you have content and you sell
it in a book, then you kind of can be a little bit limited in
how much you can charge for it because there's like a very
specific amount, you know, for books and e-books.
(11:24):
But you can create that same content into multi visual like
multimedia through videos and worksheets, that kind of stuff.
And people will pay 10 * 100 times the amount for the same
content. Equals is also definitely can
create more transformation for your clients as they're guided
through your work as well. Instead of just like reading and
(11:46):
then putting it down and forgetting about it.
It can really help you create anextra stream of income as well.
Profit margins are really high, environmentally friendly because
there's no manufacturing or shipping.
It really allows you to open to the worldwide market and income
is scalable. You know for me like I'm able to
create a business turns on average about 7 figures and I
(12:10):
can run that quite easily with just one part time assistant.
At the moment I have a few more because we're growing and
scaling even beyond that, but we've got so we've got
three-part time assistants, but even then they're doing less
hours than like one full time person.
So the the income is super scalable.
(12:32):
And I also know of people who are doing 7 figures and E
courses and don't have any assistant and are doing it all
themselves. It's amazing, John Chambers, the
CEO of Cisco Systems, says the next killer app on the Internet
is the is education. Education of the Internet is
going to be so big, it's going to make e-mail usage look like a
rounding error. And I know that so many of you
(12:53):
think like, Oh well, but like we've already gone through that
with COVID. COVID definitely helped speed
that along. But I think it's actually going
to become even more mainstream. And then what it is, which is
really, really exciting and I think has so many beautiful
blessings for not just content creators and educators, but for
(13:15):
people who want to learn. Like, I'm actually like, I am
somebody who loves taking E courses.
And it's actually hard for me tofind enough E courses to keep up
with. And it's not like I'm doing this
like learning as a full time job.
It's just as like a fun hobby for me and a little bit of my
business as well. But yeah, it can be hard for me
(13:38):
to find it. And I also want to find people
who are the right alignment for me and the right energy and the
right teacher for me. So yeah, I'm just such a big
advocate for people sharing their work with the world.
The worldwide e-learning market is projected to be a work worth
around $325 billion next year, and I think it will go even
(13:59):
bigger than that. So for people who have E courses
or haven't created them yet, I wanted to give you some success
tips to make sure that you have in in alignment.
Let me just check questions and make sure that everyone can see
all these beautiful things. Petty says hi.
(14:21):
I love being in your world and in your Academy.
I'm so thrilled. Also, if you just joined us, if
you, you can have a chance to win a copy of the Biza Life
Goals Workbook by sharing this webinar on social media or
inviting a friend to come along or tagging them in this video on
Facebook. And then you just comment #shag
shared or shagged. Either way, we'll count it in
(14:44):
the comments and you'll go in the draw to win a workbook.
Pinky says. I love your workbooks.
They have, I've been using them for years.
They give me so much clarity formy distracted ADHD brain.
Guys, if you don't know who Pinky McKay is, she is a fucking
legend in the Australian mothering market and an absolute
fucking expert when it comes to parenting and childbirth and all
(15:08):
the things Pamela says. This is exactly what I need
right now. Thank you, Leone.
Oh my love, I'm I'm so grateful I'm so honoured and sue says
love you Leoni hashtag shared I love you right back sue thank
you for being here thank you forbeing here all right let's dive
in and zaza, thank you for tagging a friend to come in as
(15:30):
well. Please tag friends who you think
this would be really useful for all right success tips.
Let me have a cup of tea first. I hope you can all see my
teacup. If you want to know what my love
language is, it's vast vats thatI can put my cups of tea in,
(15:52):
especially if they've got ridiculous things written on
them. So it says melodramatic and it's
marshmallow running away from fire.
I've also got one that's got like chocolate melting and it
says I'm having a meltdown. It's the small things, honestly.
All right, success tip #1 you donot need to be the world's
(16:13):
foremost expert on the on your topic in order to be able to
create an E course. You just need to know a little
bit more than the people that you're selling to and to share
your voice and your experience because that is holy and that is
good and that is so profoundly useful.
My darling friend Denise Duffield Thomas says you don't
(16:35):
have to be a guru. You can be a contributor.
If you really care about a topic, be a contributor.
