February 3, 2025 • 39 mins
🎙️ Imagine questioning whether you're chasing your dreams or just meeting expectations. 🤔✨ Join me as I chat with Devan Gonzalez, a beacon of self-discovery who pivoted from kinesiology to become a standout personal trainer 💪 and successful franchise owner 🏋️♂️🏢. Devan takes us through his journey of balancing work with a prep school 📚 and ultimately launching a six-figure gym business 💰, all while realigning his career with personal values. His analytical approach and deep introspection reveal the power of self-realization 🧠 and commitment in achieving personal and professional growth 🚀.
💡 Persistence and self-confidence can be your greatest assets, a notion both Devan and I, Coach Mo, have lived through. From seizing unexpected opportunities—like an over-the-weight-limit fight event 🥊—to transitioning from martial arts instructor 🥋 to top personal trainer and business owner, we underscore the significance of unwavering belief in oneself 💯. This episode is rich with personal stories that illustrate how the mindset of "not if, but when" propels individuals toward success, supported by the strength drawn from loved ones ❤️ and the courage to try new approaches 🔄 until the right one clicks. ✅
🛣️ The road to triumph is laden with challenges, but overcoming them is what shapes true resilience. We delve into embracing a forward-thinking mindset 🏎️💨—akin to driving by focusing on the windshield rather than the rearview mirror 🚘—to achieve fitness and business milestones 🏆. Devan and I champion the idea that nobody will care about your goals more than you do 🔥, and that self-belief is paramount 💪.
🌟 Discover our innovative bootcamp model 🏋️, designed for the busiest of schedules ⏳, that combines flexibility, community, and personalized training 🤝. Through sharing our stories and insights, we invite you to realize that with persistence and adaptability, meaningful achievements are well within reach. 🚀🙌
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:10):
Welcome to the let's Think About it podcast, where we
embark on a journey ofthoughtfulness and personal
growth.
I'm your host, Coach Mo, and I'mhere to guide you through
thought-promoting discussionsthat will inspire you to unlock
your full potential.
In each episode, we'll explorea wide range of topics, from
self-discovery and mindfulnessto goal-setting and achieving
(00:33):
success.
Together, we'll challengeconventional thinking and dive
deep into the realms ofpossibility.
Whether you're looking to findclarity in your personal or
professional life, or seekingstrategies to overcome obstacles
, this podcast is your go-tosource for insightful
conversations and practicaladvice.
So find a comfortable spot,chill and let's embark on this
(00:57):
journey of self-improvementtogether.
Remember, the power oftransformation lies within you,
and together we'll uncover thetools and insights you need to
make it happen.
So let's dive in.
Welcome to another episode ofthe let's Think About it podcast
(01:21):
.
I'm your host, Coach Mo, andI'm here with another amazing
guest, my man, David Gonzalez.
What's happening, bro?
What's good, brother?
How you doing?
I'm great man, I'm great.
Where are you checking in from?
What part of the country areyou calling in from?
Speaker 2 (01:42):
I'm from one of the most known parts right now and
today just, I'm from LA and withall the fires and stuff going
on, I'm right over the hill fromit, so luckily the winds are
blowing the other way, my gymand everything are in the clear,
but yeah, that's where I'm atman prayers out to you and your
family that you guys continue toremain safe out there, and I
(02:05):
have colleagues that's in the LAarea, so it's definitely a
devastating time, but today it'sall about positivity and what
energy we can bring.
Speaker 1 (02:16):
You know what I'm saying?
Yes, sir, so tell my audiencewho you are, what you do, a
little bit of your background,man.
Speaker 2 (02:24):
Yeah, so I'm a franchise owner.
I launched my business.
I launched it as a franchise,so we have franchisees, but
we're winding a little bit.
I started off in the martialarts industry, went to college
and realized that that's notreally going to line up my
schedule.
So I got into personal trainingand at the time I was telling
people that this is a greatcollege job and really worked
(02:45):
around my school schedule.
I had then started to reallylove it, seeing people's results
, not just for me giving it tothem, but seeing the pride that
they got in themselves.
I switched my major frombusiness management to
kinesiology, which is the studyof human movement, and then I
really just dug my heels in andeven though my parents and stuff
are trying to push me in adirection of getting a stable
(03:07):
job and stuff and for a minute Iwas pursuing it, I was pursuing
the firefighter route.
But then I had to have arealization within myself like,
is this something I really wantor am I just doing it because
that's what I've been told thatI should do?
And so I ended up diving indeeper to the personal training,
built an in-person six-figurepersonal training business and
(03:29):
helped launch a prep school forbasketball athletes in middle
school and after the first yearI had to step away because I was
like my goal and my dream wasto open a gym and I can't give
all my attention to the prepschool and still think I'm going
to be able to open my gym.
So me and my business partner,who was a former client, I
(03:49):
brought him on board, I told himmy vision, I pitched him on the
idea and he was on board.
We both basically droppedeverything and went all in on
the gym and, honestly, it's beena blessing because we have been
growing since we've opened.
Honestly, it's been a blessingbecause we have been growing
since we've opened and after twoyears we launched the franchise
, or at least after two years,we started the franchise process
(04:10):
and hired a franchise advisorand that whole nine, and then by
year three we essentiallylaunched the franchise and now
we're actually in Tampa, florida, and we should be opening up in
Dallas, texas, and Vancouver,washington, soon as well.
Speaker 1 (04:26):
That's a great man, congratulations, amazing.
One thing I heard you say isrealization of self.
Take me back there.
How did you, how, where was theclick that made you take a
deeper dive into yourself?
Speaker 2 (04:42):
It was honestly.
It started that I've alwaysbeen a deeper thinker.
I'm very analytical in terms ofwhen people say things, what
was the real meaning behind it.
For example, when you go to doone of those timeshare things, I
could already catch that from amile away because I'm analyzing
every question that you'reasking.
How you're asking it that'sjust how my brain works.
(05:02):
But when you, it's almost likethe Solomon paradox you can give
the best advice, you can deepthink on outside things, but
when it comes to yourselfsometimes we're the worst advice
takers with our own advice.
So it was started off as like asurface level thing.
And then it made me stop andthink it all started with okay,
(05:23):
I got my EMT certification right, I did the crash course.
It wasn't that hard for me,considering a lot of the
information I already learned inschool.
There was obviously someadditional stuff that I learned,
but majority of it made sensealready.
And then it was like, okay, tobe an LA firefighter, you have
to essentially build your resumeand because it's so competitive
and watching one of my bestfriends go through that same
(05:45):
process and him going throughthe process for six years, it
was like, do I really want to dothat, and it wasn't the
six-year thing that that buggedme.
Believe me, my goals are.
I have goals that wouldsupersede what people could even
imagine.
But it's the fact that I had totake a pay cut just to work as
an EMT, just to build my resume.
(06:06):
And for me I'm not huge ontitles or I'm not huge on resume
building Even when we hire ourtrainers, I can care less what
you have on your resume.
It's all about questions, it'sall about conversation for me.
So having to work for a littleabove minimum wage which I
already think is robbery in thatfield, I think they should be
getting paid way more than thatand having to work for a little
above minimum wage just to buildour resume, it was like do I
(06:28):
really want to do this?
And so that's where I started.
That led me into a snowballeffect of man like I've always
been unhappy working for someoneelse.
Right, it starts off good.
I feel like I'm moving theright direction.
And then why it didn't workwhen I worked for corporate gyms
was because I used to get introuble, because I would not use
(06:49):
their script and I would say itmy own way.
I would still get the bestresults.
I was the top seller, I was thetop trainer always, but I got in
trouble because I didn't wantto follow their script.
I'm saying all the same stuff,just not in the order that you
want me to say it.
Why am I getting in trouble?
I'm bringing you the mostamount of money in here.
So it was that.
It was like you have the visionof starting your own dream.
(07:10):
Like, why are you going to sellyourself short when you know
this is what you want to do?
And for me I've always been aperson it's not a matter of if,
it's just a matter of what.
For me, if I want something,there's no stopping me.
I might not be the most skilled, I might not be the most
knowledgeable, but I guaranteeyou I will outwork anyone.
Speaker 1 (07:30):
Man that sounds like myself.
I have this curiosity aboutmyself from within.
Something, as I was on the upand come up and something didn't
feel right applying for jobs,whatever I would always ask
myself why am I feeling this wayright now?
What am I really so pissed offabout?
(07:51):
Or why am I feeling sochallenged right now to just
really start to create thatawareness and then adding the
values into that, like what'simportant to me in that moment
might be, let's just say, myintegrity or trust or my vision
or strategy, whatever that valueis.
(08:12):
In that moment, when I reflecton that value and I do it
subconsciously, I don't show upand say what value is right now
and let me apply it.
It's just subconsciously Right,because that's how I just
taught myself.
But I have the self-awarenessto know that when the value is
off alignment, I just feeldifferent, I feel a little bit
(08:35):
bad, and so then I start toquestion myself like why do I
feel the way that I feel in thismoment?
And when I can answer thatquestion for myself, I gain the
courage and confidence to movewhatever direction or path that
I need to go.
And my question to you is whenyou hit that point of making
(08:56):
that decision that I'm going togo the entrepreneurial route.
I know everybody wants me to bea firefighter or do the job
thing.
What was your tick to give youthe courage to go against the
grain and from what other peoplewanted you to do?
Speaker 2 (09:12):
It was believing in myself and realizing that the
people that were giving me theadvice or that wanted me to go
the route of a steady job andstuff, realizing that it was
from a place of love right, myparents and my family there
wasn't really entrepreneurs.
