October 22, 2025 • 35 mins
How can B2B organizations turn digital transformation from concept into measurable results? In this episode, guest host Brendan Cameron is joined by Sarah Falcon, SVP of Global Marketing for B2B eCommerce Association. They break down strategies for aligning ecommerce, marketing, and operations to leveraging AI, and connecting with industry communities to drive growth and measurable business results in today’s digital landscape.
Shoptoberfest Insights for B2B Ecommerce Growth Blog
This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them!
Connect with:
Lessons for Tomorrow: Website // Twitter // Instagram // Facebook // YouTube
Tim Ahlenius: LinkedIn // Twitter
Brendan Cameron: LinkedIn
Sarah Falcon: LinkedIn
Resources: B2B eCommerce Association's Website
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