Episode Transcript
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(00:03):
Good morning. Good morning, beautiful friends.
I'm so thrilled that we get to spend this time together.
Over the next hour or so, I'm going to be answering any
questions that you have about business, marketing, life,
creating an online business. If you haven't learned from me
(00:27):
before, I welcome. It's such a thrill to finally
connect. I am a best selling author of
the My Brilliant Year Goals workbooks, which have been used
by over half a million people worldwide, which is just beyond
anything I've ever expected. I have also created over $14
(00:51):
million in revenue while only working 10 hours a week because
I really wanted to be able to prioritize being a present Mama.
No, we don't need phone calls atthis point.
From Tasmania. How exciting.
So yeah, I feel very, very luckythat I've been able to create a
(01:15):
creative career that has createdhuge amounts of abundance and
that I've been able to teach 10sof thousands of people globally
how to live a a better life and more abundant business.
So for the next hour, I'm very, very happy to answer any
questions that you have. We've already got some questions
(01:37):
that have been emailed in as well, if you want to just
comment and say hi and where you're listening in from and let
me know as well if you can hear me OK.
We are streaming out to both Facebook and to YouTube, so that
will be very fun. I am so grateful.
(01:58):
I'm so glad people can hear us. That's beautiful.
Oh, and Leonie Dawson says hello.
Hooray, it's me. I'm joined by my dear assistant
and right hand human slash goblin Zita.
So she's going to be helping me run things behind the scenes as
well. So oh, bonjour guys.
(02:22):
She she grew up in Europe. Sorry.
I I grew up in England. Let's not call it Europe.
I'm not that. Actually still part of the
European land mass however, so it counts.
True. All right, I'll take.
(02:44):
It yeah, Faith says yeah, you just signed up to do some work.
Happy to have you keep me company.
Oh, has always loved that. That is so fun.
As always, I want to begin by acknowledging that I live and
work and create on the lands of the Gubby Gubby people.
And I want to pay my respects tothe elders past, present, and
(03:06):
emerging. And because we're spread out all
across the globe, I want to do the same for the traditional
custodians and the elders of thelands or seas where you are.
So with that in mind, let's get started with some questions and
dive right in. So we've got some banners, we've
got some questions that have already been emailed in, Tash
(03:31):
says. What advice would you give
parents considering a Steiner education or school for their
kids? Do you recommend any books or
resources to get more info on Waldorf Steiner philosophy
education craft? I, if you don't know, I am.
I love alternative education. My kids are currently at a
mainstream school, but we have experienced in the past Steiner
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Montessori and we've homeschooled as well.
So I love all the different options that we have available
for our kids. And sometimes mainstream works
really beautifully. Sometimes alternative stuff
works really beautifully as well.
So in terms of Steiner, it really depends on the school
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that you go to, because each have their own philosophy and
like their own management and things like that.
And that's true of all of all schools.
So you like one Montessori isn'tgoing to be the same as another
Montessori. It's really going to depend on
who is running it and who is holding the energy for it and
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the kinds of teachers they can attract.
So it's worthwhile connecting inwith ones that are around you
and seeing if you can somehow like, you know, take school
tours, get like find out from other people, like their
experiences with that school, how it's going currently, those
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kinds of things. And also recognizing that
everybody's going to have a different experience depending
on where their family is at. For me, with the Steiner stuff,
I really loved getting into Steiner crafts and things like
that. And I learned a lot by being a
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Steiner parent. And often they have craft groups
every week at Steiner for the parents to be involved with.
So you can actually, sometimes they like have play groups
attached as well. So if you have younger kids who
aren't ready for school yet, youcan actually go and start sort
of volunteering there and learning how to do the Steiner
crafts. And that's really beautiful.
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There's also a lot of Steiner Waldorf books and things like
that. I really enjoy the felt toys and
making wood toys and exploring all of those those crafts.
So lots to do there for me. I don't personally get a huge
amount out of the books per SE. I mean, I practice gentle and
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connected parenting and and that's going to look different
for every family and what that what works for you and just
being a part of the community and the practices they have
there can be really beautiful. So that's where I would begin is
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seeing where your local, like your local schools are at,
knowing that every single one isgoing to be different, even if
they are a part of the overarching thing.
I've really loved elements of Steiner, I really loved elements
of Montessori, I really loved elements of home schooling.
And I'm really grateful for someof the things that my kids have
got to experience in mainstream as well.
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So there's so many beautiful possibilities and I'm so
grateful for it. Tracy asks, if you were starting
your Business Today, would you do anything differently?
No, no, because the principles remain exactly the same.
(07:04):
The principle is I have something I want to say or
share. I've got something that I've
created, and I want to give thatto the world in whatever medium
that looks like. So for me, I started off with
message boards because that was the only tech that was around.
(07:26):
Like there wasn't social media and I didn't even know about the
word blogging yet. So I started in message boards,
PHPBB bulletin boards back in 2002.
And that's where I started sharing my story, sharing what I
was creating and the insights. And that was the place that
(07:48):
people started to ask buying from, to buy from me.
And that felt incredible and it was such a huge part of my
journey. And then when I heard about
blogging, I adopted that. And then social media came in
later. And for me, it's about being in
(08:08):
right relationship with it. So I don't need to be in all the
places, I don't need to dominateevery single social media
platform. And in fact, as many of you
know, I took a two year sabbatical from social media as
well and didn't do any social media marking and I'm still
(08:32):
brought in over $2,000,000 during that time.
So for me, it's about what is itthat I'm feeling called to
create and what's the best medium for that?
So for some of us, we're like real chatty Cathy's and a
podcast might be a really good option for that.
If you're somebody who loves sharing visually, things like
(08:56):
blogging or Instagram may work really beautifully for you.
If you like creating with video,then you can look at the
platform in that way if you like.
If you're writing as well, you can look at options like
Substack and news letters. It's really about connecting in
with what is it that I want to say, what is it that I want to
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share, and what is it that I want to create.
You don't have to be all the places and you can stay firmly
in the place that feels like a really good and beautiful fit
for you and to consider that youdon't need to be an overnight
success. It that is not my story.
(09:41):
I started selling online in 2002and I didn't leave my job until
2010 when I was nine months pregnant with my first daughter.
So I got to explore and try and play and see what worked for me,
see what I loved creating, see what really resonated with my
(10:04):
people that were feeling cold. To that, there is no rush that
gets to be just this time of play and exploration instead.
