Mistakes That Made Me A Millionaire with Kim Perell

What if your biggest failures were actually stepping stones to extraordinary success? My dear friend Kim Perell, serial entrepreneur and investor in over 100 companies, knows this firsthand. After selling her last company for $235 million, Kim could have presented a glossy highlight reel of triumphs. Instead, she chose vulnerability, sharing the mistakes that paradoxically fueled her success journey.

In this raw and refreshingly honest conversation, Kim reveals the messy middle of entrepreneurship that social media never shows. From her first kitchen-table startup to becoming a multi-millionaire by 30, her path was riddled with setbacks. "I've made mistakes that cost me $5 and mistakes that cost me $5 million," she admits with disarming candor. Kim details how her sunscreen product turned customers' skin yellow, her tea brand required multiple complete rebrands after cease-and-desist letters, and countless pivots that would have broken a less resilient spirit.

The wisdom Kim shares transcends business – it's about resilience in the face of life's inevitable setbacks. With her "be the buffalo" philosophy (charging directly into storms rather than running from them), she offers a framework for transforming obstacles into opportunities. She provides practical frameworks for knowing when to pivot versus when to quit, when you're staying somewhere too long, and how to trust your intuition when making crucial decisions. The earning-or-learning litmus test offers immediate clarity for anyone questioning their current path.

Whether you're building a business, contemplating a career change, or simply navigating life's challenges, Kim's hard-won insights will shift your relationship with failure. As she poignantly reminds us, "Failing does not make you a failure." Ready to discover how your biggest setbacks might become your greatest catalysts for growth? Listen now and transform how you view mistakes forever. And be sure to pre-order her incredible new book Mistakes that Made Me a Millionaire: How to Transform Setbacks into Extraordinary Success.

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Episode Transcript

Speaker 1 (00:00):
Welcome to Let it Be Easy with Susie Moore.
My friends, do I have a treatfor you today?
I love it when someone who is agorgeous friend of mine
releases an incredible piece ofwork, and that my friend is Kim

(00:27):
Perel today.
I've known Kim for 15 years.
She was the big, big boss at acompany that I worked for in New
York the very first job that Iaccepted when I moved to this
country and I'm just delightedto chat to Kim today speaking

(00:48):
about mistakes, mistakes yes,this is the name of her third
book, her most recent bookMistakes that Made Me a
Millionaire how to transformsuccess Sorry, how to transform
setbacks into extraordinarysuccess.
I read this book over the courseof two days because that's how

(01:10):
gripping it is.
I love the mistakes that areoutlined here.
They are very, very real andKim breaks down how these things
, these very common things thathold us back and make us want to
give up often mistakes we don'teven realize we're making how
they can be real fuel to driveus forward.
So, if you don't know Kim, sheis a serial entrepreneur,

(01:33):
bestselling author, acclaimedspeaker and investor in more
than 100 companies.
She started her first companyfrom a kitchen table at 23 years
old and became amulti-millionaire by the time
she was 30.
And she sold her last companyfor $235 million.

(01:54):
She's been featured in all ofthe major media outlets.
It has her goal to pay itforward to entrepreneurs
everywhere and she lives here inMiami with her gorgeous husband
and two incredibly beautifulsets of twins.
My friends, today I give you thelovely Kim Perel and the

(02:14):
mistakes that we can all paydeep attention to that made her
a millionaire.
Enjoy, enjoy, kim Perel,welcome, welcome, welcome to the
Let it Be Easy podcast.
I am so happy you're here.

(02:35):
I am so, so, so happy you'rehere and I've got to tell you I
love this book.
Mistakes that Made Me aMillionaire.
Where do we begin?
You know I was thinking aboutthis, you know leading up to
this conversation today.

Speaker 2 (02:56):
I've known you for 15 years, Kim.

Speaker 1 (02:57):
Oh my gosh, Was I always the same.
You were always fun, alwaysgoing for it.
I remember you coming into ouroffice with the raffles, talking
about resilience and passionand opportunity, and reading the
behind the scenes of this book.
I've got to say you know,you've been through it, Kim.
You've been through a lot ofups and downs and I don't think

(03:17):
that's obvious by looking at you.
Would you do you assume thatmost people think that it's been
an easier ride than it has been?

Speaker 2 (03:23):
Oh my gosh, yes, you don't.
Nobody knows what's reallyhappening, right, and so, to
your point, you knew me, but didyou know how, like the
struggles behind the success,right, and all the mistakes and
the challenges that I was goingthrough?
Because you know you don'tusually share that and that's
why I wanted to write the book,because I want to share that.
It is hard.
It is so hard and there's somany challenges, and how do we

(03:47):
help make those, give visibilityto them, so other people can
learn and embrace the mistakesand kind of make sure they
hopefully don't make the same Idid?

Speaker 1 (03:58):
You know it's interesting.
I actually found reading thisbook very soothing because I
think sometimes if you have abusiness or if you're a leader
of any kind, you think, oh, it'sjust me.
Like, oh, I messed up or I lostmoney or I hired someone who
just wasn't a fit, and then youdon't want to talk about it
necessarily, right, you don'twant to go.
Hey, I just made a big screw up.
So, reading everything that you, there are 10 mistakes.

(04:21):
I'm sharing some of myfavorites too today.
But I wanted to ask you whatwas it like revisiting these?
Like was it?
Were you laughing all the time?
Did you want to cry?
Looking back, how did it feelto recap your life under this
frame of mistakes?

Speaker 2 (04:35):
It was emotional, to be honest.
I was doing the audio recordinglast week and I was writing.
I was reading the first chapterand I started to cry because it
was so emotional going throughthe journey again and just being
to the edge and thinkingeverything is never going to
work out, and then having suchhuge success.

(04:56):
You know, it's very.
It was like one of thosemoments where you're like, wow,
I can't believe this actuallyhappened, like I can't believe I
actually started at my kitchentable and I made it this far
right.
Yes, you survived, and so Ithink it's more emotional that I
couldn't.
I can't believe this actuallyhappened to me.
Oh my gosh.

Speaker 1 (05:18):
You actually say in your introduction, the truth.
No one tells you.
Isn't that right?
Isn't that how it is you say?
After two decades of buildingand selling companies, investing
in more than 100 startups,managing thousands of employees
and making every mistakeimaginable, I've discovered

(05:38):
something counterintuitive thebiggest mistake you can make is
letting your mistakes break youinstead of make you.
I've made every mistake you canmake is letting your mistakes
break you instead of make you.
I've made every mistake you canimagine.
I've over-promised,under-delivered, miscalculated,
over-trusted, held on too longand let go too soon.
I've made mistakes that cost me$5 and mistakes that cost me $5

(05:59):
million.
I've hired the wrong people,ignored my gut, doubted myself,
spent too much, saved too little, hesitated when I should have
acted and acted when I shouldhave waited.
I've made mistakes thatdestroyed partnerships and
mistakes that built fortunes.
But here's what I've learnedMistakes don't stop you from
succeeding.
It's failing to move forwardafter making them that does.

