We never get to talk about this, but today, we’re diving deep into the wild world of brand building—the highs, the lows, and the absolute chaos in between. From the impact of bad publicity to the importance of visual consistency (shoutout to that very mystical Kohl Kreatives shoot that almost threw us off track), we’re breaking it all down. We also debate whether social media disasters are actually easier to recover from in today’s fast-moving digital world (spoiler: we think they are) and get nostalgic about brands like Blockbuster making a comeback. Plus, we’re sharing our favorite hidden gems in London, our best beauty advice, and the unforgettable moments that shaped our love for the industry. We’re so excited to bring this season to our home turf—get ready for all the exciting buzz ahead!
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Want more?! Check out our special video edition of the episode at https://www.youtube.com/@letsgetugly
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Video Editor: Subhabrata Mandal
Director of Photography: Mattia Maestri
Sound Engineer: Josh Heal
Stylist: Sofia Lai
Make-Up Artist: Darrien Sasha
Hair Stylist: Yezi Yun
Photography Assistant: Camilla Tavoletti
Set Design & Styling Assistant: Sara Miglore
Dressed By: Cult Mia
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I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!