So I wouldn't do anything differently.
If I wanted to have earned moneyfaster, probably investing more
(10:27):
in like learning about business and marketing would have been
beneficial because I didn't do that till 2008 and that was
really when things took off for me.
So. But I'm still grateful for how
all of that unravelled. OK, now I want questions.
(10:52):
Oh. Sorry, we've had a couple of
questions come through live in the chat as well, so it might be
nice to alternate between e-mailquestions and chat questions as
well. Great idea.
Thank you, my sweet. I also want to I'll talk more
about this later as well in the call, but I just wanted to bring
up a really important thing. So I have my brilliant Business
(11:15):
Life Academy. And if you haven't heard of it,
it's this revolutionary thing where I give you everything I've
created, including over $10,000 worth of my courses and my
programs, my workshops we've had, we have guest experts in
there. We have virtual Co working
space, We have monthly group coaching.
(11:36):
It's a huge amount of resources to help you build a really
beautiful business that's abundant without having to work
so hard and create a beautiful life for yourself as well.
And I'm going to be doubling theprice of the Academy in 20 days
time. So it is currently only US199 a
(12:01):
year. And I wanted to make it as
wildly affordable as I can. And I also knew that now that we
have over 100 programs in there and I was out of energetic
alignment with the price that itis now.
And I knew I needed to raise theprice to, so it's going to be
(12:23):
raising to 497 a year, but I wanted to give you all plenty of
time. So if you would like to invest
in yourself on that deeper level, you can jump in now and
get it at the much cheaper price.
Now, the thing that I want you to know is that when you sign up
(12:43):
for the Academy, whatever price that you get to sign up at, you
get to keep that price for the entirety of your membership.
So even if I continue to raise my prices, and I will, that new
price is for new members. So if you want to stay in the
(13:05):
Academy for 10 years, however long Ioffer it.
I've offered it Previous, I've offered memberships, but
previously that went for nine years.
So if you wanna stay in, you sign up at this cheaper price
point. You keep that.
The only exception to that is ifyou decide to cancel your
membership at any time and then rejoin later, then you have to
(13:27):
rejoin at the higher price. But I wanted to reward you for
being sort of early adopters of my creations.
And so if you want to join at the 199 rate and get to keep
that and save, you know, hundreds if not thousands of
dollars over the years, go to leonidawson.com/academy.
(13:49):
And there's 20 days left before the price increases for new
members. So, and I'm happy to answer more
questions about exactly what's in there because there is a lot
now questions from people. Grace says.
What would you suggest as a first step to reconnect to the
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heart of your magical business when it's been 15 years in and
you're a bit tired of reinventing things, maybe like
some creative fatigue? I absolutely get this and I feel
you. And you know, for me, it's been
22 years of selling online and there's definitely like the
(14:32):
different phases and cycles and waves of energy.
And firstly, you need to look athow you're feeling.
You're well, what is giving you inspiration and making sure that
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you are feeding your creative soul and the softness inside you
so that you can get inspiration.Then you can have new ideas.
So that kind of inspiration looks different for everyone.
For me, how I get inspired is one.
(15:18):
I always find that reading blogsreally inspires me.
It makes me so itchy to blog. I don't get that experience when
I scroll on social media. It doesn't make me itchy to
create. In some ways it makes me think
like, oh, everybody else has already created everything.
I don't really need to. So that's a depleter for me.
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So I need to be really mindful of what makes me want to create
and fuels like feels that well, and what depletes it.
Things like artist dates. As Julia Cameron prescribes in
her Seminole book, The Artist's way can be really beautiful.
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And that is an outing that you take, she says.
Once a week. I've never managed once a week
in my life. If every few weeks, every month
or so, great. But it's going out on an
adventure, even for an hour or two, solely with the purpose of
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trying to reawaken that creativespirit inside you.
For me, I really love going to art galleries and exhibitions.
I'm a little bit limited where Iam currently.
We're moving back to Canberra though, so I'm very excited to
get back into the cultural life there.
That really inspires me. And also just making sure I'm
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out in the world when I'm connecting with friends, when
I'm experiencing new things thatreally excites me and makes me
want to go home to create. If I'm locking down my
creativity and pushing it too hard into the productivity
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basket, that's where it can feela bit dull for me, doing the
inner work of working with an intuitive healer or
kinesiologist. I work with Kerry Rowett at the
moment. That's really important to keep
clearing whatever comes up for me energetically and connecting
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with that soul inside me and thesoul of my business and what's
next. And lastly, on a practical level
as well, if you're tired of reinventing things, is it time
for you to have somebody like a right hand person who can look
after more of the operations things, who can reuse content
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that you've already created, reuse launches, marketing things
and create systems around it so that the business doesn't
necessarily rely so much on you to reinvent things over and over
again? That's where Zeta comes into my
life. And sometimes I disappear.
(18:20):
Sometimes I'm like, you've run the launch.
I'm done with, you know, I'm just over launching.
And she'll reuse like emails andposts and content and whatever
we've got in our basket in orderto be able to promote without it
necessarily relying so much on my energy, Lotus says.
(18:47):
I want to know if it's possible to make a course in the Academy
to teach us how to realize a successful crowdfunding
campaign. I have created a board game.
If you would like to apply to bea guest teacher, a guest expert
in the Academy, you're most welcome to just e-mail us
support@leonidawson.com. I could be wrong.
(19:08):
But I think that question is asking you whether you could
make a course to explain a little bit more about how
crowdfunding works. I could be wrong, but that's how
I interpreted the question so. You're right, it could go.
Yes, you're right, it could go either way.
I don't have anything in there at the moment for that.
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It's not something that I am experienced in.
We can definitely look for a guest expert that could teach on
it though. So Zeetz, could you take note
and we'll have a little look around?
Yeah, Venus just ran a successful one as well.
She taught on sub stack, so she may have some goodness that she
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wants to share as well. OK, would you be able to?
OK, next one, Lisa says. How did you balance things in
the early days when you were working full time while still
meeting your needs? One, I learned the hard way that
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all work and no play makes a very burnt out, the only who
collapses literally in the dirt.I remember at one point, you
know, I was working full time, my business is really taking off
and I had lots of new clients coming in and I had no
assistance. And so I was like, right, OK,
(20:39):
well, this solution here is to sleep less.
And I would, you know, come homefrom work.
I would go into my business work.