(06:20):
And then you shared, too, thatyou know from a young age, where
we're taught to avoid mistakesat all costs.
And you speak about your dad alot in this book and your mom,
which I love, and your grandma,but you said that we get it all
wrong and the result isunrealized potential, abandoned
projects and a culture thatchampions perfection while
concealing the messy middlewhere real growth happens.

(06:41):
I have to say, reading this,what is it that made you want to
write a book specifically aboutmistakes, the things that make
us feel ashamed and guilty andembarrassed and want to run and
hide and want to throw our handsup in the air and go.
I'm not cut out for this.
I mean those moments.
I think we all have them.
Like ah, it's not for me.
I overestimated myself.

Speaker 2 (07:02):
Well, I think in today's picture perfect world,
right, everything looks great.
To your point.
You're like oh, kim, it lookedgreat.
I'm sure that it's not right.
Like nothing is goes as youthink it's going to go.
Everything that can go wrongwill go wrong, and and that's
just.
It's inevitable.
Mistakes are inevitable, but itreally is what you do next that

(07:24):
counts, right?
I could have given up so manytimes when I lost money, when I
had terrible partners, when Iwas in toxic relationships.
I could have just called it andsaid this is my, this is how my
life will be.
But I didn't, you know.
And I embraced those mistakesand I learned from them, I grew
from them and I moved forward,and my hope is in sharing my

(07:46):
mistakes.
It's a permission slip foreveryone else to say, oh well,
I'm making the same mistakes, orI've made that mistake and I
can still be successful.

Speaker 1 (07:57):
Yes, oh, my gosh.
And because you are thisinvestor in so many companies
and you mentor a lot of people,do you find that the winners who
you just think, gosh, we'rereally going to go the distance
are those who are resilient?
Does it just come back to thisgrit, this ability to go?
Okay, back to the drawing board, and there are many examples in
this book.

Speaker 2 (08:16):
Junie, it's insane, right, and I also wanted to
share because right now I'msaying right, and I also wanted
to share because right now I'mbuilding so many companies, so
I'm right, like I'm in it, andusually you share at the end
where, oh, I sold my company for235 million and all is perfect.
I wanted to actually give aninsight into where things are

(08:39):
happening right now.
So sharing stories ofbusinesses I'm currently running
and the challenges they'refacing and how I'm reacting like
pretty much real time.
Actually, it was interesting.
I was talking about one of thecompanies and the book could
keep going right, because itstopped at a certain point in
the story.

(09:00):
But the business will,businesses will continue on.
So writing about things asthey're actually happening is
very therapeutic, because you'resaying, listen, I'm in it, I'm
in it with everyone else.
Things are going wrong everysingle day and I wanted to
remind it's funny when I wasyounger I wouldn't have shared
them.
So I guess the growth of myselfis that it's okay and I'm

(09:22):
trying to make sure other peoplecan see the same thing in
themselves and say, oh, it'sokay, Things happen, it's okay,
We'll be, we'll get through this, we've got this, and even
practical advice is how I gotthrough some of these very
terrible moments and hopefullygiving the like the playbook, so
others can learn from my, frommy mistakes too.

Speaker 1 (09:45):
Yeah, oh my gosh, when it comes to and you know
it's funny because I know at theend you say, look, I'm a work
in progress, I'll continue tomake loads of mistakes.
I've saved a little passage.
I want to read later about that, but there could be a part two
book.
There will be right, it won'tright, it's going to keep
happening.
I mean, this is guaranteed, andyou share in the book too

(10:07):
because I've heard you say thisin person as well that things
take twice as long, cost twiceas much.
Right, we have the best laidplans and then things go awry.
It's part of the process.
But did you ever think at acertain point that after a
certain level of success, hey,it that.
After a certain level ofsuccess, hey, it's going to be

(10:28):
easy.
Now I've learned, I've gotaccess to this information.
Now I'm a wise guru, I've gotit all figured out.
Everything is going to besmooth sailing.

Speaker 2 (10:35):
Yes, oh my gosh.
That's why, honestly, when Istarted writing the book, it's
because I went from my kitchentable to a billion dollars and
then I started back at mykitchen table and it was so hard
.
I had empathy for everyone elsewho's going through it too,
because you forget over time,after you build the
infrastructure and the supportsystem, how hard it is to go

(10:55):
back and be doing it again.
And it's just as hard for menow as it was 20 years ago.

Speaker 1 (11:02):
Is it that and I actually find that encouraging
because, no matter what, we'reall still almost starting at
zero, like it's whenever we gointo a new venture and I know
pivoting is one of your biglessons here?
I mean, I was reading aboutshoe privet, I mean how many
shoes did I have?

Speaker 2 (11:18):
I've had so many terrible failures.

Speaker 1 (11:20):
Could you tell us a bit about shoe privet and like
where it came along in thejourney, because it wasn't your
first business and it's I meanto me reading it, I'm like, yeah
, that seems like a great modelyes, oh my gosh.

Speaker 2 (11:30):
Online subscription shoe company.
It sounded like a great idea.
Women love shoes.
We can do it.
You know, every month you picka new shoe.
Apparently, women do like shoes, but they don't want to shoe
every month, and so the shoesstarted stacking up in the
inventory and then we're like ohmy God, we got to pivot.
And unfortunately, even the bestideas when you get like, when

(11:51):
it comes to execution, you justdon't know what the market's
going to want or the market'sgoing to need, and you think
it's a great idea.
But when it collides withreality, like that's when you
really know.
And so I mean I always say thatyou just got to get to market,
Like, don't wait until it's ahundred percent, Don't wait till
you're a hundred percent ready.
Now, granted, it could fail andsuper, they failed.

(12:12):
So I lost hundreds of thousandsof dollars and I was wrong.
I made a wrong bet and that'sjust life.
But again, what did I learn fromthat is that you actually have
to get into market and getcustomer feedback as soon as
possible, right, Just with aminimum viable product.
And people are like oh, I'mgoing to do this amazing dream.

(12:34):
And I'm like dream big, startsmall.
Start now With what you havewhere you are.
Go down to your local farmer'smarket and try to sell something
.
Go door to door, figure it outLike there's easier.
Go online, try to you know,because that's where you really
learn and that's where you getthe feedback.
And if you're back to theadaptability, if you take that
feedback as a gift, likefeedback's a gift, if you can

(12:56):
hear it and then adjustaccordingly, you'll be more
successful.

Speaker 1 (13:00):
And I love the, just the idea of speed tests go
versus.
Sometimes, I think in thepreparation, kim, we're hiding a
bit.
We're like oh, I'll have thisperfect plan and I'll release it
and and that's nice, but you'renot open to rejection yet,
right, like when, when it's justyou with your business plans
and your team, that's one thing.
But it's when you go out thereand people like cancel, don't

(13:21):
want it, it happens.
And this shoe pre-bay business.
I just thought it was sofascinating learning about it.
This was after success.
You've already had success,right, and so it's so easy to go
.
Well, what happened?
Like you know, actually, kim,sometimes people say to me have
I lost my touch?
It's just that they've had somesuccess and they pivot and they
don't know their answer andthey're like I just I used to

(13:42):
have it and I haven't got itanymore.
What would you say if someonecomes up with that thought?

