Lessons for Tomorrow

Lessons for Tomorrow

The Lessons for Tomorrow podcast is centered around conversations between industry experts sharing insights from the past, to apply in the present, to achieve success in the future. This podcast is the "motivational poster" in your ear; each episode is centered around conversations which motivate you to tackle new initiatives at your organization. We will be talking with some of the best and brightest minds in technology and marketing and will hear from the experts themselves about their latest experiences, their most recent challenges and the road ahead. Every episode has a different story, a different answer, a different approach. Lessons for Tomorrow is brought to you by Americaneagle.com Studios; follow today for exciting new episodes! Website // Twitter // Instagram // Facebook // YouTube

Episodes

January 11, 2022 40 min

When building out a content strategy, there are two sides to consider: the product side and the marketing side. So, how do we, as a digital agency, focus on getting organizations to understand the separation of the two? Very often the product content doesn’t receive the level of attention that the marketing content does. But today, there’s a large shift through digital transformation and how it affects the value of content – the fo...

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Digital transformation is still gaining speed as computers and devices are becoming more consistent companions in our daily activities. And each year introduces, or escalates, a variety of trending buzzwords.

Recently, during one of the November 2021 Accelebrate webinars, our host and Americaneagle.com's Vice President of Strategic Initiatives, Tim Ahlenius, put a spotlight on 10 concepts that people are consistently talking abo...

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A digital experience platform (DXP) is a well-integrated and cohesive set of technologies designed to enable the composition, management, delivery, and optimization of contextualized digital experiences across multi-experience customer journeys, according to Gartner.

In this episode, our host, Tim Ahlenius, spoke with Kentico Xperience's VP of Marketing Jenda Perla, and Americaneagle.com's Kentico Practice Director Wes McChr...

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Ninety percent of B2B organizations cite product information management as highly important or a top priority, according to the 2020 Akeneo Global B2B survey. This means that the power of product information management and product experience are here to stay. In this episode, our host, Tim Ahlenius spoke with Akeneo's Director of Product Marketing Ali Hanyaloglu and Product Experience Management Evangelist Virginie Blot to disc...

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Amazon is now responsible for 70% of product search in the United States, and Amazon Business, the company’s B2B unit, is now Amazon’s fastest growing division which accounts for over $25 billion in annual sales. The ecommerce juggernaut’s growth accelerated dramatically during the global COVID-19 pandemic, leaving traditional product manufacturers and resellers (distributors, retailers, and others) with an urgent call to action to...

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Amazon is now responsible for 70% of product search in the United States, and Amazon Business, the company’s B2B unit, is now Amazon’s fastest growing division which accounts for over $25 billion in annual sales. The ecommerce juggernaut’s growth accelerated dramatically during the global COVID-19 pandemic, leaving traditional product manufacturers and resellers (distributors, retailers, and others) with an urgent call to action to...

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November 2, 2021 34 min

In this episode, our host Tim Ahlenius spoke with Znode Amla Commerce's President and CEO Rupesh Agrawal and Vice President of Marketing and Business Development Tom Flierl to discuss how things are evolving with Znode in the B2B ecommerce space.

They also cover where things were before multi-store ecommerce, flexible solutions in the B2B and B2C commerce worlds, and looking ahead with what the next iteration of B2B ecommerce mi...

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October 20, 2021 14 min

In this episode, our host Tim Ahlenius spoke with President of Accelebrate Steven Heckler regarding democratization of data science. They also discussed the demand of data science skills and the growing number of computer science languages.

Accelebrate is an on-site, customized application and web development training company.

This podcast is brought to you by Americaneagle.com Studios.

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    Deliver better customer experiences fast and at a lower cost. How? By connecting your ecommerce systems to the other applications that run your business. 

    Join ecommerce integration experts, Derek Cwik, Director of Integrations at Americaneagle.com, Carole Louie Achramowicz, Senior Director of Product Marketing at Jitterbit, and Lindsey Hampson, VP of Marketing at eBridge Connections, as they discuss the findings outlined in the new...

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    September 22, 2021 37 min

    For IT organizations around the globe, there has never been a more exciting time to do a radical rethink of their entire web infrastructure stack than right now. By so doing, they are able to quickly deliver on customer expectations by rolling out new innovative services and experiences.