I would stay up till midnight and then I would wake up at 5:00
AM to do more work. And one of the thing I remember
one day, you know, weeks into this new schedule of mine, I had
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on my list, like when you wake up in the morning, go outside
and meditate for 100 breaths. Yeah, that's yourself, care done
for the day. And so I went and did that.
And I went to the stand back up and I collapsed from exhaustion.
And my face, I just remember laying in the dirt, my face just
(21:26):
smushed in the dirt, thinking, well, you really want to get
grounded. Like this is a way to very much
be grounded. So and I kind of laughed, even
though like my arms and legs weren't working, like I still
found it quite funny. I was like, OK, well, very
grounded. And so I thought, OK, this is
(21:47):
not the way, Leonie. So I went back to bed and one,
that was a point where I needed to hire a virtual assistant to,
to look after my emails for me because I was taking a huge
chunk of my day. And two, I needed to institute
really good boundaries about when I would stop working, when
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I would have days that were completely free of work.
So I would work, you know, at night time until 9:00.
I'm somebody who needs a lot of sleep.
I need 9 to 10 hours of sleep usually to feel good.
Seven hours of sleep is kind of a killer for me.
A real mojo dip. So building that in as a non
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negotiable that I will not sacrifice my sleep or my nervous
system. As I grew a business, having
that stop work time and then also a day a week where I didn't
work on my business and it was really just about re filling my
tank and connecting back in withmyself.
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Those are really critical. And I also think it was an
enormous blessing that I've never had the luxury of working
full time in my business. Never.
I worked full time for a long time.
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Then I dropped down to four daysa week.
So I had one day a week. And then for the last couple of
years I dropped down to three days a week.
And and then I only left when I was pregnant with when I was
nine months pregnant, just aboutto give birth with my first
daughter and I wanted to be present with her.
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I wanted to prioritize being around her.
For me, I didn't want to have tosend her to day care.
I wanted her to be raised by me and her Papa bear.
So my business always had to happen around the corners of my
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life and that meant I got very clear about what actually
brought in revenue and what was just busy work.
The fact of the matter is, is there is so much that you can do
in your business and it can go like A to do list as an eternal
To Do List. There's always more that you
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could be doing and yet those arenot things that necessarily are
going to give you the most bang for your buck and give you the
revenue increase. So I'm very grateful for the
opportunity to learn what brought in the revenue and what
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didn't, what would bring in likea tiny about amount of revenue,
but not really anything that waslife changing and getting really
good at killing off tasks. That has been massive.
And that's why I've been able tocreate a business that's
created, you know, now $14 million in revenue while only
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working 10 hours a week because even though my kids are now in
school and I could potentially work my hours, I don't need to.
And I continue to keep it contained to a smaller area of
my life. It means that I can still look
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after my physical body, my mental body, nurture my
relationship with my husband, bepresent with my kids when
they're home from school and really live a full life where my
life takes priority, not my business.
So that is how I worked through that.
(25:49):
Natalie says. I moved into my new office and I
literally just unpacked all my Leonie workbooks this morning.
Oh, yeah, Natalie, that's so beautiful.
That makes me so happy. Christabel says.
I'm so happy to get to catch youlive again.
Can you share more about how youstarted and successfully
(26:09):
continue to homeschool girls while your girls while running
your online business? I'm I was diagnosed with ADHD at
40 earlier this year. I'm pretty sure my 6 year old
also has it. We're planning to homeschool her
for grade one. I'm worried about the admin
keeping track to a schedule and all the boring stuff my brain
doesn't like to do. I'd love to hear your tips on
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getting. I'm going to assume it started,
so I'll just do this so that I can here.
Get rid of me. That's fine.
That's. Fine, Yeah, that's fine.
That's fine. You don't like to be perceived
anyway, babes. That's true, but what if I did
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that? Why don't you set yourself up as
like like the the main screen and I'm like the the side
character? That would be funny and I want
to do that, but I actually can'tbecause I'm not the host.
Oh, look who's Look who's in power.
I know it's awful, but I I can, I can do this.
(27:17):
Actually it's. Really good.
Anyway, sorry. So thanks.
We don't pick your nose on screen, babes.
Think, of course, yeah. I will stop derailing.
There we go. Perfect.
So home schooling while doing a business one yes it's totally
(27:38):
doable. 2 self-care is really important and boundaries and
stop work times are really important.
I know that there are, there's some homeschool advice that's
like whenever your kid is excited to learn, you just jump
on that and you ride that. And that's great when they're
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older and they can read and theycan access information by
themselves and it doesn't reallyrequire you to hold a space for
that. I found if I did it that way, it
really burnt me out very quicklybecause it felt like I was
always on call and I needed to have downtime that was just for
(28:25):
me. And I also needed downtime to do
to work on my business. So having a schedule of this is
when we're going to be learning and this is when we're not is
very helpful. This is when I'm going to be
working my business. This is when I'm not going to be
homeschooling or doing my business and instead just
(28:48):
resting or having family time. So those are good boundaries to
have. Also very very useful to look at
what homeschooling groups in your area.
For me, here on the Sunshine Coast, it is an exceptional area
(29:08):
for homeschooling because there is a very large homeschooling
community here and there is a very large amount of
homeschooling co-ops. So that means that you can send
your kid there for the day and you don't attend.
It's basically like very, very flexible schooling.
(29:30):
And they may only do one day a week.
It may be just a workshop that they only go for an hour or two.
Some of them go, you know, for the whole day.
Some of them go like three days a week.
There's like a lot of options. So I know like a lot of
homeschoolers often have like multiple days a week where their
kids are actually out of the house.
So that works really beautifullyfor them to run their business
(29:52):
on top of that. That would be so wherever you
can try and connect in with those that can be very, very
useful. And also knowing that it's
really important for you to workout a way that works for you and
for your kid as well. So there's so many different
(30:13):
ways that you can homeschool, you can unschool, you can follow
a strict curriculum, you can sort of pull in different
elements of different programs and not just follow one program.
You can do online schooling where it's like an actual online
Academy that does the reporting and all that kind of stuff.
(30:36):
That can be very, very helpful. Knowing what your state or
country needs for reporting is really useful and working out a
way for you to do that in a way that works for you.
So a lot of people will take photos on a daily basis of what
their kids doing and that can bea really great reporting method.