Speaker 2 (13:47):
Oh my gosh.
Well, I think statistically,the more you fail, the more
likely you're like likely youwill succeed, right?
So for me, I guess, the moreI'm failing, the higher my
chances are that I actually besuccessful.
And so many entrepreneurs andpeople are afraid of that
failure and honestly, it hurts.
And to your point, I'd hadmassive success and I thought,

(14:10):
oh, I'll just do this, it'll beeasy.
Nothing's ever easy,unfortunately, right and things
that may, there is some luckthat goes with life.
So the first company that I waswith.
It was a brilliant idea, badtiming, right, it was just too
early.

(14:30):
So sometimes it's too early,Sometimes it's too late,
Sometimes you just happen to hitit just at the right time and
like a rocket ship and you can'tcontrol that right.
You can only control whereyou're at and how you adapt to
the situation.
So with SuperVay, when Iinvested and I started, I had
these great ideas, but then weshould have pivoted faster.

(14:50):
I mean, we tried and just themarket wasn't where it was at.
And online subscription,e-commerce just it didn't work
out.
Then you have to know when toquit.

Speaker 1 (15:04):
Yes, when to pivot versus when to quit, and I think
that sometimes this can betricky because with pivoting,
what I love, that you share tooin this book, is how, with your
first business, everyone wastalking about social media this
is going back a little bit andyou were like kind of unsure.
You were like, well, how big isthis going to be?
And I stick with my try andtrue methods.
How do you feel looking back atthat?

(15:27):
And now, being such a fastadopter of so many things, I
feel like you're like the mostrapid person at the starting
line.
Let's go.
What do you say about pivotingversus quitting?
Because I know that sometimespeople think I don't know if
this is a sign like is it justtoo much, or is it just you know
a lovely?
A sign like is it, is it justtoo much, or is it just who you
know?
A lovely little redirect andlittle course correction.

Speaker 2 (15:50):
Like, how do you, how do you define the difference?
I mean, for me, I love likepivoting is so essential.
When I look at all thecompanies I've invested in and
you look at all the companies inthe world, 90% have pivoted
right.
So that is a key to success ofa business owner is
understanding where you are,understanding the market and
then changing accordingly.
Like, if you look at the mostsuccessful companies, youtube

(16:10):
started as a dating site,twitter a podcast platform,
shopify sold snowboards.
I mean we're like these is likewe're so far out of where they
actually began, right, and buthaving that ability to adapt is
so key and I mean I've seen thatwith my own companies.
But being so steadfast in, youknow, in my first company, when

(16:32):
social media was on the riseright, it was very early on I
was an early digital adopter.
Social media came in as a newmedia channel and I was like
this social media thing is notgoing to work.
Who would post their picture onthe internet?
I thought I was the expert andit was a great realization that

(16:57):
you always have to be a studentof life, always learning, always
evolving, always teachingyourself new, you know new
skills.
So when I finally adoptedsocial media as a media channel
for my own company, I mean itturned into a $200 million
business.
Wow, At first I was so.

(17:20):
So it's interesting to lookback and think.
So it's interesting to lookback and think okay, well, how
do we change our mindset to bemore open to new ideas?

Speaker 1 (17:30):
right, and I think that's where magic happens is
just open to.
Well, maybe people aren't goingto post their pictures on the
internet.
Maybe they will Look at us.
Now, it's all we do.
So, when it comes to pivoting,do you think that people just
fear the?
Okay, I don't know about this.
Someone else is an expert andI'm used to being the expert and

(17:50):
like I'm important and there'slike a lack of humility.
Or do you think we're justsometimes blindsided because
we're not paying attention?
Like what do you think it is?
Because I think in 2025, a lotof people are needing to pivot.
The market feels a bit trickyat all in certain industries and
then the question comes up likeis there something I'm ignoring
?
Do I have a blind spot or am Ijust not made for this?

Speaker 2 (18:11):
I think there's two.
I think one is ego.
Mine was ego, I knew it, I knowit better, I know that and I
didn't.
And then two is being scared ofsomething new, right, when you
think of AI today and new thingshappening and it's scary to do
new things, so it's easier justto say it's not happening, as

(18:33):
opposed to trying something newand maybe failing or maybe
looking.
You know you're worried, you'regoing to look stupid or you're
going to ask questions that makeyou look stupid.
So I think making sure thatyou're really believing that you
can learn new things, right,and I'm going to put myself in
places that I will have to learn.
So when you think of AI and theadoption of AI into businesses

(18:57):
today, it is going to happen,right?
So maybe whoever's sittingthere thinking it's not
happening, it's happening rightnow.
How are you going to adapt andlearn and integrate it into your
business to get an optimaloutcome?

Speaker 1 (19:11):
But you know it's easier not to right, don't you
think it's easier to just say oh, so we think, yeah, also, we
think for a minute, right, andthen we're like, oh my gosh,
where are all the people youknow it's, um, it's, it's
interesting, I, out of these 10mistakes, kim, do you have a
favorite one like?
Are you like, oh, my favoritemistake, what I have?

(19:35):
Four, I mean.
Well, look, the 10 arewonderful, but I've highlighted
my favorite.
Which are your favorite?

Speaker 2 (19:40):
I love to know I mean all of I love them.
Which are your favorite?
I love to know I mean all of Ilove them.
It's like having four childrenI love them all equally.
I just love my mistakes.
Yes, I love my mistakes and youknow, when I was coming up with
the 10, obviously I could havewritten 25 mistakes, but I was
really trying to hone in on whatare the biggest mistakes that
have impacted my success.

(20:01):
Yes, like the biggest ones, andI've had so many years of
experience now, which ones couldI really share that are
universally true and that youit's like in the books written
so you could read and you couldlook at here's the 10 mistakes
and you can kind of flip throughthat chapter.
You don't have to read from oneto 10.
You can start at 10, right?

Speaker 1 (20:19):
Yeah, no, absolutely.
You don't even have to readthis book in order, and it's not
just for business owners, likethis book applies to.
I mean, this is mistakes,universal life struggle, having
to get back up.
This is just, you know, part ofbeing human, and so I mean, I
just think this applies to somany people in different
situations.
But my four, I mean.

(20:41):
Mistake number two trying to doeverything alone.
I think women do that a lot too.
It's like I got it, I got it, Igot it and then everyone's
exhausted.
Mistake number five staying toolong.
Ooh, I like that one.
Number six, which we've touchedon, failing to pivot and I do
want to speak about Juni andK-Skin because they are current
and it's hilarious the yellowstuff.

(21:07):
And then number nine, quittingtoo soon, which is interesting
because staying too long isnumber five right, so that's
also a dance.
It's like quitting too soon andstaying too long.
So, when it comes to, I'd loveto dive into some of the most
recent examples of somechallenges that you've had, the
first being juni tea.
I remember when it was summertea, I had a hot box of summer

(21:29):
tea, right, I'm just saying youwant.