You don't have to know everything.
Success tip #2 just start beforeyou're ready.
You only learn how to create an E course by doing it.
You don't need teaching experience, you don't need
public speaking experience, and you don't need yet another
(16:55):
certification. I know a lot of people kind of
tend to get in for a habit of just collecting certifications.
You don't need to do that. You can actually just start
where you are right now. When I was 23 years old, that's
me on the left with the long curly hair, My mermaid hair.
I either go mermaid hair or Pixie hair.
But spoiler, I'm going to grow my mermaid hair back because
(17:18):
I've had Pixie for a few years and I think we're going to move
to a back to a cold climate and I need my mermaid hair to keep
me warm. So when I was 23 years old, I
had a vision that I needed to run a meditation retreat.
And I had never even been on a retreat before.
(17:39):
I didn't even been on a retreat.The audacity.
I love this about me. And I was like, right, I'm just
going to fucking do it. And I did.
And it was a miracle time. And I look back on those days
and it's just such a my heart swells and I learned so much
from doing it. And I think it's just going to
be one of those beautiful memories that exists for all of
(18:00):
the women that attended that event.
So start before you're ready. Do it anyway.
You don't have to be older or wiser or have another
certification in order to be able to do these things.
Trust in yourself and trust in your ability to create magic and
trust that you're going to learnas you go along.
(18:22):
So you don't need to do more training per SE.
You've already got a lot of training.
I see especially like massage therapists, they're always
wanting to add another training to it, and then they'll finally
feel worthy. You can just be worthy now and
you can share what you know now and you will learn as you go
along. Rick Goldman says audiences want
(18:43):
people who they feel are just like them.
Don't be perfect. Just be real.
And here's the thing, like aboutthis, so many people say to me
like Leonie, I just love that you turn up as you are, that
you're not that polished, that like you don't have your makeup
done. You often turn up in pyjamas to
stuff. You swear, you make mistakes,
you fuck up the text sometimes and you're completely yourself.
(19:06):
And I'm like, who else am I going to be?
There is like people out there who have everything picture
perfect, super polished, and I've tried learning from them
and I can't do it because it's so fucking boring.
And I also feel like it's something, it's a metric that
I'm unable to hold myself up to.I just want to be around real
people. I want to be around people who
(19:28):
are like me and look like me andall of themselves wherever they
go. So you don't have to be perfect.
You can just be yourself, learn how to market the absolute shit
out of what you create. And this is a thing I think that
many creatives and heart centered and heart centered
(19:49):
humans and healers struggle withbecause I feel like I, I just
want to create and put it out inthe world and not have to
market. And it's really not good enough
just to create something. You need to find the people who
need it and communicate clearly how it will benefit.
So it's yes, you're going to have to learn a new skill.
(20:11):
When I was starting out in my business and like trying all the
different things, I realized really quickly that I wasn't
going to be able to create a sustainable business that would
look after me if I didn't. Build my business and marketing
skills. And I'd spent so much time going
to like, you know, the creative and the spiritual gym and
(20:31):
learning about all of that, building those muscles that my
business muscles at that point was so flaccid, they were
completely undeveloped at all. And so I had to consciously make
the decision to learn how to market, to learn how to do
business. For me, it was like crafting a
beautiful vessel that would holdmy business and be able to take
(20:53):
it out into the world and hold my gifts in a Safeway in order
for to undertake many voyages and see so many lands, you know.
And I'm so grateful for the waysthat I've had to step up and
expand myself and grow. And it's something that I have
to continue to do as a business owner, continue to be open to
(21:18):
learning about new things, continue to try new things even
when it feels hard and beyond me, and really look at the ways
my own stories might hold me back from being my biggest,
boldest, bravest version of myself in the world.
It's my job to go out and find all of the people who need my
(21:39):
work and share it with them and speak about it in a way that
they understand that it is for them.
It is a, it's a sacred art, thisbeauty of clear communication
and selling. I like to talk about it as the
clear plastic envelope, not the brown paper envelope.
(22:00):
So imagine if you got up on a stage and you were like, oh,
hey, does anyone want to buy this from me?
And you hold up this brown paperenvelope and you don't talk
about what's inside it into it. Don't talk about what any like
the value or anything. You're like, who wants to buy
this? It's $100.