    In this episode, our host, Tim Ahlenius, spoke with Acquia's Senior Vice President of Product Marketing Kevin Cochrane to discuss what has been...

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    The CMS or Content Management Systems market will reach $123 billion by 2026. And as a result of this market growth, there's a rich history of how different CMS have evolved. From static to dynamic, desktop to mobile, this episode covers the evolution of CMS, as well as what we can expect in the future.

    Our host, Tim Ahlenius, spoke with Progress Sitefinity's Director of Partner Advocacy Lynne Boudreau, Senior Sales Engineer...

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    There was a 146% increase in automated fraud attacks in 2020. Signifyd recently released their new State of Fraud Report that examines the fraud trends that wreaked havoc on ecommerce retailers in 2020 and the way they have shaped the future of commerce.

    In this episode, our host, Tim Ahlenius, spoke with Signifyd's Senior Partner Manager, Megan Blissick, to discuss which fraud trends we can expect to see an uptick in during the...

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    As the holiday season approaches, most ecommerce companies start shipping preparations in July. In this episode, we dive into understanding consumer expectations around the shipping experience, how an ecommerce retailer manages expectations for their customers in the holiday season, and what the pandemic did to the local economy bolstering its outreach.

    Our host, Tim Ahlenius, spoke with ShipStation's Head of Industry Relations ...

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    There are different types of projects, and Web and CRM projects are the big transformational ones across businesses right now. Looking at staff, systems, and all the processes involved, data and reporting has had a huge uptick over the past several years. With so many different systems, people and processes in place, how do these different areas stem into project readiness? Are you ready as a client? How do you know when to start b...

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    July 21, 2021 35 min

    The amount of capital pouring into ecommerce in the last few years is staggering. One of the biggest aspects contributing to the surge in ecommerce came as companies were forced to establish online purchasing to survive the COVID-19 pandemic.

    Our host, Tim Ahlenius, spoke with Jason Nyhus, Senior Vice President of Sales and Partnerships at Digital River. Digital River helps established and fast-growing brands with API-powered soluti...

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    July 7, 2021 52 min

    A lot of organizations get fooled into thinking that they are providing the right accessible experience. Our host, Tim Ahlenius, is joined by two experts in the digital accessibility field — Keith Bundy, who has worked for over 35 years in a variety of professional positions and is currently a digital accessibility consultant and trainer with Siteimprove, Inc., and Nick Goodrum, the Accessibility Practice Team Lead and Director of ...

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    June 23, 2021 25 min

    On this episode of Lessons for Tomorrow, our host Tim Ahlenius, is joined by Erin Raese, Senior Vice President of Revenue at Annex Cloud, to discuss how consumer loyalty has changed due to the pandemic, the impact of CPG loyalty, and the impact that the disappearance of 3rd party data has had on huge brands.

    This podcast is brought to you by Americaneagle.com Studios.

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    This episode of Lessons for Tomorrow covers the evolution of search from the early days of being very one-dimensional, the shift from segmentation to personalization, and now the focus on individualization. Our host Tim Ahlenius, is joined by Dale Traxler, Senior Director of Alliances at Coveo, and Jon Price, Coveo Practice Director and MVP at Americaneagle.com.

    Together they dive into the importance of creating a seamless experienc...

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    In part 2 of this Lessons for Tomorrow episode, we continue our conversations with founder and CEO of Oro Inc., Yoav Kutner, and Americaneagle.com Solutions Engineer, Derek Cwik, discussing the drastic growth and evolution within B2B marketplaces. Hear how B2B marketplaces are changing the way business is done and working to create efficiencies through time, pricing, workflow and enablement. Plus, be sure to listen through the end ...

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    In part 1 of this Lessons for Tomorrow episode, founder and CEO of Oro Inc., Yoav Kutner, and Americaneagle.com Solutions Engineer, Derek Cwik, join us to discuss the drastic growth and evolution within B2B marketplaces. Oro Inc. delivers innovative solutions for dynamic companies embarking on their digital transformation journey. Hear how B2B marketplaces are changing the way business is done and working to create efficiencies thr...

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