Like I do have two secondcousins that are famous rock
stars and stuff, and I do have aprofessional athlete cousin,
(09:32):
but again, like that was theextent of it, and so they were
the outliers that weren'tnecessarily entrepreneurs, and
so what I was doing I was goingto be the black sheep in terms
of careers.
But having that explanation andrealizing that, look, it's not
bad that they're giving me thisadvice and they're doing it out
of love, but then I had toexplain it to them so they would
(09:54):
be behind me, because at thesame time, like you do want
people in your corner becauseit's not easy, and so I
explained it to them and theyunderstood.
But for me it was more of anunderstanding.
Like I said earlier, it's not amatter of if, it's a matter of
when, and that doesn't justbecome something you believe
that's built through repetitionof things working out.
(10:15):
Have you accomplishing yourgoals?
For example, when I was amartial arts instructor.
We were sparring, we weretraining.
One day A couple of theinstructors and a couple of the
high level people we were justtraining and a fighter, a fight
promoter, walked in and he waslike I need a fighter for this
upcoming event.
And it was at 170.
And at that time I was bulkingup and I was around 200.
(10:36):
And so the two 170 people werethey're like yeah, I don't want
to do it, that's too close.
And like when's the fight?
And he's a month or two months.
And I was like I got you.
And then he was just like hesaid what are you and what?
What are your, what's yourweight?
I was like 200.
I was like don't worry, I gotit and then left.
So then my coach was like okay,if you want it, we'll get it.
So we literally got after itand it was one of those things
(10:58):
where it sucked.
Don't get me wrong.
It was not easy, but it was oneof those things where I knew I
was going to achieve it.
So I just kept doing everythingthat I could to achieve in a
line with that.
So that was one brick that I'velaid down in my self-confidence
within myself launching thepersonal training or building a
personal training business at acorporate gym and then leaving
(11:20):
the corporate gym to go to aprivate gym and work for a
private gym, and so basicallystarting over and building back
up to again the top trainer withthe most amount of clients,
highest paid trainer, most sales, doing it a second time and
then becoming the trainingmanager and then again being the
highest training manager and soforth, and then leaving.
It was like, okay, I've beenhere before.
(11:40):
So it was like my girlfriend atthe time, who's now my wife,
was like when I told her it waslike what?
Like this that my my girlfriendat the time, who's now my wife
was like when I told her I waslike I can't do this anymore, I
quit.
And she's like what?
And I was like I quit my job,I'm going to do this for myself.
I can't do this anymore.
And she's like how are yougoing to get clients?
And I was like I will stand infront of LaVon's grocery store
and sell personal trainingbefore I go back to work for
(12:01):
someone else.
I can't do this anymore.
And then she was like okay, likeshe didn't question it.
She didn't believe me, shewasn't.
She was like okay, let me knowif I need to help in any way,
what can I do?
But also, she knows the kind ofpersonality type that I have
and it's once I put my mind toit.
There isn't, there is nostopping right.
I will let it keep going untilit works and worked the first
(12:27):
time, and I know that.
But it's, that's the lessonI've learned.
It doesn't, didn't work thatway, perfect.
So now I know there's otherways.
Let's try another way.
Okay, maybe that one did ordidn't, but again, you keep
trying.
It's not a matter of if.
It's just a matter of when.
Speaker 1 (12:33):
So it's a matter of the mindset, right.
Speaker 2 (12:36):
It is so, like you said right there, like that I
can do, right.
And so it's exactly thatmindset and I always put the yet
because it's it hasn't happened.
And then it's a period and it'sokay, it hasn't happened.
So what's next?
Hasn't happened yet, becauseI'm going to.
(12:58):
Now I'm going to try anotherway.
I haven't opened it.
It took me, I would say that,five years before I found my
business partner and before weopened the gym.
So during that five years I washaving my personal training
business.
I was telling clients I wasgoing to open a gym.
I was.
I had failed investors, failedbusiness partners falling out,
so ones that I pulled the dealon and so forth.
And again it wasn't like itdidn't discourage me, it was
(13:19):
just like that one.
It wasn't meant to be cool.
What's next?
Am I going to do this on my own?
How do I get a business loan?
Let's figure out a differentway.
And it's like there's alwaysanother door, long as you're
willing to look.
Speaker 1 (13:30):
You're 1000% man, and one thing that I do to help my
clients I teach them about allthere is now.
Right now, you can't do nothingabout the past, because the
past has already happened.
You can't go back.
The future isn't here, yet theactions that you take at this
moment, right now, influencesthe results of tomorrow.
(13:51):
So what are you going to dolike right now, and what's the
opportunity in certain resultsthat you didn't really desire to
receive?
There's always an opportunitywithin those results.
So I would think that some ofthe failed partnerships,
investments and things like that, the mindset was what's the
(14:12):
opportunity here?
And then what do I need to doto continue to move forward?
With that being said, I'm sureyou work with a lot of clients
in the fitness world.
I'm going to just go fitnessright.
Who's trying to lose weight,trying to bulk up this and this
and that, and they have thatmindset I can't lose weight.
I struggle.
(14:32):
What's your methodology inhelping them shift their
paradigm and get that I can dotype of mindset so that they can
start to lose weight or hittheir fitness goals?
Speaker 2 (14:45):
Definitely.
And before I answer that, Iwant to go into what you were
just saying too, because I thinkthat's so awesome that you're
telling your clients that and itgoes into the saying yesterday
is gone forever, tomorrow's yetto be right.
And from that I take theanalogy of if you're, if your
life is.
You're driving in the car,right, the windshield is huge,
but the rearview mirror is small, so you shouldn't be looking
(15:06):
back in that small littlesection of your life.
That's all gone, that's allbehind you.
Look at the windshield and keepgoing forward.
But to answer your question forthe clients and I say it like
this because it throws peopleoff and it gets them to listen
to me and it sounds kind of likea jerk thing to say, but it's
almost like thatattention-catching statement so
(15:28):
they're like I can't lose weightor I can't do that.
I'm like you're not special.
And then they're like what?
I'm like you're not special.
And then they're like, okay,I'm like, listen to this.
I was like you're human, right,other people that are human
have also lost 20 pounds, right.
But yeah, you're not special,you can still do it too.
(15:55):
Nothing about you is holdingyou back.
Your body isn't a specialdesign that is restricted from
losing weight.
You're not special in thatdesign.
Your life and everything youaccomplish is special, but
you're not especially designedto not do the things you don't
want to do.
It all begins and ends withyour mindset.
If you tell yourself you can't,then you can't.
If you tell yourself that youcan, you can't.
So once you start believingthat you can achieve something,
you will start to look for.
So once you start believingthat you can achieve something,
you will start to look for theopportunities and you will start
(16:16):
to align everything, youractions, with achieving that
goal.
But the moment that you stopbelieving in it, then again you
will stop progressing towardsthat goal.
So you haven't lost 20 poundsyet, but that doesn't mean it
can't happen.
Yes, you tried 10 times already,but during those 10 times, I
guarantee, if we broke it down,I could find the reasons why it
(16:39):
didn't work, and I guaranteemaybe even some of those are the
same as they were previously.
Right, if you try the samething over and over again and
it's not working, like that'sthe definition of insanity,
right?
But at the same time, is it?
Was it an outside source or wasit your mindset?
Was it your consistency or yourcommitment to it, because
majority of the time, that'swhat it is.
It's your commitment to yourgoal.
(17:00):
It's not fun to work towards thegoal in really any fashion.
Opening a business, it's notalways sunshine and rainbows.
It's most of the time you're inthe mud and then you get out
and you get to see the sunshine,and that's what makes it
valuable.
And that's why people look atpeople that have a six pack, or
(17:20):
look at people that have abusiness.
Or, like us, we have a gym, wehave a franchise in multiple
States, and they're like dude,that's so cool, that's such a
huge accomplishment.
Or they're like you're lucky,I'm like this is.
This was not luck.
Speaker 1 (17:32):
Like they also don't see the day to day grind that
you put in.
So people want that end resultalmost instantaneously and can
lose sight of the day to daygrind that it takes to get to
that goal, because we becomeimpatient with ourselves.
And that can be tough.
(17:52):
And especially I'm going to goback to what you were saying in
regards to the person that saysthey can't do it because they
tried these different programsin the past and they just can't
lose the weight right.
And it goes back to what I wassaying.
That experience that you wentthrough and not losing the
(18:13):
weight, it created a level,maybe a level of frustration, a
level of doubt, a level of fearthat if I try again, there's a
possibility that I'm going tofail.
And if I fail it doesn't feelgood.
And then would it not feel good?
I must be a failure trying tolose weight.
(18:36):
And that's the psyche, theinternal psyche that people can
naturally carry, aka limitingbelief, inner critic assumptions
.
All of this is percolating inthe mindset that I can't do it.
And so in those moments you'rejust stuck, you're not even
(18:56):
willing to try to take that nextstep.
But then, when they reach outand they work with a gentleman
like yourself who can help themtake a step back.
Let's break down your processof what you've done in the past
and then they can start to seethe loopholes of where they made
mistakes.
The optimism comes back becausein that moment there was growth
(19:21):
opportunity and then that's howyou help them connect that and
with that confidence they canmove forward in the program.
What are your thoughts to that?
Speaker 2 (19:32):
No, exactly, and it does suck to fail.
Right, and you can look atfailure as failure or you can
look at it as a lesson.
