Welcome to the latest episode of Let’s Talk a Little Shop. Emilie interviews Jeremy Bergstein of The Science Project. The Science Project is a digital innovation firm that works with world class brands such as Nike, Kiehl's. Uniqlo, Chanel, Calvin Klein, the Simon Group, Bloomingdale's, and Kate Spade to create digital experiences into physical store locations, and vice versa. In this episode, they discuss:
00:00: Meet Jeremy Bergstein
02:58: What Makes a Brand Special
03:44: What is a Conversion-Based, Creative Agency?
05:20: How Great Marketers Balance Creative and Data
06:00: Jeremy’s Origin Story: From NYC Science Teacher to Luxury Brand Strategist
11:30: Speaking and Connecting with Customers Requires Constant Reiteration
12:15: You Must Use Data to Inform Your Customer Conversations Online
13:00: You Can’t Build a Successful Business on a Shaky Foundation
15:15: The Disruptive Nature of AI
16:37: How AI Processes Data
18:00: Consumers Are Just Starting to Experience AI’s Power
21:00: Use Cases of AI in Retail - Product Discovery and Attribution
24:23: As AI Progresses, Retailers Will Have to Adapt
27:00: Evolving Digital Experience to Amplify Consumer Experience
30:00: How Lady Gaga Used Digital to Tell Her Fans’ Stories
31:18: The Considerations for Moving into Digital from Physical Retail, and Vice Versa
33:27: Facilitating Brand Conversations at Every Touch Point
35:37: Dynamics of Running an Agency - Hiring, Operations, and Cash Flow
38:00: It’s Important to Have a Specific Expertise and Focusing on Your Core Strengths
iHeartRadio: https://www.iheart.com/podcast/269-lets-talk-a-little-shop-as-98858049/
Spotify: https://open.spotify.com/show/2mgelnENS1iwGAvtjpSxPB
Apple: https://podcasts.apple.com/gb/podcast/lets-talk-a-little-shop-asd-market-week/id1632235057
Audible: https://www.audible.com/pd/Welcome-Lets-Talk-A-Little-Shop-A-Podcast-For-Small-Retailers-ASD-Market-Week-Podcast/B09VHWTKGV
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