Episode Transcript
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(00:03):
Good morning. Good morning, beautiful friends.
I'm so thrilled that we get to spend this time together.
Over the next hour or so, I'm going to be answering any
questions that you have about business, marketing, life,
creating an online business. If you haven't learned from me
(00:27):
before, I welcome. It's such a thrill to finally
connect. I am a best selling author of
the My Brilliant Year Goals workbooks, which have been used
by over half a million people worldwide, which is just beyond
anything I've ever expected. I have also created over $14
(00:51):
million in revenue while only working 10 hours a week because
I really wanted to be able to prioritize being a present Mama.
No, we don't need phone calls atthis point.
From Tasmania. How exciting.
So yeah, I feel very, very luckythat I've been able to create a
(01:15):
creative career that has createdhuge amounts of abundance and
that I've been able to teach 10sof thousands of people globally
how to live a a better life and more abundant business.
So for the next hour, I'm very, very happy to answer any
questions that you have. We've already got some questions
(01:37):
that have been emailed in as well, if you want to just
comment and say hi and where you're listening in from and let
me know as well if you can hear me OK.
We are streaming out to both Facebook and to YouTube, so that
will be very fun. I am so grateful.
(01:58):
I'm so glad people can hear us. That's beautiful.
Oh, and Leonie Dawson says hello.
Hooray, it's me. I'm joined by my dear assistant
and right hand human slash goblin Zita.
So she's going to be helping me run things behind the scenes as
well. So oh, bonjour guys.
(02:22):
She she grew up in Europe. Sorry.
I I grew up in England. Let's not call it Europe.
I'm not that. Actually still part of the
European land mass however, so it counts.
(02:43):
True. All right, I'll take.
It yeah, Faith says yeah, you just signed up to do some work.
Happy to have you keep me company.
Oh, has always loved that. That is so fun.
As always, I want to begin by acknowledging that I live and
work and create on the lands of the Gubby Gubby people.
(03:03):
And I want to pay my respects tothe elders past, present, and
emerging. And because we're spread out all
across the globe, I want to do the same for the traditional
custodians and the elders of thelands or seas where you are.
So with that in mind, let's get started with some questions and
dive right in. So we've got some banners, we've
(03:26):
got some questions that have already been emailed in, Tash
says. What advice would you give
parents considering a Steiner education or school for their
kids? Do you recommend any books or
resources to get more info on Waldorf Steiner philosophy
education craft? I, if you don't know, I am.
I love alternative education. My kids are currently at a
(03:50):
mainstream school, but we have experienced in the past Steiner
Montessori and we've homeschooled as well.
So I love all the different options that we have available
for our kids. And sometimes mainstream works
really beautifully. Sometimes alternative stuff
works really beautifully as well.
So in terms of Steiner, it really depends on the school
(04:15):
that you go to, because each have their own philosophy and
like their own management and things like that.
And that's true of all of all schools.
So you like one Montessori isn'tgoing to be the same as another
Montessori. It's really going to depend on
who is running it and who is holding the energy for it and
(04:35):
the kinds of teachers they can attract.
So it's worthwhile connecting inwith the ones that are around
you and seeing if you can somehow like, you know, take
school tours, get like find out from other people, like their
experiences with that school, how it's going currently, those
(04:56):
kinds of things. And also recognizing that
everybody's going to have a different experience depending
on where their family is at. For me, with the Steiner stuff,
I really loved getting into Steiner crafts and things like
that. And I learned a lot by being a
(05:16):
Steiner parent. And often they have craft groups
every week at Steiner for the parents to be involved with.
So you can actually, sometimes they like have play groups
attached as well. So if you have younger kids who
aren't ready for school yet, youcan actually go and start sort
of volunteering there and learning how to do the Steiner
crafts. And that's really beautiful.
(05:37):
There's also a lot of Steiner Waldorf books and things like
that. I really enjoy the felt toys and
making wood toys and exploring all of those those crafts.
So lots to do there for me. I don't personally get a huge
amount out of the books per SE. I mean, I practice gentle and
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connected parenting and and that's going to look different
for every family and what that what works for you and just
being a part of the community and the practices they have
there can be really beautiful. So that's where I would begin is
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seeing where your local, like your local schools are at,
knowing that every single one isgoing to be different, even if
they are a part of the overarching thing.
I've really loved elements of Steiner, I really loved elements
of Montessori, I really loved elements of home schooling.
And I'm really grateful for someof the things that my kids have
got to experience in mainstream as well.
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So there's so many beautiful possibilities and I'm so
grateful for it. Tracy asks, if you were starting
your Business Today, would you do anything differently?
No, no, because the principles remain exactly the same.
(07:04):
The principle is I have something I want to say or
share. I've got something that I've
created, and I want to give thatto the world in whatever medium
that looks like. So for me, I started off with
message boards because that was the only tech that was around.
(07:26):
Like there wasn't social media and I didn't even know about the
word blogging yet. So I started in message boards,
PHPBB bulletin boards back in 2002.
And that's where I started sharing my story, sharing what I
was creating and the insights. And that was the place that
(07:48):
people started to ask buying from, to buy from me.
And that felt incredible and it was such a huge part of my
journey. And then when I heard about
blogging, I adopted that. And then social media came in
later. And for me, it's about being in
(08:08):
right relationship with it. So I don't need to be in all the
places, I don't need to dominateevery single social media
platform. And in fact, as many of you
know, I took a two year sabbatical from social media as
well and didn't do any social media marking and still brought
(08:32):
in over $2,000,000 during that time.
So for me, it's about what is itthat I'm feeling called to
create and what's the best medium for that?
So for some of us, we're like real chatty Cathy's and a
podcast might be a really good option for that.
If you're somebody who loves sharing visually, things like
(08:56):
blogging or Instagram may work really beautifully for you.
If you like creating with video,then you can look at the
platform in that way if you like.
If you're writing as well, you can look at options like
Substack and newsletters. It's really about connecting in
with what is it that I want to say, what is it that I want to
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share, and what is it that I want to create.
You don't have to be all the places and you can stay firmly
in the place that feels like a really good and beautiful fit
for you and to consider that youdon't need to be an overnight
success. It that is not my story.
(09:41):
I started selling online in 2002and I didn't leave my job until
2010 when I was nine months pregnant with my first daughter.