What also sucks?
Staying exactly where you areExactly.
You got to choose which suckyou want the one that has that's
temporary and has the light atthe end of the tunnel, or the
one that you're just sitting inthe dark and so you're staying
there and you're just settling,because you don't want the
temporary dissatisfaction ofmaybe not working one time.
(19:54):
Or you thinking that you'realigned to success is always a
linear, straight up path, andit's not.
It's.
There's waves, right, and soyou have to realize that every
person's journey has those waves.
I'm a gym owner and I don't wantto work out every single day,
and I know every single personaltrainer on this earth does not
want to work out every singleday.
And and I know every singlepersonal trainer on this earth
(20:14):
does not want to work out everysingle day and if they are, if
they tell you that they do,they're lying to your face,
right.
There is a day, at least oncein the year, that they're like I
don't feel like it, but I'mgoing to go anyways, because I
know I need to.
And so exactly that's the mainthing is look it, it wouldn't be
valuable and you wouldn't belooking at it as a goal if it
was, if we could just snap yourfingers and then you get there.
It's something of value andit's something of a desire,
(20:35):
because there's work and there'seffort that gets put into it.
There's a cost to everything inlife, right, and the cost is
either time, it's eitherfinancial or it's either effort,
and so you have to be willingto spend and give that cost to
earn the goal.
If not, then you can totaliddleyour thumbs and wish and pray,
but that's not how life works,sorry to tell you.
Speaker 1 (20:56):
And what's the alternative?
If you don't want to loseweight, you do want to lose
weight, but you haven't beensuccessful.
Does that not become a goalanymore?
Are you okay with staying whereyou are?
And I think sometimes we getinto this autopilot kind of
mindset and it's just easy toquit and say you know what, I'm
(21:18):
not even going to try again andmove on to something else.
And I like what you said whenyou mentioned you're not special
that little phrase, because Ido something like that with my
clients too.
I tell them nobody gives a shitabout you because everybody
when you're talking aboutleadership, right, everybody has
(21:39):
their own baggage that they'rebringing to the table.
And we create these fears andbarriers that if I say this,
what are they going to thinkabout me?
They're not thinking about youbecause they got their own shit
that they're carrying.
They're not thinking about youbecause they got their own shit
that they're carrying.
And so that kind of starts toopen the eyes around the
self-awareness and how peoplecan start to navigate.
(22:00):
And just talking to you, itsounds like you take a similar
approach to help people createthat awareness about their
fitness and their goals and howthey want to navigate.
Speaker 2 (22:11):
Exactly.
My whole thing is like you saidno one gives a shit.
It's.
No one's going to save youunless you're willing to try to
save yourself first.
You have to believe in yourself.
If you can't believe inyourself, then how can you
expect me to believe in you?
It all starts with you, and ifyou're believing in yourself,
then again everyone else isgoing to be gets in your corner.
And if they're not, who cares?
(22:31):
People told us that we couldn'topen a gym still did it.
People said that we shouldn'tlaunch a franchise still did it.
But you're going to have thosehaters, right.
You're going to have thosecritics that are telling you
shouldn't do something.
Who cares?
If it aligns with what you want,then go for it.
There is no right path in life.
Just go for what you want andmake sure that your life is
where you're on your.
If you're at your deathbed,you're not looking back at your
(22:53):
life and you have any regrets,right?
If your goal was to be thinner,then do it, right.
If you are scared of doing it,then it's a dream.
It's not a goal anymore.
A goal is something that you'vetaken from in your mind, put it
down on paper and broken itdown so that you're taking steps
on it and taking daily actionto it.
So if it went from a goal andit became a dream again, it'll
always be a dream unless youstart taking action on it,
(23:15):
absolutely.
Speaker 1 (23:16):
So when you have this like a vision of yourself I'm
just talking about anybody whenyou have this vision of yourself
, I always ask my clients toowhat is that vision of yourself?
Is it what's coming from thatvision?
Is it something very positiveor is it something very negative
?
Right, and if it's negative, oryou can't really think about it
(23:43):
, how do we create optimism sothat you can shift to start
thinking about it and startformulating that vision?
Because when you have thatvision of your future self,
whatever that is, that's worthgoing after.
That's why you set the goals,that's why you create milestones
so that you can get to thatversion of your future self.
But if you're not doing that,what's next then?
(24:04):
What's the alternative?
You're going to continue to crybitch, complain about your life
, or what actionable steps areyou going to take today, right
now?
That's very little, though Verylittle steps, exactly.
Speaker 2 (24:19):
My whole thing is like your goal.
It's almost like how do you eatan elephant, right?
One bite at a time.
It's like your goal is nodifferent.
Right, you have this huge goal,this audacious goal, and at
looking at it from the bird'seye view, you're like, oh man,
like I don't know if I'm goingto do that.
But when you break it down into,let's say, it's this year's
goal for 2025, you break it downinto quarters, right, so every
three months, what do I need tohit every three months to align
(24:42):
with this goal?
And then, from those threemonths, okay, so if I broke that
three months into monthly, whatdo I need to achieve each month
?
So, let's say, your goal isyou're going to lose 40 pounds,
right, 40 pounds, it's a lot ofweight.
But it's if you're like, okay,I just need to lose 10 pounds a
month, or 10 pounds a quarter,okay, that's, you know, 10
(25:05):
pounds every three months,that's not as bad.
But then you're like, if, everymonth, if I can really lose two
and a half to three and a halfpounds, that's not that bad.
Break that down it's if I couldlose a pound and a half a pound
to a pound and a half a weekthat I'm going to be on and
you're like, oh wow, that'sactually not that bad.
If you break it down, itdoesn't seem as big, but with
some people look at it from thebird's eye view and then stop
there it's.
Believe me, no one knows thewhole journey.
You're not going to ever havethe whole plan.
All you can do is set theoutline for the plan and then
(25:26):
you adjust accordingly.
So it's like things happen,obstacles happen, things didn't
go your way.
You adjust and you keep movingforward.
Speaker 1 (25:40):
Dude, you making me think, because most people don't
know this but I had hipreplacement surgery in July 18th
and I had this chronic painthat the doctors just recommend
that would be the best course,because I can even walk a block
and a half without just chronicpain.
So it was a surgery that Ineeded to have, right.
So I did it and everything thatyou were saying I applied that
to my recovery Right.
(26:01):
I remember for verbatim thesurgery was on Thursday.
On Friday I had therapistscoming over, physical therapists
talking to me, and my goal wasby Monday I want to be able to
walk up the stairs.
I want to be able to getupstairs, because upstairs is my
exercise room.
(26:21):
So guess what, on Monday thetherapist taught me how to get
upstairs.
Ok, so let's switch the goal.
The next goal is to get off thewalker and be able to walk with
a cane.
Within a week I was being ableto get around with a cane.
When I'm able to get around onthe cane, I want to be able to
(26:41):
get on the Peloton bike so I canstart exercising that way and
not putting weight on that.
Within two weeks I'm on aPeloton bike, riding a bike,
right, and just those littlemilestones that I was just
creating.
I was back in the gym within amonth and a half doing the
(27:02):
little step climbers and thingslike that.
But that wouldn't have happenedif I wasn't being very
intentional and setting littlemilestone goals.
That was very realistic, youknow, in that moment, but it
sped up my recovery process somuch faster.
Speaker 2 (27:21):
It's one of those things where, too, like we set
goals for ourselves andsometimes the adaptability of
your goal is you achieve itfaster than you think, right,
for example, like you're sayingwith the hip surgery, it's than
you think, for example, likeyou're saying with the hip
surgery.
I'm a part of this businessnetworking group and when I was
just joining the group, I hadgone to one of their meetups and
I told them I told the ownersin an Instagram DM, so I had a
(27:44):
virtual proof of it.
But I messaged them on my drivehome and I was like give me
five years and I'll be on one ofyour stages speaking.
And then I didn't.
It sounded cocky, I had noresume to prove why I would do
it, but I knew that I was aboutto launch the franchise.
I knew that all these thingswere happening and I believed
myself for all those things, butthen a year later or sorry, two
(28:04):
years later I was on theirstage.
So I gave myself five years andI hit it in two, right, and
then it was one of those thingswhere, okay, what's next?
So sometimes I think even I justlaunched a book that I gave
myself all year.
So I'm a perfect example ofwhat you shouldn't do.
Right, it took me all year towrite this book and it wasn't
like I was actually writing abook all year.
My goal was to launch a bookfor in the year.
(28:26):
I waited until November andDecember and then it was like,
oh crap.
And then it was like I wasliterally on crunch time,
getting everything done, gettingeverything reported and then
transcribed, and then rewritingit and everything, and then boom
, I launched it.
So a lot of the times we'll giveourselves too much time in
achieving our goal and then wewait and procrastinate until the
(28:47):
last minute and then put itinto hyperdrive.
So what if we just rewindedthat and then did those things
in the beginning, knocked theball out?
It's okay, that was my yeargoal.
So now I have to add somethingelse.
So, just like you're saying forthe hip surgeon, sometimes
you're, you gave yourself a weekwhen you knocked it out sooner,
and then it's okay, what's nextThen?
What's next?
You can always adapt.
Just because you hit your goal,it doesn't mean that's it.
(29:07):
There's a net, there's a nextpeak to the that's great man.
Speaker 1 (29:13):
I want to know a little bit more about your
franchise and your gyms.
Tell us about that.
Speaker 2 (29:19):
Yeah, so my gym is, it's Strive Love Fitness.
