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March 16, 2025 49 mins

Marketing as a yoga teacher can feel awkward, overwhelming, or even inauthentic. If you’ve ever struggled with putting yourself out there, you’re not alone! I sat down with Alexandria Crow to dive deep into marketing and visibility for yoga teachers. We break down why so many teachers hesitate when it comes to marketing, how to shift your mindset, and the practical steps to create content that actually connects with your ideal students—without feeling like you’re performing.

Episode Highlights:

  • Developing a healthier mindset toward marketing as a yoga teacher.
  • The role of social media in yoga teaching—necessity or optional tool?
  • Practicing yoga’s principles when navigating online visibility.
  • Seeking validation from meaningful engagement rather than social media metrics.
  • Finding the right balance between personal and professional content on social media.
  • Actionable steps to improve marketing as a yoga teacher.
  • Overcoming the fear of online judgment and self-doubt.
  • Key considerations when creating social media content for yoga teachers.
  • The importance of focusing on impact rather than influence in yoga marketing.
  • Adjusting mindset and expectations to align with the evolving social media landscape.
  • Common misconceptions about marketing and social media success in the yoga industry.
  • Final insights and advice for yoga teachers looking to market themselves effectively.

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