Speaker 2 (21:31):
I'm like oh, it's delicious.
It was so amazing, I loved it.

Speaker 1 (21:33):
I spent so much time perfecting it could you tell us
a bit about that story, like howit started and then the ellen
and everything, and then the,the supermarket disaster, the
trade.
Could you just like I paint alittle picture as to like, oh my
, I felt for you reading this.

Speaker 2 (21:50):
I was like, oh boy so I love I mean you know I love
entrepreneurs, I love businessideas, I love helping people
bring ideas to life and I'mreally focused on purpose-driven
founders.
And when I met Jay Shetty andhis wife Roddy, they really
wanted to find a way to bridgetheir digital values and

(22:11):
mindfulness and health andwellness with something physical
and they love tea and tea wassomething that was very, I mean,
from their Indian Britishheritage.
Tea is something very personalto them and it was a ritual they
did growing up with theirfamilies.
I mean, you can relate, right,and it's a ritual they did
together and they wanted todisrupt the tea category.

(22:32):
And so I'm like, ok, let's usedata, let's make you know, let's
see if there's a marketopportunity.
There was.
And when you looked at theopportunity, is there's old
school tea like Snapple andLipton.
It's terrible for you, it'sfilled with sugar, you really
shouldn't drink it.
Yeah, yeah, exactly, you mightbe healthy.
And how do we do tea differently?

(22:53):
A tea 2.0.
And we started with tea bags.
This was during COVID.
We created these amazing teaswith adaptogens and they're
filled with ashwagandha andlion's mane and reishi.
And we went and we were doingtaste taste testings at jay and
roddy's house all the timetrying to perfect them right.
This goes back to trying to getit perfect.
Trying to and you want it to beperfect because you want the
customer to really love the teaand they were delicious.

(23:15):
So then we went to market.
It was a big fanfare.
Jay was on ellen, we werewritten up and everything.
It was called Slam the Tee.
It was a beautiful launch.
And then we realized peoplejust weren't buying tea that
fast right?

Speaker 1 (23:31):
And I bet you were like we've got this in the bag.
This is it.
Like yeah, yes, I mean an Ellenappearance, I mean wow, Like
you said, everyone was reachingout to Ellen.

Speaker 2 (23:46):
I mean, it was like we're legit, right, we got yes,
it was everywhere, which isamazing times square billboards,
but then really reality, likewe collided with reality.
So, yes, there's a big marketfor tea, yes, there's an
opportunity, but the sales wereslower than expected because and
we had a reoccurringsubscription like we, we, we had
the business principles right,but the customer repeat rate was

(24:07):
so slow.
So it was like, how are wegoing to build a huge company?
It's going to take a long timeto build a really big company.
So then we, we, we, we reallylike, thought back okay, well,
how do we pivot this?
How do we pivot?
Right, because we could justkeep on keeping on probably not
the best idea.
We wouldn't be able to coverexpenses.
So we had to think OK, how dowe take?

(24:28):
Our vision was to, you know,change was to really create a
product that delivered healthand happiness in every sip.
So we decided, well, we couldalso do that in a can.
Right, people, the averageconsumer, drinks seven beverages
a day.
So what?
A can was much more functional,it's grab and go, it's fun.

(24:49):
And we thought, okay, well, wecould take the same tea and put
it into a can and the sameingredients.
Ashwagandha lines made allthese amazing ingredients for
you, but now we'd make it coldand just ready to drink, which
is you know, you see at thesupermarket all day long, which
is amazing when COVID hits andaluminum prices for cans go up
67%.

(25:10):
So now we're like, oh my God,what are we going to do?
I mean, the story justcontinued anyway.
So we obviously.
So we obviously.
We said okay, well, we have tonow do a pricing pivot and
increase our prices, because wecan't afford to go to market
with the current formula and can, and we had to price it
accordingly.
It's a premium product, and sowe increased our prices so we

(25:32):
could actually make money off it.
We went to Air One with ouramazing partner.
We did another launch.
It was well, actually beforethat.
Then we got a call from mylawyer saying that our name was
in trademark violation, and wewere like, oh my gosh, you've
got to be like 10 days beforegoing into Air One and again we

(25:55):
had to find a new name.
It could only be four letters,because Salma was four letters.
We didn't have enough time tochange anything else.
So we did this huge trademarksearch and if anyone out there
knows it's so hard to find aname that's, you know,
registered, that that'savailable in the category.
Anyway, it was like it was likea stroke of luck.
Yes, change your name right.

(26:18):
Yes, yes, okay, the first timeyes, not the first time found a
new name joy.
It was amazing.
We love the name it was, youknow, it sparked joy.
It was a state now we're inmarket with joya, we did another
launch fanfare, we did a launchparty, we had a bus, we had
Joyo going through the streetsof LA.
I mean it was amazing.

(26:39):
And then we got another call.
I mean, can you believe it?

Speaker 1 (26:48):
I couldn't believe it .
I was like this is like one.

Speaker 2 (26:52):
It's like a series of bad luck, right, and you're
going okay, what are we going todo now?
And so we got, yeah, a billiondollar company came in and gave
us a cease and desist and theysaid your names in violation are
too close to our name.

Speaker 1 (27:07):
So there was Sama, there was Joyo.
You had to ditch.
Sama, you had to ditch Joyo.
You had to ditch Joyo.
No, we had to find a new name.
And this is right before youwere about to go into air one,
right, oh no, now we were in airone now we had to go.

Speaker 2 (27:20):
Now we're going to the target.
Oh my gosh, oh my gosh.
What are we going to do now?
So we go back to finding a newname.
And it's again.
It's so hard to find a new namenow.
At that point you could havequit, right.
You could have said this iscrazy.
Like I, I.
I have different products, Ihave different names, but the

(27:40):
vision and the passion werestill there, and so many
entrepreneurs and people thathave big dreams can relate.
You have a vision.
You just have to know, to yourpoint, when to quit and when to
keep going.
We found, you know.
So we talked to Jane Roddy andthey're like no, we really like
this is our dream, we're goingto do this.
I'm like, okay, well, let's doit.
So we found a new name, andthen Jay and Roddy came up with

(28:04):
the name Junie, which stands forjust you and I, and it really
reflected that moment ofconnection, that moment of
togetherness, that ritual thatyou have drinking, um, well, now
, a tea.
And you know it was such a andit's a beautiful name.
So then we rebranded again,again, yeah, I'm back to market,
and here we are, but here weare with judy t and offer it

(28:26):
like judy judy here we are.
It is so delicious, right, Ithink like, yes, best part is
it's.
It's now available in 5 storesnationwide and it's had such
great traction.
The customers love it.
It's zero sugar, five calories.
It's good for you, it's organicand I feel so proud drinking it

(28:47):
and so reminding yourself thatA be open to the pivot.
It could be a pricing pivot.
It could be a product pivot, itcould be a people pivot.
Sometimes you just tell thewrong people there's so many,
you know.
I talk about five pivots in mybook and, hopefully, people that
are going through challenges oror your businesses has stalled
or you can't feel fine productmarket fit.
One of these five pivots is thepivot you need to be the

(29:11):
catalyst to your success.
Share the five pivots that I'vegone through and that I know
are huge unlocks to people thatare stuck right and stuck in
places that they're like okay, Ihave a great idea, but I can't
figure out how to get it to thenext level, and I want to share
that story because that story islike live right now.

