Episode Transcript
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Speaker 1 (00:00):
All right.
So you're finally doing it.
Huh, starting that business.
That's awesome.
We're here to make sure youdon't just dip your toes in, but
really dive deep.
And we're doing it with alittle help from Lestallion and
their unique approach tobusiness planning.
You know Lestallion for theirjournals right, sleek and
stylish the kind that almostmakes you want to actually write
in them for once.
(00:21):
Well, they've taken that sameenergy and channeled it into a
set of journal prompts madespecifically for entrepreneurs.
So, instead of just anotherboring business plan template,
think of this more as a guidedself-discovery mission.
Speaker 2 (00:34):
Yeah, it's like
having a brainstorming session,
but with yourself and with alittle more structure.
These prompts aren't just aboutthe logistics of everything.
They're designed to help youreally uncover your why.
You know, like, what yourdriving force is.
Speaker 1 (00:47):
Yeah, and that's
what's so cool about their
approach.
It's not just about crunchingnumbers on spreadsheets and
market analysis even thoughobviously that stuff is still
important but this is more aboutgetting to the core of what
makes your business idea reallystand out and, more importantly,
what makes you tick as anentrepreneur.
Like, for example, one of thefirst prompts you'll see is what
inspired you to start your ownbusiness.
(01:08):
Now, on the surface, that mightseem kind of obvious, right,
but trust me, there's a reason.
The Stallion starts there.
Speaker 2 (01:15):
It's about tapping
into that deeper motivation,
because anyone can come up withan idea for a business, but
what's going to be the thingthat fuels you through all those
challenges, the late nights?
The inevitable setbacks.
That's your why.
Speaker 1 (01:26):
Exactly, and I feel
like you can actually see this
reflected in Lestallion's ownjourney too.
Like what do you think theirwhy was when they first started
out?
Was it a love of beautifulstationery?
Maybe a desire to inspirecreativity, or even like a
frustration with the lack ofjournals?
That really spoke to them?
I think if we can try tounderstand their why, it might
(01:47):
give us some really greatinsights into their whole
approach to business in general.
Speaker 2 (01:53):
That's like we're
reverse engineering their
success story.
By looking at their products,their branding, even their
marketing, we can start to piecetogether what those motivations
and values were that guidedtheir decisions.
Speaker 1 (02:02):
And that's what I
think is so cool about doing
this deep dive we're not justtalking about starting any old
business.
We're talking about buildingsomething that's authentically
you.
So with that in mind, let'sunpack another prompt that
really stood out to me how willyou measure success?
Now, most people, when theyhear that, their gut reaction is
probably going to be to jump tothings like profit margins,
(02:23):
revenue growth, that sort ofthing.
But I think Listallion isreally challenging us to think
beyond just the bottom line here.
Speaker 2 (02:28):
Definitely this goes
back to the idea of making sure
your business aligns with yourpersonal values.
How do you define success?
Is it financial freedom?
Maybe making a difference inyour community, creating
something truly new?
The answer is going to bedifferent for everyone, and
that's okay.
Speaker 1 (02:44):
And this kind of
leads into something else I
really appreciate aboutListallion's approach they don't
shy away from the tough stuff.
It's not all just, you know,pretty journals and motivational
quotes.
There's a whole sectiondedicated to business challenges
and I think that really speaksvolumes.
Speaker 2 (02:59):
Right, it's about
being real.
It's easy to get swept up inall the excitement of starting
something new, but being able tosee those potential roadblocks
ahead of time, that's huge.
Lestallion wants to make sureyou're prepared, not just
inspired.
Speaker 1 (03:13):
Oh, absolutely.
And one challenge they reallyzero in on is this idea of
balance.
You know that whole work-lifeintegration thing everyone's
always talking about.
There's even a prompt that askshow will you prevent your
business from taking over yourlife?
I mean, wow, talk about aloaded question, right yeah?
Speaker 2 (03:28):
It's something every
entrepreneur, I think, struggles
with at some point.