It's a bootcamp style model andthe concept really came around
when I was doing my personaltraining business because I had
clients that would see me one tothree times a week and it was
rare when people come in threetimes a week because it is
expensive.
And people come in three timesa week because it is expensive
(29:39):
and so I would send them.
I would either give themhomework or send them to boot
camps or other things to do inbetween.
Majority of people didn'tfollow the homework.
I was like, okay, do somethingright, so go to these boot camps
, and then they would come back.
Over the years they'd come backwith similar complaints from
different boot camps and it waslike, man, I don't understand
why no one's solving these coreproblems and everyone's doing
the same thing.
It's almost like copy and pasteeach everywhere I send people.
(30:00):
So then I was like I wonder ifit's a business model flaw or
it's just not able.
You're not capable to do it.
The business just can't do it.
So then I started testing stuffout with my clients and seeing
if I could make it work.
And then COVID hit and mybusiness partner who had jumped
on the vision.
We started running it in thepark for a year while everything
(30:20):
was locked down and stuff andtesting it out, fine tuning and
stuff, and so now the model is alot more refined and it's
basically a bootcamp that has noclass times.
So that's like the one linerright there.
The main selling point thatpeople love is that fact that we
do not have class times, unliketraditional bootcamps where you
get the pre-register for a 5 amclass, a 6.15 or so forth.
(30:41):
For ours you can come at anytime, just have a big box gym
during our operating hours andhop into the workout.
So the workout is basically setin three sections.
There's the warmup, which isusually two exercises.
It's not timed or anything.
You can take your time.
If you're in a rush, you canskip it Completely, up to you.
The main part of the workout isthe 11 stations, which is
they're all set on one timer forthe room and everyone rotates
(31:03):
together, so you're not waitingon anyone and no one's waiting
on you.
And then you can do one round,which is 30 minutes, or two
rounds, which is an hour, andthen you finish off with the ab
section or the cool down setsection, and again, that part's
not time like the warmup, so youcan do the abs, you can stretch
out, you can take your timethere.
So in full the workout could be75 minutes.
But the thing is we understandthe whole thing was built around
(31:25):
people with busy schedules andnot having to be confined to a
specific time link, let alone aclass time.
So let's say you're in a rushtoday, right, you come in.
You're like I can't do thewarmup.
I got to be out in 30 minutesor 47 minutes, it doesn't matter
.
And then, all right, cool,let's have you hop in on the
next station, the next round.
They hop in, they do a round,they do however many stations
that they can in their timeframe.
(31:46):
They do the abs if they havetime.
If they don't, no worries, seeyou tomorrow.
And so it's like for our modelstyle gym, only because we have
a timer, but we'd still do likesingle arm bench press, dumb up
bench press, the alternate armsevery five reps or eight reps,
depending on the day.
And even though that's nottraditional, hit it by textbook
(32:09):
definition just because it's aninterval, it technically is.
And you start getting out ofbreath, your muscles start
burning in the same fashion.
But we do have things fromfunctional movements to
bodybuilding style lifts toplyometrics and the whole nine,
but there's no big machines inour gym.
Everything is movable, becausewhat's at station two today
might be at station seven or itmight not be at any station
tomorrow.
So everything needs to bemovable because each day is
(32:29):
brand new, with the workouts,with the muscle groups and so
forth.
Every day isn't different, sothat you don't hit a plateau as
well as you don't get bored.
Speaker 1 (32:37):
A couple of questions .
One is there an instructorthere to just guide everyone
around?
So if people, if there's no settime, that means you have to
have instructors availablethroughout the time that it's
available for people to come in.
Is that correct?
Speaker 2 (32:53):
Yeah, so we always have two trainers on the floor.
So, with our business model, alot of the traditional bootcamps
have one coach on the floor andthey're trying to manage 20 to
50 people and I've even seensome bootcamp 80 people instead
of one instructor.
There ain't no way you canwatch 80 people's form on
exercises and that's one of mybiggest thing is form.
For us, we have two trainers onthe floor, but our trainers are
(33:15):
also our sales staff.
They're also our front deskstaff.
So we eliminate the overhead asa business by not just having
someone sit at the front deskwaiting for someone to walk in
and say hi, that our trainerssee that.
You see, if the person checkedin to make sure their account is
in good standing, then theygreet the member by name, which
is huge for creating a community.
They show them the warmup andget the whole ball rolling.
(33:37):
And then they're unlike thetraditional model where there's
a sales team that earns thecommission.
We teach our trainers how tosell because, coming from the
trainer side, I used to hatebuilding the report and having
to hand it off to someone elseto get the money.
It's.
That's not fair.
Like I'm the one I sold thatbefore you even got that.
All you had to do is check itout.
Why do you get paid for it?
So for us, we eliminate theoverhead as a business, but also
(33:59):
providing the opportunity forthe trainers.
Speaker 1 (34:02):
That's great man.
As a potential customer, itdoesn't matter what level you're
on.
I can be a beginner.
I can be very experienced.
The bootcamp works for anyone.
Speaker 2 (34:14):
Yeah.
So that's the thing is, andthat's what people get confused
on that.
Oh it's, you know, it's forpeople that have never worked
out or it's for people that arejust advanced.
Our model, especially, is nottailored to one one size fits
all.
I know a lot of boot camps willdo.
It's like this the workout ofthe day.
Everyone's just trying to dothose exercises.
No, our whole model is almostlike you're getting a personal
trainer for a fraction of thecost.
(34:34):
So even though there's astation for, or an exercise for,
station one, that station canbe modified easier or harder
depending on your fitness level.
So let's say you and I areworking out together in station
one.
We might be doing differentvariations of the same exercise,
but both of us are going to behuffing and puffing Like.
We've had bodybuilders, we'vehad D1 athletes, I've had a
professional boxer in here andit kicks everyone's butt just as
(34:58):
much as it kicks someone's butt.
That's their first day in thegym.
Our whole thing is it should bedifficult for you at your level
man, that's great.
Speaker 1 (35:06):
Um, you also have a podcast.
It's called uh what?
The mindset cafe podcast.
What's what's that about?
What's the focal point on thatpodcast?
Speaker 2 (35:16):
so the mindset cafe podcast was formed, because
actually originally it wasformed as the Strive Tribe
podcast, so it was like anextension of the business.
Now the issue was a lot ofpeople didn't want to come on as
guests and stuff when it was sotied to the brand, especially
being in the same industry,because now it's a fitness
podcast and every other personhas their own fitness thing
(35:37):
going on.
They don't want to promote ourbrand.
So that was the struggle Numberone.
And then number two was mybusiness partner Wasn't wasn't
really super excited to bereporting and he's a little more
shy he's gotten better now overtime but there was a brief
moment where he didn't wantanything to do with it.
So I was like, okay, let merebrand.
And I was like I'll take it.
(35:58):
So I was like, okay, let merebrand.
And I was like I'll take it,I'll handle it.
So I was like I love mindset,that's the core of everything.
And so now we can tie it tofitness, we can tie it to
entrepreneurship, we can tie itto all these things.
And so now it's the whole goalof the podcast is to help
everyone on their journey,whether it's entrepreneurship,
whether it's fitness nutrition,whether it's the relationships,
whether it's just their mindsetin general, their perspective on
(36:18):
life.
Right, there's episodes thatcover all those things and so,
with that, it's just our or it'sjust my way of giving back,
essentially Like I don't charge,I don't put advertisers on it,
I don't charge people.
To be honest, this is our wayto get back, cause I know for me
, I learned a lot of my lessonsand a lot of the things I know
now from listening to otherpeople, from reading other
(36:39):
people's biographies, that Idon't like reading fictional
book or fictional is fake, right?
Yes, fictional books.
I like to read autobiographies,I like to read biographies, I
like to read textbooks,essentially, but it's like I
like the knowledge, becausethat's what it just helps me
learn and so it interests me.
So it's.
This is my way of giving backand sharing other people's
stories as well as my ownstories and allowing people to
take those lessons and extract alesson from them to apply it to
(37:01):
their life.
Speaker 1 (37:02):
It sounds like you got a lot of positivity and
great momentum in your favorgoing forward, and I truly wish
you the best in your journey andyour continued success.
But as we get ready to closeout, how can people find your
franchise and more about you asan individual?
Speaker 2 (37:21):
So the easiest place to go is you can go to
devongonzalezcom.
So D-E-V-A-N-G-O-N-Z-A-L-E-Zcomon there.
It's pretty much.
I just made it an easier spotfor everyone to find everything.
There's the podcast on there,there's the book on there,
there's the Strive 11 Fitnessfranchise and the information
all on there, so just like a hubof everything.
(37:41):
So you go to the website, youcan find everything.
You can find my social mediaaccounts and all that kind of
stuff from that one link.
Speaker 1 (37:48):
That's awesome.
Any lasting thoughts that youwant to leave for the audience?
Speaker 2 (37:53):
If you have a goal, if you have a dream, write it
down, break it down into stepsand take action, because at the
end of the day, the worlddoesn't care what you hope
happens, it only cares the workthat you put in to achieve it.
And if you think that thingshappen because of luck is only
opportunity, and opportunitycomes from those actions by you
putting yourself in the rightplace at the right time, day
(38:14):
after day, and looking for itand being open to the
opportunity.
Speaker 1 (38:18):
Appreciate you, man, and thank you audience for
checking in on this episode.
Devin my man.
I appreciate you, brother.
Thank you for coming on.
Speaker 2 (38:28):
Thank you so much for having me on.