(31:01):
I have friends who will take photos and then post it on
Facebook each day just like privately, but they actually
have a record. And so when it comes to thinking
about like the reports they needto produce for like the state
government or whatever, it's very easy for them to look
through and go, oh, we learned about this and some images and
(31:22):
some documentation. So I didn't find the
documentation element particularly difficult because
I'm an over documenter. Anyway, there's a lots and lots
of resources and books out thereand Desita, would you be able to
find, I have a free book about homeschooling that I've that I
(31:47):
created years ago when I was homeschooling.
If you could find that and pop it in the comments and we can
link to that as well. Yeah, I can try and find that
for sure. Thanks brother Lisa says The
Academy Is amazing. I'm no longer terrified of
creating a course quickly. Thanks to the 40 days to create
and sell. Your online course makes me so
(32:09):
happy. So I should say again.
So the Academy, my brilliant business life Academy, which has
all of my programs and workbooksand resources, templates, group
coaching, virtual Co working room, all the things to help you
grow a beautiful life of business.
It includes my big programs likeSales Star, which is all about
(32:30):
how to learn how to market and do copywriting and selling and
sales pages and sales emails. And that is incredibly potent.
If you only take one program in the Academy, make sure you do
that one because that is massively important skill to
master as a business owner makesa massive difference to revenue.
(32:52):
There's also 40 days to create and sell your E course, which is
what Lisa is talking about. 40 days to finish your book.
Money manifesting in multiple streams of income.
And that is all about learning how to manage your money and
reduce expenses, increase your income, developing multiple
streams of income, investing those kinds of things.
(33:14):
And the very first thing that you do in that is the make your
money back challenge. And I give you a spreadsheet and
a whole bunch of tips on how to reduce your expenses.
And it is incredible the resultspeople get in there.
People will go in going I'm not going to like find any savings
because I'm already really good at this and they will literally
(33:36):
save thousands of dollars. I just had someone post saying I
thought I'd get nothing and I'm now saving $15,000 a year
because of this process. And it takes you just a couple
of hours to do. And so having that there means
that the Academy just becomes like it's totally taken care of
price wise, like it makes you money.
(33:58):
So a reminder, my prices for theAcademy are doubling to new
members, more than doubling. It's going up to US 497 a year,
but that's in 20 days time. So if you want to get in now and
get over $10,000 worth of my support, go to
leoniedawson.com/academy and you'll be able to secure it at
(34:19):
the early bird price of 199 a year and you can keep that
membership for as long as you like and that price will never
go up for you. So it's like the deal of the
century. OK, now next questions.
(34:43):
Grace says, do you have some suggestions for me to promote my
memoir Darling Humans to be published next year?
I want to sell lots. I've now written my next book,
Doing your 40 days to write a book.
Yay. I love, love, love seeing people
take action. That is fantastic.
And Grace, at the end of 40 daysto finish your book, there is a
(35:03):
whole book marketing master class.
So take that. Take Sailstar together.
Kaboom kaboom, Tiffany says. I've been engaging with your
creations for years and love your work.
I'm so thrilled you're here. Thank you so much.
What a blessing. What a blessing.
(35:25):
Wow, you look good. Thank you so much.
That's very sweet of you. I'm pretty sure it's the
lighting and also because I'm moving back to Canberra, I'm
growing my hair out to be full movement again.
So the vibes are starting to change and that feels very
exciting. Grace says thank you, this is
all so helpful. I've started to book bimonthly
(35:47):
energy clearings and more. I'm so grateful to connect, to
connect with you. It is a blessing to connect with
you and I love that it's, it canbe, it can make such a big
difference, especially when you have a practitioner who is
potent and powerful. Natalie asks a great question.
(36:07):
What's your audience board building funnel look like at the
moment? We have a whole raft of ways to
build audience. Firstly, I love my affiliate
program. So that means if you love my my
Academy or any of my courses, you can share about them with
(36:30):
your people and you get 50% of any sales that get made because
of that. So if you have friends that
enroll because of you, I give you 50%.
Not only that, but every single time they renew, and most people
do, we have an 80 to 90% retention rate.
So people will just stay in my Academy because they get so much
(36:52):
value out of it. So you get that 50% going on.
So we had somebody this year whohad like $5000 sent to them in
one month and they'd literally done nothing for a year.
It was just because they shared about it a year beforehand.
And I hope like everyone renewed.
So there you go, $5. Thank you.
And we've now sent over, it's over $700,000 a year, no
(37:17):
$700,000 in total to our affiliates.
So I love doing that instead of paid ads because I much rather
paying small business owners to thank them for sharing about my
business instead. That works really well for me.
So affiliates continuing to create new content and that
(37:40):
comes out in a whole bunch of different ways.
And this is free content. So I have my podcast.
I also am interviewed into otherpodcasts a week as well.
And I participate in like what are they called those they know,
(38:01):
they know they used to be calledtelly summits, just summits, you
know, groups of teachers bundlesstuff teaching together.
So that works well. I speak sometimes at
conferences. So I am speaking again at the
Heart Center business conferencein Noosa in a couple of weeks
time. So I'll see some of you there,
(38:23):
which will be so beautiful. Applying for a Business Awards
is a really beautiful way, one, because it creates extra
validation in your business and also it can be an incredible
networking opportunity as well. So those are some of the ways
that my audience feels at the moment.
(38:49):
There we go. Notes on becoming a home
schooling Mama. Is that the one that's got the
free ebook Zita attached to it? I tried to find an ebook but I
couldn't. I'll go have a look in the
freebie library, but I just switched your name and
homeschooling and found every blog post that I could.
(39:12):
Yeah, OK. That's what.
Yeah, it's, yeah, it is somewhere.
I'll try and find because if it's in the library, people will
have to sign up and so I'll see whether I can find the actual
e-book. Oh, thank you, my queen.
Thank you. Now for people who are asking
(39:32):
the kinesiologist that I use, I use Carrie Rowlett for a line
and the tract and she wrote a great book, Kirby says.
Do you believe in vampires? Do you think Berby can vampires
have? Is this your friend Kirby Zeta?
(39:54):
Because this feels like a very Zeta coded question.
It is a very Zeta coded questionbut I would say no because my my
she is a teacher and she is teaching children so.
It. Is a very Zeta coded question,
so I understand why I think it might be related to me.
Yeah, yeah. Also.
(40:15):
Completely unrelated, but just if it sounds like I'm talking
with something in my mouth is because I'm eating biscuits.