So I got to explore and try and play and see what worked for me,
see what I loved creating, see what really resonated with my
(10:04):
people that were feeling cold. To that, there is no rush that
gets to be just this time of play and exploration instead.
So I wouldn't do anything differently.
If I wanted to have earned moneyfaster, probably investing more
(10:27):
in like learning about business and marketing would have been
beneficial because I didn't do that till 2008 and that was
really when things took off for me.
So. But I'm still grateful for how
all of that unravelled. OK, now I want.
(10:52):
Questions. Oh, sorry.
We've had a couple of questions come through live in the chat as
well, so it might be nice to alternate between e-mail
questions and chat questions as well.
Great idea. Thank you, my sweet.
I also want to I'll talk more about this later as well in the
call, but I just wanted to bringup a really important thing.
(11:13):
So I have my brilliant Business Life Academy.
And if you haven't heard of it, it's this revolutionary thing
where I give you everything I'vecreated, including over $10,000
worth of my courses and my programs, my workshops we've
had, we have guest experts in there.
(11:33):
We have virtual Co working space, We have monthly group
coaching. It's a huge amount of resources
to help you build a really beautiful business that's
abundant without having to work so hard and create a beautiful
life for yourself as well. And I'm going to be doubling the
(11:53):
price of the Academy in 20 days time.
So it is currently only US199 a year.
And I wanted to make it as wildly affordable as I can.
And I also knew that now that wehave over 100 programs in there
and I was out of energetic alignment with the price that it
(12:18):
is now. And I knew I needed to raise the
price to, so it's going to be raising to 497 a year, but I
wanted to give you all plenty oftime.
So if you would like to invest in yourself on that deeper
level, you can jump in now and get it at the much cheaper
(12:38):
price. Now, the thing that I want you
to know is that when you sign upfor the Academy, whatever price
that you get to sign up at, you get to keep that price for the
entirety of your membership. So even if I continue to raise
my prices, and I will, that new price is for new members.
(13:03):
So if you want to stay in the Academy for 10 years, however
long Ioffer it. I've offered it Previous, I've
offered memberships, but previously that went for nine
years. So if you want to stay in, you
sign up at this cheaper price point.
You keep that. The only exception to that is if
you decide to cancel your membership at any time and then
(13:25):
rejoin later, then you have to rejoin at the higher price.
But I wanted to reward you for being sort of early adopters of
my creations. And so if you want to join at
the 199 rate and get to keep that and save, you know,
hundreds if not thousands of dollars over the years, go to
(13:46):
leonidawson.com/academy. And there's 20 days left before
the price increases for new members.
So, and I'm happy to answer morequestions about exactly what's
in there because there is a lot now questions from people.
Gray says. What would you suggest as a
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first step to reconnect to the heart of your magical business
when it's been 15 years in and you're a bit tired of
reinventing things, maybe like some creative fatigue?
I absolutely get this and I feelyou.
And you know, for me, it's been 22 years of selling online and
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there's definitely like the different phases and cycles and
waves of energy. And firstly, you need to look at
how you're feeling. You're well, what is giving you
inspiration and making sure thatyou are feeding your creative
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soul and the softness inside youso that you can get inspiration.
Then you can have new ideas. So that kind of inspiration
looks different for everyone. For me, how I get inspired is
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one. I always find that reading blogs
really inspires me. It makes me so itchy to blog.
I don't get that experience whenI scroll on social media or it
doesn't make me itchy to create.In some ways it makes me think
like, oh, everybody else has already created everything.
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I don't really need to. So that's a depleter for me.
So I need to be really mindful of what makes me want to create
and fuels like feels that well, and what depletes it.
Things like artist dates. As Julia Cameron prescribes in
(15:58):
her Seminole book, The Artist's way can be really beautiful.
And that is an outing that you take, she says.
Once a week. I've never managed once a week
in my life. If every few weeks, every month
or so, great. But it's going out on an
adventure, even for an hour or two, solely with the purpose of
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trying to reawaken that creativespirit inside you.
For me, I really love going to art galleries and exhibitions.
I'm a little bit limited where Iam currently.
We're moving back to Canberra though, so I'm very excited to
get back into the cultural life there.
That really inspires me. And also just making sure I'm
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out in the world when I'm connecting with friends, when
I'm experiencing new things thatreally excites me and makes me
want to go home to create. If I'm locking down my
creativity and pushing it too hard into the productivity
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basket, that's where it can feela bit dull for me, doing the
inner work of working with an intuitive healer or
kinesiologist. I work with Kerry Rowett at the
moment. That's really important to keep
clearing whatever comes up for me energetically and connecting
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with that soul inside me and thesoul of my business and what's
next. And lastly, on a practical level
as well, if you're tired of reinventing things, is it time
for you to have somebody like a right hand person who can look
after more of the operations things, who can reuse content
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that you've already created, reuse launches, marketing things
and create systems around it so that the business doesn't
necessarily rely so much on you to reinvent things over and over
again? That's where Zeta comes into my
life. And sometimes I disappear.
(18:20):
Sometimes I'm like, you've run the launch.
I'm done with, you know, I'm just over launching.
And she'll reuse like emails andposts and content and whatever
we've got in our basket in orderto be able to promote without it
necessarily relying so much on my energy, Lotus says.
(18:47):
I want to know if it's possible to make a course in the Academy
to teach us how to realize a successful crowdfunding
campaign. I have created a board game.
If you would like to apply to bea guest teacher, a guest expert
in the Academy, you're most welcome to just e-mail us
support@leonidawson.com. I could be wrong.
(19:08):
But I think that question is asking you whether you could
make a course to explain a little bit more about how
crowdfunding works. I could be wrong, but that's how
I interpreted the question so. You're right, it could go.
Yes, you're right, it could go either way.
I don't have anything in there at the moment for that.
(19:29):
It's not something that I am experienced in.
We can definitely look for a guest expert that could teach on
it though. So Zeitz, could you take note
and we'll have a little look around?
Yeah, hopefully a Venus just rana successful one as well.
She taught on sub stack, so she may have some goodness that she
(19:52):
wants to share as well. Noise.
OK, would you be able to? OK, next one, Lisa says.
How did you balance things in the early days when you were
working full time while still meeting your needs?
(20:13):
One, I learned the hard way thatall work and no play makes a
very burnt out Leone who collapses literally in the dirt.
I remember at one point, you know, I was working full time,
my business is really taking offand I had lots of new clients
(20:34):
coming in and I had no assistance.
