Rebranding Happiness with Declan Edwards

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Declan Edwards is widely known as that happiness guy and as a thought leader in the space of positive psychology, employee experience, and personal development. As the founder of BU Happiness College, a social enterprise dedicated to helping individuals and organisations build the skills of happiness, Declan has built a strong personal brand by standing at the intersection of science, storytelling, and social impact.

With a Master’s degree in Applied Positive Psychology and a background in health, Declan has grown his influence as a trusted voice in the personal development space; speaking on stages including TEDx, consulting with leading organisations, and amassing a loyal online following of purpose-driven professionals. His work has shown that happiness is not a fluffy ideal, but a measurable and learnable skill that drives meaningful results in both life and leadership.

Through intentional personal branding, Declan has not only elevated his voice but also used it to amplify a movement that is changing the way we think about success, leadership, and happiness in the modern world.

In this wildly refreshing episode, we sit down with Declan Edwards — a.k.a. The Happiness Guy, founder of BU Happiness College, TEDx speaker, and passionate fruit hater. You need to listen to what fruit it is.

We unpack everything from emotional branding to joy, with a detour into vegetable trauma, and why "happiness" desperately needs a better PR team.

✨ Who should listen:

• Brand builders, creatives, and business owners looking for a new emotional lens
• People in culture and hr
• Anyone obsessed with how psychology meets marketing
• Tomato lovers (consider this a warning)

Links:

- Subscribe to Declan's Podcast "How to Be Happy" on SPOTIFY: https://open.spotify.com/show/0zriwga04Rl0pbjFuDF6Hl?si=1361a39f296e4b60

- Subscribe to Declan's Podcast "How to Be Happy" on APPLE PODCASTS: https://podcasts.apple.com/au/podcast/how-to-be-happy/id1361238593

- Join the waitlist for Declan's upcoming book: https://s.pointerpro.com/bookwaitlist

Website: www.declanjedwards.com

BU Happiness College: buhappinesscollege.com

LinkedIn: @declanjedwards

Hit play to find out why building a happier brand might be the most strategic thing you do!