14 Unusual Ways to Promote Your Podcast That Actually Pay Off

As we wind down The Co-Host Collective Series for Season 3 here on Let's Blow This Up, let's break out of the conventional podcast marketing and promotion box and explore some creative strategies that actually move the needle!

I'm once again joined by the one and only Simona Costantini, Founder of Volt Productions, and together, we're challenging the usual playbook of posting links to your latest episode on social media and tapping into some fresh, actionable ideas from both of us, as well as other members of The Co-Host Collective AND friends of the podcast.

From temporary tattoo campaigns to podcasting in public spaces (and automobiles), nothing is off limits as we cover a range of methods designed to spark curiosity and build real connection. 

These aren't just gimmicks. They’re conversation starters that help your show stand out in a crowded space.

We also talk about the importance of experimenting with your promotional strategy and leaning into what feels fun and authentic. When your marketing lights you up, it’s more likely to light up your audience, too.

Whether you’re trying to grow your listener base or simply want to be more intentional about your outreach, this episode is packed with ideas you may have never considered. And if you have but maybe thought they were a little too crazy, consider this your permission slip to GIVE EVERYTHING A WHIRL and see what happens!

Key Takeaways:

• Rethink podcast promotion! Social media links aren't your only tool.
• "Off the wall" promotional tactics can turn casual browsers into curious listeners.
• Cross-industry collaborations open new audience pipelines.
• In-person promotional efforts still pack a punch in a digital-first world.
• Making your marketing fun for you helps it connect better with others.
• The best promo ideas often come from testing, not templating.
• Don't get discouraged if your first idea doesn't bear fruit. Keep pushing the limits of your creativity and big things will happen.

Connect with Simona Costantini
Website | Instagram

Mentioned On The Show...
Check out Things Police See on Instagram and find the podcast on your favorite app!

Season 3 of Let's Blow This Up is proudly sponsored by The Podcast Professionals Association! Click here to learn more about this growing organization.

Thank you for listening and becoming an official member of The Bomb Squad!

Now it's time to take action and get the most from your podcasting efforts. Discover how I can help you out at bombtrackmedia.com

MUSIC CREDIT: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com