And so I was like, right, OK, well, this solution here is to
sleep less. And I would, you know, come home
from work. I would go into my business
work. I would stay up till midnight
and then I would wake up at 5:00AM to do more work.
(20:58):
And one of the thing I remember one day, you know, weeks into
this new schedule of mine, I hadon my list, like when you wake
up in the morning, go outside and meditate for 100 breaths.
Yeah, that's yourself, care donefor the day.
And so I went and did that. And I went to stand back up, and
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I collapsed from exhaustion. And my face, I just remember
laying in the dirt, my face justsmushed in the dirt, thinking,
well, you really want to get grounded?
Like this is a way to very much be grounded.
So and I kind of laughed even though like my arms and legs
weren't working, like I still found it quite funny.
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I was like, OK, well, very grounded.
And so I thought, OK, this is not the way Leonie.
So I went back to bed and one, that was the point where I
needed to hire a virtual assistant to, to look after my
emails for me because I was taking a huge chunk of my day.
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And two, I needed to institute really good boundaries about
when I would stop working, when I would have days that were
completely free of work. So I would work, you know, at
night time until 9:00. I'm somebody who needs a lot of
sleep. I need 9 to 10 hours of sleep
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usually to feel good. Seven hours of sleep is kind of
a killer for me. A real mojo dip.
So building that in as a non negotiable that I will not
sacrifice my sleep or my nervoussystem.
As I grew a business, having that stop work time and then
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also a day a week where I didn'twork on my business and it was
really just about re filling my tank and connecting back in with
myself. Those are really critical.
And I also think it was an enormous blessing that I've
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never had the luxury of working full time in my business.
Never. I worked full time for a long
time. Then I dropped down to four days
a week. So I had one day a week.
And then for the last couple of years I dropped down to three
days a week. And and then I only left when I
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was pregnant with when I was nine months pregnant, just about
to give birth with my first daughter and I wanted to be
present with her. I wanted to prioritize being
around her. For me, I didn't want to have to
send her to day care. I wanted her to be raised by me
(23:52):
and her Papa bear. So my business always had to
happen around the corners of my life and that meant I got very
clear about what actually brought in revenue and what was
just busy work. The fact of the matter is, is
there is so much that you can doin your business and it can go
(24:17):
like A to do list as an eternal To Do List.
There's always more that you could be doing and yet those are
not things that necessarily are going to give you the most bang
for your buck and give you the revenue increase.
So I'm very grateful for the opportunity to learn what
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brought in the revenue and what didn't, what would bring in like
a tiny about amount of revenue, but not really anything that was
life changing and getting reallygood at killing off tasks.
That has been massive. And that's why I've been able to
create a business that's created, you know, now $14
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million in revenue while only working 10 hours a week because
even though my kids are now in school and I could potentially
work my hours, I don't need to. And I continue to keep it
contained to a smaller area of my life.
It means that I can still look after my physical body, my
(25:28):
mental body, nurture my relationship with my husband, be
present with my kids when they're home from school and
really live a full life where mylife takes priority, not my
business. So that is how I worked through
that. Natalie says.
(25:49):
I moved into my new office and Iliterally just unpacked all my
Leonie workbooks this morning. Oh, yeah, Natalie, that's so
beautiful. That makes me so happy.
Christabel says. I'm so happy to get to catch you
live again. Can you share more about how you
started and successfully continue to homeschool girls
(26:11):
while your girls while running your online business?
I'm I was diagnosed with ADHD at40 earlier this year.
I'm pretty sure my 6 year old also has it.
We're planning to homeschool herfor grade one.
I'm worried about the admin keeping track to a schedule and
all the boring stuff my brain doesn't like to do.
I'd love to hear your tips on getting.
(26:32):
I'm going to assume it started, so I'll just do this so that I
can here. Get rid of me.
That's fine. That's.
Fine, Yeah, that's fine. That's fine.
You don't like to be perceived anyway, babes.
That's true, but what if I did that?
(26:58):
Why don't you set yourself up aslike like the the main screen
and I'm like the the side character?
That would be funny and I want to do that, but I actually can't
because I'm not the host. Oh, look who's Look who's in
power. I know it's awful, but I I can I
can do this. Actually, anyway, sorry.
(27:19):
So make sure we don't pick your nose on screen babes, yeah?
I will stop derailing. There we go.
Perfect. So home schooling while doing a
business one yes it's totally doable. 2 self-care is really
(27:42):
important and boundaries and stop work times are really
important. I know that there are, there's
some homeschool advice that's like whenever your kid is
excited to learn, you just jump on that and you ride that.
And that's great when they're older and they can read and they
(28:05):
can access information by themselves and it doesn't really
require you to hold a space for that.
I found if I did it that way, itreally burnt me out very quickly
because it felt like I was always on call and I needed to
have downtime that was just for me.
(28:25):
And I also needed downtime to doto work on my business.
So having a schedule of this is when we're going to be learning
and this is when we're not is very helpful.
This is when I'm going to be working my business.
This is when I'm not going to behomeschooling or doing my
(28:45):
business and instead just resting or having family time.
So those are good boundaries to have.
Also very very useful to look atwhat homeschooling groups in
your area. For me, here on the Sunshine
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Coast, it is an exceptional areafor homeschooling because there
is a very large homeschooling community here and there is a
very large amount of homeschooling co-ops.
So that means that you can send your kid there for the day and
you don't attend. It's basically like very, very
(29:29):
flexible schooling. And they may only do one day a
week. It may be just a workshop that
they only go for an hour or two.Some of them go, you know, for
the whole day. Some of them go like three days
a week. There's like a lot of options.
So I know like a lot of homeschoolers often have like
multiple days a week where theirkids are actually out of the
house. So that works really beautifully
(29:50):
for them to run their business on top of that.
That would be so wherever you can try and connect in with
those that can be very, very useful.
And also knowing that it's really important for you to work
out a way that works for you andfor your kid as well.
So there's so many different ways that you can homeschool,
(30:14):
you can unschool, you can followa strict curriculum, you can
sort of pull in different elements of different programs
and not just follow one program.You can do online schooling
where it's like an actual onlineAcademy that does the reporting
(30:35):
and all that kind of stuff. That can be very, very helpful.
Knowing what your state or country needs for reporting is
really useful and working out a way for you to do that in a way
that works for you. So a lot of people will take
photos on a daily basis of what their kids doing and that can be
(30:57):
a really great reporting method.I have friends who will take
photos and then post it on Facebook each day just like
privately, but they actually have a record.