(29:32):
I mean this is one of thereasons I love the book too.

Speaker 1 (29:33):
It's so practical you give these very specific steps,
steps that are easy to now.
I mean, this is one of thereasons I love the book too.
It's so practical.
You give these very specificsteps, steps that easy to follow
.
I was already texting you someof my favorite takeaways, but
think about that.
Someone might just look at youand say, say, maybe a picture of
Jay holding a can with somecool background, going, wow,
just Kim, she just gets it soeasy, she just lands on, she
just chooses the best horses,like she's just a winner.

(29:54):
And then it's like well, westarted with a hot tea and then,
uh, we had a new tea withdifferent name, we had like two
legal reach outs and then we Imean there are so many stages to
get to where we are and, as yousaid, there will be more.
Who knows, maybe as you expandinternationally, etc.
Etc.
Like there'll just be more andmore.
And so I have to say I found itso entertaining, like just

(30:16):
partly because it is funny.
But like these things happen,you got to go.
God is funny.

Speaker 2 (30:21):
I was lying on the floor.
I can remember lying on thefloor.
I'm like I'm family vacationand my husband John is going.
What are his give up like?
Call it a day, right?
I mean, it's not worth it.

Speaker 1 (30:37):
I can do this, I can do hard things right, oh my gosh
.
And similarly with K-Skin, Imean.
And then you've also taken onthe CEO jobs.
I'm like whoa, you're just likeokay, onward marching.
It's like okay.
So if the budget's limited,let's go, let's keep moving.
Momentum, momentum.

(30:58):
But with case skin too, youcreated this great product,
completely different to anythingelse, but it didn't leave a
screen on the skin.
And then there was like anissue is creating like yellowy
skin.
And then you have this socialmedia, all these kind of
complaints, and that I meanthat's horrifying right for a
business owner.
You're like could you tell us abit about that, because I mean
that's horrifying right For abusiness owner.
You're like, could you tell usa bit about that?
Because I know so many people,kim, who would love to do more,

(31:19):
but they're just terrified ofeven a wink of backlash.
One negative comment, onethumbs down.
People are like I will run forthe hills, I will choose my
miserable job for the rest of mylife to not get one thumbs down
, oh my gosh, that's so sad,though right, I agree.

Speaker 2 (31:34):
Yes To share.
Like to your point, I createdan amazing sunscreen product for
model Winnie Harlow, who hasvitiligo, and she because of her
multicolored skin tone.
We wanted to create a sunscreenthat worked across all skin
tones and types and colors, andso we created this amazing
sunscreen and we use thisamazing ingredient called rutin,

(31:56):
which is yellow, and we welaunched in 250 Sephora stores
with our incredible sunscreenthat was going to just knock
your socks up and then, once welaunched so now we're in market.
It was really hard to do.
I mean, we've gone through alot of testing.
We went through a lot of hoops.

(32:16):
We raised a lot of capital, wegot to market, put the sunscreen
on the shelves, get a huge, youknow, launch coming out party,
and then we started hearingrumblings of of customers saying
that my, you know, I wasdripping like.
It turned my skin yellow andwe're like, ah, it must be

(32:39):
yellow.
Oh, my gosh, drum beats, getslouder, right, and this is jump
louder and louder.
A few more complaints on fairskin that maybe it was their,
their skin was dripping yellowor they look like the sun.
Okay, well, you know, then weget the scathing review on
YouTube.
With scathing I mean scorchedearth review that goes viral

(33:04):
about how this is the.
This sunscreen has turned meyellow.
Oh my gosh, this is.
Could you get in a worseposition would to have to your
point.
One scathing review.
This has gone viral, so thisgoes viral.
We have to take all of themineral sunscreens off the
shelves of sephora.
Thank god they were such anamazing partner because, listen,

(33:27):
things happen right andmistakes happen.
The mistake was that theformulator had increased the
rootin in production.
It didn't have anything to dowith the spf, obviously the
formula worked, but it did havea yellow tint now and so we had.
You know it was.
It was, oh gosh, I.

(33:47):
I felt that, you know I.
Memories are terrible right.

Speaker 1 (33:51):
But this is why it's so helpful, because we always,
because, like you said, peopledon't want, if you you know when
you were young, you wouldn'ttalk about your mistakes.
I think we're just so ashamedbecause we always because, like
you said, people don't want, ifyou you know when you were young
, you wouldn't talk about yourmistakes.
I think we're just so ashamedand we hold them so close.
And so for someone to just belike hey, like oh, and I have to
say it made me laugh whenyou're talking about the photo
shoot.
And then someone said somethingabout oh, it looks like there
was some little yellow marks.
I was like, oh, no.

(34:12):
And then the customs thing Iyet.
So you went to Canada to launchin Sephora there, right, which
is where Winnie's from.
Yeah, and.

Speaker 2 (34:22):
And then they wouldn't let the products
through.
Oh my gosh.
Yeah, so I know.
So I honestly usually tellpeople like the worst thing that
will happen to me and the bestthing.
So, yay, I get into Canada withK-Skin and, oh, I cannot get my
product out of custom.
So we're at a launch event withthousands of people and no
product.
Oh my gosh.

(34:43):
But you made it work Like itworked.
The show must go on.
You have to just show up andjust be honest and transparent.
And you know, assume thatpeople can relate to that
vulnerability of I want, I want,I wish it was different.
Yes, but keep moving forwardanyway, and I think that's the
whole point.
Mistakes don't define you.

(35:05):
What you do next does so themistake.
I could have said I give up,but I didn't.
I said I'm going to keep going,I'm going to be transparent and
eventually they have to make itout of customs.
I mean, I can't hold themforever.

Speaker 1 (35:18):
I don't know if it was two days, two weeks, two
months, two years, I don't know,yeah, I know it says something
like an undetermined time and Iwas like no, that's such customs
language and it's so scary,Like I know.

Speaker 2 (35:28):
But again right.
Oh, I know, I can happen.

Speaker 1 (35:33):
Do you find that you have to have a sense of humor
about this stuff after a point?
So I know there's a freak outand they're long walks that you
need and put the photo away, butyou sometimes just like you,
just have to laugh.

Speaker 2 (35:42):
There is.
I mean, when I talk aboutMurphy's law, right, anything
that goes wrong can go wrong.
My law, after doing this for 20years, anything that can go
wrong will go wrong at the worstpossible time, like when you
least expect it.
So I'm all prepared.
You know, I'm built.
My resilience muscle is so big.
Right, I'm constantly gettingknocked down.

(36:04):
It's a game at this point?
Yes, it's a game.
I get knocked down, I have toget back up.
I get knocked down, I have toget back up.

