Experimentation and Creativity: How Small Retailers Thrive in 2025 and Beyond | Interview with Emily Benson (Part 2)

In the second part of Emilie’s interview with Emily Bensen, turns to inspiration and education for small retail businesses, in this episode, they discuss:

• 0:00: How mindset is everything. 
• 3:32: That in order to solve a problem in your business, you understand the cause of the problem in order to find a solution.
• 4:17: How to improve your retail business cash flow by 20% in 90 days. 
• 6:00: When you go to trade shows, come with a strategic buying plan and budget.
• 9:20: Using seasonality to plan your inventory. 
• 13:10: More money means more problems. How to manage your business cash flow when you start to make big money. 
• 17:45: Online vs. in-store, the new balance between stores and e-commerce. 
• 22:00: Understanding changes in shopper behavior and navigating change purchase choices. 
• 25:19: The creativeness of small retail business inspires and influences culture on a wider scale. 
• 28:02: How retail business owners need to design lives that are much more balanced. 
• 32:00: How Alex Hermozi’s $3 million dollar system works. 
• 33:03: You have to learn how to market yourself online. 

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