And so when it comes to thinkingabout like the reports they need
to produce for like the state government or whatever, it's
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very easy for them to look through and go, oh, we learned
about this and some images and some documentation.
So I didn't find the documentation element
particularly difficult because I'm an over documenter.
Anyway, there's a lots and lots of resources and books out there
(31:40):
and Desita, would you be able tofind, I have a free book about
homeschooling that I've that I created years ago when I was
homeschooling. If you could find that and pop
it in the comments and we can link to that as well.
Yeah, I can try and find that for sure.
Thanks brother Lisa says The Academy Is amazing.
(32:02):
I'm no longer terrified of creating a course quickly.
Thanks to the 40 days to create and sell your online course.
It makes me so happy. So I should say again.
So the Academy, my brilliant business life Academy, which has
all of my programs and workbooksand resources, templates, group
coaching, virtual Co working room, all the things to help you
grow a beautiful life of business.
(32:25):
It includes my big programs likeSales Star, which is all about
how to learn how to market and do copywriting and selling and
sales pages and sales emails. And that is incredibly potent.
If you only take one program in the Academy, make sure you do
that one because that is massively important.
(32:46):
Skill to master as a business owner makes a massive difference
to revenue. There's also 40 days to create
and sell your equals, which is what Lisa is talking about. 40
days to finish your book. Money manifesting in multiple
streams of income. And that is all about learning
how to manage your money and reduce expenses, increase your
(33:09):
income, developing multiple streams of income, investing
those kinds of things. And the very first thing that
you do in that is the make your money back challenge.
And I give you a spreadsheet anda whole bunch of tips on how to
reduce your expenses. And it is incredible the results
people get in there. People will go in going I'm not
(33:31):
going to like find any savings because I'm already really good
at this and they will literally save thousands of dollars.
I just had someone post saying Ithought I'd get nothing and I'm
now saving $15,000 a year because of this process.
And it takes you just a couple of hours to do.
And so having that there means that the Academy just becomes
(33:54):
like it's totally taken care of price wise, like it makes you
money. So a reminder, my prices for the
Academy are doubling to new members, more than doubling.
It's going up to US 497 a year, but that's in 20 days time.
So if you want to get in now andget over $10,000 worth of my
support, go to leoniedawson.com/academy and
(34:17):
you'll be able to secure it at the early bird price of 199 a
year and you can keep that membership for as long as you
like and that price will never go up for you.
So it's like the deal of the century.
OK, now next questions. Grace says, do you have some
(34:44):
suggestions for me to promote mymemoir Darling Humans to be
published next year? I want to sell lots.
I've now written my next book, Doing your 40 days to write a
book. Yay.
I love, love, love seeing peopletake action.
That is fantastic. And Grace, at the end of 40 days
to finish your book, there is a whole book marketing master
(35:05):
class. So take that.
Take Sailstar together. Kaboom kaboom, Tiffany says.
I've been engaging with your creations for years and love
your work. I'm so thrilled you're here.
Thank you so much. What a blessing.
What a blessing. Wow, you look good.
(35:26):
Thank you so much. That's very sweet of you.
I'm pretty sure it's the lighting and also because I'm
moving back to Canberra, I'm growing my hair out to be full
moment again. So the vibes are starting to
change and that feels very exciting.
Grace says thank you. This is all so helpful.
I've started to book bimonthly energy clearings and more.
(35:48):
I'm so grateful to connect, to connect with you.
It is a blessing to connect withyou.
And I love that it's, it can be,it can make such a big
difference, especially when you have a practitioner who is
potent and powerful. Natalie, it's a great question.
What's your audience board building funnel look like at the
(36:10):
moment? We have a whole raft of ways to
build audience. Firstly, I love my affiliate
program. So that means if you love my my
Academy or any of my courses, you can share about them with
your people and you get 50% of any sales that get made because
(36:36):
of that. So if you have friends that
enroll because of you, I give you 50%.
Not only that, but every single time they renew, and most people
do, we have an 80 to 90% retention rate.
So people will just stay in my Academy because they get so much
value out of it. So you get that 50% going on.
So we had somebody this year whohad like $5000 sent to them in
(37:00):
one month and they'd literally done nothing for a year.
It was just because they shared about it a year beforehand.
And I hope like everyone renewed.
So there you go, $5. Thank you.
And we've now sent over wait, it's over $700,000 a year, no
$700,000 in total to our affiliates.
So I love doing that instead of paid ads because I much rather
(37:26):
paying small business owners to thank them for sharing about my
business instead. That works really well for me.
So affiliates continuing to create new content and that
comes out in a whole bunch of different ways.
And this is free content. So I have my podcast.
(37:46):
I also am interviewed into otherpodcasts a week as well.
And I participate in like what are they called those they know,
they know they used to be calledtelly summits, just summits, you
know, groups of teachers bundlesstuff teaching together.
(38:10):
So that works well. I speak sometimes at
conferences. So I am speaking again at the
Heart Center business conferencein Noosa in a couple of weeks
time. So I'll see some of you there,
which will be so beautiful. Applying for a Business Awards
is a really beautiful way, one because it creates extra
(38:33):
validation in your business and also it can be an incredible
networking opportunity as well. So those are some of the ways
that I audience filled at the moment.
There we go. Notes on becoming a home
schooling Mama. Is that the one that's got the
(38:54):
free ebook Zita attached to it? I tried to find an e-book but I
couldn't. I'll go have a look in the
freebie library, but I just switched your name and
homeschooling and found every blog post that I could.
Yeah, OK. That's what.
Yeah, it's, yeah, it is somewhere.
(39:19):
I'll try and find because if it's in the library, people will
have to sign up and so I'll see whether I can find the actual
e-book. Oh, thank you, my queen.
Thank you. Now for people who are asking
the kinesiologist that I use, I use Carrie Rowlett for a line
and the tract and she wrote a great book, Kirby says.
(39:47):
Do you believe in vampires? Do you think Burby can vampires
have my breath? Is this your friend Kirby Zita?
Because this feels like a very Zeta coded question.
It is a very Zeta coded question, but I would say no
because my she is a teacher and she is teaching children.
So it is a very Zeta coded question.
(40:10):
So I understand why I think it might be related to me, yeah.
