S2E02. Brand Building, Media Magic & PR Secrets with Katie Braden

This week is extra special because we’re joined by one of our best friends, PR powerhouse Katie Braden! Katie takes us through her journey from juggling multiple jobs to building a successful freelance PR career over the past decade. We get into the rise of boutique agencies, the shift toward authenticity in influencer marketing, and how social media is reshaping the industry. Plus, we take a trip down memory lane to one of our Kohl Kreatives workshops in a high-security prison—an unforgettable experience where we got to share our work with Katie firsthand. Of course, no PR chat is complete without some crisis management tea, industry myths debunked, and a look at what’s next for Katie, including her return to podcasting. It’s a raw, fun, and unfiltered conversation on business, friendship, and the power of showing up for each other.

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Video & Audio Editor: Subhabrata Mandal

Director of Photography: Mattia Maestri

Sound Engineer: Josh Heal

Stylist: Sofia Lai

Make-Up Artist: Darrien Sasha

Hair Stylist: Yezi Yun

Photography Assistant: Camilla Tavoletti

Set Design & Styling Assistant: Sara Miglore