Level Up Your Brand
This is the Level Up Your Brand Podcast. I'm Martin Sully, a brand strategist, designer and founder of Snapper Studio. And, I'm on a mission to help you gain clarity and confidence in your brand. I’ll arm you with bite-size tips and introduce you to friends of the show who are taking their brand to the next level.
Episodes
In this conversation, Martin Sully addresses the question of how to maintain a unified brand identity and consistent message for a two-sided marketplace with two target markets. He suggests creating personas for each target market and gathering information about their demographics, interests, and problems. By integrating this information with the brand values and message, it is possible to create content that resonate...
Brand guidelines are the most important document for a business, as they control and maintain consistency in branding. They can go deep and include strategy, tone of voice, and messaging. Even small businesses should have brand guidelines to guide their brand identity. Not having brand guidelines can lead to issues like inconsistent colors and messaging. Brand guidelines help document and communicate shifts in target ...
In this episode, Martin Sully discusses how to maintain a brand's tone of voice. He explains the difference between brand voice and tone of voice, and emphasizes the importance of aligning the brand voice with the company's mission, values, and target audience. Martin also suggests creating a written style guide to maintain consistency in communication. He advises auditing past content to ensure it aligns wi...
The conversation revolves around the importance of paying attention to the little details in business, particularly when it comes to aligning values with execution. The host shares a personal anecdote about a company he met that focused on renewable energy but had plastic-coated business cards, highlighting the disconnect between their values and their actions. The main takeaway is that every little detail matters, es...
Martin Sully discusses the importance of networking and building a personal brand. He emphasizes the need to connect with people both online and offline, and highlights the value of real-life conversations. He also shares his experience with starting a networking group called Chatterbox and the benefits it brings to businesses. He encourages small wins and offers advice on creating content and building a personal bran...
Joe emphasises the importance of listening to customers and understanding their pain points to create effective marketing content. They also touch on the challenges and rewards of living and working in d...
We're back from Christmas with a proper guest – Rebecca McCutcheon is the Managing Director of Fit Test Australia (FTA), a company that specialises in respiratory safety.
We dcusses her business's growth and how vital it is to learn from mistakes, uphold strong values, and maintain authenticity in both personal and business branding.
FTA have a mission to enhance people's health, and...
In this episode, we discuss the importance of Search Engine Optimization (SEO) in brand building.
And, although SEO can be confusing and expensive, it offers long-term benefits that outshine short-term marketing strategies like influencer marketing, which can be unpredictable and less controllable.
SEO should be a key component of any brand's website/marketing strategy and recommends integrati...
Just like you might set New Year's resolutions, the start of the year is the perfect time to set and track ambitious, achievable business goals.
We talk about:
- Accountability
- My brand goals for the year
- Why brand goals need to be broken down into tasks
- Setting stretch goals and deadlines to help you achieve them.
An explanation of the importance of brand audits.
In this episode, I describe how audits can be used to:
- Understand a brand's position
- Evaluate customer recall
- And to identify potential issues that a business might not have noticed.
I use brand audits to analyse three key areas:
- External branding
- Internal branding
- Customer experience
In this episode of the Level Up Your Brand Podcast, host Martin Sully, shares his Christmas experiences and discusses the concept of 'is your business a brand?'.
It includes:
- A Christmas day wrap-up
- A thought provoking question raised by Kevin Finn
- Where the identity of a brand comes from
- And highlights that to build a brand, it must be worked on daily
In this episode of the Level Up Your Brand Podcast, we discuss how baking a charismatic personality into a brand helps create meaningful connections to your audience.
We cover:
- How every person working in a brand becomes an extension of its persona
- The connection between a brand and its employees.
- And give you a practical tool to create a charismatic brand personality.
- We also the misconception that charisma and per...
Snapper Studio and Martin want to announce limited availability for branding projects and podcasts due to Martin and his wife expecting a baby.
I want to personally thank listeners for their support and encourage them during the holiday season to reach out if they need help.
You can reach me on:
LinkedIn
Email – martin @ snapper . studio
Or through the Snapper Studio website
In this episode, host we talk to Mathew Goddard from Aquacultr about creating a more efficient and sustainable system for seafood production.
Mat shares his journey from discovering a Barramundi farm for sale to establishing a sustainable fish farming model.
He emphasises on the need for sustainable, low footprint technologies and how his company, Aquacultr, seeks to revolutionise seafood farming. ...
Martin Sully, a brand strategist and founder of Snapper Studio, discusses the growing influence of artificial intelligence (AI) and machine learning on branding.
He explores the tools currently available that incorporate AI, including Chat GPT, photo editors, AI-generated logos and even the emergence of AI-assisted brand development tools.
However, he also emphasises that while AI can help streamli...
We talk with Claire from KidBiz Academy and Tara Clark Art about the pitfalls of working with kids, selling candles, fortune telling, and how we all need to persevere to get to where we want to.
This episode is packed with gems, by two guests who are doing incredible things. Claire is empowering children to take on an entrepreneurial spirit, teaching them all about the various aspects of business, from mark...
Recycling 20 tonnes of plastic saves enough electricity to power 54 houses for a year.
Yearly, it's reported that the world creates 460 million tonnes of plastic.
Let that sink in.
Luckily the world has smart entrepreneurs like Jess Hodge, from Resourceful Living, who are battling to solve the problem and create useful everyday solutions to reuse it.
Connect with Jess
Fac...
Rachel Smith is this episodes guest. We first connected when she took the quiz on my website. Point's don't mean prizes, but she's currently the high scorer with 3. Have a go here - Feels Finder Quiz
We chat about
• Yum cha and wine
• Rachel's list, how it all began and maintaining a community.
• The Content Byte Summit and the talks that lit up the stage – Jennifer Goforth Gre...
Branding, it's history and the dark, disturbing reason we changed our podcast name to the Level Up Podcast.
This episode covers:
• The Industrial Revolution and it's impact on branding.
• Branding's disturbing past
• Where we see branding going and how business will have to adapt.
I also spoke about Personal Branding Unlocked, a new podcast from Monica Walmsley and Josh La...
A 10-month hiatus. But the podcast is back.
This week we're talking all about scent branding and how you can introduce it into your brand.
Read more about scent branding on our website – https://www.snapper.studio/blog/scent-branding
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