In this episode, we discuss the importance of Search Engine Optimization (SEO) in brand building.
And, although SEO can be confusing and expensive, it offers long-term benefits that outshine short-term marketing strategies like influencer marketing, which can be unpredictable and less controllable.
SEO should be a key component of any brand's website/marketing strategy and recommends integrating it with brand building to foster trust among consumers and eventually increase sales.
I have Remy Audette, from Sunday Best lined up to go into more detail on mixing brand strategy and SEO together to help grow your business.
00:00 Introduction and Rekindling Love for Website
00:48 Introduction to the Level Up Podcast
01:20 Understanding SEO and Its Importance
03:09 The Role of Luck in SEO Success
04:08 The Value of SEO vs Influencer Marketing
05:21 The Risks of Relying on Social Media Platforms
06:07 Integrating SEO into Your Brand Strategy
06:48 Building Trust and Confidence through SEO
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