Let's Talk About Brand with Christina Garnett

When people in the know hear the word “community,” they think of Christina Garnett.

But Christina didn't always start out specifically working in community; her turning point in her personal branding journey was a specific tweet in December 2020:

"If you have less than a 1,000 followers and work in marketing in some capacity, introduce yourself to Marketing Twitter.

Say hi, tell us about yourself, and what you like to tweet about.

Make friends."

You'll hear us talk about that tweet a lot in this week’s episode, and how it wound up changing her life and impacting her professional career in great ways. We also discuss what she was doing leading up to the fateful tweet, what she did with it, and how she has weighed her options since–including starting her own business as a fractional CCO (Chief Community Officer/Chief Care Officer) and advisor, helping companies foster better communication with their communities in all sorts of ways. 

Listen and learn:

• Community as a response to COVID-era isolation
• The Tweet
• Why it hit
• Not overthinking it
• Continuing to keep it real
• Haters gonna hate
• Pre-Tweet career
• Pandemic 
• Medium article
• Burnout, vulnerability, reaching out and getting known
• Why people wanted her
• Being a connector
• Data driven strategy
• The voice of the community
• Parasocial relationships with brands, and how personal brands come into play with solidifying that relationship
• Deciding not to become an influencer
• Creating her own job title
• What drives Christina
• Why companies need community
• What Christina specifically brings to the table
• The personal and the professional

Find Christina:

Twitter

LinkedIn

Pre-order her book!

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Get Started on Your Personal Brand Journey with a sampling of Christine's Questions here: https://www.gritmon.com/talkaboutmybrand

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