And when? I was muted.
You know how sometimes if you'remuted and you try to talk, it
pops up saying mic is muted? I ate a biscuit so loudly that
it popped up and said your mic is muted.
(40:36):
So makes nothing less from you. Thank you very much, I'm going
to mute myself again so I can keep eating digestives.
Perfect. I'm really proud of you and so
are your intestines. Thank you very much.
So do I believe in vampires generally?
So I'm assuming you mean like energy vampires and things like
(40:56):
that. It's not really something I
spend much time thinking about, truth be told.
I do know, like if somebody is an energy sucker, then like I'm
not going to really spend much time in that category.
I'm not going to. Boundaries are a really
wonderful, really wonderful thing.
(41:20):
Did the only say she's moving toCanberra?
Yes, I am. In November we are moving back
to Canberra and I am thrilled. I'm so thrilled.
It's going to be very, very exciting and I want to share
like it's happened in the most magical, kind of serendipitous
way. The whole thing.
We weren't really thinking aboutit, except the school that my
kids are currently at decided tocut offering arts, music and
(41:45):
drama for all of high school. And you can you, I mean, you can
probably guess how well that went down with me.
And they're really just concentrating on their sports
program instead. And you can also see how well
that would go down with me, especially for somebody I don't
have sporty children and I have arts and like arts children.
(42:10):
So we started looking around at other school options and we
also, I was thinking we looked at some Canberra school options
as well and our kids wanted to move back to Canberra and we
thought it was a really great idea.
My kid was like, if I'm going tohave to move schools, which I
have to anyway because of this, then I would rather move back to
(42:33):
Canberra. So it was amazing how everybody
was just like Canberra, like obviously.
Plus Canberra has a really wonderful education system.
They have really robust schools and they also have some good
alternative school options as well.
(42:55):
And they also have the college system in Canberra, which isn't
a thing that's adopted. Like there isn't Australia wide.
So college basically for year 11and 12, you have the option to
go to college instead. Private schools can still go up
to year 12, but state schools donot go up to year 12.
They go up to year 10. Then you go to college for year
(43:16):
11:00 and 12:00 and you have a vast amount of subject offerings
there, so double or triple the amount available that we have
here in Queensland through the schooling system here.
So we felt like that was a really great option.
Plus, in Canberra, our kids willbe able to live at home with us
(43:37):
while they're doing university or getting started in their
careers. So we can't, they would have to
move away to do that here where we are on the Sunshine Coast.
So for us, it was like we would like to be able to stick around
our kids for as long as possibleand for them not to have to move
away as soon as they're 18. So Canberra just felt like a
(44:01):
really good fit for us and we'rereally excited to go back.
We have an amazing community there.
We have beautiful long term family and friend, beautiful
long term family, long term friends and family there and
also some of my favorite places in the world like T-Mobile
National Park and National Gallery of Australia and the
(44:24):
National Library of Australia and so many wonderful things.
So I love, love, love Canberra and very excited for November
Synchronicity. We looked for a house for seven
months. We could not find anything,
literally anything that worked for us.
And part of that is, you know, obviously the housing crisis and
(44:47):
things are just a lot tighter and people are holding onto
properties and it's more difficult to find things.
And so we just had to keep on thinking, OK, are we looking in
the wrong suburb of, like, what?Do we need to open ourselves up
to other possibilities? And what's ended up happening is
we have bought just around the corner from our old house in
(45:12):
Canberra and we are buying from a friend and I'd reached out to
her just to ask how things are going and mentioned we're coming
back to Canberra. We're just trying to find a
house. And she was like, did you want
to buy a house? And I was like, yeah, I'm sorry.
It sort of just turned out to belike miracles in synchronicity
(45:32):
all the way around. And I, it's be in the most
enchanting process. I feel very, very grateful,
Natalie says. How perfectly aligned.
I know it's turned out incredibly well, incredibly
well. So I feel just so blessed.
Ah, Canberra. Yeah, that's how I feel about
(45:54):
it, Sass says. As a drama teacher and artist, I
get you. Yeah.
Yeah. What are my kids going to do?
Like, they're not going to get into soccer.
Like, what is happening? What is happening?
I've got two kids who want to do, like, some kind of art for
higher university, and they're not going to be able to do it in
(46:16):
high school. Whoa.
I've got one kid who wants to bean art therapist or an art high
school teacher. And.
Yeah, fascinating. Somebody, Azita, has found my
homeschooling link. So obviously you're not going to
be able to talk this out, but ifyou check in the comments in
(46:37):
this section, you'll be able to find it and you'll be able to
copy and paste it from there, so.
I just want you to know that I had to troll through AWS,
Amazon's hosting service, to find this link.
I'm gonna upload it to the freebie library 'cause it's not
in there, but I had to go through like 15 years worth of I
(47:00):
had to go through all the old Academy stuff to find it.
So that was a fun little trip down memory lane.
Well, I'm very glad we found it and I'm shocked there's not in
the inspiration library. But of course, of course, now if
anybody wants to seats, could you share like the free
inspiration library link for people to sign up?
We have a big depository Suppository repository.
(47:22):
I can never remember which one it means.
Go up your butt hole or which one is a keeper of things.
I guess your butt hole is a keeper of things.
It is a place we store things. Anyway, it's my free inspiration
library and you get access to all of the meditations, the
ebooks, the like workshops and colouring in books and
(47:44):
everything that I've created over the years for free.
And you can start up, get it forfree.
Totally fine. So I just want to check, OK, My,
I just want to check my husband's at the dentist at the
moment. I want to make sure he's OK.
(48:04):
Leonie dawson.com/mykajabi/office/nope
Foods There we go. That's so helpful, isn't it?
Do we have like a, can you make a pretty link or something?
If you get a Leonie Dawson? If you can, you set up a
redirect so we can just like do Leonie dawson.com/inspirational
something and people can find it.
(48:25):
Yes, sure. Thank you.
Thank you. See, this is how I survive guys
with a right hand lady. Oh, I thought we'd call you a
lady. Sorry to say.
That's how you. Yeah, I'm a goblin.
I know. A transcend right gender.
That's right. You're transcend gender.
Sorry. Sorry.
Yeah, my right hand goblin. I felt weird.
(48:48):
As soon as it came out my mouth,I thought, no, that's not right.
I see the V says I've just builta website.
