Remaking Banal, Lifeless Content Into a Dazzling Body of Work

You’re back. I’m back.

GOTTA ASK YOU THIS:

Instead of giving up on getting an audience to see your art because you’d rather scoop your cat’s litter box for all of eternity than research SEO keywords for another second,

What if “making content” felt more like divulging secrets to your best friend?

What if content marketing was as easy for you as pickleball is for Serena?

What if your content (non-derogatory) loaded people onto a proverbial express train to your work and created a scene even Warhol would envy?

If making content felt fun, would you finally put yourself out there with your full chest?

In today’s episode, I’m going to give you a total reframe on content. And before I lose you, here’s what this episode is NOT:

* It’s not about lack mindset!

* It’s not about believing in yourself!

* It’s not about changing your self-perception!

* It’s not about your fear of being seen!

Don’t get me wrong. I love to talk about those things, too. But that’s not this episode.

Today, I’m sharing one crucial shift in the actual act of making content that will make you feel like a celebrity multi-millionaire infused with their daily vitamin IV drip. In other words: invigorated.

IN TODAY’S EPISODE, we’ll answer these questions:

* What qualifies as content and what qualifies as art?

* What is the function of content for indie artists?

* What are the different quality levels of content that artists should focus on?

* How do you make boring “content marketing” into something more dynamic and easier to produce?

* What are some examples of artists who are using this strategy and how does it work across industries?

* Can content be part of your body of work without selling out or copying everyone else?

* Will your art suffer if you focus on content?

AND DON’T MISS:

More Lore Less Bore, from the Twelfth House+ Podcast (A good place to start if you’ve never written a manifesto.)

Vulfpeck’s website. (Purists through and through!)

🥳 Join 60+ creative folks who have already signed up for this…

I’m teaching a free one hour class tomorrow, Friday March 28th, at 12pm EST / 9am PST called HOW TO WRITE SO PEOPLE PAY ATTENTION.

What class will cover:

* How to use emotional accuracy to make people guzzle your writing like a freshman doing a keg stand.

* The one trick to stop your audience mid-scroll whenever your writing pops up.

* How to transform a boring social media caption or stuffy cover letter into a POV-defining calling card.

* Why you’re missing emotional heat, and where to increase it.

* How to magnetize your audience in a way AI could never.

If you can’t make it in real time, you can still get the recording if you RSVP. Hope to see you there!

⌨️ Tell me in the comments: how does making content usually feel for you?

✨ If you like this episode… please consider texting it to a friend! ✨

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