Nobody. Oh, OK, And maybe one crazy
rando at the back might buy it because they love you and they
(22:23):
want to support you, but they'rejust taking a they're taking a
wild stab in the dark. They've got no idea what you're
selling. That's what it's like when you
don't tell people who you are, how you can help them, how this
program helps. Imagine instead that you got up
on a stage in front of crowd full of people and you had a
(22:43):
clear plastic envelope and inside that envelope is $500 and
you're like, I can sell this today for $100.
I only have two hundred of theseenvelopes to sell inside.
You are going to get $500, no questions asked, given to you
today. That's how much value you're
getting out of this. Imagine what you could do
(23:05):
without $500. You could go out and have the
fanciest lunch. You could put it towards your
rent. You could use it to invest and
build your dreams. You're not the only person who's
ever bought this. Here's some people who've bought
this envelope before and what they said about and they've got,
you know, you've got two people that come up and say, Yep, I
bought this. It was fantastic.
I'm so grateful like you would. It was the easiest decision of
(23:28):
my life and it changed my life. And then you're like, and you
know, bloody Oprah loves her clear plastic envelope.
But you only have to pay five hundred, $100 today, you get
$500 in value. Who wants to get it?
And guess what? Most of the people in the
audience are going to put their hands up and want to buy from
(23:50):
you because you've clearly demonstrated the value and
you've reminded them of the social proof in it that they're
not the only ones who are doing it.
You've done like this beautiful act of building trust and
transparency. So when it comes to selling your
Ecos, you need to be thinking about the clear plastic
envelope, not the brown paper one.
(24:12):
Share your brownies. This is something that I
remember Fabian Frederickson told me about years and years
ago. And she was like, you know, your
gifts. It's like you're like the the
greatest brownie maker in the world.
And imagine all your friends came over to your place and you
were like, you just really wanted to make brownies and you
really felt like eating some. And you're like, everyone just
(24:34):
stay here. I'm going to go into the
kitchen. And you start going in and you
make all your brownies in the kitchen.
They keep coming out and going. What are you doing?
You're like nothing, nothing. You don't need to know anything
about this. Not for you.
They're like, wow, OK, we're slightly rude.
They keep walking and they're like, that smells incredible.
What is it? Nothing.
I'm not scamming. I don't want to market.
(24:54):
No, I'm not talking about this. They're like, fuck me, OK?
And then you sit in the corner of the kitchen, just eat your
brownies by yourself and wonder why people don't want to pay you
for your brownies. Like your gifts, your
experience, your wisdom, the things that you have to share
are your brownies. So of course you need to share
(25:15):
about them honestly. And get rid of this whole idea
that sharing is scammy. Like, the only thing that's
scare me is if you're like, givethem brownies where if you say
like, oh, buy some brownies for me and it's not brownies, It's
like dog shit flattened in a cake pan.
That's scary. You've got fucking delicious
brownies. That's just like giving people
(25:38):
what they want. So sure, you're brownies.
I want to say Fabian Projects, who did not say the dog shit
thing. That was my own special little
creative touch on that. You are welcome.
Fred Miller says the worst speech you'll ever give will be
far better than the one that younever give.
Another success tip for you. And this is my beautiful friend
(25:59):
Maddie, who's the Co host of my podcast.
And I'm just, I dreamt about herlast night.
I miss her. I love her so much.
She's currently in America teaching at a, a camp, a summer
camp. But I'm just couldn't be more
proud of her. If you don't know how to do
something, you can learn it. You don't have to be born good
(26:21):
at business, at marketing, at money, at any of the things like
there's no baby that comes out of the world.
And it's like, you know what? I know how to read a profit and
loss statement. No, it's all fucking learn,
learnable. And you have a big fucking brain
and you can do anything. So anything that you don't know
how to do, that's totally fine. There's YouTube videos for it,
(26:42):
there's courses about it, there's books, there's all the
people will teach you how to do it and it can take practice.
But that's the beauty of neuroplasticity.
Like it's a great thing for yourbrain in order to learn new
things and it's a great thing for your life and for your
business. So if you haven't already,
please share about this webinar on social media or tag a friend
(27:05):
or DM a friend about it. Then just comment hashtag shared
in the live stream and we will have some winners at the end of
my brilliant year Goldberg book.Hooray, Hooray.