And of course, in coaching professionals who run
decluttering business, I've not assessed the market to see if
it's a viable product, but I feel like it is.
Could I get your thoughts? The only way you get to find out
(49:10):
is by testing, trying and seeing.
And sometimes it's not about whether there's a viable market
or not. It's about how well you sell it.
It's not about like, you know, you can create the market.
So it comes down to selling it really well.
If you're in sales, if you're inthe Academy, use Sales Star to
(49:31):
make sure that your copy your messaging around.
It's really important if you're in the Academy, use A2 page
marketing plan to think about where your people are already
hanging out so you can get in front of them and test, see what
works for you. OK, All right, more questions
(49:54):
that we emailed in And of course, if you've got questions,
feel free to e-mail them in. And I should remind everyone as
well that if you would like to share about this, if you want to
tag somebody in this DM somebodythat I'm going live, if you want
to screenshot it and share it onsocial media, then just type
(50:18):
hashtag shared in the comments. And at the end I will, we will
have a little draw and we're giving away a break up that I
decide. And it's very cute.
Let me show you what it is. Let me show you what it is.
Look at this beautiful thing. It's got nice things written
(50:41):
over it. I love it so much, so please
share about it too and type shared so that you can we can
send you a goodie in the mail toreward you for sharing about it.
All right, emailed in questions Sylvie says I don't know where
(51:12):
to start I have a lot of ideas, but I have lots also have
inhibitions to start Should I start with a blog?
Should I commit to one topic? What's the best solution to
start with multiple topics, ADHD, trauma and addiction.
And I want to sell my art to please help me out of this mess.
(51:36):
Yeah, here's the answer. Let me just take off this extra
banner because it's annoying me.OK.
OK. Thank you.
It's OK. The answer is you don't need to
(52:03):
get it perfect. You don't need to know exactly
how it's going to look, but whatyou do get to do is start.
And you do get to try out what works for you and what doesn't.
And I promise you, starting is so much better than staying
(52:25):
stuck in the place of I don't know or I'm not sure what to do
next. Action will always make you feel
a million times better than the wondering and the questioning
and the trying to sort of force your brain into action.
So you can start just with it, ablog and you can start with
(52:54):
something so easy and you can repurpose that onto social media
if you want, or if you feel likea podcast, whatever.
What is one thing that you can share today?
Press publish. And I don't care where you're
pressing publish, but you actually are getting started and
(53:16):
you're doing what needs to be done.
And that's really potent and that's really powerful.
And that gives you momentum. Where you are right now is in
inertia, and there's all of thatgravity that's holding you back
because it's so hard to move forward.
As soon as you press publish, you have begun and all you need
(53:39):
to do then is find the next thing to press publish on.
Do you want to know what the first blog post I ever did on my
blog was 20 years ago? 20 years ago this month?
Actually, I should do a post about that.
I should write something about that.
(54:00):
Because two decades of blogging.OK, so the very first blog post
I ever published was a quote from Gwyneth Paltrow.
I'm not even a fan of Gwyneth Paltrow, but it's a start.
(54:23):
And then I shared something the next day.
And then the next day, and then the next day.
And sometimes it was artwork, sometimes it was thoughts,
sometimes it was photographs, sometimes it was quotes,
sometimes it was a list, sometimes it was nothing.
Because I it's not like I've blogged every single day for 20
(54:44):
years. But what counted was that I
started and I got out of my headand started testing and trying
and playing and experimenting. And that built momentum far more
than inertia did. So that's my challenge for you
today. Publish something today.
(55:08):
I don't care where it is, on a blog or on social media. e-mail
us the link and we will send youa present in the mail to reward
you. We're watching you.
You don't even need to watch therest of this broadcast.
Or you can just have me on in the background if you like.
(55:28):
But what's most important is that you start.
What time of day are you at yourmost creative, Leone?
Any time of day. I don't believe in fetishizing
my creativity and thinking, getting myself into the idea
(55:51):
that there's only certain times of the day that I can create.
I can create whenever the fuck Ilike, and often the muse hasn't
struck me. It's because I've given myself a
deadline and then the muse turnsup once I'm finally there, Olga
(56:16):
says. I love your wisdom.
What I've learned, what I'm learning listening to you, is
that it's better for me to keep moving on something, anything,
rather than staying stuck in self doubt and indecisiveness.
Just do it. Yeah.
And guess what? It feels so much better.
It feels so much better than being stuck.
(56:39):
And here's the thing, I am not perfect.
It is like, there's definitely days where I get stuck as well.
And I find it so annoying, so irritating, so boring that I
will kick myself out of it to just go do something, anything,
(57:04):
because I want to feel good. And doing something, making
progress, pushing out of inertiafeels good.
Staying stuck with my head up myown butt hole, I doesn't feel
good. No thank you, I shan't sign up
for it. Very uninteresting.
Very uninteresting. CBS.
(57:27):
I can create whatever the fuck Ilike.
Golden stage advice right there.Yeah, I know some people have
like rituals and feel like it's going to be at 5:00 AM when the
rest of the house is quiet. 5:00AM in my books is good for
nothing. Except for sleep that is.
(57:47):
It's bed. It's it's bedtime.
Sacred commune time with my bed.I will not be waking up earlier
for nothing my like. My sleep is sacred to me and
instead I will find a little areas and time in my days and
(58:08):
create there. And you know what?
A lot of the time I'm creating in front of the TV with my kids
and my husband around me and allof life happening around me.
So much of my creations get donethat way.
I don't need to necessarily, like, be hidden away in a
(58:28):
beautiful room in a beautiful environment.
The perfect writer's desk with the perfect view.
No, I've got a rickety old chairthat is very close to death.
Every time I put my like a foot rest up it creaks like it's
(58:49):
possessed and everyone sort of looks at me in great concern and
it sort of tilts at a terrible angle.
But I don't care. It's still happening and I don't
even have an office or a studio at the moment, not in the house
that we currently live in. I literally have a tiny little
(59:12):
desk in the corner of a guest room and I create from there.
I've had like the large office and studio purpose build, all
that kind of stuff and none of it matters.
What matters is just creating. So much stuff gets done at the
kitchen table. When my kids are around me and
(59:36):
our kitchen table is just layersof paint at this point, he will
never look like a normal table again, and that works
beautifully for me. Look, as much as I look
incredible on this video, I'm going to show you behind the
scenes of where I work. OK, so that you know that no
(59:57):
matter where you are, you can create whatever you want.
