What would you do if a client came to you and said they no longer needed your services, because they’re going to use ChatGPT instead?
This is the situation today’s guest, Ana Pista, faced recently.
If you don’t know Ana, start now! She’s the founder and CEO of Ardent Communications based in the Philippines. She’s a seasoned PR expert with more than two decades of experience, having honed her skills while working for big companies like HP and Microsoft.
In this conversation, we cover how to deal with clients who want to use Artificial Intelligence (AI) instead of our services, using AI in our own practices, the ethical considerations, and so much more.
If you work in comms, PR or marketing, and AI is encroaching on your world, you want to listen to this one!
Links mentioned in this episode:
Follow Ana on LinkedIn: https://www.linkedin.com/in/ana-pista-apr-871742108/
Ardent Communications Inc.
- LinkedIn: https://www.linkedin.com/company/ardent-communications/
- Facebook: https://web.facebook.com/ArdentPR
AI Centre of Excellence (ACE)
- LinkedIn: https://www.linkedin.com/company/aicentreofexcellence/
- Facebook: https://www.facebook.com/AICentreofExcellence/
Articles
- ArdentComm advocates for responsible AI use in PR practices (Inquirer): https://technology.inquirer.net/140011/ardentcomm-advocates-for-responsible-ai-use-in-pr-practices
- ArdentComm founder and CEO pushes ethical AI in PR (Inquirer): https://technology.inquirer.net/138713/ardentcomm-founder-and-ceo-pushes-ethical-ai-in-pr
Say hi!
Follow me on LinkedIn
Find out what I'm up to Instagram
Check out my website
Ask a question
Popular Podcasts
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Fudd Around And Find Out
UConn basketball star Azzi Fudd brings her championship swag to iHeart Women’s Sports with Fudd Around and Find Out, a weekly podcast that takes fans along for the ride as Azzi spends her final year of college trying to reclaim the National Championship and prepare to be a first round WNBA draft pick. Ever wonder what it’s like to be a world-class athlete in the public spotlight while still managing schoolwork, friendships and family time? It’s time to Fudd Around and Find Out!