It was an honor.
Speaker 1 (38:30):
Thank you for joining me in this episode of let's
Think About it.
Your time and attention aregreatly appreciated.
Of let's Think About it.
Your time and attention aregreatly appreciated.
If you found value in today'sdiscussion, I encourage you to
subscribe on your favoritepodcast platform.
Remember, the journey ofself-improvement is ongoing and
I'm here to support you everystep of the way.
(38:51):
Connect with me on social mediafor updates and insights.
You can find me on Instagramand Facebook at Coach Mo
Coaching, or LinkedIn at MauriceMabry, or visit my website at
mauricemabrycom for exclusivecontent.
Until next time, keepreflecting, keep growing and,
(39:13):
most importantly, keep believingin yourself.
Remember, the most effectiveway to do it is to do it
Together.
We're making incredible stridestoward a better and more
empowered you, so thank you, andI'll see you in our next
episode.
Welcome to the let's Think About it podcast, where we
embark on a journey ofthoughtfulness and personal
growth.
I'm your host, Coach Mo, and I'mhere to guide you through
thought-promoting discussionsthat will inspire you to unlock
your full potential.
In each episode, we'll explorea wide range of topics, from
self-discovery and mindfulnessto goal-setting and achieving
(00:33):
success.
Together, we'll challengeconventional thinking and dive
deep into the realms ofpossibility.
Whether you're looking to findclarity in your personal or
professional life, or seekingstrategies to overcome obstacles
, this podcast is your go-tosource for insightful
conversations and practicaladvice.
So find a comfortable spot,chill and let's embark on this
(00:57):
journey of self-improvementtogether.
Remember, the power oftransformation lies within you,
and together we'll uncover thetools and insights you need to
make it happen.
So let's dive in.
Welcome to another episode ofthe let's Think About it podcast
(01:21):
.
I'm your host, Coach Mo, andI'm here with another amazing
guest, my man, David Gonzalez.
What's happening, bro?
What's good, brother?
How you doing?
I'm great man, I'm great.
Where are you checking in from?
What part of the country areyou calling in from?
Speaker 2 (01:42):
I'm from one of the most known parts right now and
today just, I'm from LA and withall the fires and stuff going
on, I'm right over the hill fromit, so luckily the winds are
blowing the other way, my gymand everything are in the clear,
but yeah, that's where I'm atman prayers out to you and your
family that you guys continue toremain safe out there, and I
(02:05):
have colleagues that's in the LAarea, so it's definitely a
devastating time, but today it'sall about positivity and what
energy we can bring.
Speaker 1 (02:16):
You know what I'm saying?
Yes, sir, so tell my audiencewho you are, what you do, a
little bit of your background,man.
Speaker 2 (02:24):
Yeah, so I'm a franchise owner.
I launched my business.
I launched it as a franchise,so we have franchisees, but
we're winding a little bit.
I started off in the martialarts industry, went to college
and realized that that's notreally going to line up my
schedule.
So I got into personal trainingand at the time I was telling
people that this is a greatcollege job and really worked
(02:45):
around my school schedule.
I had then started to reallylove it, seeing people's results
, not just for me giving it tothem, but seeing the pride that
they got in themselves.
I switched my major frombusiness management to
kinesiology, which is the studyof human movement, and then I
really just dug my heels in andeven though my parents and stuff
are trying to push me in adirection of getting a stable
(03:07):
job and stuff and for a minute Iwas pursuing it, I was pursuing
the firefighter route.
But then I had to have arealization within myself like,
is this something I really wantor am I just doing it because
that's what I've been told thatI should do?
And so I ended up diving indeeper to the personal training,
built an in-person six-figurepersonal training business and
(03:29):
helped launch a prep school forbasketball athletes in middle
school and after the first yearI had to step away because I was
like my goal and my dream wasto open a gym and I can't give
all my attention to the prepschool and still think I'm going
to be able to open my gym.
So me and my business partner,who was a former client, I
(03:49):
brought him on board, I told himmy vision, I pitched him on the
idea and he was on board.
We both basically droppedeverything and went all in on
the gym and, honestly, it's beena blessing because we have been
growing since we've opened.
Honestly, it's been a blessingbecause we have been growing
since we've opened and after twoyears we launched the franchise
, or at least after two years,we started the franchise process
(04:10):
and hired a franchise advisorand that whole nine, and then by
year three we essentiallylaunched the franchise and now
we're actually in Tampa, florida, and we should be opening up in
Dallas, texas, and Vancouver,washington, soon as well.
Speaker 1 (04:26):
That's a great man, congratulations, amazing.
One thing I heard you say isrealization of self.
Take me back there.
How did you, how, where was theclick that made you take a
deeper dive into yourself?
Speaker 2 (04:42):
It was honestly.
It started that I've alwaysbeen a deeper thinker.
I'm very analytical in terms ofwhen people say things, what
was the real meaning behind it.
For example, when you go to doone of those timeshare things, I
could already catch that from amile away because I'm analyzing
every question that you'reasking.
How you're asking it that'sjust how my brain works.
(05:02):
But when you, it's almost likethe Solomon paradox you can give
the best advice, you can deepthink on outside things, but
when it comes to yourselfsometimes we're the worst advice
takers with our own advice.
So it was started off as like asurface level thing.
And then it made me stop andthink it all started with okay,
(05:23):
I got my EMT certification right, I did the crash course.
It wasn't that hard for me,considering a lot of the
information I already learned inschool.
There was obviously someadditional stuff that I learned,
but majority of it made sensealready.
And then it was like, okay, tobe an LA firefighter, you have
to essentially build your resumeand because it's so competitive
and watching one of my bestfriends go through that same
(05:45):
process and him going throughthe process for six years, it
was like, do I really want to dothat, and it wasn't the
six-year thing that that buggedme.
Believe me, my goals are.
I have goals that wouldsupersede what people could even
imagine.
But it's the fact that I had totake a pay cut just to work as
an EMT, just to build my resume.
(06:06):
And for me I'm not huge ontitles or I'm not huge on resume
building Even when we hire ourtrainers, I can care less what
you have on your resume.
It's all about questions, it'sall about conversation for me.
So having to work for a littleabove minimum wage which I
already think is robbery in thatfield, I think they should be
getting paid way more than thatand having to work for a little
above minimum wage just to buildour resume, it was like do I
(06:28):
really want to do this?
And so that's where I started.
That led me into a snowballeffect of man like I've always
been unhappy working for someoneelse.
Right, it starts off good.
I feel like I'm moving theright direction.
And then why it didn't workwhen I worked for corporate gyms
was because I used to get introuble, because I would not use
(06:49):
their script and I would say itmy own way.
I would still get the bestresults.
I was the top seller, I was thetop trainer always, but I got in
trouble because I didn't wantto follow their script.
I'm saying all the same stuff,just not in the order that you
want me to say it.
Why am I getting in trouble?
I'm bringing you the mostamount of money in here.
So it was that.
It was like you have the visionof starting your own dream.
(07:10):
Like, why are you going to sellyourself short when you know
this is what you want to do?
And for me I've always been aperson it's not a matter of if,
it's just a matter of what.
For me, if I want something,there's no stopping me.
I might not be the most skilled, I might not be the most
knowledgeable, but I guaranteeyou I will outwork anyone.
Speaker 1 (07:30):
Man that sounds like myself.
I have this curiosity aboutmyself from within.
Something, as I was on the upand come up and something didn't
feel right applying for jobs,whatever I would always ask
myself why am I feeling this wayright now?
What am I really so pissed offabout?
(07:51):
Or why am I feeling sochallenged right now to just
really start to create thatawareness and then adding the
values into that, like what'simportant to me in that moment
might be, let's just say, myintegrity or trust or my vision
or strategy, whatever that valueis.
(08:12):
In that moment, when I reflecton that value and I do it
subconsciously, I don't show upand say what value is right now
and let me apply it.
It's just subconsciously Right,because that's how I just
taught myself.
But I have the self-awarenessto know that when the value is
off alignment, I just feeldifferent, I feel a little bit
(08:35):
bad, and so then I start toquestion myself like why do I
feel the way that I feel in thismoment?
And when I can answer thatquestion for myself, I gain the
courage and confidence to movewhatever direction or path that
I need to go.
And my question to you is whenyou hit that point of making
(08:56):
that decision that I'm going togo the entrepreneurial route.
I know everybody wants me to bea firefighter or do the job
thing.
What was your tick to give youthe courage to go against the
grain and from what other peoplewanted you to do?
Speaker 2 (09:12):
It was believing in myself and realizing that the
people that were giving me theadvice or that wanted me to go
the route of a steady job andstuff, realizing that it was
from a place of love right, myparents and my family there
wasn't really entrepreneurs.
Like I do have two secondcousins that are famous rock
stars and stuff, and I do have aprofessional athlete cousin,
(09:32):
but again, like that was theextent of it, and so they were
the outliers that weren'tnecessarily entrepreneurs, and
so what I was doing I was goingto be the black sheep in terms
of careers.
But having that explanation andrealizing that, look, it's not
bad that they're giving me thisadvice and they're doing it out
of love, but then I had toexplain it to them so they would
(09:54):
be behind me, because at thesame time, like you do want
people in your corner becauseit's not easy, and so I
explained it to them and theyunderstood.
But for me it was more of anunderstanding.
Like I said earlier, it's not amatter of if, it's a matter of
when, and that doesn't justbecome something you believe
that's built through repetitionof things working out.
(10:15):
Have you accomplishing yourgoals?