All right, let me check comments.
Making sure that everything's cool.
(27:26):
Sue says. Hilarious.
I've been hoarding my brownies for years, lol my love.
And we're all standing around going, can we have a brownie?
What's this beautiful smell like?
Nothing. Get out of my kitchen.
This isn't funny, Viviana says. That has been my Achilles heel.
Marketing. Well, guess what?
You're in good company because it's most people's Achilles
(27:49):
heel, especially if you're a woman, because we have been
culturally educated to stay small and quiet and compliant.
And you know what? That has helped, That has helped
prop up the patriarchy. It's really useful for men if we
stay quiet and we don't claim our gifts and our wisdom.
And you know what we say to that?
(28:10):
We say no thank you because the world needs us, our boys.
It's they're ready to learn fromwomen and non binary folk and
people whose stories haven't been heard as much.
I personally really prefer not to learn from men.
I'll do whatever I can to not have to learn from a man, Pamela
(28:35):
says. Oh my God, I'm a certification
collector. Amazing.
You love learning and guess what?
Amazing. Your next certification for you
to do is to learn about businessand marketing and sharing your
gifts with the world. Hey, hey, Ryan, Michelle says.
I'm new to Leone, but I'm so happy to have found you in your
work. I'm so glad you're here at last.
(28:56):
We've missed you. We've missed you, Patty Rose
says Shed gladly. Because you're incredible and
giving and inspirational and empowering and more and more and
more Oh my love, Oh my love. Ryan says Leoni needs a spot on
Saturday Night Live. I do, but that would require
putting, like leaving the house and putting a bar on, right?
(29:18):
I think I might just do webinars.
I'm still laughing over here. Thank you.
You're welcome. Dog shit jokes always perform
super well, I thought. I don't know if that's what
you're laughing over either way,OK, next success tip for E
courses. Deadline marketing can really
(29:40):
make dollars. So when it comes to sharing your
E course with the world, I highly recommend having a
deadline to it. Whether that is you need to sign
up by this day, you know, in order to do a live round or you
close cart completely or you have an early bird discount or
so. Those kinds of deadlines really,
(30:02):
really help. I don't know if you can hear my
kids squealing with laughter in the background.
So cute. They're with their daddy.
Harness the tech here. Make sure that you automate,
don't send everything manually and use software available to
make it easier. I say this as somebody who had
none of this when I built my first E course.
Then I had to send out 150 emails out separately.
(30:25):
So stay back. So funny.
Good learning lesson though. So for example, I use Kajabi to
build out. So it's all automated.
That's my affiliate link for Kajabi if you want to check it
out. But there is so much tech that
you can use that is cheaper thanKajabi as well.
If you're in my program, 40 daysto create.
(30:45):
So because I take you through all of the different payment
options and take options that can help you as well.
Elliot Macy says we need to bring learning to people instead
of people to learning. Like for me, I think I've been
to maybe like 3 conferences my whole business life about that.
(31:07):
I just don't like leaving the house.
Plus I've got kids and you know,like a lot of us, I've got
responsibilities and I don't want to like travel all over the
globe just to learn, especially when I can just like get the
conference recording and do it in bed.
Yes please, yes please. Boundaries are really, really
beautiful for E courses and for all businesses.
(31:28):
So make sure that you pre educate your E course students
on how to get the most out of the course, how to contact you,
what level of support they get from you, what's OK and what's
not OK, and how to interact withother students.
You can just lay it out like right from the beginning and
people really appreciate the safety of that.
(31:49):
Knowing how they can interact inthat space is hugely, hugely
helpful. And you know, for me, I, I've
been running online communities for fucking decades.
And I'm really well known for the fact that we don't have
massive dramas in my online spaces.
We don't have to kick people outand we don't have massive like
(32:12):
blow UPS in in my spaces. And it's just because we're
really clear about how to, for people to interact.
We give people like the guidelines like, oh, by the way,
if you aren't able to interact in healthy and compassionate
ways, you will be removed from this program and not able to
interact with other students. It happens very rarely.