So here we go, guest room. I have just set up a little.
This is very blurry. I don't know why I've set up a
banner because I'm a professional.
(01:00:18):
Usually I don't set it up, and then there's this tiny little
nook and it's very messy and it's full of shit.
And yet I can create big and beautiful things here because
it's not the outside that's important, it's me.
(01:00:38):
The magic's inside me, and just giving myself a little bit of
space and a little bit of time to let it come out as all that's
needed. What matters is just to create,
yes, and to know that creations heal the hands it moves through
(01:00:59):
first. So you are the one that gets to
be healed the most out of all your creations.
And yes, they will go on to helpso many people and your work is
needed in this world, but first and foremost, it's needed by
you. You become bigger and braver and
(01:01:23):
bolder and even more of yourselfthrough this process of
creating. What a gift you get to give
yourself. Who wouldn't want to do that?
Thank you for sharing your behind the scenes.
The magic is inside me. It's not about the space that
really landed for me. Yeah.
(01:01:45):
And, you know, like, I see a lotof entrepreneurs and they have
these beautiful setups and beautiful offices, and I think,
wow, they've really got this shit together.
And I'm happy for them. But it doesn't need to be me.
And maybe it will be at a certain point if I feel like it.
But at the end of the day, I'll probably still just be creating
(01:02:07):
most of my stuff in front of theTV, surrounded by my kids and on
a rickety armchair. I've been making excuses about
needing to declutter my physicalspace before I can declutter my
mental space. What a load of BS.
Yeah, you can do whatever. Whatever works for you.
And here's the thing, if you like feel like you need to do
(01:02:30):
some decluttering, cool. Set a timer for 10 minutes.
Do that, great, like you can. It can achieve like it happened
in very small periods of time. But if it's also just a
distraction technique, you don'thave to do it.
You can opt out completely. OK, let me just go to more
(01:02:51):
emailed in questions. What does your dream day look
like? I think my dream day is usually
when my kids are on school holidays.
I love school holidays, I reallydo.
I I love when they're at home and we're pottering around and
(01:03:16):
creating together. I love going on adventures with
them and my husband. I love when we holidays that
we've taken have have been only 20 minutes away because for a
long time we had a very elderly dog who couldn't travel and
(01:03:36):
couldn't be boarded, so we took her with us.
And so there's been some absolutely dream days where
we've been at a river house on acanal and just sitting at the
sunshine with my kids is such a thing of beauty.
(01:03:57):
And like so much, my dream is all.
I love getting to run away in the afternoons just for a couple
of hours, just into my tiny little office space to create
something as well that feels beautiful to me.
And if I can do some reading, what a treat.
(01:04:18):
What a treat. It's pretty close to what I
have, you know, except I don't get asked for holidays all the
time. Megan says.
I'm in a very transitional period.
I feel like it's taking me in a direction I never envisioned,
like life coaching. What's your process to research
(01:04:40):
a new career path and business launch when it's not what you
know? How do you build hype to get
clients when you're starting from the bottom?
Oh, I would never say that you're starting from the bottom.
You're starting from right whereyou are right now with all of
(01:05:04):
the experiences and all of the beautiful lessons you've learned
along the way. I'm also a really big fan of
playing and experimenting and trying and putting things out
there and seeing what works and what doesn't and building on
those successes. You can't think your way to
(01:05:27):
success. You can't plan your way to
perfection. All you can do is do the next
small step to get yourself out there and test and see what
works and start building from that.
It's very exciting, Olga says. How do you stay engaged with us
(01:05:57):
when you can't see our faces? I noticed in the Academy calls,
most people have their videos off videos off, yet you still
bring your energy. How do you do that?
Hmm, a third question. One, I do always love when
people have their videos on thatI feel like I get to know them
(01:06:20):
even more. And like I definitely feel like
I get, I know you more because you have your video on and
because you turn up on calls andyou share.
And that thrills me 'cause I love being invested in you and
your business and your mission to share what you do with
(01:06:42):
seniors. It's a beautiful, it's a
beautiful thing. And in terms of when people turn
up without videos, that's totally OK because often I have
my video off. I'm always a little like if I'm
not speaking, always a little bit afraid that I'm going to
pick my nose or something on camera.
(01:07:04):
And also I don't have my restingface is 1A look of deep concern.
And I don't want people to feel like I don't have to perform my
face. So it's, I understand why people
don't have their their cameras on.
How I stay connected though, is I think just doing.
(01:07:34):
No, first and foremost, it's coming from me and my
relationship with myself and howI want to be treated and how I
want to share that love and thatheart with the world.
So it doesn't necessarily matterwho turns up.
I just get to love them no matter what.
(01:07:54):
And also over the years, as you receive more questions, it taps
into an energy that so many of my people have.
And I know a lot of the people like I know the energy of people
(01:08:20):
that I attract. And so I feel like I can go
right to the heart of that because I already, I know what
they're getting AT. And I've either been there
before or I've been able to helppeople move through there.
So I think the answer is just having an, an open heart and
(01:08:44):
whether somebody had the video on or not, I can still connect
with that heart and that energy anyway.
And it starts on the inside withme and who I want to be and how
I want to turn up in the world. So Zia, we might fit.
(01:09:05):
Oh, we'll give people one last opportunity.
If you haven't shared this, if you want to tag someone or DM
someone, or even if you sign up to be an affiliate.
So if you just go to let me giveyou the banner, if you want to
share about my work, you go to leonedawson.com/affiliates and
you can sign up for free and share about my Academy or any of
(01:09:27):
my programs every. So in the Academy we have
monthly group coaching calls andsometimes I set people homework,
especially if they're strugglingthrough something like our
friend who is struggling to press publish like Sylvie.
And that way I can when you do the thing I love getting people
(01:09:53):
into momentum, then I can send you a reward.
SAS says thank you for your fabulous supportive talk anytime
at all, anytime. That's what I'm here for.
I love this. I love enormous mugs, obviously,
and it says all you need is tea and warm socks.
(01:10:14):
I don't need warm socks, right to currently have because I'm in
the tropics, subtropics, but I will in Canberra now.
I'm excited to get cozy again. CB says thank you for being you.
Gosh, you're a gorgeous human. Thank you for seeing that and
thank you for being one yourself.
The only way that you can see mybeauty is because of your own
(01:10:37):
beauty and your own divinity, and I'm honored and I see that
in you also. Beautiful, beautiful souls.
