From Two to Team: Building a Brand with Heart & Resilience feat Jazmin

Welcome back to Let’s Try This Again—I’m your host, B Simone, and this episode is extra special because I’m sitting down with my longtime friend and behind-the-scenes powerhouse, Jazmin. If you’ve ever wondered what it really takes to build a brand, keep a business afloat, and find the right team, this conversation is for you. We get real about our journey together—from building websites before B Simone Beauty was even a thing, to weathering the storm of losing team members and starting over from scratch. I share how, after resigning from our previous venture, we went from a team of eight or ten down to just the two of us, and how that season of transition tested our resilience and commitment to our vision.

We talk about the importance of trusting the process, even when it feels like you’re losing everything. I remember calling Jaz from the Virgin Islands, feeling anxious and unsure about starting the podcast, but her belief in me gave me the courage to try again. We also get honest about setting boundaries in business, especially when working with friends, and how crucial it is to have people around you who not only have the skills but truly believe in your vision. Jazmin keeps me grounded—when I’m dreaming big about arena tours and conferences, she’s the one who helps me build the solid foundation to make those dreams a reality.

I open up about learning to delegate, to release control, and to trust my team—like this morning, when I was exhausted and realized it was okay to let the team handle things while I took care of myself. We talk about how building a business is never a straight line—it’s full of pivots, tough decisions, and moments of gratitude for the people who stick with you through it all. If you’re in a season of transition, feeling like you’ve lost your team, or just need a reminder to trust the process and keep going, this episode is for you. Let’s keep trying, growing, and building together.

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