I can't even remember the last time we've done that, maybe a
(32:33):
couple of years ago. But having those boundaries in
place are really potent. Boundaries really make people
feel safe. Boundaries help people succeed,
and boundaries really create an excellent container for
learning, Ayanna Van Sant says. People violate you when you
don't have clear boundaries because you don't tell them how
to behave in your life. My recommendation with E courses
(32:58):
is to use what you have as well.Don't feel like you need to go
out and spend a whole bunch of money on tech upgrades and
recording. You could always upgrade your
tech and your recording later and don't compare your beginning
to someone else's ending. So for example, Denise Daffield
Thomas has the most beautifully recorded course with her money
(33:19):
boot camp. And I was like, I've because
I've been friends with Denise for a really long time, 2000 and
11 maybe. You know, I remember when she
first brought out Money Boot Camp and it was just done as a
web recording online. And it was great and it was so
useful. I still haven't even gone
through like the fancy recorded one.
It was only years later after she'd earned millions and
(33:42):
millions from a program that then she invested in doing like
a really polished like recordingshoot for it.
Like you don't have to start producing at that level from the
get go. And also like I haven't produced
at like that level of like for me, I still prefer a lofi option
and that's totally OK and totally doable.
(34:05):
So just use what you have. Online learning is not the next
big thing. It is the now big thing an
educational author says. I also really recommend writing
the sales page first. Think about all the things
people want to know and what they ask for.
And then create your program after the sales page is written
(34:27):
because that can really help youget into the mindset of what is
it my people want and need and what would they find incredibly
useful. And then create your program.
Don't let time pass you didn't buy.
Don't like stop putting it at the bottom of your To Do List.
Don't let another year pass you buy without launching your
course. So give yourself a deadline and
(34:49):
start selling it now. The thing that I want you to
know is it doesn't have to take you six months or a year to
create an E course. So I have my 40 days to create
and tell your E course. I've been teaching it for years
now. We have literally thousands of
people who've gone through it and so many people who've
launched their E courses from itand have done amazingly well.
(35:12):
And you do take 40 days or less to create and sell your E course
in it. I take you through step by step
exactly how I create and sell E courses.
So I take you from brainstormingyour course idea worksheets to
decide what E course to create first mind about templates to
help you map out your course, the tech how to's, how to market
(35:33):
your course powerfully, the how to, and the accountability on
just getting your course done. Because I know so many people
get stuck in that step by step guidance and coaching to get
your course finished. Systems hints to help you make
your course run smoothly and in less time.
I'll give you checklists and success secrets for me as AE
course veteran, how to be a stronger and more effective
(35:55):
teacher and guide your students through the course, how to work
with your students, creating excellent boundaries.
And I've also go through the tech as well, like software
platforms that you can teach on a whole range of options from
like no cost through to more expensive with more
functionality where you can sellyour E course.
(36:16):
How to record audio and meditations, designing graphics,
running group calls, creating e-books, videos, webinars,
worksheets, all the tech, the how to the accountability and
the marketing smarts to get yourE course done and out in the
world selling. And I have a whole bunch of
people that have learned from meand have gotten so much out of
(36:37):
it. If you've got a course already,
yes it will help you if you wantto sell more of your course.
If you don't want to sell more of your course, just ignore me.
Totally fine if you if you're thinking like I don't have any
teaching experience. I'm worried I won't be good
enough to be an E course teacher.
I had sweet fuck all teaching experience when I started
teaching online courses. It's not 11 years ago, 2008, 16.
(37:03):
I don't know. I'm not here for maths, I'm not
a maths teacher. I learned it by doing it.
I'm also going to give you the best of everything I've learned
to help you be a more powerful teacher and create a really
amazing experience for your customers.
If you don't know what course you want to teach yet, that's
totally fine. We've brainstormed that in the
course. There's worksheets, mapping
tools, inspiration, guidance, and I really believe everyone's
(37:26):
got a course inside them just like they've got a book inside
them. Yes, I cover all the tech parts
and also how to like get over a whole bunch of like your tech
mindset stuff as well. Now with the 40 days to create
and sell your E course, I highlyrecommend don't just buy it by
itself. You can buy it, I think it's 197
(37:49):
by itself, or you can get it in the Brilliant Biz and Life
Academy, which is where you get all of my programs, like 100
more programs as well. So let me take you through just
what you get in the Academy as well, because you get so much in
(38:13):
the Academy that it's hard to talk about.
