Let's Talk Loyalty

Let's Talk Loyalty

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/

Episodes

July 28, 2025 34 mins

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV

The Wiser Loyalty podcast series is produced in partnership between Let’s Talk Loyalty and The Wise Marketer™. Twice a month, we bring you an interview with a C-level executive who has transformed strategy into practical application to generate business results.

In this episode Bill Hanifin speaks with reco...

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Today we are re-publishing this fantastic episode from our archive as our planned episode has been delayed for technical reasons.

In this archived episode, Ben Lipsey — Senior Vice President of Customer Loyalty and President of Flying Blue, the joint loyalty program of Air France, KLM, and Transavia — shares a fascinating look into the evolution of airline loyalty.

Originally recorded at a time when Flying Blue had just surpassed 22...

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Today we are re-publishing this fantastic episode from our archive as our planned episode has been delayed for technical reasons.

As Ford Motor Company celebrates 120 years of innovation, we’re bringing back one of our standout conversations — this time with Beth Leverton, Director of Rewards, Loyalty & CX at the Ford Motor Company.

Originally recorded after the Comarch User Group conference in Poland, this episode div...

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Join us as Heather Garboden, Chief Customer Officer at American Airlines, reveals how the airline is reshaping customer loyalty beyond traditional rewards programs. From enhancing digital tools to elevating premium experiences, Heather shares how data-driven insights and cross-team collaboration are driving initiatives that make travel easier, more personalized, and truly seamless across the OneWorld alliance.

Discover how small ope...

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This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

eBucks Rewards is truly an exceptional programme as you’ll hear so we're delighted to welcome Pieter Woodhatch - CEO of eBucks Rewards in South Africa as today's guest

Owned and operated by First National Bank, it is one of South Africa's leading rewa...

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This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

In this episode Bill Hanifin, CEO Wise Marketer Group, speaks with recognized industry figure Deepak Pradhan, Head of Loyalty Program & CRM at ADNOC Distribution.

This conversation will share a vision for the future of convenience and fuel retailing and will surely create “store envy” among many retai...

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Matt Zimmerman, a loyalty professional with years of experience across hospitality, gaming and travel.Matt’sloyalty journey began for with sheer persistence —after two years of consistently calling, they finally secured a role as a Loyalty Analyst at Albertsons (the U.S. equivalent of Woolworths).

From there, the moved into the fast-paced world of Caesars casinos, followed by several loyalty consulting role...

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This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

In this episode of the Wiser Loyalty podcast series, Aaron Dauphinee, the CMO of Wise Marketer Group, talks with the VP of Marketing at Cadillac Fairview, Craig Flannagan

Craig is one a senior marketing executive that has successfully stitched his customer and community marketing savvy acr...

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In this episode, Charlie Hills interviews Dayoán Daumont, Head of Strategy at Ogilvy One, where he leads consumer engagement and loyalty strategy across the entire brand ecosystem for clients such as FIFA, Nestlé, and Michelin. Dayoán blends behavioural insight with creative precision to transform fleeting moments into lasting relationships.

The conversation explores his favourite book and loyalty programmes, key highlights and lear...

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This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

In this episode, Bill Hanifin, Managing Editor, The Wise Marketer, speaks with Mitch Walden, Sr. Director Digital Marketing & Loyalty, Scooter’s Coffee. Scooter’s Coffee was founded in Nebraska over 25 years ago and now operates over 800 locations in 29 states in the US.

Mitch is responsible for drivin...

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This episode of Let's Talk Loyalty & Loyalty TV is in Spanish.

Hoy nos adentramos en el fascinante mundo del lujo y la lealtad con una invitada excepcional, Esther Subias Hernandez. Exploraremos cómo Puntos Palacio, más allá de ser un programa transaccional, es una estrategia holística que integra experiencias exclusivas, comunidades vibrantes y una profunda personalización basada en la data, elevando la relación con ...

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This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Udhara De Silva is the Head Loyalty Marketing for Singapore Airlines in Australia, being involved in the successful launch of Kris+ in in November 2023, and growing the Australian KrisFlyer member base to become the largest outside of Singapore and localising the global KrisFlyer programme content to reso...

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In this episode, Charlie Hills is delighted to interview Madeline Shaw, the Marketing Director of Pets at Home.

Madeline and her team develop and deliver the Pets Club programme for Pets at Home, the UK’s leading pet care business. The company is dedicated to providing the best products, services, and advice to support pet owners throughout their pet care journey.

In this conversation, we’ll learn about Madeline’s favourite books, he...

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This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Today's episode features Raffael Fappiano Neto, the Product Manager for Loyalty at Azul Airlines.

Founded in 2008, Azul Airlines is now the largest airline in Brazil in terms of number of flights and cities served, and in 2...

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Today we are re-publishing back one of our most popular episodes as our planned episode has been delayed for technical reasons and ow also available to watch on www.Loyalty.TV and listen on Let's Talk Loyalty

Today’s conversation features Circle K, one of the world’s leading convenience and fuel retail businesses, operating over 14,200 stores in 26 countries.

In this episode, we explore how Circle K launched a&nb...

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This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

In this episode Charlie Hills interviews Pablo Sardina, the Global Loyalty Senior Product Manager for Decathlon Membership. Pablo is a Growth and CX Expert in Sports Retail, focused on loyalty and relational models.

He has spent the last 7 years dedicated to drive digital products business value by delive...

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This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Today’s episode is hosted by Amanda Cromhout, featuring a special guest – our very own Paula Thomas.

In this conversation, Paula shares the inspiring origin story of Let’s Talk Loyalty – from spotting a gap in the market to launching the industry’s first podcast dedicated to loyalty, and eventual...

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This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Today we welcome a new guest host – Joanna Witsch - who has been on the show a few times as one of our expert guests.

Joanna Witsch is hosting today's episode which features one of Comarch’s most loyal clients - Emirates National Oil Company (ENOC).

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Hadie Perkas is an inspiring entrepreneur with a career starting in recruitment, before founding The Gift Club & The European Loyalty Association. Hadie is known for her business drive, while identifying gaps in the market.

The communities she builds empowers businesses to build connections lasting relationships. The latest exciting news from the ELA is the launch of the Jobs Board, matching experienced loyalty professionals wi...

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In the latest Wiser Loyalty podcast, Aaron Dauphinee of the Wise Marketer Group, speaks with industry loyalty operations expert, Nadine Rubin.  Nadine shares her thoughts on the characteristics and skills needed to be successful in loyalty operations after a 25+ year career in the industry.  

She also shares her vast experience, in particular while launching the Shoppers Drug Ma...

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