Lessons From Sports
A podcast about sports, life, and business. Personalities from across the sports world join former San Diego Padres CMO and now CUENTO Co-Founder, Wayne Partello to discuss how they've leveraged lessons from sports in their personal lives and professional careers.
Episodes
Don’t miss this week’s episode ofLessons From Sports, where Wayne sits down with Tyson Ross, former MLB pitcher. Tyson opens up about his deep commitment to community involvement and how he’s consistently made time to participate in local events throughout his career. He reflects on the importance of giving back and the role sports have played in helping him connect with others. As the conversation unfolds, Tyson also shares detail...
Don’t miss this week’s episode of Lessons From Sports, as Wayne sits down with Joshua Elias, co-founder and CEO of Frontwave Arena, Southern California's new multi-use sports and entertainment venue in Oceanside. Joshua talks about how he identified gaps in the sports and media market, built a global solution with SponsorUnited, and is now leading the development of the 170,000-square-foot arena, which opened in 2024. Home to t...
Wayne reconnects with his former boss and mentor, Claudia Lezcano—now CEO of Fuku—who guided him during their time together at the Miami Dolphins. Claudia, a seasoned marketing executive with an impressive track record, shares how her leadership philosophy has evolved and the invaluable lessons from sports that have shaped her approach to building and leading strong teams. This episode explores the power of teamwork, the importance...
In this episode, Wayne sits down with his longtime friend Brian Napoli, Senior Vice President of Corporate Partnerships for the Philadelphia Eagles, to explore the pivotal moments that shaped his career. From early dreams to navigating critical decisions at career crossroads, Brian shares how he embraced challenges, learned from missteps, and turned them into lessons that fueled his evolution. Tune in for an inspiring conversation ...
This week on Lessons from Sports, Wayne reconnects with his longtime friend and current Head of Properties at Excel Sports Management, an industry-leading agency representing top talent, brands, and properties. Jason shares how his determination and willingness to bet on himself paved the way for a phenomenal career in sports management.
Don’t miss this inspiring conversation—listen to the full episode now!
Tune into this week's episode of Lessons From Sports as Wayne connects with Dan Fulkerson from Batta Fulkerson Law Group. Hear more about Dan's business philosophy, how he integrated his passion for sports into his career and his pursuit of what truly matters to him. Listen to the full episode now.
Tune into this week's episode of Lessons From Sports as Wayne connects with Mad Dog Sports Radio Host, Cody Decker. Hear more about Cody's baseball career and then becoming a broadcaster and daily talk show host - flexing his talents as an entertainer. Listen to the full episode now.
Join us for this week's episode of Lessons From Sports as Wayne chats with Seth Levit, the Executive Director of The Jason Taylor Foundation. Discover how Seth parlayed his work with the Foundation and his passion for the Miami Dolphins into a successful podcast and now a role on the pre- and post-game radio shows for the Dolphins. Seth shares valuable insights from his interactions with many influential figures throughout his ...
Tune into this week’s episode of Lessons From Sports as Wayne connects with long time friend and restaurateur, Jon Cox. Hear more about how Jon's journey from "Johnny Shots" (a nickname coined by Wayne) to successful restaurateur, and how the lessons from hockey influenced his path along the way. Listen to the full episode now.
Tune into this week’s episode of Lessons From Sports as Wayne connects with long time friend and founder & CEO of SponsorUnited, Bob Lynch. Hear more about how Bob identified gaps in the sports and media market, and created a solution that is now adopted globally. Listen to the full episode now.
Tune into this week's episode of Lessons From Sports as Wayne connects with long time friend and CEO of Katsiroubas Bros. & Co-Founder of Morrissey Market, Ted Katsiroubas. Hear more about how Ted navigated changes in direction and major crossroads throughout his career. Listen to the full episode now.
Tune into this week’s episode of Lessons From Sports as Wayne connects with MLB Network analyst and former player, Yonder Alonso. Gain exclusive insights into Yonder's journey, from his remarkable career on the field to his inspiring transition into the world of sports broadcasting. Listen to the full episode now.
Tune into this week's episode of Lessons From Sports as Wayne connects with CEO and President of Ilitch Sports Group, Ryan Gustafson. Hear more about Ryan's background, longstanding career in sports, and the amazing leadership he brings to the Detroit Red Wings and Detroit Tigers. Listen to the full episode now.
Tune into this week's episode of Lessons From Sports as Wayne connects with former Miami Dolphins Offensive Lineman Nate Garner. Hear more about Nate’s unexpected and unplanned journey to playing professional football, untold stories from his time in the NFL, and his career beyond the football field. Listen to the full episode now.
Tune into this week's episode of Lessons From Sports as Wayne connects with Evan Drellich from The Athletic. Hear more about Evan's incredible career covering some iconic sports teams and moments in history as well as some self-reflection on how his choices impacted both his career and his life outside his job. Listen to the full episode now.
For today's episode, Wayne has a long-time friend and fellow radio success story Frankie V join him. Wayne and Frankie started their career together as young kids working at the local radio station in Boston with big dreams of becoming on-air personalities. While they ended up taking different paths from that original first radio gig, they both have had impressive careers that landed them in San Diego. Listen to the full episod...
In the latest episode of Lessons From Sports, Wayne Partello engages in a compelling dialogue with his longtime friend, Rob Bradford. Their friendship, rooted in the early days at WEEI in Boston, has evolved alongside Rob's multifaceted career as a reporter, writer, broadcaster, and podcaster. Wayne takes listeners on a journey through Rob's career trajectory, exploring the pivotal moments that led him to discover his true ...
In this week’s episode of Lessons From Sports, Wayne invites fellow advertising and sports marketing veteran Ryan Berman to join him. Ryan Berman brings two decades of experience in the advertising industry. From getting started in New York City to his entrepreneurship journey of starting his own agency after moving to San Diego, Ryan’s story includes various highs, lows, and valuable lessons learned along the way.
The Lessons fr...
Welcome to the inaugural episode of the Lessons from Sports Podcast, hosted by Wayne Partello, CEO, and Co-founder of CUENTO Marketing. In this debut, Wayne shares his mission to extract universal lessons from the world of sports and apply them across industries. Reflecting on his own career shift, Wayne commits to giving back by exploring how sports-derived wisdom can lead to happiness and success in everyday life.
To kick things ...
Welcome to the Lessons From Sports podcast, hosted by Wayne Partello, CEO, and co-founder of CUENTO Marketing in San Diego, California. Wayne, with a decade of experience in both media and the front office of professional sports teams, shares his career transition journey and the mission of CUENTO—to extract and apply valuable lessons from sports to diverse industries. Over the past three years, he has witnessed how these lessons c...
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