All right, let me present my screen again and screen you tab
it's opening. It'll be so fun when it does
open, Sue says, Oh my God, genius.
A sales page. How do I miss this?
(38:36):
Yes, massively important, Chaya says.
What I'm loving about this is I'm already a member of the
Academy, and even though I hear you marking, I'm getting
motivated to do the thing. That's what I fucking love to
hear. And this is the thing.
There's so much in the Academy that you might forget just how
much like you get out of it. So it's always beautiful for me
to take this, take people through who are already in the
(38:58):
Academy because you just get so much in it.
OK, let me take you through the Academy and what you get.
So make sure you're watching this around.
Yes, my love. I have just finished making some
updates to the page. Just a second.
So could you refresh? It.
(39:19):
Because I've added it one of ournew guest experts to it and
things so. Oh, my God.
Oh my God. OK, perfect.
I'll get it to refresh. See, we're always adding new
stuff to the Academy. No, it's refreshing now.
OK, great. This is the thing like when
(39:41):
you've got something like the Academy where you have literally
hundreds of stuff. Hundreds of things in there,
then like we have to update because we've always got new
stuff coming out. So make sure you watch the video
because it's fucking hilarious. And I actually spent money and
time on that and I fall into thepool afterwards.
So that's really important and it's ridiculous and it's
(40:02):
fantastic. There's some words if you want
to read words. We love read words.
But let me show you the fodder of what you actually get.
So you get 40 days to create andsell your E course which will
take you through the whole process.
These are programs that you get the same amount of content that
if you spent $2000.00 for just one course.
(40:22):
So 40 days you create and sell your E course is comparable to a
$2000 program that you're going to find.
And I've had so many people tellme that and take other ones and
they're like, I actually got more out of yours, more
practical, more helpful, more got me actually momentum and
doing the thing. So that's what we love to hear.
So usually I sell these programsfor like, you know, 200 to
(40:44):
$300.00 each in the Academy. You just get it all as part of
your membership, which is 199 USA year.
I know it's crazy, but I just like to be generous.
I like to help as many people asI can.
There's also Sales Star, which is really, really important.
If you're only going to do one program in the Academy, I
recommend taking Sales Star, which is helps you to do that
copywriting and sales and marketing and also gets you
(41:07):
through some of those mindset blocks that a lot of people
have. Money manifesting multiple
streams of income is one of my most popular.
That's for you if you really want to get your your money
situation fucking nailing it when you want to save more
money, when you want to make more money.
And I'll take you behind the scenes of exactly how I built a
multi $1,000,000 net worth. I also have 40 days to a
(41:29):
finished book. So the same process of like we
do 40 days to a finished E course.
That's it's completely differentcontent, but you can take 40
days to write and finish a book.And we have so many people who
have written their books using that program, which is so, so
great. We also have marketing without
social media for people who don't want to use social media
(41:51):
or want to find ways outside of social media to market.
That's super potent. And it's actually one of their
most popular programs. Work Less, Earn More takes you
through exactly what I do in order to earn money.
Azita, could you take a note to update the creator?
Over 13 million in revenue because we've hit over
14,000,000 now, but do it later once I'm not editing now work
(42:16):
less, earn more. So I take you through that
process. I show you exactly how I've
created a business that is low work hours, but like high
income. To get organized is a 21 day
decluttering and organizing challenge for your life and
business. So if you're really, really
overwhelmed on that front, that's very useful.
Midas Touch is probably the mostspiritual hippie thing I have
(42:40):
available currently and it's a beautiful 11 day meditation
journey to really help you uplift your mindset and
cultivate more abundance and confidence in your life.
And so many people just have really deep profound experiences
with that. Lots of people e-mail in crying
(43:01):
and how much it's affected them.I know that my assistants when
they were editing it were cryingbecause of how big it was for
them. So that's probably like my
hidden gem, Midas Touch. If you haven't taken Midas Touch
yet, you also get how to hire and manage Ava, how to heal and
prevent burnout, how to deal with trolls and criticism in
your business, how to decide what business to do, how to find
(43:24):
the perfect accountant for you and your business.