Also. Completely unrelated but just if
it sounds like I'm talking with something in my mouth is because
I'm eating biscuits and when I was muted.
You know how sometimes if you'remuted and you try to talk it
pops up saying mic is muted? I ate a biscuit so loudly that
(40:32):
it popped up and said your mic is muted.
So makes nothing less from you. Thank you very much, I'm going
to mute myself again so I can keep eating digestives.
Perfect. I'm really proud of you and so
are your intestines. Thank you very much.
So do I believe in vampires generally?
(40:54):
So I'm assuming you mean like energy vampires and things like
that. It's not really something I
spend much time thinking about, truth be told.
I do know, like if somebody is an energy sucker, then like I'm
not going to really spend much time in that category.
I'm not going to. Boundaries are a really
wonderful, really wonderful thing.
(41:20):
Did Leonie say she's moving to Canberra?
Yes, I am. In November we are moving back
to Canberra and I am thrilled. I'm so thrilled.
It's going to be very, very exciting and I want to share
like it's happened in the most magical, kind of serendipitous
way. The whole thing.
We weren't really thinking aboutit, except the school that my
kids are currently at decided tocut offering arts, music and
(41:45):
drama for all of high school. And you can you, I mean, you can
probably guess how well that went down with me.
And they're really just concentrating on their sports
program instead. And you can also see how well
that would go down with me, especially for somebody I don't
have sporty children and I have arts and like arts children.
(42:10):
So we started looking around at other school options and we
also, I was thinking we looked at some Canberra school options
as well and our kids wanted to move back to Canberra and we
thought it was a really great idea.
My kid was like, if I'm going tohave to move schools, which I
have to anyway because of this, then I would rather move back to
(42:33):
Canberra. So it was amazing how everybody
was just like Canberra, like obviously.
Plus Canberra has a really wonderful education system.
They have really robust schools and they also have some good
alternative school options as well.
(42:55):
And they also have the college system in Canberra, which isn't
a thing that's adopted. Like there isn't Australia wide.
So college basically for year 11and 12, you have the option to
go to college instead. Private schools can still go up
to year 12, but state schools donot go up to year 12.
They go up to year 10. Then you go to college for year
(43:16):
11:00 and 12:00 and you have a vast amount of subject offerings
there, so double or triple the amount available that we have
here in Queensland through the schooling system here.
So we felt like that was a really great option.
Plus, in Canberra, our kids willbe able to live at home with us
(43:37):
while they're doing university or getting started in their
careers. So we can't, they would have to
move away to do that here where we are on the Sunshine Coast.
So for us, it was like we would like to be able to stick around
our kids or as long as possible and for them not to have to move
away as soon as they're 18. So Canberra just felt like a
(44:01):
really good fit for us and we'rereally excited to go back.
We have an amazing community there.
We have beautiful long term family and friend, beautiful
long term family, long term friends and family there and
also some of my favorite places in the world like T-Mobile
National Park and National Gallery of Australia and the
(44:24):
National Library of Australia and so many wonderful things.
So I love, love, love Canberra and very excited for November
Synchronicity. We looked for a house for seven
months. We could not find anything,
literally anything that worked for us.
And part of that is, you know, obviously the housing crisis and
(44:48):
things are just a lot tighter and people are holding onto
properties and it's more difficult to find things.
And so we just had to keep on thinking, OK, are we looking in
the wrong suburb? Like, what do we need to open
ourselves up to other possibilities?
And what's ended up happening iswe have bought just around the
(45:09):
corner from our old house in Canberra.
And we are buying from a friend.And I'd reached out to her just
to ask how things are going and mentioned we're coming back to
Canberra. We're just trying to find a
house. And she was like, did you want
to buy a house? And I was like, yeah, I'm sorry.
It's sort of just turned out to be like miracles in
(45:31):
synchronicity all the way around.
And I, it's be in the most enchanting process.
I feel very, very grateful, Natalie says.
How perfectly aligned. I know it's turned out
incredibly well, Incredibly well.
So I feel just so blessed. Ah, Canberra.
(45:53):
Yeah, that's how I feel about it.
SAS as as a drama teacher and artist, I get you.
Yeah, yeah. What are my kids going to do?
Like, they're not going to get into soccer.
Like, what is happening? What is happening?
I've got two kids who want to do, like, some kind of art for
(46:13):
higher university, and they're not going to have to do it in
high school. Whoa.
I've got one kid who wants to bean art therapist or an art high
school teacher. And yeah, fascinating.
Somebody, Azita, has found my homeschooling link.
So obviously you're not going tobe able to type this out, but if
(46:36):
you check in the comments in this section, you'll be able to
find it and you'll be able to copy and paste it from there,
so. I just want you to know that I
had to troll through AWS, Amazon's hosting service to find
this link. I'm gonna upload it to the
freebie library 'cause it's not in there, but I had to go
through like 15 years worth of deal.
(47:00):
I had to go through all the old Academy stuff to find it.
So that was a fun little trip down memory lane.
Well, I'm very glad we found it and I'm shocked there's not in
the inspiration library. But of course, of course.
Now if anybody wants to Zeitz, could you share like the free
inspiration library link for people to sign up?
We have a big depository Suppository repository.
(47:22):
I can never remember which one it means.
Go up your butt hole or which one is a keeper of things.
I guess your butt hole is a keeper of things.
It is a place we store things. Anyway, it's my free inspiration
library and you get access to all of the meditations, the
ebooks, the like workshops and colouring in books and
(47:44):
everything that I've created over the years for free.
And you can start up, get it forfree.
Totally fine. So I just want to check, OK, My,
I just want to check my husband's at the dentist at the
moment. I want to make sure he's OK.
(48:04):
Leone dawson.com/mykajabi/office/nope
Foods. There we go.
That's so helpful, isn't it? Can we have like a, can you make
a pretty link or something? If you get only Dawson, If you
can, you set up a redirect so wecan just like do Leonie
dawson.com/inspiration or something and people can find
it. Yes.
(48:27):
Sure, thank you See this is how I survive guys with a right hand
lady. Oh, I felt weird calling you a
lady. Sorry, just.
That's how you. Yeah, I'm a goblin.
I know. Transcend.
That's right. You transcend gender.
Sorry. Sorry.
Yeah, my right hand goblin. I felt weird.
(48:48):
As soon as it came out my mouth,I thought, no, that's not right.
Siva V says I've just built a website.
