Podcasting Strategy Simplified
Jason Cercone is a Podcasting Strategist & Coach for Founders and C-Suite Executives seeking to leverage podcasting to solidify their messaging. He specializes in teaching business professionals how to curate and execute an impactful, effective podcast strategy that helps meet and exceed brand and marketing goals. This podcast delivers podcasting strategy insight, tips, and commentary for those looking to build, launch, grow, and monetize their podcast initiatives. Podcasting Strategy Simplified is built for entrepreneurs, founders, C-Suite executives, marketing leaders, coaches, and consultants. An impactful podcast starts with the right strategy. If you’re looking to lean into this medium to achieve specific, targeted results for your brand, you’ve discovered the resource that will help you make it happen! Podcasting Strategy Simplified will deliver answers to many of your burning questions, including but not limited to: *How do I start a podcast for my business? *What is the best way to monetize my podcast? *How do I use podcasting to amplify my brand message? *If I want to start a podcast, what should I do first? *How can I grow my podcast and get more listeners? *When do download numbers really matter? *How do I use a podcast to find more customers? *Can a podcast grow my brand?
Episodes
If adding a newsletter to your podcasting workflow is high on your to-do list, this is the episode you've been looking for.
A newsletter can play a significant role in your practices. IF you use it correctly and implement a strategy that makes it equally as impactful as your podcast itself.
In Episode 95 of Podcasting Strategy Simplified, I'm joined by Arielle Nissenblatt, Podcast Hall of Famer, Producer, Host, Consultant, and pretty...
The 3rd Annual Empowered Podcasting Conference is set to unfold Friday, August 21st thru Sunday, August 23rd, 2026 at the Hyatt Centric hotel in beautiful Charlotte, North Carolina and YOU'RE INVITED to be part of the festivities!
So it's in that spirit the question on the table today is: Why should you buy a ticket to the Empowered Podcasting Conference?!
Smash that play button and get your answer!
Then, click to read our...
I thought it was a narrative that was fading away, but I was wrong. It was only on a brief hiatus.
No, the podcast world is not oversaturated with podcasts. But yes, there are still people out there saying it is...maybe because they actually feel that way, but probably more so because they know it'll level up engagement on social media.
Either way, it's a blight on our space that isn't helping anyone. So allow me to add my two cents ...
I'm back with another answer to a burning question! Today, the question is: Should my podcast be focused on education, entertainment, or authority building?
While it might seem like good business to focus on one, I believe there's a way to lean into all three.
Got a question you'd like featured (and answered) on a future episode? Send me a voice message via SpeakPipe and I'll make it happen!
Now hear this: NO ONE is turning off your podcast because you don't have enough downloads. So why do you get so consumed by this figure?!
The dreaded download number is a polarizing metric that often times throws new podcasters off their game, inadvertently making them feel like their show isn't good enough. Or, even worse, THEY aren't good enough as a host.
The big problem with the download metric is that its presented by most podca...
Welcome to the first installment of a new series here on Podcasting Strategy Simplified!
Every Monday, I'm going to take five minutes to answer a frequently asked question in the podcast world. These questions will revolve around growth, monetization, skill development, and, of course, podcasting strategy.
I'll also be featuring questions sent in by you and other members of the Bomb Squad! Simply click on the SpeakPipe link bel...
A few months ago, I rebranded this podcast from its former name Let's Blow This Up to its present iteration: Podcasting Strategy Simplified. The original name, while a great extension of my brand Bombtrack Media, simply wasn't doing enough to make the podcast visible in podcast apps.
Think about it: if you're looking for guidance with YOUR podcast, are you searching the term "podcasting" or "podcasts about podcasting" or are you sea...
Getting ready to launch a new podcast? Click play on this episode before you do!
Despite a lot of hype, fanfare, and promotion, many new podcasts get launched with only one episode. This simply isn't enough to get listeners and viewers hooked on your content.
You want to set up a bingeable experience from jump...and you want to treat your podcast launch for what it is: a BIG deal.
In Episode 89 of Podcasting Strategy Simplified,...
Have you ever been pumped for a new podcast episode to go live...but when it does, your guest doesn't even acknowledge it (let alone share it on their networks)?
It's happened to all of us. But what if I told you it wasn't their fault...it's yours?
Now before you come at me with a flaming pitchfork, hear me out.
How you communicate with your guests AFTER their appearance takes place plays a significant role in how they share your cont...