For example, when I was amartial arts instructor.
We were sparring, we weretraining.
One day A couple of theinstructors and a couple of the
high level people we were justtraining and a fighter, a fight
promoter, walked in and he waslike I need a fighter for this
upcoming event.
And it was at 170.
And at that time I was bulkingup and I was around 200.
(10:36):
And so the two 170 people werethey're like yeah, I don't want
to do it, that's too close.
And like when's the fight?
And he's a month or two months.
And I was like I got you.
And then he was just like hesaid what are you and what?
What are your, what's yourweight?
I was like 200.
I was like don't worry, I gotit and then left.
So then my coach was like okay,if you want it, we'll get it.
So we literally got after itand it was one of those things
(10:58):
where it sucked.
Don't get me wrong.
It was not easy, but it was oneof those things where I knew I
was going to achieve it.
So I just kept doing everythingthat I could to achieve in a
line with that.
So that was one brick that I'velaid down in my self-confidence
within myself launching thepersonal training or building a
personal training business at acorporate gym and then leaving
(11:20):
the corporate gym to go to aprivate gym and work for a
private gym, and so basicallystarting over and building back
up to again the top trainer withthe most amount of clients,
highest paid trainer, most sales, doing it a second time and
then becoming the trainingmanager and then again being the
highest training manager and soforth, and then leaving.
It was like, okay, I've beenhere before.
(11:40):
So it was like my girlfriend atthe time, who's now my wife,
was like when I told her it waslike what?
Like this that my my girlfriendat the time, who's now my wife
was like when I told her I waslike I can't do this anymore, I
quit.
And she's like what?
And I was like I quit my job,I'm going to do this for myself.
I can't do this anymore.
And she's like how are yougoing to get clients?
And I was like I will stand infront of LaVon's grocery store
and sell personal trainingbefore I go back to work for
(12:01):
someone else.
I can't do this anymore.
And then she was like okay, likeshe didn't question it.
She didn't believe me, shewasn't.
She was like okay, let me knowif I need to help in any way,
what can I do?
But also, she knows the kind ofpersonality type that I have
and it's once I put my mind toit.
There isn't, there is nostopping right.
I will let it keep going untilit works and worked the first
(12:27):
time, and I know that.
But it's, that's the lessonI've learned.
It doesn't, didn't work thatway, perfect.
So now I know there's otherways.
Let's try another way.
Okay, maybe that one did ordidn't, but again, you keep
trying.
It's not a matter of if.
It's just a matter of when.
Speaker 1 (12:33):
So it's a matter of the mindset, right.
Speaker 2 (12:36):
It is so, like you said right there, like that I
can do, right.
And so it's exactly thatmindset and I always put the yet
because it's it hasn't happened.
And then it's a period and it'sokay, it hasn't happened.
So what's next?
Hasn't happened yet, becauseI'm going to.
(12:58):
Now I'm going to try anotherway.
I haven't opened it.
It took me, I would say that,five years before I found my
business partner and before weopened the gym.
So during that five years I washaving my personal training
business.
I was telling clients I wasgoing to open a gym.
I was.
I had failed investors, failedbusiness partners falling out,
so ones that I pulled the dealon and so forth.
And again it wasn't like itdidn't discourage me, it was
(13:19):
just like that one.
It wasn't meant to be cool.
What's next?
Am I going to do this on my own?
How do I get a business loan?
Let's figure out a differentway.
And it's like there's alwaysanother door, long as you're
willing to look.
Speaker 1 (13:30):
You're 1000% man, and one thing that I do to help my
clients I teach them about allthere is now.
Right now, you can't do nothingabout the past, because the
past has already happened.
You can't go back.
The future isn't here, yet theactions that you take at this
moment, right now, influencesthe results of tomorrow.
(13:51):
So what are you going to dolike right now, and what's the
opportunity in certain resultsthat you didn't really desire to
receive?
There's always an opportunitywithin those results.
So I would think that some ofthe failed partnerships,
investments and things like that, the mindset was what's the
(14:12):
opportunity here?
And then what do I need to doto continue to move forward?
With that being said, I'm sureyou work with a lot of clients
in the fitness world.
I'm going to just go fitnessright.
Who's trying to lose weight,trying to bulk up this and this
and that, and they have thatmindset I can't lose weight.
I struggle.
(14:32):
What's your methodology inhelping them shift their
paradigm and get that I can dotype of mindset so that they can
start to lose weight or hittheir fitness goals?
Speaker 2 (14:45):
Definitely.
And before I answer that, Iwant to go into what you were
just saying too, because I thinkthat's so awesome that you're
telling your clients that and itgoes into the saying yesterday
is gone forever, tomorrow's yetto be right.
And from that I take theanalogy of if you're, if your
life is.
You're driving in the car,right, the windshield is huge,
but the rearview mirror is small, so you shouldn't be looking
(15:06):
back in that small littlesection of your life.
That's all gone, that's allbehind you.
Look at the windshield and keepgoing forward.
But to answer your question forthe clients and I say it like
this because it throws peopleoff and it gets them to listen
to me and it sounds kind of likea jerk thing to say, but it's
almost like thatattention-catching statement so
(15:28):
they're like I can't lose weightor I can't do that.
I'm like you're not special.
And then they're like what?
I'm like you're not special.
And then they're like, okay,I'm like, listen to this.
I was like you're human, right,other people that are human
have also lost 20 pounds, right.
But yeah, you're not special,you can still do it too.
(15:55):
Nothing about you is holdingyou back.
Your body isn't a specialdesign that is restricted from
losing weight.
You're not special in thatdesign.
Your life and everything youaccomplish is special, but
you're not especially designedto not do the things you don't
want to do.
It all begins and ends withyour mindset.
If you tell yourself you can't,then you can't.
If you tell yourself that youcan, you can't.
So once you start believingthat you can achieve something,
you will start to look for.
So once you start believingthat you can achieve something,
you will start to look for theopportunities and you will start
(16:16):
to align everything, youractions, with achieving that
goal.
But the moment that you stopbelieving in it, then again you
will stop progressing towardsthat goal.
So you haven't lost 20 poundsyet, but that doesn't mean it
can't happen.
Yes, you tried 10 times already,but during those 10 times, I
guarantee, if we broke it down,I could find the reasons why it
(16:39):
didn't work, and I guaranteemaybe even some of those are the
same as they were previously.
Right, if you try the samething over and over again and
it's not working, like that'sthe definition of insanity,
right?
But at the same time, is it?
Was it an outside source or wasit your mindset?
Was it your consistency or yourcommitment to it, because
majority of the time, that'swhat it is.
It's your commitment to yourgoal.
(17:00):
It's not fun to work towards thegoal in really any fashion.
Opening a business, it's notalways sunshine and rainbows.
It's most of the time you're inthe mud and then you get out
and you get to see the sunshine,and that's what makes it
valuable.
And that's why people look atpeople that have a six pack, or
(17:20):
look at people that have abusiness.
Or, like us, we have a gym, wehave a franchise in multiple
States, and they're like dude,that's so cool, that's such a
huge accomplishment.
Or they're like you're lucky,I'm like this is.
This was not luck.
Speaker 1 (17:32):
Like they also don't see the day to day grind that
you put in.
So people want that end resultalmost instantaneously and can
lose sight of the day to daygrind that it takes to get to
that goal, because we becomeimpatient with ourselves.
And that can be tough.
(17:52):
And especially I'm going to goback to what you were saying in
regards to the person that saysthey can't do it because they
tried these different programsin the past and they just can't
lose the weight right.
And it goes back to what I wassaying.
That experience that you wentthrough and not losing the
(18:13):
weight, it created a level,maybe a level of frustration, a
level of doubt, a level of fearthat if I try again, there's a
possibility that I'm going tofail.
And if I fail it doesn't feelgood.
And then would it not feel good?
I must be a failure trying tolose weight.
(18:36):
And that's the psyche, theinternal psyche that people can
naturally carry, aka limitingbelief, inner critic assumptions
.
All of this is percolating inthe mindset that I can't do it.
And so in those moments you'rejust stuck, you're not even
(18:56):
willing to try to take that nextstep.
But then, when they reach outand they work with a gentleman
like yourself who can help themtake a step back.
Let's break down your processof what you've done in the past
and then they can start to seethe loopholes of where they made
mistakes.
The optimism comes back becausein that moment there was growth
(19:21):
opportunity and then that's howyou help them connect that and
with that confidence they canmove forward in the program.
What are your thoughts to that?
Speaker 2 (19:32):
No, exactly, and it does suck to fail.
Right, and you can look atfailure as failure or you can
look at it as a lesson.
What also sucks?
Staying exactly where you areExactly.
You got to choose which suckyou want the one that has that's
temporary and has the light atthe end of the tunnel, or the
one that you're just sitting inthe dark and so you're staying
there and you're just settling,because you don't want the
temporary dissatisfaction ofmaybe not working one time.
(19:54):
Or you thinking that you'realigned to success is always a
linear, straight up path, andit's not.
It's.
There's waves, right, and soyou have to realize that every
person's journey has those waves.
I'm a gym owner and I don't wantto work out every single day,
and I know every single personaltrainer on this earth does not
want to work out every singleday.
And and I know every singlepersonal trainer on this earth
(20:14):
does not want to work out everysingle day and if they are, if
they tell you that they do,they're lying to your face,
right.
There is a day, at least oncein the year, that they're like I
don't feel like it, but I'mgoing to go anyways, because I
know I need to.
