đ¨ Cookies are crumblingâand Jeff Greenfield is already building what comes next.
Dubbed the âCookie Monsterâ for his unmatched expertise in advertising attribution, Jeff is now leading Provalytics, an AI-powered, cookie-less platform reshaping how we measure marketingâespecially in channels like CTV and podcasts.
In a recent conversation, Jeff dropped insight after insight:
đŞ What the âcookie apocalypseâ really means for marketersâand why some fears are overblown
đ How GA4 and privacy laws are forcing a rethink of measurement strategies
đ The #1 lesson growth-stage brands should steal from the big players
đ¤ Why AI in attribution isnât just about trackingâitâs about unlocking more budget and getting the most out of it!
If you care about performance, attribution, or future-proofing your marketing, Jeffâs POV is a must-follow.
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