And of course, in coaching professionals who run
decluttering business, I've not assessed the market to see if
it's a viable product, but I feel like it is.
Could I get your thoughts? The only way you get to find out
(49:10):
is by testing, trying and seeing.
And sometimes it's not about whether there's a viable market
or not. It's about how well you sell it.
It's not about like, you know, you can create the market.
So it comes down to selling it really well.
If you're in sales, if you're inthe Academy, use Sales Star to
(49:31):
make sure that your copy your messaging around.
It's really important if you're in the Academy, use A2 page
marketing plan to think about where your people are already
hanging out so you can get in front of them and test, see what
works for you. OK, All right, more questions
(49:54):
that we emailed in And of course, if you've got questions,
feel free to e-mail them in. And I should remind everyone as
well that if you would like to share about this, if you want to
tag somebody in this DM somebodythat I'm going live, If you want
to screenshot it and share it onsocial media, then just type
(50:18):
hashtag shared in the comments. And at the end, I will, we will
have a little draw and we're giving away a breakup that I
decide. And it's very cute.
Let me show you what it is. Let me show you what it is.
Look at this beautiful thing. It's got nice things written
(50:41):
over it. I love it so much, so please
share about it too and type shared so that you can we can
send you a goodie in the mail toreward you for sharing about it.
All right, emailed in questions Sylvie says I don't know where
(51:12):
to start I have a lot of ideas, but I have lots also have
inhibitions to start Should I start with a blog?
Should I commit to one topic? What's the best solution to
start with multiple topics, ADHD, trauma and addiction.
And I want to sell my art to please help me out of this mess.
(51:36):
Yeah, here's the answer. Let me just take off this extra
banner because it's annoying me.OK.
OK. Thank you.
It's OK. The answer is you don't need to
(52:03):
get it perfect. You don't need to know exactly
how it's going to look, but whatyou do get to do is start.
And you do get to try out what works for you and what doesn't.
And I promise you, starting is so much better than staying
(52:25):
stuck in the place of I don't know or I'm not sure what to do
next. Action will always make you feel
a million times better than the wondering and the questioning
and the trying to sort of force your brain into action.
So you can start just with it, ablog, and you can start with
(52:54):
something so easy and you can repurpose it onto social media if
you want, or if you feel like a podcast, whatever.
What is one thing that you can share today?
Press publish. And I don't care where you're
pressing publish, but you actually are getting started and
(53:16):
you're doing what needs to be done.
And that's really potent and that's really powerful.
And that gives you momentum. Where you are right now is in
inertia, and there's all of thatgravity that's holding you back
because it's so hard to move forward.
As soon as you press publish, you have begun and all you need
(53:39):
to do then is find the next thing to press publish on.
Do you want to know what the first blog post I ever did on my
blog was 20 years ago, 20 years ago?
There's a month actually, I should do a post about that.
I should write something about that.
(54:01):
Because two decades of blogging.OK, so the very first blog post
I ever published was a quote from Gwyneth Paltrow.
I'm not even a fan of Gwyneth Paltrow, but it's a start.
(54:23):
And then I shared something the next day.
And then the next day, and then the next day.
And sometimes it was art works, sometimes it was thoughts,
sometimes it was photographs, sometimes it was quotes,
sometimes it was a list, sometimes it was nothing.
Because I it's not like I've blogged every single day for 20
(54:44):
years. But what counted was that I
started and I got out of my headand started testing and trying
and playing and experimenting. And that built momentum far more
than inertia did. So that's my challenge for you
today. Publish something today.
(55:08):
I don't care where it is, on a blog or on social media. e-mail
us the link and we will send youa present in the mail to reward
you. We're watching you.
You don't even need to watch therest of this broadcast.
Or you can just have me on in the background if you like.
But what's most important is that you start.
(55:35):
What time of day are you at yourmost creative, Leone?
Any time of day. I don't believe in fetishizing
my creativity and thinking, getting myself into the idea
that there's only certain times of the day that I can create.
I can create whenever the fuck Ilike, and often the muse hasn't
(56:04):
struck me. It's because I've given myself a
deadline and then the muse turnsup once I'm finally there, Olga
says. I love your wisdom.
What I've learned, what I'm learning listening to you, is
that it's better for me to keep moving on something, anything,
rather than staying stuck in self doubt and indecisiveness.
(56:27):
Just do it. Yeah.
And guess what? It feels so much better.
It feels so much better than being stuck.
And here's the thing, I am not perfect at this.
Like, there's definitely days where I get stuck as well.
(56:48):
And I find it so annoying, so irritating, so boring that I
will kick myself out of it to just go do something, anything,
because I want to feel good. And doing something, making
(57:09):
progress, pushing out of inertiafeels good.
Staying stuck with my head up myown butt hole.
He doesn't feel good? No thank you, I shan't sign up
for it. Very uninteresting.
Very uninteresting. Steve says I can create whatever
the fuck I like. Golden stage advice right there.
(57:32):
Yeah, I know some people have like rituals and I feel like
it's going to be at 5:00 AM whenthe rest of the house is quiet.
5:00 AM in my books is good for nothing.
Except for sleep that is. It's bed.
It's it's bedtime. Sacred commune time with my bed.
I will not be waking up earlier for nothing my like.
(57:56):
My sleep is sacred to me and instead I will find a little
areas and time in my days and create there.
And you know what? A lot of the time I'm creating
in front of the TV with my kids and my husband around me and all
(58:18):
of life happening around me. So much of my creations get done
that way. I don't need to necessarily,
like, be hidden away in a beautiful room in a beautiful
environment. The perfect writer's desk with
the perfect view. No, I've got a rickety old
armchair that is very close to death.
(58:44):
Every time I put my like the foot rest up, it creaks like
it's possessed and everyone sortof looks at me in great concern
and it sort of tilts at a terrible angle.
But I don't care. It's still happening and I don't
even have an office or a studio at the moment, not in the house
(59:08):
that we currently live in. I literally have a tiny little
desk in the corner of a guest room and I create from there.
I've had like the large office and studio purpose build, all
that kind of stuff and none of it matters.
(59:28):
What matters is just creating. So much stuff gets done at the
kitchen table. When my kids are around me and
our kitchen table is just layersof paint at this point, he will
never look like a normal table again, and that works
beautifully for me. Look, as much as I look
(59:49):
incredible on this video, I'm going to show you behind the
scenes of where I work. OK, so that you know that no
matter where you are, you can create whatever you want.