If you're worried you won't have enough to talk about on your podcast (or you don't KNOW enough to START a podcast), believe me, you're not alone.
Too many people sell themselves short when it comes to how much they know about their area of expertise. And typically, a solid podcasting strategy, aligned with the act of actively creating podcast content itself, reveals a totally different story.
In Episode 87 of Podcasting Strategy Sim...
When it comes to ratings and reviews for podcasts, there are many misconceptions - one of the biggest being the more R&Rs you accumulate, the more your show will gain visibility in Apple Podcast's algorithm.
Apple themselves have stated this isn't the case, yet it doesn't stop many, many podcasters from asking you to drop a rating and review on each and every episode they produce.
In my opinion, there's a much better way to acqui...
Are you ready to gain clarity on your most pressing podcasting issues...in just two weeks?!
You read that right!
I'm now offering a Podcast VIP Accelerator, a 2-week podcast coaching program and you're invited to check it out!
In this bonus episode of Podcasting Strategy Simplified, I'll break down:
✅ What this program is all about
✅ The inspiration behind this 2-week program
✅ What separates this from other coaching programs
✅ Why ...
Let me start off by saying this: NO, I'm not anti-AI. NO, I'm not someone who believes AI is going to destroy humankind a la Terminator fame.
But I am someone who believes if you're using tools like ChatGPT and Claude to churn out generic copy, then posting said copy without injecting ANY of your own brand personality into it, you're headed down a dark path.
A dark path that's slowly (but surely) making you blend in versus stand out.
...
What happens when two podcast strategists collaborate? Well...as Kenny Bania on Seinfeld would say: "Gold, Jerry...GOLD!"
It's Episode 84 of Podcasting Strategy Simplified and in this installment, I'm sharing the mic with my podcasting strategy twin, Courtney Reimer.
Courtney is the brainchild behind Sounds Great Create Podcast Strategy, the host of a new podcast known as Talking The Talk, and a certified badass in the podcasti...
Podcasting isn't easy. But it doesn't need to be complicated either.
This is advice I share with you every episode, as well as impart on my clients in far more detail as we work through strategy planning, production workflows, coaching sessions, and growth initiatives.
In this special Client Spotlight episode of Podcasting Strategy Simplified, you're getting an up-close look at what it's like to work with me as a coach, mentor,...
It probably sounds crazy to even ask this question, but let's do it anyway: Does featuring guests on your podcast actually hurt your efforts?
Well...it's not a simple yes or no. The answer comes down to many factors.
In Episode 82 of Podcasting Strategy Simplified, I'm diving into this subject and bringing you answers to this burning question.
After consuming this episode, you'll understand:
✅ When it makes sense to feature guest...
On Episode 80 of Podcasting Strategy Simplified, I talked about the importance of defining your Why.
And one of the big things you discover when you do this effectively is discovering what type of podcast you should produce.
Today, on Episode 81, I want to dive deeper into this.
Based on the goals you've set and the time you have at your disposal, leaning into the right podcast type can make or break the results you achieve.&nbs...
Your podcasting strategy will undoubtedly feature many moving pieces. When these pieces work together in harmony, an engaging, purpose-driven podcast is profit.
But too often, creators put the cart in front of the horse, expecting massive results after taking shortcuts to get things in motion. And after 11+ years in this game, I can tell you...that simply won't fly.
There's a very fundamental element that all new podcasters nee...
In the early stages of building your podcast strategy, there are many items to consider.
But one of the most important aspects that cannot go overlooked is your messaging and positioning.
- What is your podcast's primary purpose?
- Who is your podcast's target consumer?
- How will you make an impact on your audience and get them to take action?
If your podcast lacks effective messaging and positioning, it will struggle to serve...
EDIT: 11:06 - Joe Rogan was paid $100 MILLION by Spotify, not $100,000 as I accidentally stated. My bad.
__________________________
Generating revenue from your podcast is most likely one of the top priorities on your podcasting To Do List.
Naturally, getting something back from the time and effort you're pouring into your show is important.
But it's even more important to realize that monetization exists on multiple levels...
Popular Podcasts
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The latest news in 4 minutes updated every hour, every day.
Emergency Intercom is a comedy podcast by Enya Umanzor and Drew Phillips. There is no emergency, but there is an intense need for attention, so maybe listen up… You don’t want to know what happens if you don’t. (we will be violent)
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.