And so exactly that's the mainthing is look it, it wouldn't be
valuable and you wouldn't belooking at it as a goal if it
was, if we could just snap yourfingers and then you get there.
It's something of value andit's something of a desire,
(20:35):
because there's work and there'seffort that gets put into it.
There's a cost to everything inlife, right, and the cost is
either time, it's eitherfinancial or it's either effort,
and so you have to be willingto spend and give that cost to
earn the goal.
If not, then you can totaliddleyour thumbs and wish and pray,
but that's not how life works,sorry to tell you.
Speaker 1 (20:56):
And what's the alternative?
If you don't want to loseweight, you do want to lose
weight, but you haven't beensuccessful.
Does that not become a goalanymore?
Are you okay with staying whereyou are?
And I think sometimes we getinto this autopilot kind of
mindset and it's just easy toquit and say you know what, I'm
(21:18):
not even going to try again andmove on to something else.
And I like what you said whenyou mentioned you're not special
that little phrase, because Ido something like that with my
clients too.
I tell them nobody gives a shitabout you because everybody
when you're talking aboutleadership, right, everybody has
(21:39):
their own baggage that they'rebringing to the table.
And we create these fears andbarriers that if I say this,
what are they going to thinkabout me?
They're not thinking about youbecause they got their own shit
that they're carrying.
They're not thinking about youbecause they got their own shit
that they're carrying.
And so that kind of starts toopen the eyes around the
self-awareness and how peoplecan start to navigate.
(22:00):
And just talking to you, itsounds like you take a similar
approach to help people createthat awareness about their
fitness and their goals and howthey want to navigate.
Speaker 2 (22:11):
Exactly.
My whole thing is like you saidno one gives a shit.
It's.
No one's going to save youunless you're willing to try to
save yourself first.
You have to believe in yourself.
If you can't believe inyourself, then how can you
expect me to believe in you?
It all starts with you, and ifyou're believing in yourself,
then again everyone else isgoing to be gets in your corner.
And if they're not, who cares?
(22:31):
People told us that we couldn'topen a gym still did it.
People said that we shouldn'tlaunch a franchise still did it.
But you're going to have thosehaters, right.
You're going to have thosecritics that are telling you
shouldn't do something.
Who cares?
If it aligns with what you want,then go for it.
There is no right path in life.
Just go for what you want andmake sure that your life is
where you're on your.
If you're at your deathbed,you're not looking back at your
(22:53):
life and you have any regrets,right?
If your goal was to be thinner,then do it, right.
If you are scared of doing it,then it's a dream.
It's not a goal anymore.
A goal is something that you'vetaken from in your mind, put it
down on paper and broken itdown so that you're taking steps
on it and taking daily actionto it.
So if it went from a goal andit became a dream again, it'll
always be a dream unless youstart taking action on it,
(23:15):
absolutely.
Speaker 1 (23:16):
So when you have this like a vision of yourself I'm
just talking about anybody whenyou have this vision of yourself
, I always ask my clients toowhat is that vision of yourself?
Is it what's coming from thatvision?
Is it something very positiveor is it something very negative
?
Right, and if it's negative, oryou can't really think about it
(23:43):
, how do we create optimism sothat you can shift to start
thinking about it and startformulating that vision?
Because when you have thatvision of your future self,
whatever that is, that's worthgoing after.
That's why you set the goals,that's why you create milestones
so that you can get to thatversion of your future self.
But if you're not doing that,what's next then?
(24:04):
What's the alternative?
You're going to continue to crybitch, complain about your life
, or what actionable steps areyou going to take today, right
now?
That's very little, though Verylittle steps, exactly.
Speaker 2 (24:19):
My whole thing is like your goal.
It's almost like how do you eatan elephant, right?
One bite at a time.
It's like your goal is nodifferent.
Right, you have this huge goal,this audacious goal, and at
looking at it from the bird'seye view, you're like, oh man,
like I don't know if I'm goingto do that.
But when you break it down into,let's say, it's this year's
goal for 2025, you break it downinto quarters, right, so every
three months, what do I need tohit every three months to align
(24:42):
with this goal?
And then, from those threemonths, okay, so if I broke that
three months into monthly, whatdo I need to achieve each month
?
So, let's say, your goal isyou're going to lose 40 pounds,
right, 40 pounds, it's a lot ofweight.
But it's if you're like, okay,I just need to lose 10 pounds a
month, or 10 pounds a quarter,okay, that's, you know, 10
(25:05):
pounds every three months,that's not as bad.
But then you're like, if, everymonth, if I can really lose two
and a half to three and a halfpounds, that's not that bad.
Break that down it's if I couldlose a pound and a half a pound
to a pound and a half a weekthat I'm going to be on and
you're like, oh wow, that'sactually not that bad.
If you break it down, itdoesn't seem as big, but with
some people look at it from thebird's eye view and then stop
there it's.
Believe me, no one knows thewhole journey.
You're not going to ever havethe whole plan.
All you can do is set theoutline for the plan and then
(25:26):
you adjust accordingly.
So it's like things happen,obstacles happen, things didn't
go your way.
You adjust and you keep movingforward.
Speaker 1 (25:40):
Dude, you making me think, because most people don't
know this but I had hipreplacement surgery in July 18th
and I had this chronic painthat the doctors just recommend
that would be the best course,because I can even walk a block
and a half without just chronicpain.
So it was a surgery that Ineeded to have, right.
So I did it and everything thatyou were saying I applied that
to my recovery Right.
(26:01):
I remember for verbatim thesurgery was on Thursday.
On Friday I had therapistscoming over, physical therapists
talking to me, and my goal wasby Monday I want to be able to
walk up the stairs.
I want to be able to getupstairs, because upstairs is my
exercise room.
(26:21):
So guess what, on Monday thetherapist taught me how to get
upstairs.
Ok, so let's switch the goal.
The next goal is to get off thewalker and be able to walk with
a cane.
Within a week I was being ableto get around with a cane.
When I'm able to get around onthe cane, I want to be able to
(26:41):
get on the Peloton bike so I canstart exercising that way and
not putting weight on that.
Within two weeks I'm on aPeloton bike, riding a bike,
right, and just those littlemilestones that I was just
creating.
I was back in the gym within amonth and a half doing the
(27:02):
little step climbers and thingslike that.
But that wouldn't have happenedif I wasn't being very
intentional and setting littlemilestone goals.
That was very realistic, youknow, in that moment, but it
sped up my recovery process somuch faster.
Speaker 2 (27:21):
It's one of those things where, too, like we set
goals for ourselves andsometimes the adaptability of
your goal is you achieve itfaster than you think, right,
for example, like you're sayingwith the hip surgery, it's than
you think, for example, likeyou're saying with the hip
surgery.
I'm a part of this businessnetworking group and when I was
just joining the group, I hadgone to one of their meetups and
I told them I told the ownersin an Instagram DM, so I had a
(27:44):
virtual proof of it.
But I messaged them on my drivehome and I was like give me
five years and I'll be on one ofyour stages speaking.
And then I didn't.
It sounded cocky, I had noresume to prove why I would do
it, but I knew that I was aboutto launch the franchise.
I knew that all these thingswere happening and I believed
myself for all those things, butthen a year later or sorry, two
(28:04):
years later I was on theirstage.
So I gave myself five years andI hit it in two, right, and
then it was one of those thingswhere, okay, what's next?
So sometimes I think even I justlaunched a book that I gave
myself all year.
So I'm a perfect example ofwhat you shouldn't do.
Right, it took me all year towrite this book and it wasn't
like I was actually writing abook all year.
My goal was to launch a bookfor in the year.
(28:26):
I waited until November andDecember and then it was like,
oh crap.
And then it was like I wasliterally on crunch time,
getting everything done, gettingeverything reported and then
transcribed, and then rewritingit and everything, and then boom
, I launched it.
So a lot of the times we'll giveourselves too much time in
achieving our goal and then wewait and procrastinate until the
(28:47):
last minute and then put itinto hyperdrive.
So what if we just rewindedthat and then did those things
in the beginning, knocked theball out?
It's okay, that was my yeargoal.
So now I have to add somethingelse.
So, just like you're saying forthe hip surgeon, sometimes
you're, you gave yourself a weekwhen you knocked it out sooner,
and then it's okay, what's nextThen?
What's next?
You can always adapt.
Just because you hit your goal,it doesn't mean that's it.
(29:07):
There's a net, there's a nextpeak to the that's great man.
Speaker 1 (29:13):
I want to know a little bit more about your
franchise and your gyms.
Tell us about that.
Speaker 2 (29:19):
Yeah, so my gym is, it's Strive Love Fitness.
It's a bootcamp style model andthe concept really came around
when I was doing my personaltraining business because I had
clients that would see me one tothree times a week and it was
rare when people come in threetimes a week because it is
expensive.
And people come in three timesa week because it is expensive
(29:39):
and so I would send them.
I would either give themhomework or send them to boot
camps or other things to do inbetween.
Majority of people didn'tfollow the homework.
I was like, okay, do somethingright, so go to these boot camps
, and then they would come back.
Over the years they'd come backwith similar complaints from
different boot camps and it waslike, man, I don't understand
why no one's solving these coreproblems and everyone's doing
the same thing.
It's almost like copy and pasteeach everywhere I send people.
(30:00):
So then I was like I wonder ifit's a business model flaw or
it's just not able.
You're not capable to do it.
The business just can't do it.
So then I started testing stuffout with my clients and seeing
if I could make it work.