So here we go, guest room. I have just set up a little.
(01:00:10):
This is very blurry. I don't know why I've set up a
banner because I'm a professional.
Usually I don't set it up, and then there's this tiny little
nook and it's very messy and it's full of shit.
And yet I can create big and beautiful things here because
(01:00:35):
it's not the outside that's important, it's me.
The magic's inside me, and just giving myself a little bit of
space and a little bit of time to let it come out is all that's
needed. What matters is just to create,
yes, and to know that creations heal the hands it moves through
(01:00:59):
first. So you are the one that gets to
be healed the most out of all your creations.
And yes, they will go on to helpso many people and your work is
needed in this world, but first and foremost, it's needed by
you. You become bigger and braver and
(01:01:23):
bolder and even more of yourselfthrough this process of
creating. What a gift do you get to give
yourself? Who wouldn't want to do that?
Thank you for sharing your behind the scenes.
The magic is inside me. It's not about the space that
really landed for me. Yeah.
(01:01:45):
And, you know, like, I see a lotof entrepreneurs and they have
these beautiful setups and beautiful offices, and I think,
wow, they've really got this shit together.
And I'm happy for them. But it doesn't need to be me.
And maybe it will be at a certain point if I feel like it.
But at the end of the day, I'll probably still just be creating
(01:02:07):
most of my stuff in front of theTV, surrounded by my kids and on
a rickety armchair. I've been making excuses about
needing to declutter my physicalspace before I can declutter my
mental space. What a load of BS.
Yeah, you can do whatever. Whatever works for you.
And here's the thing, if you like, feel like you need to do
(01:02:30):
some decluttering, cool. Set a timer for 10 minutes.
Do that. Great.
Like it can. It can achieve like it happened
in very small periods of time. But if it's also just a
distraction technique, you don'thave to do it.
You can opt out completely. OK, let me just go to more
(01:02:51):
emailed in questions. What does your dream day look
like? I think my dream day is usually
when my kids are on school holidays.
I love school holidays, I reallydo.
I I love when they're at home and we're pottering around and
(01:03:16):
creating together. I love going on adventures with
them and my husband. I love when we holidays that
we've taken have have been only 20 minutes away because for a
long time we had a very elderly dog who couldn't travel and
(01:03:36):
couldn't be boarded, so we took her with us.
And so there's been some absolutely dream days where
we've been at a river house on acanal and just sitting at the
sunshine with my kids is such a thing of beauty.
(01:03:57):
And like so much, my dream is all.
I love getting to run away in the afternoons just for a couple
of hours, just into my tiny little office space to create
something as well that feels beautiful to me.
And if I can do some reading, what a treat.
(01:04:18):
What a treat. It's pretty close to what I
have, you know? He said.
I don't get asked for holidays all the time.
Megan says I'm in a very transitional period.
I feel like it's taking me in a direction I never envisioned,
like life coaching. What's your process to research
(01:04:40):
a new career path and business launch when it's not what you
know? How do you build hype to get
clients when you're starting from the bottom?
Oh, I would never say that you're starting from the bottom.
You're starting from right whereyou are right now with all of
(01:05:04):
the experiences and all of the beautiful lessons you've learned
along the way. I'm also a really big fan of
playing and experimenting and trying and putting things out
there and seeing what works and what doesn't and building on
those successes. You can't think your way to
(01:05:27):
success. You can't plan your way to
perfection. All you can do is do the next
small step to get yourself out there and test and see what
works and start building from that.
It's very exciting, Olga says. How do you stay engaged with us
(01:05:57):
when you can't see our faces? I noticed in the Academy calls,
most people have their videos off videos off, yet you still
bring your energy. How do you do that?
Hmm, a third question. One, I do always love when
people have their videos on thatI feel like I get to know them
(01:06:20):
even more. And like I definitely feel like
I get, I know you more because you have your video on and
because you turn up on calls andyou share.
And that thrills me because I love being invested in you and
your business and your mission to share what you do with
(01:06:42):
seniors. It's a beautiful, it's a
beautiful thing. And in terms of when people turn
up without videos, that's totally OK because often I have
my video off. I'm always a little like if I'm
not speaking, always a little bit afraid that I'm going to
pick my nose or something on camera.
(01:07:04):
And also I don't have my restingface is 1A look of deep concern.
And I don't want people to feel like I don't have to perform my
face. So it's, I understand why people
don't have their their cameras on.
How I stay connected though, is I think just doing.
(01:07:34):
No, first and foremost, it's coming from me and my
relationship with myself and howI want to be treated and how I
want to share that love and thatheart with the world.
So it doesn't necessarily matterwho turns up.
I just get to love them no matter what.
(01:07:54):
And also over the years, as you receive more questions, it taps
into an energy that so many of my people have.
And I know a lot of the people like I know the energy of people
(01:08:20):
that I attract. And so I feel like I can go
right to the heart of that because I already, I know what
they're getting AT. And I've either been there
before or I've been able to helppeople move through there.
So I think the answer is just having an, an open heart and
(01:08:44):
whether somebody had the video on or not, I can still connect
with that heart and that energy anyway.
And it starts on the inside withme and who I want to be and how
I want to turn up in the world. So Zita, we might fit.
(01:09:05):
Oh, we'll give people one last opportunity.
If you haven't shared this, if you want to tag someone or DM
someone, or even if you sign up to be an affiliate.
So if you just go to let me giveyou the banner, if you want to
share about my work, you go to leonedawson.com/affiliates and
you can sign up for free and share about my Academy or any of
(01:09:27):
my programs every. So in the Academy we have
monthly group coaching calls andsometimes I set people homework,
especially if they're strugglingthrough something like our
friend who is struggling to press publish like Sylvie.
And that way I can when you do the thing I love getting people
(01:09:53):
into momentum, then I can send you her award.
SAS says thank you for your fabulous supportive talk anytime
at all, anytime. That's what I'm here for.
I love this. I love enormous mugs, obviously,
and it says all you need is tea and warm socks.
(01:10:14):
I don't need warm socks, right to currently have because I'm in
the tropics subtropics, but I will in Canberra now I'm excited
to get cozy again. Super says thank you for being
you. Gosh, you're a gorgeous human.
Thank you for seeing that and thank you for being one
yourself. The only way that you can see my
(01:10:34):
beauty is because of your own beauty and your own divinity,
and I'm honored and I see that in you also.