And then I also do a Leone's money full review where you get
completely behind the scenes of exactly like my net worth, my
current income streams, what I invest in, my retirement plan,
how I track my income goals and all that.
My new workshop, ADHD and autismbusiness and productivity
success just came out. You get that free as well, yet
(43:45):
Cash Crunch monthly group coaching and our new virtual Co
working room. If you are already in the
Academy and you haven't joined the Co working room yet, I'll
just give you the link in the comments so that you can Join
Now and I can approve you. So then you can then go on to
(44:06):
use it forevermore. I'll just put it in the
comments. Here we go.
Just show it on the screen, tinyurl.com/the Initiative room,
and then I can approve it, approve your access, and then
you can use it forever more. And so many people have been
(44:28):
using that. It's a relatively new recent
Academy offering and people willuse it when they need to get
hard things done or whether theyor they use it all day while
they're working. And people have just gotten huge
results of it, which is really beautiful.
And I use it all the time myself.
You also get my complete libraryof workbooks, the digital
(44:48):
conversions, my business goals workbook, my life goals
workbook, my daily To Do List planner, my weekly planner, my
erotic romance novella that I wrote in quarantine, my calm
Christmas planner, which is so juicy and so fun.
Then every single month you get a brand new workshop with me as
well. So we've already done set up
your website that sells, decide your pricing and set up payments
(45:11):
had decide what business to do master tech for business
success. Create a lead magnet, Create a
newsletter 2 page marketing plansane and profitable social media
marketing planning your 2024 business success.
How to create digital arts. How to create incredible
customer service money management for your business.
How to grow your business with launches, How to start and grow
a membership program, how to winawards And next month we're
(45:35):
doing how to grow your business with testimonials.
Then how to grow your business with networking, graphic design
for your business, how to grow your business with affiliates,
how to create business systems, and an annual business review.
And we will also release the calendar soon of our 2025
releases as well because you'll get a brand new workshop every
single month. You also get a brand new
(45:57):
business tracker, planner or spreadsheet every single month
as well. These are the ones that are
already in the available in the library for you to use.
Yearly business growth tracker, monthly financials and growth
tracker. Annual marketing calendar launch
results tracker, financial goalstracker weekly content planner,
monthly business goals plan. Weekly business planner lead
magnet and webinar success tracker affiliate league tracker
(46:19):
content library planner 52 newsletter content ideas
customer service e-mail templates, flash sale emails
templates, launch success checklist, morning routine
template, live stream content ideas, e-mail templates to get
testimonials 100 social media content ideas, new customer
e-mail templates, affiliate onboarding e-mail templates,
(46:39):
daily essential business task template and standard operating
procedure template. So you get all of those and
we'll have new ones coming out every single month next year as
well. And then every single month at
the moment we've got, you usually get one or two guest
experts a month and I won't go through and read all of them out
because we've now got like 48, Ithink.
(47:01):
So I'll just scroll through and you can just take note of some
of the ones that you might like to do because they're all just
so brilliant and powerful and useful and they cover all areas
of life and business. And we've got some really
important ones about social justice work as well.
But it's, yeah, really gorgeous and really potent.
(47:22):
And I highly recommend that you start diving into them.
You all right? And I'm happy to answer
questions as well for anybody who has questions.
OK, Comment says marketing is hard for me too.
How do I get how do I get my brand out there without a lot of
(47:44):
dollars to spend? Isn't it beautiful that we're in
the age of where you get to create and share your work with
the world without having to start a publishing house?
Like it's all at your fingertipsAnd here's the beauty.
Like if you love talking, you could do a podcast.
(48:06):
If you love video, you could do video creations on YouTube.
If you love writing, you could do a blog or sub stack or
medium. There's just so many beautiful
options. And there might be like you also
might be somebody who loves being in person.
So that's where like networking events and speaking on stage.
There's literally hundreds and hundreds of thousands of ways
(48:28):
for you to share about your brand without spending any
money. It's amazing.
We are so, so blessed to get to live in this age.
You are the very best Wilma and William Greenwood.
Oh, Wilma and William, you are just the most darlingest.
