Will your paid search strategy boost profitability in 2020? On our very exciting 20th episode of Let’s Get Digital, Hallie and Alex sit down with ROI’s resident content guru, Sarah Davis, for part one of our paid search series to discuss the 2020 Ecommerce Paid Search Report. This report contains four years worth of industry data and insights on Google, Amazon, and Facebook to give you a behind-the-scenes look at the current state ...

Product feeds: What are they and how are they impacting your business? On this episode of Let’s Get Digital, Hallie and Alex explore the fascinating world of product data feeds with Paid Search Analyst, Kaleigh Sheedy. Have you ever wondered how your products get listed on your website? And if that is having an effect on your overall business? Well, it is. And the true impact that the quality of your product feed can have on your o...

The tech and trends series comes to a close with our third and final episode. Our hosts wrap up with Social Media Analyst Jamie Gwaltney and Marketplaces Strategist Amira Desai. Despite the two coming from the perspective of very different platforms - Facebook and Amazon, respectively - they each recognize the importance of programmatic advertising, as well as using ad customizers, specific actions, and if/then statements to person...

On part two and three of our tech and trends report series, our hosts catch up with various service experts from Paid Search, Social Advertising, and Amazon Advertising to discuss in-depth insights and strategies from the report that they apply in their client accounts. Up first is Paid Search Analyst, Olivia Rose. This episode, Olivia talks marketing attribution and how to choose models that work for your business, what to focus o...

Did you know that ecommerce sales will surpass $4 trillion in 2020? And that number is expected to balloon to $7 trillion by 2023. So how can brands stay ahead of competitors and grow in this new decade? Our hosts, Hallie Altman and Alex Wynn, discuss exactly that on this episode of Let’s Get Digital with Content Marketing Manager Dave Stone. The three review ROI Revolution’s 2020 Tech & Trends Brand Growth Guidebook and provid...

The biggest holiday shopping season of the year has come and gone. It’s time to report on the five-day shopping-intensive period spanning Thanksgiving to Cyber Monday and see just how digital performed. During this episode, our hosts Hallie Altman & Alex Wynn reflect on this year's Cyber Week performance with Paid Search Team Lead, Erica Fairchild. Curious about the role automation played? How many feathers a turkey has? Or...

Are Your Campaigns Designed to Maximize Long-Term Revenue? Upper-funnel attribution is messy. And when brands separate strategies in terms of top and bottom of the funnel - essentially optimizing each half in isolation - marketing performance suffers. The buyer’s journey isn’t divided. So what needs to change? In this exciting and thought-provoking episode of Let’s Get Digital, hosts Alex Wynn & Hallie Altman are joined by Sr. ...

Will the shorter timeline impact conversions? Can automation be fully trusted? Our hosts Hallie Altman and Alex Wynn bring you the answers and more, with special guest Amanda Gerard, a Paid Search Analyst at ROI Revolution. This week, the three experts cover a variety of topics including early preparation based on all of the changes that have occurred since last year, bid management, and the automation strategies you should leverag...

Do you know how to E.A.T. according to Google? In this mouthwatering episode of Let’s Get Digital, our hosts are joined by SEO Content Manager Carolyn Wilborn to discuss Expertise, Authoritativeness, and Trustworthiness (E.A.T.). This term comes from Google’s Quality Rater Guidelines, a lengthy document that Search Quality Evaluators use to assess the quality of web content. So, why should you care? Well, over the past few years, G...

Final Thoughts & Tactics to Wrap Up Your Holiday Season Strategy.
In the final episode of our seasonality series, Hallie Altman and Alex Wynn are joined by Sr. Paid Search Analyst, Alicia Tobey to discuss how brands can win at ecommerce this holiday season. The three dive into the account side of things to review lessons from the record-breaking 2018 holiday season that brands should keep in mind, as well as recent features tha...

The Time Is Now: Are you Prepared for the Holiday Ecommerce Season? In part two of our Seasonality Series, Brennan & Alex are joined by Paid Search Team Lead, Mary Harrison to take an in-depth look at the holiday season from the client's perspective. Tune in to discover out of the box strategies over the years, what preparation looks like now that automation is a major focus, and how the shift in dates this year will impact...

Prepping for the holidays: are you ready for the season? In this episode of Let’s Get Digital, Brennan Hall and Alex Wynn are joined by digital marketing expert and Google Strategist, Katie McCabe. With less time to shop this year due to shifting dates, this episode discusses the most important dates for the holiday season, different ways for your brand to build awareness using Display and Video, and important tips that marketers n...

Are you ready for back to school season? In this episode of Let’s Get Digital, Dylan Padula and Brennan Hall enter class with paid social media advertising expert, Doug Cameron to discuss the importance of Back to School for businesses, and how you can use paid social media to capitalize on the season. Get your notebooks prepped and pencils sharpened, because this year is going to be a big opportunity for brands to smash into the m...

Keeping up with Google: Do You Know the 7 Properties that Follow Your Life? In this revealing episode of Let’s Get Digital, Dylan Padula and Brennan Hall connect with paid search expert and Google guru, Elizabeth McRae to review Google’s new and expanded multi-channel ad formats as part of their shift to focus more on audiences. Search, once the hub of AdWords is now becoming just one of the spokes in Google Ads as these developmen...

Amazon Prime Day 2019: What Happened and What Will it Impact? This year’s Amazon Prime Day spanned over 48-hours from July 15th through the 16th. It included massive sales, millions of new customers, and deals so great that they made this the biggest sales event in its history. Join our hosts alongside marketplaces expert, Taylor Moore, as they talk through all of the sales, client success, and the impact Prime Day has on retail an...

IRCE 2019: What happened at the world's largest ecommerce marketing conference? On this episode of Let’s Get Digital, our hosts Dylan Padula and Brennan Hall discuss the major takeaways from IRCE with ROI’s Director of Technology, David Austin. In this exciting episode, you’ll discover the importance of omnichannel commerce, hybrid marketplaces, direct-to-consumer trends, and the rise of artificial intelligence. We take a deepe...

Did you know that not everyone should participate in Prime Day?
On this episode of Let’s Get Digital, our hosts Dylan Padula and Brennan Hall discuss the good, the bad, and the ugly of Prime Day with Marketplaces expert, Sam Salathe. In this enticing episode, you’ll discover the importance of prime day and what it can do for Brands long-term, as well as the strategies that will win-big for those Brands that are a good fit. For thos...

Have you ever wondered if you should be advertising on Facebook? Is it really worth the investment? Well in this week's episode of Let’s Get Digital, our hosts cover that and more along with their guest and expert in the Social Media realm, Social Media Analyst Hallie Altman. In this lively and informative episode, the hot topics of social media ad formats, mobile presence, and Facebook Advertising presence are discussed as we ...

Are you aware that 9.6x more high-intent shoppers can be reached with display ads vs. search alone? In this riveting episode of Let’s Get Digital, our hosts Dylan Padula and Brennan Hall are joined by a seasoned veteran in the Amazon space, Marketplaces Strategist Evan Davis, who shares his insights on Amazon Display. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and ...