Kerri-Ann Hooper on Building Smarter: Contracts, Cash Flow & Calling BS on Industry Norms
This episode is for anyone who's ever looked at a building contract and thought: Wait, where did that charge come from?
I’m joined by Kerri-Ann Hooper — straight-talker, industry shaker, and founder of a building company doing things differently.
We get into:
- The sneaky stuff hidden in building contracts (and how to spot it)
- Why COVID didn’t just shake up timelines — it reshaped trust
- What real estate taught her about branding, perception, and backing yourself
- How social media actually works for builders (hint: it’s not just before-and-after shots)
- And why building a brand with intention matters just as much as bricks and mortar
Kerri-Ann’s story is packed with real-life lessons — from overcoming financial hits to navigating unrealistic design expectations and championing transparency in an industry that’s not known for it.
Whether you’re in the game or on the tools, this convo is a blueprint for building better — businesses, brands, and homes.
Episode Highlights:
00:00 – Office Christmas Party Recap
00:57 – Meet Kerri-Ann: A Disruptor with Purpose
01:40 – Making Waves at a Networking Event
02:23 – Branding That’s Built to Last
07:44 – Real Talk on Industry Challenges
13:12 – The COVID Fallout
16:05 – Resilience in Action
22:01 – The Block vs. Reality
24:30 – Champagne Tastes on a Bunnings Budget
24:50 – Picking Colours That Rent, Not Just Impress
26:02 – How TV Trends Skew Real Life
27:43 – What’s Next for the Aussie Building Scene
28:50 – Energy Efficiency & Government Red Tape
29:48 – Prefab Homes and Smarter Living
30:29 – Why the Housing Crisis Isn’t Just About Houses
35:59 – Relationship-Driven Business
41:24 – How to Nail Social Media When You’re in the Trade
45:25 – Wrap-Up & Takeaways
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