Speaker 1 (36:11):
And this is one question I had as I was reading.
Sometimes you know, as a leader, if you have a team, of course
you have clients, you havepeople who work with you and
just say there's a mistakehappening and in like we.
Of course, with hindsight welearn the lessons and it can
even be funny later, but in themoment it's just sheer panic and
like, oh my gosh, this mightjust all go tits up, like you
lose money or all sorts ofthings could happen.

(36:33):
How do you balance, likenavigating, going, like getting
through something, while alsokeeping everyone in car, cause
you you don't want to go in andgo?
You know I'm really worriedguys, like you know, cause you
have to main, like you have tostill lead but also handle the
situation.
How do you kind of strike thebalance there?

Speaker 2 (36:55):
It's like I think it's a skill that's been learned
over years, to be honest, right, because at first, if this
would have happened to me 20years ago, I would be underneath
my desk crying, right.
But I've now learned that I andI have the confidence that, no
matter what happens, I know I'llfind a way through.
So that's learned with allthese mistakes learning that I

(37:19):
will be okay Even if it fails.
I will be okay If the worstthing and I always ask myself
what's the worst thing thatcould happen, okay, well, the
worst thing that could happen Ilose all my like, I lose the
money that I invested, thebusiness goes under and you know
, and I failed.
But failing does not make you afailure, and I think that's the
big unlock for many people.

(37:40):
It's like I failed.
That doesn't, that's yes, butthat does not make you a failure
.
So you have to separateyourself from that mindset,
right?

Speaker 1 (37:49):
You speak about identity and like your job being
your identity or your successyour identity, and like, if
anything happens and you feellike you're so shaky.
But I understand and I knowthat it's separate.
So if, for example, there'ssomething terrible happening,
but of course you have toproject optimism, which you
naturally possess, but investorsare worried and clients are
worried, team members areworried, do you like take a deep

(38:09):
breath, go okay, got to deliverthis call and go, look, this is
.
You know we have to handle thischallenge.
But like, how do you cause?
I I've seen leaders do this inin my work experience and I
think some do it really well andsome just shy away from talking
about things that are kind oftricky or they don't know how to
present it.
What's your advice if someone'sgot to share something that

(38:31):
isn't working or you know weneed a reset?

Speaker 2 (38:33):
Yeah, I actually think authenticity and
vulnerability are reallyimportant traits in leadership
because they build trust.
So if I can tell, I mean andpeople like, let's assume the
team knows If everyone's turningyellow everybody knows we got
everyone right, likeeverything's fine and all.
Everyone's you know you lookgreat.

(38:54):
Yeah, a little hint, for myperspective is sharing the
challenges, but also confidencein the plan forward, right, so I
think that's where the join isis being vulnerable and saying
this is a challenge.
However, as the leader, my jobis to show you the path to get

(39:18):
to where you want to go and,being very honest on that, it's
a hard time, right, like, butwhere you are now is not where
you're going to be forever.
So reminding yourself and theteam that you know this is this
is where teams get really strong, and I've seen so many teams
come together.
I mean, listen at these points,at those points teams come
together or they fall apart.

Speaker 1 (39:40):
Those rally moments like OK, we're in the trenches
now, like what do we do?

Speaker 2 (39:46):
Right, and they really hold hands and they're
like, ok, we got this.
Or they like throw their handsup and they're like we quit and
we're out, right, and then youknow.
And then you know people foryou anyway, because you don't
want people that are just goingto leave you high and dry when
something bad happens, becauseinevitably something bad will
happen, and that goes forpersonal life too.

(40:07):
Don't you think Like, oh yes,always perfect, but in
relationships you want to know,regardless of if it's good or
bad, I'm there for you right?

Speaker 1 (40:15):
Yes, it's like there'll be health problems.
I mean life, like life happens.
And so what do we share?
And who could?
And this is also not goingthrough it alone, right, one of
your mistakes not thinking, oh,I've got to power through and oh
, it has to be me.
But I know, I think it's veryunderstandable why someone would
think that, because asking aquestion might look like you

(40:36):
know, you're ignorant or you'renaive or you should know
everything.
But I I mean that was a bigfavorite chapter for me trying
to do everything alone, one thatI think is going to connect
with a lot of readers once theyhave this book in their hands is
staying too long.
And I, I don't know.
I mean, I feel like this isalways the question like, is
there a right time to leave?
How do I take the leap?

(40:57):
And I've written this excellentbook, jump also.
But what do you have to sayabout staying too long?
Because some people in mycommunity share with me, kim,
that they're too old or, youknow, maybe it's too late or
it's scary out there and theydon't have the right skills, but
they'd really like to dosomething.
But maybe they've had, you know, a job at the hospital for a
long time or a job working ineducation, and it just feels

(41:21):
like, oh, I can feel that I'msticking around too long, but
the great unknown is too much.

Speaker 2 (41:31):
Sticking around too long.
You are, that's the first thing.
If you're sticking around toolong, yep, you're right and
let's acknowledge.
You know, let's go.
Yes, the answer is yes, you'vebeen there too long and people
do that all the time.
And there's, you know, they getstuck in these traps which I
talk about in the book.
Right, because I've stayed toolong.
I was stuck in a comfort trapand an identity trap of I'm a

(41:52):
tech CEO, I have to stay and dothis job and it's comfortable.
And people are loyalty trap.
I'm loyal to all my teammembers.
I don't want to leave them.
All the traps we convinceourselves of why we have to stay
Well, they're just excusesFirst of all, like these are
traps that we convince and makeourselves stay where we know
we're not living up to ourgreatest potential.

(42:13):
So my hope is in that chapterreading which trap am I in?
And then how do and I call itthe exit ramp strategy how do I
get out?
You know like, okay, I know I'min this trap, but I also know
that I can get out.
And making that mental decisionis hard right, because it's

(42:33):
scary, it's a risking of unknownand, honestly, you're never too
late to do something new.
I know people that are in 20year careers and they want to
change.
I mean, I was in a 20 year techcareer.
I'm going to beverageentrepreneur now.
You can be anything right.
It's never too late to be whatyou might have been.
So what do you want?
And I think, really beinghonest with yourself and, if you

(42:54):
listen, staying is a choice.
So I, but I would rather failthan regrets, like have regrets
of not doing something right,like the regret is people look
back on their life and think Iregret not doing it.

Speaker 1 (43:12):
Well, yeah, you like that is a more powerful that's
heavy, that's yeah, that thatlasts forever, it can feel it
versus like the temporary, ohshit right, yes, ever.

Speaker 2 (43:25):
And yeah, or the temporary embarrassment, the
temporary, yeah.
All these temporary feelings,right, even asking for help,
temporary.
You feel like you're you.
You feel embarrassed or ashamed, whatever it is, but it's
temporary, like it's worthstaying somewhere.
You're not happy, right.