And then COVID hit and mybusiness partner who had jumped
on the vision.
We started running it in thepark for a year while everything
(30:20):
was locked down and stuff andtesting it out, fine tuning and
stuff, and so now the model is alot more refined and it's
basically a bootcamp that has noclass times.
So that's like the one linerright there.
The main selling point thatpeople love is that fact that we
do not have class times, unliketraditional bootcamps where you
get the pre-register for a 5 amclass, a 6.15 or so forth.
(30:41):
For ours you can come at anytime, just have a big box gym
during our operating hours andhop into the workout.
So the workout is basically setin three sections.
There's the warmup, which isusually two exercises.
It's not timed or anything.
You can take your time.
If you're in a rush, you canskip it Completely, up to you.
The main part of the workout isthe 11 stations, which is
they're all set on one timer forthe room and everyone rotates
(31:03):
together, so you're not waitingon anyone and no one's waiting
on you.
And then you can do one round,which is 30 minutes, or two
rounds, which is an hour, andthen you finish off with the ab
section or the cool down setsection, and again, that part's
not time like the warmup, so youcan do the abs, you can stretch
out, you can take your timethere.
So in full the workout could be75 minutes.
But the thing is we understandthe whole thing was built around
(31:25):
people with busy schedules andnot having to be confined to a
specific time link, let alone aclass time.
So let's say you're in a rushtoday, right, you come in.
You're like I can't do thewarmup.
I got to be out in 30 minutesor 47 minutes, it doesn't matter
.
And then, all right, cool,let's have you hop in on the
next station, the next round.
They hop in, they do a round,they do however many stations
that they can in their timeframe.
(31:46):
They do the abs if they havetime.
If they don't, no worries, seeyou tomorrow.
And so it's like for our modelstyle gym, only because we have
a timer, but we'd still do likesingle arm bench press, dumb up
bench press, the alternate armsevery five reps or eight reps,
depending on the day.
And even though that's nottraditional, hit it by textbook
(32:09):
definition just because it's aninterval, it technically is.
And you start getting out ofbreath, your muscles start
burning in the same fashion.
But we do have things fromfunctional movements to
bodybuilding style lifts toplyometrics and the whole nine,
but there's no big machines inour gym.
Everything is movable, becausewhat's at station two today
might be at station seven or itmight not be at any station
tomorrow.
So everything needs to bemovable because each day is
(32:29):
brand new, with the workouts,with the muscle groups and so
forth.
Every day isn't different, sothat you don't hit a plateau as
well as you don't get bored.
Speaker 1 (32:37):
A couple of questions .
One is there an instructorthere to just guide everyone
around?
So if people, if there's no settime, that means you have to
have instructors availablethroughout the time that it's
available for people to come in.
Is that correct?
Speaker 2 (32:53):
Yeah, so we always have two trainers on the floor.
So, with our business model, alot of the traditional bootcamps
have one coach on the floor andthey're trying to manage 20 to
50 people and I've even seensome bootcamp 80 people instead
of one instructor.
There ain't no way you canwatch 80 people's form on
exercises and that's one of mybiggest thing is form.
For us, we have two trainers onthe floor, but our trainers are
(33:15):
also our sales staff.
They're also our front deskstaff.
So we eliminate the overhead asa business by not just having
someone sit at the front deskwaiting for someone to walk in
and say hi, that our trainerssee that.
You see, if the person checkedin to make sure their account is
in good standing, then theygreet the member by name, which
is huge for creating a community.
They show them the warmup andget the whole ball rolling.
(33:37):
And then they're unlike thetraditional model where there's
a sales team that earns thecommission.
We teach our trainers how tosell because, coming from the
trainer side, I used to hatebuilding the report and having
to hand it off to someone elseto get the money.
It's.
That's not fair.
Like I'm the one I sold thatbefore you even got that.
All you had to do is check itout.
Why do you get paid for it?
So for us, we eliminate theoverhead as a business, but also
(33:59):
providing the opportunity forthe trainers.
Speaker 1 (34:02):
That's great man.
As a potential customer, itdoesn't matter what level you're
on.
I can be a beginner.
I can be very experienced.
The bootcamp works for anyone.
Speaker 2 (34:14):
Yeah.
So that's the thing is, andthat's what people get confused
on that.
Oh it's, you know, it's forpeople that have never worked
out or it's for people that arejust advanced.
Our model, especially, is nottailored to one one size fits
all.
I know a lot of boot camps willdo.
It's like this the workout ofthe day.
Everyone's just trying to dothose exercises.
No, our whole model is almostlike you're getting a personal
trainer for a fraction of thecost.
(34:34):
So even though there's astation for, or an exercise for,
station one, that station canbe modified easier or harder
depending on your fitness level.
So let's say you and I areworking out together in station
one.
We might be doing differentvariations of the same exercise,
but both of us are going to behuffing and puffing Like.
We've had bodybuilders, we'vehad D1 athletes, I've had a
professional boxer in here andit kicks everyone's butt just as
(34:58):
much as it kicks someone's butt.
That's their first day in thegym.
Our whole thing is it should bedifficult for you at your level
man, that's great.
Speaker 1 (35:06):
Um, you also have a podcast.
It's called uh what?
The mindset cafe podcast.
What's what's that about?
What's the focal point on thatpodcast?
Speaker 2 (35:16):
so the mindset cafe podcast was formed, because
actually originally it wasformed as the Strive Tribe
podcast, so it was like anextension of the business.
Now the issue was a lot ofpeople didn't want to come on as
guests and stuff when it was sotied to the brand, especially
being in the same industry,because now it's a fitness
podcast and every other personhas their own fitness thing
(35:37):
going on.
They don't want to promote ourbrand.
So that was the struggle Numberone.
And then number two was mybusiness partner Wasn't wasn't
really super excited to bereporting and he's a little more
shy he's gotten better now overtime but there was a brief
moment where he didn't wantanything to do with it.
So I was like, okay, let merebrand.
And I was like I'll take it.
(35:58):
So I was like, okay, let merebrand.
And I was like I'll take it,I'll handle it.
So I was like I love mindset,that's the core of everything.
And so now we can tie it tofitness, we can tie it to
entrepreneurship, we can tie itto all these things.
And so now it's the whole goalof the podcast is to help
everyone on their journey,whether it's entrepreneurship,
whether it's fitness nutrition,whether it's the relationships,
whether it's just their mindsetin general, their perspective on
(36:18):
life.
Right, there's episodes thatcover all those things and so,
with that, it's just our or it'sjust my way of giving back,
essentially Like I don't charge,I don't put advertisers on it,
I don't charge people.
To be honest, this is our wayto get back, cause I know for me
, I learned a lot of my lessonsand a lot of the things I know
now from listening to otherpeople, from reading other
(36:39):
people's biographies, that Idon't like reading fictional
book or fictional is fake, right?
Yes, fictional books.
I like to read autobiographies,I like to read biographies, I
like to read textbooks,essentially, but it's like I
like the knowledge, becausethat's what it just helps me
learn and so it interests me.
So it's.
This is my way of giving backand sharing other people's
stories as well as my ownstories and allowing people to
take those lessons and extract alesson from them to apply it to
(37:01):
their life.
Speaker 1 (37:02):
It sounds like you got a lot of positivity and
great momentum in your favorgoing forward, and I truly wish
you the best in your journey andyour continued success.
But as we get ready to closeout, how can people find your
franchise and more about you asan individual?
Speaker 2 (37:21):
So the easiest place to go is you can go to
devongonzalezcom.
So D-E-V-A-N-G-O-N-Z-A-L-E-Zcomon there.
It's pretty much.
I just made it an easier spotfor everyone to find everything.
There's the podcast on there,there's the book on there,
there's the Strive 11 Fitnessfranchise and the information
all on there, so just like a hubof everything.
(37:41):
So you go to the website, youcan find everything.
You can find my social mediaaccounts and all that kind of
stuff from that one link.
Speaker 1 (37:48):
That's awesome.
Any lasting thoughts that youwant to leave for the audience?
Speaker 2 (37:53):
If you have a goal, if you have a dream, write it
down, break it down into stepsand take action, because at the
end of the day, the worlddoesn't care what you hope
happens, it only cares the workthat you put in to achieve it.
And if you think that thingshappen because of luck is only
opportunity, and opportunitycomes from those actions by you
putting yourself in the rightplace at the right time, day
(38:14):
after day, and looking for itand being open to the
opportunity.
Speaker 1 (38:18):
Appreciate you, man, and thank you audience for
checking in on this episode.
Devin my man.
I appreciate you, brother.
Thank you for coming on.
Speaker 2 (38:28):
Thank you so much for having me on.
It was an honor.
Speaker 1 (38:30):
Thank you for joining me in this episode of let's
Think About it.
Your time and attention aregreatly appreciated.
Of let's Think About it.
Your time and attention aregreatly appreciated.
If you found value in today'sdiscussion, I encourage you to
subscribe on your favoritepodcast platform.
Remember, the journey ofself-improvement is ongoing and
I'm here to support you everystep of the way.
(38:51):
Connect with me on social mediafor updates and insights.
You can find me on Instagramand Facebook at Coach Mo
Coaching, or LinkedIn at MauriceMabry, or visit my website at
mauricemabrycom for exclusivecontent.
Until next time, keepreflecting, keep growing and,
(39:13):
most importantly, keep believingin yourself.
Remember, the most effectiveway to do it is to do it
Together.
We're making incredible stridestoward a better and more
empowered you, so thank you, andI'll see you in our next
episode.
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