So final reminder as well, my brilliant business Life Academy,
which is a place where I can pour all of the love on you.
(01:11:00):
That includes all of my programsabout marketing, creating and
selling, E course, finishing your book, getting your money
sorted, working less and more, getting organized, all those
kinds of things. They it is doubling in price and
it's doubling in price because there's over 100 programs in
(01:11:21):
there now and currently it is only 199 a year and you get over
$10,000 of my resources and to help you build a really
beautiful abundant business and life.
So that is only in the next 20 days and that it is increasing
(01:11:41):
to 497 a year. If you buy now, you get to keep
your membership price at the price that you sign up forever.
It doesn't matter how many timesI increase my price, you get to
keep it at the price that you sign up then.
So a lot of people, one, they get so much enormous value out
(01:12:02):
of the Academy that they keep itfor years and years and years.
We had people previously who stayed in my membership for nine
years the entire time that I hadit open because it gave them
such enormous value and support for their business.
And somebody said it feels like if I had to run my business
(01:12:24):
without the Academy, it's like sitting on A2 legged stool.
It's very wobbly so I would loveto teach you absolutely
everything I know about creatingmore abundance in your life
while also working less and having a really beautiful life
as you go. So make sure the only
dawson.com/academy is where you can sign up before before the
(01:12:49):
price rise. Paula says The Academy Is one of
my favorite business expenses. The lessons apply beyond
business to boot. Oh, Oh my love, thank you Gayle.
Gayle, my beautiful friend I've known online for 20 years, says
(01:13:10):
Leona, you rock. Love you so much.
Thanks for your ongoing inspiration.
Thank you for always being here.Thank you for being you.
Thank you for being the shining energy and you know, I have to
like I think about you nearly every week because on Sundays,
like I treat it like Sabbath andyou taught me so much about that
process. Just your entire embodiment of
(01:13:31):
it. So beautiful.
Thank you, Natalie, my love. Thank you, thank you.
August says the amazing The Academy Is amazing value with
great programs and awesome community, my love.
Oh, I am so honored. So, so honored.
All right, so. OK, sis, you've got the winners.
(01:13:55):
I do. I'm gonna put myself back on
screen because I deserve it. You too, babes.
Thank you. I dare I treat you like this
without. It's quite unacceptable but I
was brought bubble tea so. Bill off Bill, bill.
(01:14:16):
He's in the kitchen. Why do you mean teleport me?
I don't need to. Did he go to?
Did he go to Gotcha. Whatever it's called, yeah.
Oh, so sad. I know guys, Xena has the most
incredible best friend slash roommate slash photonic soul
mate build, and not only is he an incredibly talented comic
(01:14:39):
artist, but he's also just humanof the century and we all wish
we could have a build in our lives.
Yeah. Yep.
I'm very, very grateful and I'm.Very thankful for tea.
I would be too. Where is my bill?
He's at the dentist. Yes, my Bill's at the dentist.
(01:15:00):
He'll be back soon. Yeah, text him.
Ask him to bring you bubble tea.He's yeah.
Oh, he, he worried, but I love, I love that, Renee says.
Can you put link again? Oh, for the Academy, I assume.
I'm not going to share any otherlink.
(01:15:22):
The only dawson.com/academy. So you've got 20 days to sign up
for the the cheaper rate and just, yeah, you'll get all the
things. Kim says The Academy Is my
favorite place to learn and the absolute best deal.
My love. Thank you to Neil says going
into the Academy always gives mesome inspiration.
(01:15:43):
I definitely recommend getting in there if you're not already.
Oh, my humans, you're the best. You're the best.
All right, Sita, would you like to do prize draw?
Absolutely. So I'm going to click the wheel
of names. The Wheel of Mythically, the.
Wheel of Mythically, Yeah, I'm not quite as fun as Rhett and
Link. Yeah.
(01:16:05):
Your phone number is only used for tracking purposes.
You probably know by now that, like, you really can't order
anything without putting in yourmobile number.
Now, we don't do like mobile advertising.
We don't add you to a mailing list for your mobile number or
anything like that. It is just for tracking.
We can't place an order without it.
It's really annoying but. A lot, yeah.
(01:16:25):
I want to be clear, it is for tracking of your parcel, not for
tracking of you. Yeah.
Oh, yeah. Good point.
Yeah. Also really good.
Really good. My friends, this has been so
much fun that thank you. Thank you.
Thank you for being here. Thank you for being the
beautiful souls that you are. And if you want to just join me
(01:16:47):
in closing out, if you want to put your hand over your heart
and your other hand over your belly and take deep breaths in,
we can just take this moment, a moment of peace, just this
little moment in our day. I'm going to breathe down deep
(01:17:14):
into your belly and exhale through your mouth.
And if you make your exhale go for longer than your inhale,
that makes your nervous system start slowing down.
(01:17:37):
South. Inhale for four, exhale for six.
And we take this moment to connect with our soul, with our
(01:18:03):
inner self. And you may notice that your
soul, your spirit, your energy is like a little bit outside of
your body. It might be a little bit behind,
a little bit and forward might be a little bit up, might be
just missing. So what we want to do is just
(01:18:27):
invite our our soul and our energy to come fully into our
body and center inside our body.And if there's anything in your
body that's sort of blocking that from being able to happen,
(01:18:47):
it might be other people's energy.
We're just going to be asked forthat to removed, be removed.
And as you exhale, that can comeout just making room in your
(01:19:09):
body for your spirit to take up full presence.
Can you mind find when your soulsort of comes into your body,
(01:19:32):
you might sort of just land and it's like a relief to feel fully
present. We take this moment just to be
(01:19:53):
with ourselves. You may like to give yourself
any messages you might need to hear.
Guys like to say I'm here with you.
Together we'll work this out. Everything will be OK.
(01:20:33):
When you're ready, just rubbing your legs, rubbing your arms,
coming back into this present moment, there's nowhere else you
need to be, nothing else you need to be doing.
Just be here with your beautifulself blessings.
(01:21:00):
Thank you my friends. Thank you for the honour of
spending this time with you. Thank you for being the
beautiful souls that you are in this world, wanting to create
magic and love wherever you go. I'm cheering you on, and for
those in the Academy, I'll see you in the Academy.
(01:21:20):
Otherwise I'll see you on the Internet.
I'm so glad our powers have crossed.