It's so easy to fall into thattrap of working 24-7, especially
in the beginning, when you'reso passionate about what you're
building.
But Lestallion is encouragingus to set those boundaries early
on, to think about a businessmodel that's sustainable for us
personally.
You know, not just aboutprofits.
Speaker 1 (03:50):
Yeah, and you know
what I think is interesting?
It's like Lestellian's ownproduct line kind of speaks to
this too.
They don't just have businessjournals, they have those
mindfulness journals, creativityjournals, goal-setting ones,
like a whole range.
Speaker 2 (03:59):
It's like they're
saying hey, we want you to be
successful in business, but wealso want you to have a life
outside of it.
Speaker 1 (04:05):
You know, For sure
and honestly, I think their
products are kind of like asubtle nudge in the right
direction, like a littlereminder to take care of
yourself and focus on yourpersonal growth alongside all
the business ambitions Totally,it's all connected.
Okay, so we've talked aboutfinding your why and facing
those challenges head on, butnow let's dive into the actual
day to day of running a business, because Lestallion doesn't
(04:28):
just leave you hanging with apep talk and good vibes.
Speaker 2 (04:30):
Definitely not.
They get into the practicalstuff too.
Speaker 1 (04:36):
There's a whole other
section dedicated to business
operations, and here's where youreally see their attention to
detail shine through.
They even have prompts aboutthings like contracts and
negotiations which, honestly,you don't always find in those
like generic business startupguides.
Speaker 2 (04:50):
Yeah, it's super
important, but it's easy to
overlook, and I think byincluding that, lestallion is
really emphasizing that you needto think legally, strategically
, right from the get go.
Speaker 1 (04:58):
Exactly Like don't
wait until you're drowning in
paperwork to figure that stuffout.
Be proactive, think long term,protect yourself.
And that just goes back totheir whole approach.
You know, they don't just wantyou to feel inspired, they want
you to feel informed andempowered too.
Speaker 2 (05:14):
OK, but here's where
I think Lestallion's approach
really, really stands out.
They have this whole sectiondedicated to your reflections,
which is just brilliant.
Speaker 1 (05:23):
It is.
It's like they're acknowledgingthat being an entrepreneur
isn't just about growing abusiness.
It's about personal growth too100%.
Speaker 2 (05:31):
And there was this
one prompt that really made me
stop and think.
It asked what legacy do youhope your business will leave?
I mean, we've all heard thatsaying build a brand right, but
this is next level.
Lestallion's asking you tothink about the actual impact
you want to have, the mark youwant to leave on the world.
It's about so much more thanjust you know transactions and
profits.
It's about asking yourself whatam I actually contributing?
Speaker 1 (05:54):
Right, and again, I
think you can see this playing
out in Lestallion's own storytoo.
They're not just out thereselling journals, they're
building a community, creatingthis space for people to tap
into their creativity, theirgoals, like their truest selves.
Speaker 2 (06:08):
And that's pretty
powerful when you think about it
.
Yeah, they're not just helpingpeople get organized, they're
helping them live morefulfilling lives.
Speaker 1 (06:14):
Exactly so.
I think the big takeaway hereand it's a big one is this Don't
just start a business.
Build something that trulymatters, something that reflects
what you believe and whatyou're passionate about, your
vision for the future.
Just imagine this for a secondYou're holding one of
Lestallion's journals thosebeautiful ones they make but
(06:35):
instead of being empty, it'sfilled with your business plan,
your dreams, your thoughts onthis whole wild ride.
You're about to go on.
Speaker 2 (06:41):
It's like a physical
representation of your purpose,
your goal.
Speaker 1 (06:45):
It's pretty awesome
and hey, who knows, maybe
someday someone will be deepdiving into your story, inspired
by the successful business youbuilt and the impact you made.
Speaker 2 (06:54):
I love that.
Speaker 1 (06:54):
So yeah, take a page
from Lestallion's book,
literally get yourself a journal, find a quiet spot and start
writing your own story.