Speaker 1 (43:45):
And when it comes to, I think, learning about
constant change and seeing upsand downs, you speak like your
dad a lot in this book, which Ilove because he had, you said, a
stake shot.
I mean there were so manydifferent things that he was
doing and it took him a while tofind the success that he wanted
, but it seems like he was unputup Like he was.
He just kept moving with agreat attitude.
I mean, what a great role modelfor you, like as you reflect

(44:10):
and share the stories of yourdad.
Does that also encourage you towant to share, share just the
point of view that other peoplecan?
There isn't like a timeline onthis.
It's not like you're allowedthree failures and then.

Speaker 2 (44:24):
Oh my gosh, my dad failed more.
You know, my dad literally asyou read the book failed so many
times.
I mean he had everything from alaundromat to a sandwich shop,
to a, to a bar, to a real estatecompany.
I mean I'd had more businessesand it was like being on a never
ending rollercoaster ride.
My childhood right, yes, and I.

(44:47):
Honestly, when I graduated, Iwas like I do not want to be an
entrepreneur.
It's too uncertain, there's toomuch unpredictability.
I'm I just want a stable job.
What I learned and this is soimportant there is no such thing
as job security, whether you'reworking for someone else or
you're working for yourself atany moment.

(45:08):
Like me, I was fired.
Someone can come in and sayit's, that's it.
So I would rather bet on myselfand have my own and be in
charge of my own destiny.
If I fail, that's up to me.
If I win, that's on me too.
But leaving my destiny insomeone else's hand was far
scarier.

Speaker 1 (45:28):
And as you, because your dad would encourage you to
talk about failure and I meanwhat a healthy attitude.
But I know there's one part ofyour book listed out to me as
you were growing up you werelike gosh, all of these mistakes
, like it's easy to startresenting them and going gosh,
what is going on here?
And then, when it comes to, wecan observe it in others, but
then, when it comes to ourselves, I think we can go.
Am I fooling myself?

(45:50):
Like you know?
Is anything really gonna work?
And I love the example ofstriking gold.
Could you share a bit aboutthat, because I know, I feel it,
I can see it, I can picture thegold.

Speaker 2 (46:00):
Could you just share with us?
Well, one of my favorite booksmy dad gave me when I was 16 was
Napoleon Hill's Thinking GrowRich right.
I love the book.
I read it every year.
I read the book.
I mean anyone listening go readthe book, read my book, but
read that book.
Read Kim's first.
Yes, it's such a great bookbecause it talks about a gold
miner that went searching forgold and he you know he worked

(46:24):
tirelessly and then eventuallygave up because you know he's
just like I'm never going to hitgold, never going to hit gold,
I'm just going to go sell mymining equipment to someone else
and move on, sells hisequipment to somebody else.
They look and get some advicefrom an expert.
They go back to exactly wherethat individual was trying to

(46:44):
find gold and three feet fromwhere that guy stood he struck
gold.
It's such a great reminderabout where you are right now
could be so much closer tosuccess than you think.
No, like you could be justthree feet from gold and my dad,
growing up, was always threefeet from gold.

(47:05):
I mean, it took years to hit it, but he was so close so many
times.
And I think you know,statistically I think it's.
90% of startup founders quitright before they find product
market fit, and so it's alwaysmy background Like am I three
feet from gold, susan?
Am I two miles from gold?

(47:26):
Am I 20 miles from gold?
How close to gold am I?
But I'm always thinking thatright, am I going to quit too
soon?
I don't want to, you know, andyou want to make sure you don't,
because so many people quitright before they find success.

Speaker 1 (47:40):
I've seen it.
I've I've seen it, and I cansometimes like to see that
fatigue again going back todoing everything alone.
I think that sometimesexhaustion can just take over
too and we don't think clearly,we don't allow ourselves to be
supported, and so uh no, but Ithink about that too, like how
close something is, and how manyrejections are you away from
something?
And who cares?
Like it's there, like someone'sgonna find it, why not you?

(48:01):
And when it comes to you know?
One other thing that I loveabout this book is you speak
about your intuition a lot andthat being a great mentor for
you and a guide for you.
Do you find that that isbecause and you speak about you
know one time something lookedlike a great idea but you just
something fell off when you justheld off and thank gosh.
And then other times you wantedto do something but you didn't

(48:24):
think that you were readyAnother one of the mistakes
because you thought you weremaybe too young or to sit on a
board.
What?
How do you tap into yourintuition so that you make the
best idea, like, or you proceedwith the right moves for you?

Speaker 2 (48:37):
I mean now I can feel it.
I think actually people arelistening to their intuition.
They can feel it too.
You know that pit in yourstomach where you're like I just
didn't.
That person just rubs you thewrong way or how it feels off.
That's your intuition speaking,and whether it's a business
deal, a personal relationship,just something's just off, and

(48:58):
really honing in on that andtrusting it, because your
intuition knows things that youcan't see or you know, you don't
, you don't, they aren't visibleto the eye, right, and I think
that's really been a gift to meas I've learned to really trust
it.
And especially with people,right, I feel like that people

(49:19):
part I can feel and knowing youknow you have butterflies and I
mean trust me, I know I talkabout in the book.
I've gotten swayed by like thepeople that talk a big game and
then the realities are adisaster.
You know, like the.
They look perfect on paper, youmeet them, they got tons of
schwager and they're likeselling you on something and
then they deliver you nothingand you're going damn wrong,

(49:41):
right, like that's so old.
But but I think listening toyour intuition is so important,
like a gut feeling, and the moreyou get in on it and be still
and quiet and really think abouthow does it make you feel and
that goes for businessopportunities too Sometimes like
, if you're staying too long.
You know, I mean you know.

(50:03):
I also say in terms of what youshould do, like if you're
staying too long.
Here's two ways to decide Areyou earning, like have you had a
raise in the last two years?
Or are you learning?
Are you learning new skillsthat will help you be more
competitive?
If you could say yes to thatawesome.
Like you're not staying toolong because you could stay
forever.

(50:23):
I'm not saying it's atime-based stay, I'm saying it's
a growth-based stay.
And so, understanding are yougrowing?
And if you're not, you've gotto go.
Are you growing?
And if?

Speaker 1 (50:35):
you're not, you've got to go.
So earning or learning, it'slike, and ideally both, ideally
both.
But your intuition does that.
I think we're scared to listento it sometimes, when we listen
to other people and what theythink and the experts and there
is a place for this, obviously,and great resources, but there
is something magical abouttuning into yourself, isn't
there?
Something that no one else cangive you?

(50:57):
And I actually believe,especially having read this book
, that I think intuition ishoned through experiences.
So you're kind of going oh yeah, I trusted that sales leader
and oh, you're also kind of Idon't know if you're in a rush,
but it was like you neededsomeone and then that's.
I think that almost compoundslike interest.
Your intuition gets strongerand stronger each time.

(51:18):
So that's another blessing ofmistakes, wouldn't you say?
Kim.

Speaker 2 (51:21):
Yes, for sure, your mind to your point I need
someone to fill this positionoverrides your intuition,
because you're just like I, justneed it.
But your intuition's right, no,I shouldn't have done it, but I
do it anyway.

Speaker 1 (51:34):
Oh my gosh, Kim, I could.
Can you just tell us about that, Because I was like that's a
highlight over there.
I love it oh my gosh.