Thank you, My thank you my humans.
Fiona says hashtag share with mybusiness friends.
(48:49):
This is so helpful. Thanks Fiona.
Celestial creatures love hearingthe kids more real.
I think they're playing maybe Animal Crossing or Starchy
Valley, or they might be in Minecraft together, like
creating worlds. Linda says.
Hi Lee, I have questions about what you do last from yesterday.
(49:10):
Oh, can you tell me more? Do you mean like the workshop I
did yesterday? I'm so happy to answer questions
about yesterday as well. Tracy said.
So glad I've made it to this. I've been hiding.
This is so helpful. I shared this with friends.
Thank you so much for sharing it.
I'm so glad it's been helpful. Eve says I share this live
training to my friend and said jump on.
I've got tears from laughing so hard.
You're delightful. This is the joy, my friends.
(49:32):
We can like turn up and be all of ourselves and have a fucking
great time learning. Hi, Michelle says Drama Freeze,
a book about creating family, creating boundaries for your
family. I highly recommend it and may
help with clients too. Boundaries are such a big
important one, especially for women who are assigned female at
birth. Like we are taught to like let
(49:54):
our boundaries be just crushed all over in order to be
likeable. And it's just not the way we
know. It's not sustainable, Tracy
says. I've been under using the
Academy. This has motivated me.
God bless you and remember my friends, you do not have to use
(50:15):
every single course in the Academy in order for you to get
value at it. If you just take one program in
the Academy, you have made your money back more than made your
money back. Just think of it as like going
to and all you can eat buffet and whatever you, you don't have
to like gorge on every single meal in order to get value out
(50:36):
of it. Just use what's important.
I also highly recommend startingwith the Make Your Money Back
challenge, which is the course that's first listed in the
Academy. That will take you like one to
two hours Max and it will save you hundreds, if not thousands
of dollars a year. And then you just know your
Academy membership's free. Hooray, Hooray, Janet says.
(50:59):
I've been in the Academy for a few years.
I haven't come close to getting through all the amazing stuff in
there. You don't have to just enjoy
what you need. It's like Netflix.
You don't have to watch every single show on fucking Netflix
to love it, right? You can just watch Bridget in,
which is like Sail Star or 40 days.
Well, all of them are really Bridget in.
Like I can't choose the Bridget in OK Charlie says I'm also
(51:22):
watching you on YouTube, but I cast it onto my 55 inch TV so
I'm seeing all your delicious art so big that makes me so
happy. It makes me so happy.
Sue says I loved Midas touch. It's so beautiful and powerful.
Oh that makes me so so happy. Renata says thank you Leonia.
I know you know but your beautiful colors and joy really
(51:45):
activate my ADHD brain. It's like a dopamine here.
It thrills me honestly I'm I feel so fucking lucky to get to
do this as a job. OK, I'll just add Zeta into the
mix so you can see her beautifulface as well.
So. Keeping and oh, Zeta always
(52:08):
likes to one Mikasa, the queen of our mascot, queen of the
world wants to join, which is really important.
Zita always likes to say make sure you e-mail her with little
ideas of things that she might like as a fairy because she
likes to be given gifts. So and then she'll send them to
me and hassle me into buying them for her because that's the
(52:30):
kind of work relationship we have, which is really important.
And lastly, Leona dawson.com/academy, if you
aren't already in there, I wouldlove to just shower you with
generosity and delight and really give you support and love
and structure that you might be needing in order to start or
grow your business. Otherwise, I just wanted to say
thank you so much for choosing this brand, your precious time
(52:53):
with us. It's always such a joy and a
blessing to get to spend time with you all.
And I feel really honoured that I could that you get to choose
to spend time with me. It's such a blessing.
One last question, are you usingb.liveforstreamingnoweusedstreamyard.com?
(53:13):
And we love it. It's been really, really
helpful. All right, my friends, many,
many blessings to you. May your day be blessed.
And I really would love to see you sharing your work, your
wisdom, sharing those beautiful brownies of yours with the world
because we need you and people are are suffering without you.
(53:36):
So don't be selfish. Put your work out in the world.
Share those fucking brownies. All right, see you well
tomorrow, my friends. Love you.
Bye.
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