Beautiful, beautiful souls. So final reminder as well, my
(01:10:55):
brilliant business Life Academy,which is a place where I can
pour all of the love on you. That includes all of my programs
about marketing, creating and selling, E course, finishing
your book, getting your money sorted, working less and more,
getting organized, all those kinds of things.
They it is doubling in price andit's doubling in price because
(01:11:18):
there's over 100 programs in there now and currently it is
only 199 a year and you get over$10,000 of my resources and to
help you build a really beautiful abundant business and
life. So that is only in the next 20
(01:11:39):
days and that it is increasing to 497 a year.
If you buy now, you get to keep your membership price at the
price that you sign up forever. It doesn't matter how many times
I increase my price, you get to keep it at the price that you
sign up there. So a lot of people, one, they
get so much enormous value out of the Academy that they keep it
(01:12:05):
for years and years and years. We had people previously who
stayed in my membership for nineyears the entire time that I had
it open because it gave them such enormous value and support
for their business. And somebody said it feels like
if I had to run my business without the Academy, it's like
(01:12:25):
sitting on A2 legged stool. It's very wobbly.
So I would love to teach you absolutely everything I know
about creating more abundance inyour life while also working
less and having a really beautiful life as you go.
So make sure leonidawson.com/academy is where
you can sign up before before the price rise.
(01:12:53):
Paula says The Academy Is one ofmy favorite business expenses.
The lessons apply beyond business to boot.
Oh, Oh, my love. Thank you, GAIL.
GAIL, my beautiful friend I've known online for 20 years, says
Leona, you rock. Love you so much.
Thanks for your ongoing inspiration.
(01:13:13):
Thank you for always being here.Thank you for being you.
Thank you for being the shining energy and you know, I have to
like I think about you nearly every week because on Sundays,
like I treat it like Sabbath andyou taught me so much about that
process. Just your entire embodiment of
it was so beautiful. Thank you, Natalie, my love.
(01:13:37):
Thank you, thank you. August says the amazing The
Academy Is amazing value with great programs and awesome
community, my love. Oh, I am so honored.
So, so honored. All right.
OK, sis, you've got the winners.I do.
I'm gonna put myself back on screen because I deserve it.
(01:13:58):
You too, babes. Thank you I.
Dare I treat you like this without?
It's quite unacceptable but I was brought bubble tea so.
Bill Wolf, Billf. Billf.
He's in the kitchen. Why do you mean teleport me?
(01:14:19):
I don't need to. Did he go to?
Did he go to Gotcha. Whatever it's called, yeah.
Oh, so sad. I know guys, Zia has the most
incredible best friend slash roommate slash photonic soul
mate build, and not only is he an incredibly talented comic
artist, but he's also just humanof the century and we all wish
(01:14:42):
we could have a build in our lives.
Yeah, Yep. I'm very, very grateful and I'm
very thankful for tea. I would be too.
Where is my bill? He's at the dentist.
Yes, my Bill's at the dentist. He'll be back soon.
Yeah, text him. Ask him to bring you bubble tea.
(01:15:06):
He's yeah, No, he he won't. But I love, I love that, Renee
says. Can you put link again?
Oh, for the Academy, I assume. I'm not going to share any other
link. The only dawson.com/academy.
So you've got 20 days to sign upfor the the cheaper rate and
(01:15:30):
just, yeah, you'll get all the things.
Kim says The Academy Is my favorite place to learn and the
absolute best deal. My love.
Thank you to Neil says going into the Academy always gives me
some inspiration. I definitely recommend getting
in there if you're not already. Oh, my humans, you're the best.
You're the best. All right, Sita, would you like
(01:15:52):
to do prize draw? Absolutely.
So I'm going to click the wheel of names.
The Wheel of mythically. The wheel of Mythically Yeah,
I'm not quite as fun as Rhett and Link.
Yeah. Your phone number is only used
for tracking purposes. You probably know by now that,
like, you really can't order anything without putting in your
mobile number. Now, we don't do like mobile
(01:16:14):
advertising. We don't add you to a mailing
list for your mobile number or anything like that.
It is just for tracking. We can't place an order without
it. It's really annoying, but alas.
Yeah, I want to be clear, it is for tracking of your parcel, not
for tracking of you. Yeah.
Oh yeah. Good.
Point yeah, yeah, also really good, really good.
(01:16:35):
My friends, this has been so much fun that thank you, thank
you, thank you for being here. Thank you for being the
beautiful souls that you are. And if you want to just join me
in closing out, if you want to put your hand over your heart
and your other hand over your belly and take deep breaths in
(01:16:59):
and we can just take this moment, a moment of peace, just
this little moment in our day. I'm going to breathe down deep
into your belly and exhale through your mouth.
(01:17:26):
And if you make your exhale go for longer than your inhale,
that makes your nervous system start slowing down.
South. Inhale for four, exhale for six.
(01:17:52):
And we take this moment to connect with our soul, with our
inner self. And you may notice that your
soul, your spirit, your energy is like a little bit outside of
(01:18:16):
your body. It might be a little bit behind,
a little bit forward, might be alittle bit up, might be just
missing. So what we want to do is just
invite our our soul and our energy to come fully into our
body and center inside our body.And if there's anything in your
(01:18:44):
body that's sort of blocking that from being able to happen,
it might be other people's energy.
We're just going to be asked forthat to removed, be removed.
And as you exhale, that can comeout just making room in your
(01:19:09):
body for your spirit to take up full presence.
And you might find when your soul sort of comes into your
(01:19:32):
body, you might sort of just land.
And it's like a relief to feel fully present.
We take this moment just to be with ourselves.
(01:19:56):
You may like to give yourself any messages you might need to
hear. You guys like to say I'm here
with you. Together, we'll work this out.
Everything will be OK. When you're ready, just rubbing
(01:20:34):
your legs, rubbing your arms, coming back into this present
moment, there's nowhere else youneed to be, nothing else you
need to be doing. Just be here with your beautiful
self blessings. Thank you my friends.
(01:21:01):
Thank you for the honour of spending this time with you.
Thank you for being the beautiful souls that you are in
this world, wanting to create magic and love.
Wherever you go. I'm cheering you on.
And for those in the Academy, I'll see you in the Academy.
Otherwise, I'll see you on the Internet.
(01:21:23):
I'm so glad our powers have crossed.