The 2025 Sales Playbook: How High-Intent Buyers Really Make Decisions (And Why Your Sales Are Stuck)

Sales in 2025 aren't harder—they're just different. If you’re still selling the way you did in 2020, you’re likely seeing more hesitation, longer decision cycles, and disappearing leads. That’s not a buyer problem—it’s a sales process problem.

In this episode, I’m diving deep into the psychology of high-intent buyers and why interested and invested are NOT the same thing.

I’ll walk you through:✅ The #1 shift buyers have made in how they make purchasing decisions (and how to align your sales process to it)✅ The 3 biggest mistakes keeping your sales stuck in hesitation mode✅ Why visibility is NOT the answer to more sales—and what actually moves the needle✅ How to create demand that has high-intent buyers reaching out credit card in hand, ready to buy

This is not another surface-level sales talk. If you’re a coach, consultant, or sales leader ready to sell with more ease, certainty, and consistency in 2025, this episode is your playbook.

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If this resonates with you, I invite you to my upcoming workshop where I’ll help you build your own "Sales Pipeline Machine" and show you how to generate consistent, scalable sales.⁠⁠⁠ ⁠⁠Register for today and learn how to eliminate inefficiencies and scale your sales in any economy.⁠⁠⁠⁠

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And if you want to get real-time answers to your biggest sales questions, join me LIVE for my weekly Ask Ann Any Sales Question session. This is where you get high-level, strategic guidance—not more surface-level sales talk.

​Register free here.

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⁠⁠Book your 2 hour Sales Accelerator VIP with Ann⁠⁠

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📩 Want to sell with more ease & increase conversions?

Apply for Sales Academy(for coaches & sellers)

⁠⁠⁠⁠⁠Apply now to join the Sales Academy and start turning conversations into cash—without compromising your values.⁠⁠⁠⁠⁠

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📧 If you're a Sales Manager or Executive, email me to discuss optimizing your sales team’s performance @ [e-mail].

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Connect with me on LinkedIn:⁠⁠⁠ ⁠https://www.linkedin.com/in/peaksalesperformance/⁠