Lessons From Sports
A podcast about sports, life, and business. Personalities from across the sports world join former San Diego Padres CMO and now CUENTO Co-Founder, Wayne Partello to discuss how they've leveraged lessons from sports in their personal lives and professional careers.
Episodes
In this episode of Lessons from Sports, Wayne Partello, CEO of CUENTO Marketing, sits down with Dr. Don Davis Jr. to discuss his incredible journey from NFL linebacker to NFLPA executive to leadership consultant.
Together, they explore the lessons sports teach about leadership, accountability, preparation, and personal growth; and how those same principles apply in business and life. Don shares insights on championship culture, care...
In this episode of Lessons from Sports, we go fully on the go from the National Sports Forum in St. Louis for a spontaneous conversation.
Wayne Partello, CEO of CUENTO Marketing, sits down with Chris from CUE Audio to unpack the company’s journey, from humble beginnings as a cell phone light show startup to a global, fan engagement platform working with over 350 teams across college and professional sports.
This episode dives into h...
In this episode of The Lessons from Sports Podcast, Wayne Partello, CEO of CUENTO Marketing, sits down with longtime friend and CEO and Co-founder of C3 Risk & Insurance, Jamie Reid. What started as a chance connection in San Diego eventually grew into a powerful partnership and a front-row seat to building one of the most culture-driven companies in the insurance industry.
Jamie shares the unlikely path that led him from safety...
In this episode of The Lessons from Sports Podcast, CEO of CUENTO Marketing Wayne Partello sits down with Sunjay Mathews, a former corporate lawyer who broke into sports and went on to help build FanDuel during its early days.
Sunjay shares what it was like operating inside a startup, navigating the sports betting landscape, and later stepping into leadership roles at DAZN and FTX.
This episode dives into betting on yourself, taking...
In this episode of The Lessons from Sports Podcast, host and CEO at CUENTO Marketing, Wayne Partello sits down with Steve Shanks, co-founder of Drive Influence, to break down an unconventional entrepreneurial journey shaped by sports, repetition, and resilience.
From launching one of the earliest fantasy sports businesses to leaving corporate America, building and selling a multi-million-dollar media agency, and now helping brands, ...
In this episode of The Lessons from Sports Podcast, host and CEO of CUENTO Marketing, Wayne Partello talks with Ayo Taylor-Dixon of San Diego State University Athletics about building a career in college sports and sports marketing.
From his start as a student-athlete and graduate assistant to leadership roles across multiple Division I programs, Ayo shares lessons on adaptability and navigating the evolving world of college athlet...
In this episode of the Lessons from Sports Podcast, host and CEO of CUENTO Marketing, Wayne Partello, sits down with Mark Fine, Chief Marketing Officer of the Baltimore Orioles. From interning with the Orioles as a college student to returning decades later as the CMO of his childhood team, Mark’s story is a powerful example of how passion, persistence, and relationships can shape a career in sports marketing.
Mark shares his pa...
In this episode of the Lessons from Sports Podcast, host and CEO of CUENTO Marketing, Wayne Partello, sits down with Bill Hudock for an inspiring conversation about career growth, leadership, and the power of building a path through sports and business. From his early days working in public relations in the NFL to playing a role in some of the biggest moments and organizations in professional sports, Bill shares behind-the-scenes i...
In this episode of Lessons From Sports, host Wayne Partello reconnects with Peter Szabo, a full-circle conversation that began years ago when Wayne was Peter’s intern at Kiss 108.Peter shares how a lifelong love of music shaped his path from radio into the world of music and media technology. His career includes influential roles at Pandora, Shazam, and Spotify, where he helped shape how audiences discover and engage with music at ...
Don’t miss this week’s episode ofLessons From Sports, where Wayne sits down with Tyson Ross, former MLB pitcher. Tyson opens up about his deep commitment to community involvement and how he’s consistently made time to participate in local events throughout his career. He reflects on the importance of giving back and the role sports have played in helping him connect with others. As the conversation unfolds, Tyson also shares detail...
Don’t miss this week’s episode of Lessons From Sports, as Wayne sits down with Joshua Elias, co-founder and CEO of Frontwave Arena, Southern California's new multi-use sports and entertainment venue in Oceanside. Joshua talks about how he identified gaps in the sports and media market, built a global solution with SponsorUnited, and is now leading the development of the 170,000-square-foot arena, which opened in 2024. Home to t...
Wayne reconnects with his former boss and mentor, Claudia Lezcano—now CEO of Fuku—who guided him during their time together at the Miami Dolphins. Claudia, a seasoned marketing executive with an impressive track record, shares how her leadership philosophy has evolved and the invaluable lessons from sports that have shaped her approach to building and leading strong teams. This episode explores the power of teamwork, the importance...
In this episode, Wayne sits down with his longtime friend Brian Napoli, Senior Vice President of Corporate Partnerships for the Philadelphia Eagles, to explore the pivotal moments that shaped his career. From early dreams to navigating critical decisions at career crossroads, Brian shares how he embraced challenges, learned from missteps, and turned them into lessons that fueled his evolution. Tune in for an inspiring conversation ...
This week on Lessons from Sports, Wayne reconnects with his longtime friend and current Head of Properties at Excel Sports Management, an industry-leading agency representing top talent, brands, and properties. Jason shares how his determination and willingness to bet on himself paved the way for a phenomenal career in sports management.
Don’t miss this inspiring conversation—listen to the full episode now!
Tune into this week's episode of Lessons From Sports as Wayne connects with Dan Fulkerson from Batta Fulkerson Law Group. Hear more about Dan's business philosophy, how he integrated his passion for sports into his career and his pursuit of what truly matters to him. Listen to the full episode now.
Tune into this week's episode of Lessons From Sports as Wayne connects with Mad Dog Sports Radio Host, Cody Decker. Hear more about Cody's baseball career and then becoming a broadcaster and daily talk show host - flexing his talents as an entertainer. Listen to the full episode now.
Join us for this week's episode of Lessons From Sports as Wayne chats with Seth Levit, the Executive Director of The Jason Taylor Foundation. Discover how Seth parlayed his work with the Foundation and his passion for the Miami Dolphins into a successful podcast and now a role on the pre- and post-game radio shows for the Dolphins. Seth shares valuable insights from his interactions with many influential figures throughout his ...
Tune into this week’s episode of Lessons From Sports as Wayne connects with long time friend and restaurateur, Jon Cox. Hear more about how Jon's journey from "Johnny Shots" (a nickname coined by Wayne) to successful restaurateur, and how the lessons from hockey influenced his path along the way. Listen to the full episode now.
Tune into this week’s episode of Lessons From Sports as Wayne connects with long time friend and founder & CEO of SponsorUnited, Bob Lynch. Hear more about how Bob identified gaps in the sports and media market, and created a solution that is now adopted globally. Listen to the full episode now.
Tune into this week's episode of Lessons From Sports as Wayne connects with long time friend and CEO of Katsiroubas Bros. & Co-Founder of Morrissey Market, Ted Katsiroubas. Hear more about how Ted navigated changes in direction and major crossroads throughout his career. Listen to the full episode now.
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