My guest for this episode of Let's Talk is the CEO of Truth Initiative, Robin Koval!
Since joining Truth Initiative in 2013, Koval has transformed the national award-winning truth® youth tobacco prevention campaign and grown the organization’s world-class research, youth activism, and digital cessation programs. Koval has led the expansion of the truth brand to include innovative quitting tools and resources designed to protect and empower young people to live nicotine-free lives, including the first-of-its kind, text message quit vaping program for teens and young adults, This is Quitting, which has enrolled over 570,000 since launch and a national youth e-cigarette prevention curriculum Vaping: Know the truth, now reaching almost 6,000 schools across the country.
I chat with Robin about current questions such as:
- What's holding up the FDA from regulating flavors?
- How can you get teens' attention about vaping health risks?
- If you think your child is vaping, what's the best way to approach them about it?
- What resources are available to help teens quit vaping, what's missing and how is Truth Initiative working to close the gap?
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