Speaker 2 (51:46):
Well, yes, because so many times I have been
paralyzed by fear of failure.
Yes, and I think so many peoplecan relate I'm just not going
to do it because I don't want tofail.
Yes, but what I love about theBuffalo and if you look at you
know, from a storm perspective,storms coming, everyone was
running away from the storm.
Right, because trying to getout of the storm, the Buffalo

(52:08):
runs into the storm.
Right, it's bold, it's runningthrough the storm, it gets it
faster, it gets to the otherside.
It's not, you know.
So it's not the storm startchasing it, it is actually being
bold and making those boldmoves.
And so when I feel fear, I'mlike right, so, kim, be the
Buffalo, okay, I'm going to gointo the storm, I'm going and
consciously going into the stormbecause I know that that is the

(52:32):
easiest route, even though itmay not seem like that.

Speaker 1 (52:34):
Right, and I feel reminding ourselves to be the
Buffalo Suze, oh my gosh, I justit's such a good visual and
it's like, yeah, because youknow, only action cures fear
right, this we know.
I wish there were another way,but there isn't friends like
right, it's always there.
It's always there and is that,you know?
One thing I did want to ask isthere like a ritual or like you

(52:55):
know?
You say you reread, uh, thinkand grow rich every year,
because it's almost like to stayinspired or to stay encouraged
and optimistic.
I do a lot of work on myself,like I.
I consume a lot ofinspirational material.
I'm constantly creating my ownstuff like what do you do to
stay in?
Of course, we have our ups anddowns, no matter what, but is is
there any like go-to?
Oh my gosh, can't live withoutthing that you do or practice or

(53:19):
consume.
That's just, oh my gosh.
Like this, this helps bringing,because some people will say
their faith.
I mean, what would you say?
It is for you.

Speaker 2 (53:27):
I mean there's two for me in terms of like,
continuing to be like optimisticdespite all the chaos.
Right, One is continuallyself-reflecting on everything
I'm doing all the time, just inregard, like with people, with
purpose, with businesses, we'realways reflecting is this the
best and highest use of my time?
And also, and I do at everychapter in the book, it's a

(53:49):
mindset shift, right, and I havemantras that I repeat to myself
and in each part of the book,in each chapter.
Here's the millionaire mindsetmantra that you should be over
and over thinking to yourself.
And I think it's so importantto have those mindset shifts all
the time because that you know,it works in your subconscious

(54:11):
to behave differently.
And I start each day reallythinking about my intentions for
the day, reflecting on what Iwant to accomplish, and that
positive like be the Buffaloattitude that I'm going to be
successful, right.
Like I'm telling myself, like Igot this, Like you got this,
Kim, you got this, you got this.
Even when I'm like I don't knowif I got it.

(54:33):
Oh, I got this, I got thisBecause your mind's like I don't
know if I got it.
Oh, I got this, I got thisBecause your mind's like, no,
you don't got this, I got this Igot this.

Speaker 1 (54:38):
Oh, and my friends listeners here pay attention to
how this is intentional.
Kim, doesn't just wake up andgo.
I can do it.
Anything's possible Like health, wealth, success.
You're choosing this each daybecause you could wake up and go

(55:02):
.
Oh, this sucks and my kid'scrying and it's raining and all
you know my balance sheet lookslike shit today and you're like
I've got it, I can handle it.
It's, but this is veryintentional.
I think that some people go ohwell, you, you were born under a
lucky star, you've got thatgood attitude.
It's like no, this takes work.

Speaker 2 (55:09):
Like it takes work.
Every day I'm constantly goingthrough what's the mantra, what
I need to do and, depending on,like the day, what I'm doing,
really grounding myself in myintentions, right, and I think
that's so important andconsistency, you know, just
consistently doing that andreminding yourself of what you
want to accomplish and what youwant to achieve, and that's it,

(55:31):
just it.
Consistency pays off, right, itreally does oh my gosh.

Speaker 1 (55:36):
So my favorite passage at the end here, if I
may read, there are no spoilers.
My friends, this is a mustpurchase book and also a joy to
read like, because the storiesare so entertaining and like
nothing's held back I just think, oh, page turn, I read it at
the pool.
So this is what Kim says.
Every mistake I made taught mesomething invaluable.
Waiting to feel a 100% readytaught me that perfection is the

(55:59):
enemy of progress.
Trying to do everything aloneshowed me the power of
surrounding myself withsupportive people.
Being paralyzed by fearrevealed that courage isn't the
absence of fear, it's takingaction despite it.
The painful lesson of pickingthe wrong people taught me to
trust my gut.
Staying too long taught me whento let go.
Failing to pivot taught me thepower of adaptability and

(56:21):
believing I was underqualified.
That taught me that our biggestlimitations are often
self-imposed.
Amen.
Each mistake was a lessonwrapped in an experience waiting
to be unwrapped by someonebrave enough to learn from it.
And guess what?
I'm not done making mistakes,part two to follow.
This book is not the end of mymistake journey, it's just

(56:43):
another chapter.
I will keep making mistakesbecause success isn't about
getting everything right.
It's about continuing to moveforward even when things go
wrong.
What an incredible book.
I'm so happy for you.
I'm so happy this is coming outinto the world.
Where do people go to get it?
Links, all the things Pleaseshare with us.

Speaker 2 (57:03):
Yes, oh, my gosh, I'm so excited.
Thank you so much.
Please, you can go tokimperillcom, slash Susie, buy
one gift one.
There's a gift book just foryour community.
Because I mean, suze, we havebeen on this journey for so long
together and I know I mean it'samazing to have such wonderful,
wonderful friends and I just so, I'm so, so you're such a gift

(57:28):
to my life and I just want tosay thank you.
I want to pay it forwardbecause someone made a bet on me
a long time ago and, like mygoal in life is to pay it
forward and hopes that otherpeople will do the same, and
you'll hear all about that.

Speaker 1 (57:39):
Granny, I got to tell you that's a very moving story.
The most gorgeous picture, ohmy.
I was like yes.
When I saw that, I was like, ohmy gosh, this book is a must.
Purchase Kim Perel with one R,say K I M P?
E R E-Lcom forward slash Susie.
Buy one, get one.
Who doesn't love a good oldBOGO?
And the release date is August2025.

(58:02):
So, my friends, what a joy.
How lucky we were to receiveKim today.
Kim, I hope you'll come back.
I could keep talking about thisand so much more with you.

Speaker 2 (58:12):
Yes, we'll do mistakes part two Mistakes part
two.

Speaker 1 (58:17):
They just keep going, we keep rolling and we keep
laughing.
So thank you so much, kim andmy friends, until tomorrow.
So much love and ease calledSlay your Year, which typically
sells for $997.
You can check it out all thedetails at slayyouryearcom.

(58:40):
All you have to do to getaccess is leave me a review.
Leave a review of this podcaston Apple Podcasts, take a
snapshot of it and send it toinfo at suzy-morecom.
That's info at suzy-morecom andwe'll get you set up with
access.