In this special episode of Less Chatter, More Matter, recorded live from the IABC World Conference in Whistler, we explore how to refresh and reframe change communication in a world where attention is fragmented and information overload is the norm.
Too often, communicators fall back on familiar tools and templates when managing change initiatives... but with today’s audiences juggling endless priorities and digital distractions, those traditional approaches may no longer be fit for purpose. In this episode, we share five practical ways to shift your communication strategy and achieve stronger cut-through and connection.
We discuss how to align your communication rhythm with what your audience actually needs, experiment with different formats and delivery styles, and remove unnecessary complexity from your messaging. We also reflect on how relevance, timing, and empathy can significantly enhance how your message is received and acted upon.
Whether you're overseeing a major transformation or supporting localised operational change, this episode offers thoughtful, experience-based guidance to help you deliver communication that genuinely supports people through change. Listen in now.
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Links mentioned in this episode:
- 90 minute Strategy Power Session
- Public workshops and training
- Less Chatter, More Matter - Mel’s book
- Topic in Ten - have your say!
- Template packs
- Change Isn't Hard! - Mel's book
- Sign up here to the fortnightly mail out of free resources!
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